Welcome to this month’s Webinar on
Utilizing MEDIA to deepen & broaden your impact
to win Immigration Reform!
Wednesday, April 3rd, 2013
Call and Webinar will begin at 2:00 p.m. EST
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portion of the webinar.
4:05 Federal and State Updates, Need for action on family unity
4:15 The Media: Why they’re important, how to get their attention and execute
events that further your mission.
4:35 Updates from the Field: Success stories on neighbor to neighbor visits
URGENT NEED FOR ACTION ON FAMILY UNITY:
We have become aware that the
Senate bipartisan proposal would eliminate certain family
based visa categories
siblings and adult children in particular.
Now is the time to weigh in with Senators
that we cannot accept any proposal that makes it harder for people to reunite with
their families. Immigration reform must also strengthen
immigration system. Call 1
2439 or the Capitol Switchboard (202) 224
3121, or find your Senator's direct phone numbers at
compiled faith statements on recent family immigration hearings
Washington Post article
on this proposal.
UPDATE ON HEARINGS, TIMING OF BILL DROP
Tuition Equity/ In
defending current policy of in
Bipartisan bill introduced by Sen.
CO Senate & OR House Passes Tuition Equity Bill
financial aid for undocumented
state tuition to cover more students retroactively
DACA and Eligibility for State Drivers License (DL):
AZ Bill introduced for to give DL to DACA
MI now provides DL for DACA
NC introduced bill to keep “No Lawful Status” from being printed on DACA DL
Drivers License for Undocumented
IL Passed; KY Passed Senate; OR, CA, TX
Resolutions for Common Sense Immigration Reform
CA, FL,NJ,TX, NV & Boston,
Philly, Pima County, Providence, San Juan
El Paso, El Paso County
Arizona introduces SB 1120, to repeal SB 1070
CA, MA, CT, WA
We need an immigration system that prioritizes family unity.
We oppose the elimination or weakening of current family visa categories. We support an
increase in family
based visas so U.S. citizens and
holders (lawful permanent
residents or LPRs) don't have to wait years to be reunited. At minimum, there should be a
temporary increase in family visas to clear the current backlog with integrity.
We support provisions in the Reuniting Families Act to reform the family
based visa system:
Increase the per
country cap from 7 percent to 15 percent to reduce backlogs
Recapture unused visas for use in the following year
Reclassify the spouses and minor children of
holders (LPRs) as
relatives and re
allocate visas saved to the other existing family categories
While we agree that employment visas should also be increased, we oppose any measures
that try to expand the employment visa system
at the expense of
the family immigration
system. It does not need to be a zero sum game. Congress should increase both family
Family Unity Talking Points
Talk about your own family and/or families in your congregation or community,
and what it would mean if the government prevented them from reuniting with
their sibling or adult children
hardworking immigrants who put down roots here have to wait for years to
their brother or sister or adult child to our nation. Instead of working to bring these families
together sooner, some in Congress are trying to reduce family visas and keep them
separated forever. Any politician who goes along with this scheme rejects family values and
turns his back on the faith community
and children don’t stop being family when children grow up. The deep bonds
between brothers and sisters lasts a lifetime. Members of Congress know this, and how
much pain and harm restricting family visas would cause.
Keeping these loved ones apart is
politics with the fate of immigrants’ families is no way to build bridges with the
faith community. Any politician who tries to take away visas from siblings and adult children
of citizens will regret it
Family Unity Talking Points For
Media: What’s the point?
The goal of media
always be to
with an effective
“All press is good
press” isn’t true in
In other words,
media coverage is
an end in
Signs, props and banners can make
the difference between broad
coverage and no media attention at
Effective visuals are clear, relevant
to the issue, and understandable to
people without religious
events should coincide
with major, relevant political developments.
Major breaking news can
provide a hook for you to latch onto.
Connecting the timing of
your event with a relevant holiday or anniversary
can increase your chances of coverage.
Politicians are media
magnets, but must be
handled with care.
They are relevant to your issue (the
mayor’s opinion on the federal budget
They don’t totally overshadow your
They aren’t in the midst of scandal.
Unlikely allies or unique partnerships get
journalists’ attention. Some examples:
Liberals and conservatives
Business leaders and faith leaders
Clergy and law enforcement
Anyone commonly assumed to be on opposite
sides of an issue
Memorials and monuments
“Scene of the crime”
Your events need to be at a time of day that works with
Press conferences should happen on a weekday, preferably
Tuesday, Wednesday or Thursday
Ideal times for these events are 11:00 a.m. or between
1:00 p.m. and 2:00 p.m.
