Starbucks Coffee Company Digital Network: created to inform, entertain and connect customers with what matters to them

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24 Ιουν 2012 (πριν από 4 χρόνια και 9 μήνες)

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Starbucks Coffee Company

Starbucks Digital Network, in partnership with Yahoo!
















Starbucks Digital Network
: created to inform, entertaintain and connect
customers with what matters to them



The Starbucks Digital Network, in partnership with Yahoo!,
serves up a collection
hand
-
picked
premium news,
entertainment and lifestyle
content along with local insights and events. Powered by Starbucks free Wi
-
Fi

the
Starbucks Digital Network offers a
free
content experience for customers with laptops, tablets or smartphones
and is available only in U.S. company
-
operated Starbucks stores.


I
nspired by Starbucks passion for
enhancing

the
coffeehouse

experience
, a growing worldwide interest in
engaging with Starbucks digitally and the company’s heritage of recommending music, books, films and other
culturally
-
relevant works to customers,
the

Starbucks Digital Network is
the
first in
-
store network of its kind. The
digital

network


features

six channels: News, Entertainment, Wellness, Business & Careers, My Neighborhood
and Starbucks to
contribute to an

enhanced in
-
store experience.





To

develop the network, Starbucks selected Yahoo! to build, manage and host the Starbucks Digital Network
because of Yahoo!’s 15 years of experience and deep expertise in developing compelling digital platforms
.
Designed especially for screens of all sizes,

the Starbucks Digital Network was created so customers c
ould
experience it on their

laptop, tablet or smartphone.
Simply launch your browser to access free premium content
.




Between the employment of HTML5, touch
-

and swipe
-
friendly visual design elements
, and adjustable
navigation, the site was developed to be easily used on the most popular mobile platforms and touch
screen tablets, including the iPhone and iPad. Optimizing the experience for mobile devices was key
because more than half of Starbucks cus
tomers are connecting to free Wi
-
Fi on their mobile phones.



For customers with iPhones and the myStarbucks App, the open app will recognize when people are in
the store and offer an automatic connection to the Starbucks Digital Network.









Starbucks Coffee Company

Starbucks Digital Network, in partnership with Yahoo!

















R
oster of

Content
Providers


The Starbucks Digital Network

features

a collection of content providers to share


news, information and
entertainment

that is

premium, share
-
worthy and
relevant to Starbucks customer
s
.


News


The New York Times Reader 2.0

off
ers a digital experience that reads
like a newspaper, updates like a Website and delivers the quality
journalism of The New York Times
--

online or offline.

Free access is
provided on the network to this subscription
-
based service.



WSJ.com
will offer a
ccess to all content for free including the site's
award
-
winning business and financial news and information, market data,
U.S. and world news, politics, opinion, sports, life & style and more.



USA TODAY e
-
Edition

is an exact replica of each day’s news
paper,
available online at about 5 a.m. ET each morning. It is enhanced with
added features: interactive puzzles and Snapshots, more color pages,
embedded videos and more.




GOOD
brings its infographics to the network, two days before appeari
ng
on www.good.is.


Entertainment


iTunes
features m
usic and videos as well as the
digital version of the
successful Starbucks/iTunes Pick of the Week card program, supporti
ng
the discovery of new music through free downloads.
The entertainment
channel

will also feature the latest apps from the App Store and
downloadable books from the iBookstore.






Bookish Reading Club

offers free access to great books each week
from numerous publishers including Hachette

Book Group
,
HarperCollin
s, Penguin Group (USA) and Simon & Schuster, with
offerings from more publishers in the near future. A
HTML5 reader
,
powered by SkyShelf™ from Libre
Digital,

allows customers to read
books in the browser on their laptops, tablets and many smartphones.





New Word City

features

a series of short eBooks on b
usiness
management, leadership and travel and

offers stories and
groundbreaking ideas from some of the world’s most inspiring and
instructive authors.

