Social networks in local government

separatesnottyΛογισμικό & κατασκευή λογ/κού

25 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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Social networks in local government


Akademie ČTK

Jiří
Majstr


Programme



Brief introduction


Social media cookbook


Facebook


Twitter and Twitter tools


Which media for what

Social media / mobile web


Revolutionary


From pulpit to conversation


From table to pocket or handbag


Some people (seniors) can be left
behind

Social networks


New


technologies, not people

Social media
-

an enemy?


Problems


Manipulation


You do not own / control


No negotiation with owners


Today on


tomorrow off


Never meant for local gov

Social media myths


Only for technical geeks


It is about tools


It is only young who use SM


Only fools use social media


Big waste of time


Too hard


Very easy


Too risky


Need to hire a professional


Replacement for traditional work

Social networks


why?


It is free, easy, fast


Extends reach:


Facebook in CR (10 mln people)


3 mln Facebook members


4.8 mln people vote


550 million people around world


Image

Facebook


Czech Republic


13.2.2011:


3 070 820 users


Age


50 pct 20
-
35 yrs





(Source: www.fejsbucek.cz)


Social networks
-

worldwide

Zdroj: http://www
-
958.ibm.com/software/data/cognos/manyeyes/visualizations/social
-
networks
-
worldwide
-
2009
-
to
-

Social media


for Loc Gov


Social networks


Dos Don
´
ts


Strength of sharing


Dos


As part of a project


Interconnected web/ soc media presence


Team, rules, objective


Don
´
ts


As a separate effort



Social networks


Issues?


Don’t think too big


Bandwidth


Staff time (spam/comments)


Private / official


Frequent change of rules


Sharing good practice


Social media


How


Daily feed


stagnation discourages


Be useful


Ask


make conversation


Accept criticism


Mixed media


Connect to people with connections


following


Think about mobile
-

hyperlinks

Social media


for Loc Gov


Which social network


Wiki


Events


Location based


Twitter


Facebook


YouTube


Interconnections!

Facebook


plug
-
ins


Facebook
-

Why?


Advantage:


Strength of „likes“


Support for events, projects


Image


Real time feedback


Disadvantage


Strength of dislikes


Fact


Opponents use it too

Twitter


why?


140 characters


limitation or advantage?


How long do you write 140 chars?


How long do you read 140 chars?


Global news / clipping service


Speed


Networks watch your subject(s) for you


Twitter


tools


Search.twitter.com


Twittergrader.com


Friendfeed.com


Tweetdeck


www.tweetdeck.com

TweetDeck

Social media


use


Twitter, Facebook, Wiki


local election results service


Wiki


council information, history, tourism promotion


YouTube


council meetings


Facebook, Twitter


YouTube


policing issues, children safety


YouTube


fire safety


Facebook, Twitter


event promotion


YouTube


Community maps


services / problems / new facilities


Facebook


community projects


Social media


summary


If Facebook were state 3rd largest


YouTube 2nd largest search engine


60 mln posts daily on FCB


Wiki 15 mln entries


Social media in every mobile phone


People trust friends


Listening part of communication


People discuss public policy issues


Do we want to be part of this debate?



Social media


old issue


„Half of Twitter is
composed of people
who have something
to say and say it
brilliantly the other
half have nothing to
say and keep saying
it.“



Thank you


Contact

Jiří Majstr

phone:

222 098
383


e
-
mail
:

majstr@mail.ctk.cz

Facebook:
www.facebook.com/jiri.majstr

Twitter:
www.twitter.com/jirim