Prayer vigils can be at night (especially candlelight vigils),
but weeknights are better than weekends.
The number of people attending
your event is a critical detail for
media. If you’re expecting an
impressive turnout, be sure to let
the media know.
But be realistic, not
attendance can result in
poor media coverage and
loss of credibility with
Alerting the media to your event
Give them sufficient advanced notice
Email a Media Advisory to targeted reporters several days
before the event
Email it again the day of the event
Call them and urge them to come
A good media advisory…
Is short, simple, and clear in format
Includes all logistical details of the event and clearly explains
Includes contact information for the point
Alerting the Media
Prominent Arizona Clergy Form “Emergency Delegation,” Bring Message of Moral
Urgency to DC Immigration Debate
Meet with U.S. Reps, Senators, White House to Urge Reform in Light of Extreme Anti
Immigrant Law in AZ
An “emergency delegation” of evangelical, Jewish, Catholic, and
mainline Protestant Bishops and other prominent religious leaders from Arizona
will fly into Washington, DC,
for a series of meetings with Congressional
leaders to press immediate action on comprehensive, humane immigration reform
and deliver a message of moral urgency from Arizona, which just enacted the most
immigrant law in the country, SB
1070. The Arizona faith leaders will
be available in the
Russell Senate Office Building, outside Suite 241
from 11:45 a.m. until 12:15 p.m.
for media interviews.
[Continued on next slide]
May 11, 2010
CONTACT: Kristin Williams, Faith in Public Life,
Media availability with Arizona faith leaders in DC as an “emergency
delegation” on immigration reform and the anti
immigrant law in Arizona
WHO: The Most Reverend Gerald Frederick
Bishop of the Tucson Diocese of the Roman Catholic Church
Bishop Minerva G.
Bishop of the Phoenix Area, The United Methodist Church
The Reverend Monsignor Richard William O'Keefe
Episcopal Vicar, Yuma
La Paz Vicariate Immaculate Conception Parish
Thursday, May 13, 2010, 11:45
Outside Suite 241 of the Russell Senate Office Building (Senator McCain’s
This person needs to be the point of
contact for any media requests.
He/she must be able to connect reporters
directly and quickly with speakers
He/she must be able to answer any issue
based or organizationally focused
He/she must be punctual and reliable, and
have clear communication skills.
with the media.
Participants in your event must:
Know the logistical details of the event
Be committed to punctuality
Be committed to advancing your agreed
Your leadership must:
Determine what spokespeople’s central message should
Draft talking points for spokespeople to stick to
Communicate expectations to spokespeople
Someone needs to
manage your speakers
Core Messaging for Media
is the simple argument
you want the audience to remember an
hour after reading or seeing your media
Clearly getting the core message across is
the primary goal of any interaction with
Effective Messages Are
Moral and/or religious
Messaging for Media
Even if you’re not born in America, you can be an American. Hardworking
immigrants are strengthening our communities, and they deserve a chance to become citizens.
Congress needs to create a roadmap to citizenship for new Americans right now and ensure that
immigrant families are treated with fairness and dignity
SUPPORTING MESSAGE #1:
11,000,000 people, including our neighbors, our coworkers, and
members of our congregations, live in the shadows because there is currently no way for them
to gain citizenship. 2/3 of these people have been here for over a decade.
SUPPORTING MESSAGE #2:
People of faith believe all people are precious in the eyes of
God, and Scripture tells us to welcome the immigrant. Providing a roadmap to citizenship and
prioritizing family unity fundamentally reflects these beliefs.
SUPPORTING MESSAGE #3:
Americans come from many different places and backgrounds,
but we share a belief in the strong desire for a safe place to raise our families. That’s what has
always brought new immigrants here, and it’s something to be proud of.
Messaging for Media
If you have direct experience with our
as an immigrant, a
someone who works with immigrants
sharing a compelling,
morally unambiguous personal story is more powerful than
any talking point. The best
Lead with people first. Avoid starting with context.
less than one minute if possible.
Describe injustice and harm
done to innocent
inspiring accomplishments by
information that doesn’t reflect well on
Letters to the editor get lawmakers’ attention and are one
of the most
read sections of the newspaper. Tips for
getting them published:
Refer to a specific recent article to which your letter is a
Stick to the word
count limit. (Most papers have a 150
Mention that you are a faith leader, or refer to the faith
community’s commitment to immigration reform.
Call on your Reps and Senators to support a roadmap to
citizenship and policies that keep immigrant families
Letters to the Editor
Are you writing something that’s fresh and different?
the right person to provide this point of
view? Don’t be afraid to offer personal insights and stories.