New Word City will

offer a combination of exclusive
excerpts

and
free
full books, including original trav
el guides with ranging
appeal for everyone from the armchair traveler to the adventurer.



Nick Jr. Boost

offers free access to its

complete, personalized
educational program for early learners and their parents. Starring kids'
favorite Nick Jr. characte
rs, the advertising
-
free service features fun and
engaging learning through games and activities that reward and
encourage children as they play. Nick Jr. Boost is based on a curriculum
that includes phonetic awareness, reading comprehension, critical
thin
king, coun
ting, addition and subtraction.


Starbucks Coffee Company

Starbucks Digital Network, in partnership with Yahoo!















SnagFilms

and Starbucks
will
co
-
curate

monthly themed film festivals for
the network

and customers have access to SnagFilm’s

library of more
than 1600 award
-
winning titles from some of the greatest names

in
documentary films.


Wellness


Rodale

offers specialized
digital
content including articles, recipes and
videos from Rodale.com,
Men’s Health
,
Women’s Health
,
Runner’s World
,
Bicycling
,
Prevention
,
Organic Gardening

and
Eat This, Not That!

as well
as
a custom “Map my Ride, Map by Run” app that helps customers find
new routes in their local community for fitness or fun.


Business & Careers


Lin
kedIn

offers
early
access to a career
-
focused blog,
a
n exclusive

video
on job seeking tips
hosted by Lindsey Pollak, a career coach and LinkedIn
ambassador, and job suggestions delivered to customers based on profile
matching and keyword search.

A 30
-
day t
rial for the LinkedIn Jobseeker
Premium account is also available.


My Neighborhood


DonorsChoose.org
, a nonprofit website, helps match customers with
local K
-
12 public school classrooms in their community in need of support.
Donors can contribute as li
ttle as $1 to help bring a local classroom project
to life.



Foursquare
offers web
-
based check
-
ins on the digital network. You can
see

each store’s mayor along with other Foursquare users who have
recently checked in.



Patch
is a community
-
specific news and information

platform with more
than 250 sites

(and expanding) dedicated to providing comprehensive and
trusted local coverage f
or individual towns and communities. Patch aims to
strengthen communities and improve the lives of its readers by serving as
a resource for the news and information that matters to them most, while
offering an interactive platform for user
-
generated announ
cements,
photos, video, and business listings.


Zagat
will help customers eat well by providing full ratings and reviews for
restaurants in the neighborhood around each Starbucks store.



Starbucks


Whether customers want the latest scoop on new drinks, events, offers
and ideas from Starbucks or want to manage their Starbucks Card, this
channel brings it all together. The
Starbucks
channel wi
ll connect
customers with Twitter and Facebook as well as feature key offerings
including MyStarbucksIdea, Starbucks Coffee Blog, Starbucks Nutrition,
Starbucks Shared Planet, Starbucks Card and My Starbucks Rewards.








Starbucks Coffee Company

Starbucks Digital Network, in partnership with Yahoo!












Additional
Content
Provide
rs


The Weather Channel

will provide the most up
-
to
-
date local weather
conditions including the actual temperature, “feels like” temperature,
hu
midity, wind speed and direction, visibility, the 36 hour forecast, and the
regional Doppler radar map for each U.S. Starbucks. In addition, there is
1
-
click access to the hourly forecast, the 10
-
day forecast, animated radar
maps, and the interactive maps

available on weather.com, all optimized for
display on the customer’s device.

It will appear on the landing page of
network.



Yahoo!
is integrating several marquee products into the digital network to
deliver unique content. Yahoo! Search will provide
search capabilities
across the platform allowing customers to explore whatever and whoever
interests them. Flickr, Yahoo! Sports, Yahoo! Finance and Yahoo! News
are also available for customers who are interested in social
-
sharing and
receiving breaking n
ews
.



For More Information

News media, please contact us at
press@starbucks.com
.

© 2010 Starbucks Coffee Company. All rights reserved.