GM 304 Practical Golf Operations Management - Pga of Asia

Education Manual


Certificate of Professional Golf Management









APGM

PGA of Asia’s Professional Golf Management Program


































Certificate of Professional Golf Management

Accredited by the PGA of Asia


Name of
Curriculum


English:


Certificate of Professional Golf Management

Thai:



ประกาศนียบัตรการบริหารและการจัดการกอล์ฟอาชีพ


Name of Certificate Program


Full Nam
e:


PGA of Asia’s Professional Golf Management Program

Initial Name:

APGM

Full Name (Thai)

หลักส
ู
ตร พีจีเอ ออฟ เอเชีย
การบริหารและการจัดการกอล์ฟอาชีพ

Initial Name (Thai)

เอพีจีเอ็ม


Responsible Unit
:


Department of APGM





















Curriculum Structure

Levels:


I, II, III


Level I

No
Course
By
Hours
Units
Classroom
Golf Facilities
Professor
Golf Pro
class Duration
GM101
Introduction to Information Technology Management
AU
12
3
Yes(10 pax)
No
Depends
GM102
Introduction to Golf Financial Management
AU
12
3
Yes(10 pax)
No
Depends
GM103
Asian Diversity
AU
12
3
Yes(10 pax)
No
Depends
GM104
Fundamentals of Service Marketing
AU
12
3
Yes(10 pax)
No
Depends
GM105
Introduction to the Global Golf Industry
APGM
12
3
Yes(10 pax)
No
Weekend
GM106
Practical Golf Skills for the Golf Professional
APGM
12
3
Yes
Weekend
GM107
Golf Fitness and Nutrition
APGM
12
3
Yes
Weekend
84
21
Requirements
Instructors
Total


Level I
I

No
Course
By
Hours
Units
Classroom
Golf Facilities
Professor
Golf Pro
class Duration
GM201
Economics for Sport Business
AU
12
3
Yes(10 pax)
No
Depends
GM202
Human and Organization Development
AU
12
3
Yes(10 pax)
No
Depends
GM203
Business Communication in Sport Business
AU
12
3
Yes(10 pax)
No
Depends
GM204
Tourism and Hospitality Management
AU
12
3
Yes(10 pax)
No
Depends
GM205
Golf Course Development & Design
APGM
12
3
Yes
Weekend
GM206
Golf Teaching Methodology
APGM
12
3
Yes
Weekend
72
18
Requirements
Instructors
Total


Level I
II

No
Course
By
Hours
Units
Classroom
Golf Facilities
Professor
Golf Pro
class Duration
GM301
Public Speaking and Presentation
AU
12
3
Yes(10 pax)
No
Depends
GM302
Knowledge Management in Golf Organizations
AU
12
3
Yes(10 pax)
No
Depends
GM303
Advanced Golf Business Planning and Modeling
AU
12
3
Yes(10 pax)
No
Depends
GM304
Practical Golf Operation Management
APGM
12
3
Yes
Weekend
GM305
Advance Golf Teaching Methodology
APGM
12
3
Yes
Weekend
GM306
Quality Policy and Good Governnace for Golf Management
APGM
12
3
Yes
Weekend
GM307
Integrated Golf Management Science
APGM
12
3
Yes
Weekend
84
21
Requirements
Instructors
Total


Total Credit:



60

Un
its







Level I:




21

Un
its

Level II:




18 Un
its

Level III:



21 Un
its



Total Subjects:


20 Subjects

Level I:



7 subjects

Level II:




6 subjects

Level III:



7

subjects


No. of Hours:


240 Hours

Level I:



84 hours







Level II:


72 hours







Level III:


84 hours

1.

Courses and Descriptions for Program



Level I

Course

Un
its

Hours

GM 101

Introduction to Information Technology
Management

3

12

GM
102

Introduction to Golf Financial Management

3

12

GM 103

Asian Diversity

3

12

GM 104

Fundamentals of Service Marketing

3

12

GM 105

Introduction to the Global Golf Industry

3

12

GM 106

Practical Golf Skills for the Golf Professional

3

12

GM 107

Golf
Fitness and Nutrition

3

12

Total

21

84



GM 101

Introduction to Information Technology Management

Prerequisite : Professional Readiness Orientation (PRO)


This business core requirement gives an overview of computer hardware,
computer software and human
resource requirements, information processing in
the functional areas of business, industry and government, and current trends in
computer languages. Applications of new technologies for competitive
advantages will be administered while specific instructi
ons in microcomputer
applications using the World Wide Web are analyzed.