Why now? Finding a good news hook is often the key to
getting a piece published. Think about why this piece is relevant
now and see if you can work a current event into your piece.
Make sure the reader comes away from your piece
knowing more than they did before. Op
eds aren’t just a chance
to rant; they should be educational.
Newspapers have word
count limits, which
are published on their web sites. Strictly obey them.
1) Consult IIC and Faith in Public life on media strategy from the beginning of planning. Identify
event speakers and locations that are easily accessible for television and print reporters.
2) Connect with your coalition
does anyone have a press list? If there is not, connect with
Faith in Public Life to request a custom press list.
3) Be on Message! Craft a core message that frames the issue as a moral one and puts pressure
4) Send a media advisory to media outlets 2
3 days ahead of time. Put the advisory into the
body of an email, do not send attachments. Send again on the morning of the event.
5) After you’ve sent the media advisory to press, make pitch calls to newspapers 2
3 days in
advance of event. Place pitch calls to television assignment desks the morning of event.
6) In advance of event, draft a press release that includes quotes from the speakers, and bring
print copies of the press release to event.
7) Assign a media point person at the event to collect reporter names, outlets, email, phone
numbers. Give reporters a press packet with speaker bios, media advisory and org info.
8) Send the press release. Paste the release into the body of an email and send to media
immediately after the event with speaker quotes and emphasizing the outcomes of the event.
9) Monitor the stories about your event and send to the IIC so we can track the progress. You
can register your event and give a report back at
Media Outreach To
Drawing on the faith traditions and rituals can make events much more
powerful, raising the creative and dramatic tension. Use images and symbolism
that draw attention and showcase the faith community’s commitment to
working to together for immigration reform.
• Ask Clergy attending to wear collars, stoles, robes and any other appropriate
• Procession with candles to symbolic location
• Invite lawmakers to read scriptures/ sacred texts supportive of immigrants’
• Highlight passages in scripture and present to Members of Congress
• Collect and deliver prayers for humane immigration reform to your senators
• Make visuals that show the consequences of immigration
enforcement policies and family separation
Showing hospitality and welcome for newly arrived neighbors
is supported by the sacred texts of all
, and is rooted in
the inherent integrity and humans rights of all
may want to
these and other texts into the content
of your visits or to use them to reflect on how
to work with our immigrant brothers and sisters and advocate
The Hebrew Bible teaches that “When immigrants live in your
land with you, you must not cheat
. Any immigrant who
lives with you must be treated as if they were one of your
love them as yourself, because you were
immigrants in the land of Egypt; I am the LORD
34, Common English Bible
In Christian Gospel texts, Jesus teaches that in welcoming the
sojourner, we welcome Jesus
. “I was a stranger and
you welcomed me” (Matthew 25:35). The ethic between
Jesus models and teaches for all of
to exemplify is found in the Good Samaritan
when he defines who the good neighbor is as “the one who
showed mercy.” (Luke 10:37).
In Islam, the right to migrate is affirmed in the Qur’an verse
"Was not the earth of God spacious
for you to flee for refuge?" (4:97)
1) Make a
event and invite friends & post your event on Twitter
2) Images & Graphics: Paste a short message on top of a symbolic image
3) Pressuring the Decision Maker: A unique tactic is to tweet at key
decision makers using their Twitter handle. When you use a Twitter
) that person will see your post.
4) Connect to Interfaith Immigration Coalition: ‘like’ the IIC on
) & follow us on
) to share articles and messages
(#) to identify themes and allow for posts to be grouped
together. When used on Twitter, it creates a link to a feed of all the
tweets using that
. Some popular #s on immigration issues are:
#immigration #family unity #citizenship or #faith. You only have 140
characters, so keep #s short and limited to two
Put your event on the map!
IIC Contacts by organization
African American Ministers in Action:
American Jewish Committee:
Bread for the World Institute:
Church World Service:
Disciples of Christ:
Franciscan Action Network:
Friends Committee on National Legislation:
Hebrew Immigrant Aid Society:
Interfaith Worker Justice:
Irish Apostolate USA:
Islamic Information Center:
Jesuit Refugee Service/USA,
Jewish Council for Public Affairs:
Lutheran Immigration and Refugee Service:
Mennonite Central Committee:
Muslim Public Affairs Council:
Sisters of the Good Shepherd:
Presbyterian Church, USA:
Sisters of Mercy of the Americas:
Union for Reform Judaism
Unitarian Universalist Association:
United Church of Christ:
United Methodist Church:
U.S. Conference of Catholic Bishops: