Data Mining

siberiaskeinΔιαχείριση Δεδομένων

20 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

164 εμφανίσεις

Data Mining

Jessica Jackson

Kimberli Klein

Kevin Wood

Overview


Brief Introduction


What Can Data Mining Do?


How Does Data Mining Work?


Important Aspects


Charts and Graphs


Examples


Wrap up

Data, Information, Knowledge


Data


Items that are the most elementary descriptions
of things, events, activities, and transactions

May be internal or external


Information


Organized data that has meaning and value


Knowledge


Processed data or information that conveys
understanding or learning applicable to a
problem or activity



What is Data Mining?


The process of analyzing
data from different
perspectives and
summarizing it into useful
information


This information can be used
to increase revenue, cuts
costs, or both


What Can Data Mining Do?


Primarily used today by companies with a
strong customer focus


Determines impact of sales, customer
satisfaction & corporate profits


Determines relationships among “internal”
factors and “external” factors


Internal factors: price, product positioning, or
staff skills


External factors: economic indicators,
competition, customer demographics


How Does Data Mining Work?


Data mining software analyzes relationships
and patterns in stored transaction data based
on open
-
ended user queries


The four types of relationships:


Classes


Clusters


Associations


Sequential patterns

Important Aspects


Three important considerations include:


Clean data, Security and Scalability


Large amounts of access
-


Data must be accurate and free of errors and
inconsistencies


Must establish access rights to the data and to
enforcing those rights


The infrastructure must be in place


includes web servers, report servers, databases and
networks to support scalability


Dig, Discover, & Share*

Flow of Data Mining

The Life Cycle of a Data Mining Project

Example of Data Mining Software


Oracle Data Mining (ODM)


Oracle Data Mining


Enables you to produce


predictive information


Build integrated business intelligence
applications


Find patterns and insights hidden in your data


Extract greater value from corporate data
resulting in better decision making

Field Use


"...Using Oracle Data Mining, medical researchers


are discovering trends and patterns that will

Improve the health care for millions of people

around the globe.“


-
Dr. Carolyn Hamm, Director of Decision Support,

Walter Reed Medical Center.

"Saving Lives with Oracle"



Customer Successes of ODM


Xerox Corporation


Walter Reed Medical
Center


Internal Revenue
Services


CitiGroup


Stuart Maue, Inc.


Rexter Analytics


Management
Information Analysis

Company Uses Of Data Mining


Starbucks
-

Reduce Insurance Claims


The data is analyzed to uncover locations, floor designs and time
patterns where customers slip and fall more frequently from coffee
spills



Dow Jones Wall Street Journal
-

Site Performance


How the site is performing by correlating the log and click
-
stream
information generated with the customer files



The Royal Dutch/Shell Group
-


Operates in 135 countries with 90,000 employees and 1,700
separate operating companies.


Help negotiate better contracts and identify products that are doing
well or declining on a global basis.



Questions





Comments