GM 102

Introduction to Golf Financial Management

Prerequisite : Professional Readiness Orientation (PRO)


The primary learning objective of this course is how to obtain accurate fin
ancial
information to make sound management decisions through the analysis of
financial documents such as budgets and financial statements for the golf
industry. Conceptual frameworks and analytical techniques will be emphasized
and applied to analyze real
-
world financial problems and relate those problems
to the golf market. Micromanagement of financial resources is also examined
in the broader contexts of the performance of the national and international
economy scale.



GM 103

Asian Diversity

Prerequisite : Professional Readiness Orientation (PRO)


Asian Diversity is a class committed to promoting multicultural and ethnic
knowledge, values, and skills within the Asian boundaries and preparing students
for effective functioning across the cultur
ally diverse and global community.
The primary purpose of this class is to provide students with more options and
opportunities of gaining cultural diversity knowledge. Students will learn how to
understand and appreciate the different values and beliefs

each diverse group has
in different countries.



GM 104

Fundamentals of Service Marketing


Prerequisite : Professional Readiness Orientation (PRO)


This course will create an understanding about the challenges involved in
marketing and managing specific
services within the golf industry. The service
areas will be broken down into three units relating to the physical environment,
processes and people. A direct focus will be on customer satisfaction and
business relationship using marketing.



GM 105

Int
roduction to the Global Golf Industry


Prerequisite : Professional Readiness Orientation (PRO)


This course focuses on the world of golf including the history of golf in Asia.
Students will gain a clear perspective of the many different career paths

avail
able
to Asian golf professional including Touring Professionals, Teaching
P
rofess
ionals and head Professionals.
Upon completion of this course, students
will have a basic understanding of the
international
golf industry.



GM 106

Practical Golf Skills fo
r the Golf Professional


Prerequisite : Professional Readiness Orientation (PRO)


This course focuses on the skills needed as golf professional including skills in
management of day to day activities. This course also covers the basic skills
needed to communicate the game of golf to
effectively for
future students and
golfers. Students

will also gain an introduction to the world of golf including the
teachings of Manuel de la Torre and Ed LeBeau.




GM 107

Golf Fitness and Nutrition

Prerequisite : Professional Readiness Orientation (PRO)


This class will identify the proper nutrition
and physical fitness elements needed
for golf enhancement. Areas of focus include exercise and stress management,
evaluating body composition, workout, preparation and planning digestion and
absorption of food nutrients and protecting the body from injury

and illness.



*Comprehensive Examination for Certificate Level I







































Level II



GM 201

Economics in Sport Business


Prerequisite :

Comprehensive Examination for Certificate Level I


The goal of this course is to apply the techniques of economic theory and
estimation technique to the professional sports industry. Topics include: the
business of sport, market structures in profession
al sport, sports labor markets
and the economics of sports media and broadcasting.


GM 202

Human and Organization Development


Prerequisite : Comprehensive Examination for Certificate Level I


This class focuses on students bringing work and community
challenges to their
study. This program gives students a broad
-
based exposure to the field through
classes like anthropology, growth and learning, history, philosophy and political
science. Students examine social change in business environments.


GM 203


Business Communications

in Sport Business


Prerequisite : Comprehensive Examination for Certificate Level I


This course explores the process of communication as it relates to the business
sport world and discovers all of the ways people communicate in
today’s
business environment. The technological advances of e
-
mail, voice mail, palm
-
sized computers, computer networking and the internet have all contributed to
the creation of virtual office which makes accurate communication in the sport
world more vi
tal today than ever.



Course

Un
its

Hours

GM 201

Economics in
Sport Business

3

12

GM 202

Human and Organization Development

3

12

GM 203

Business Communication in Sport
Business

3

12

GM 204

Tourism and Hospitality Management

3

12

GM 205

Golf Course Development & Design

3

12

GM 206

Golf Teaching Methodology

3

12

Total

18

72

GM 204

Tourism and Hospitality Management


Prerequisite : Comprehensive Examination for Certificate Level I


This course caters to management roles within golf centers, resorts, restaurants
and more golf facilities that utilize the
tourism and hospitality industry to
function. The course emphasizes on the importance of being able to handle and
manage golf properties that base solely on attracting tourists from around the
world for revenue.



GM 205

Golf Course Development & Desig
n


Prerequisite : Comprehensive Examination for Certificate Level I





This course is a
n introduction to the theory and prac
tic
e of golf course design.
Each l
ecture will cover the history and theory of golf course development,
modern design approaches and

construction considerations. Practical application
will be made by the student through the planning and design of a golf course
development site, and the subsequent production of working drawings for their
design. Students are encouraged to talk with th
e instructor in order to gain the
full experience.

Students will be graded both orally and practically about the
development cycle required in courses development.



GM 206

Golf Teaching Methodology


Prerequisite : Comprehensive Examination for Certificat
e Level I


This course focuses on the individual development and understanding of the golf
swing, as well as golf course management. Students will spend a substantial
amount of time on the driving range practicing the theories based on the
teachings of
Ed

LeBeau and Manuel de la Torre
. Students will gain proficiency
in
basic teaching principles and will be able to implement performance training
modules for students.



*Comprehensive Examination for Certificate Level II













Level III



GM 301

Public Speaking and Presentation


Prerequisite :

Comprehensive Examination for Certificate Level II


This course guides students through topic selection and delivery of speech
presentations. The goal is to provide the student with the necessary
presentation skills in order to be successful as a profess
ional. Students must
conduct live presentations in front of peers in order to master the art of
communication.


GM 302

Knowledge Management in Golf Organization
s


Prerequisite : Comprehensive Examination for Certificate Level II


This course focuses on th
e fundamentals of creating an environment that
supports continuous improvement within specific golf organizations. Leader
enhancement strategies will be developed to help students understand the issues
facing their organization. Techniques for monitoring

and supervising
operational functions will be studied and conducted during this course.


GM 303

Advance
d

Golf Business Planning and Modeling


Prerequisite : Comprehensive Examination for Certificate Level II


This project oriented course will encourage
students to organize, plan, manage,
make decisions, develop and maintain budgets, hire employees, solve problems
systematically and more business related matters.


Course

Un
its

Hours

GM 301

Public Speaking and Presentation

3

12

GM 302

Knowledge Management in Golf Organization
s

3

12

GM 303

Advance
d

Golf Business Planning and Modeling

3

12

GM 304

Practical Golf Operation Management

3

12

GM 305

Advance
d

Golf Teaching Methodology

3

12

GM 306

Quality Policy and Good Governance for Golf
Management

3

12

GM 307

Integrated Golf Management Science

3

12

Total

21

84

GM 304

Practical Golf Operation
s

Management


Prerequisite : Comprehensive Examination for C
ertificate Level II


This course will cover the essentials of golf operations at various golf facilities
that will enable the student to gain a better understanding of how professionals
manage golf operations. Students will be encouraged to experience fir
st
-
hand
operations.


GM 305

Advance
d

Golf Teaching Methodology


Prerequisite : Comprehensive Examination for Certificate Level II


This course will take an in depth look at the science in teaching golf and have
students demonstrate the necessary skills to
master teaching golf. Students will
continue the

st
udies of Manuel de la Torre,
Ed LeBeau

and many successful
instructors. Students will

conduct hands
-
on training in different golf settings.


GM 306

Quality Policy and Good Governance for Golf Management


Prerequisite : Comprehensive Examination for Certificate Level II


This course develops critical skills required to tackle the challenges of everyday
life
especially in areas of organizational ethics. Also, this course will develop
an awareness and abili
ty to deal with the complex moral, social and ethical
issues confront
ing

the

international golf business.


GM 307

Integrated Golf Management Science

Prerequisite : Comprehensive Examination for Certificate Level II


The student
need
s to perform an indivi
dual
golf management
development
project in order to demonstrate

their operational knowledge

and competency

skills required in the golf industry
. The project will be presented to committee
for final evaluation.



*Comprehensive Examination for Level III