2010 MicroStrategy Mobile Launch Roadshow Presentation

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25 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

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1

September 08, 2010
|
Grand Hyatt Seattle| Seattle, WA USA

SEATTLE ROADSHOW


MOBILE BUSINESS INTELLIGENCE

ROADSHOW

2

3

MOBILE BUSINESS INTELLIGENCE

ROADSHOW

Introduction

Mike Daves


Seattle, Account Executive


Mobile
Business Intelligence

Kurt Bruchal
-

Seattle, Account Executive


MicroStrategy
Mobile for iPhone &
iPad

Laura Edell


Seattle, Sales Engineer


High Performance BI and Dashboards

Laura Edell


Seattle, Sales Engineer

High Performance Data Warehousing

David Russell


Director of Digital Media Sales,
Netezza

Wrap
-
Up

Agenda

A Revolution in Business Intelligence

Native Experience. Enterprise Grade. Fast.

4

5

MOBILE BUSINESS INTELLIGENCE

ROADSHOW

Agenda

Introduction

Mike Daves


Seattle, Account Executive


Mobile
Business Intelligence

Kurt Bruchal
-

Seattle, Account Executive


MicroStrategy
Mobile for iPhone &
iPad

Laura Edell


Seattle, Sales Engineer


High Performance BI and Dashboards

Laura Edell


Seattle, Sales Engineer

High Performance Data Warehousing

David Russell


Director of Digital Media Sales,
Netezza

Wrap
-
Up

The Mobile Internet is the Next Wave of Information
Technology and Will Dwarf All Previous Waves

Mainframe

Computing

(1960
-
1980)

1M Users

Mini

Computing

(1980
-
1990)

10M Users

100M Users

Desktop

Internet

(2000
-
2010)

1,400M Users

5,000M Users

Source: Morgan Stanley, The Mobile Internet Report

Personal

Computing

(1990
-
2000)

6

Mobile

Internet

(2010
-

)

7

Information Available 24 x 7

Information Opportunities

24 hrs x 7 days =

168 hrs/week

Manager at Desk

3 hrs X 5 days =

15 hrs/week


12am

12pm

6am

6pm

vs.

12am

6am

6pm

Every Location Becomes Your Office

Information Access Is Limited

to time in office at desk

Information Opportunities
Everywhere

vs.

Everyone Who Has a Phone

vs.

5Billion cell phone users

1Billion PC users

All The Time

Everywhere

Everyone

The Mobile Internet will have 10x Greater Impact than
the Desktop Internet

12pm

8

Mobile BI is 10x Better than Previous Modes of BI

8

Mobile BI

Web BI

Paper BI

Portable







Interactive







54 Billion pages of reports printed each year in the US alone


at $0.02 per sheet =
$1.08 billion per year for printed reports


Mobile BI can replace all of them

9

New Generation of

Mobile

Devices

New Generation of
Networks

New Generation of
Applications (“Apps”)

Compute Power


A 2009
smartphone

is as
powerful as a 2001 desktop
computer


at half the cost


Innovation


Multi
-
touch interface


GPS, camera, other sensors

3
G

3G+ Is Now Mainstream


High speed, high capacity


21% penetration globally


38% penetration in US


WiFi


Widespread public availability


Widespread corporate
installation


Widespread private installation

New Paradigm for
Functionality


Simple and highly focused


Designed to accomplish one task
or make one decision very quickly


Overwhelming Adoption


More than 4 Billion cumulative
downloads from Apple’s
AppStore

“Why Now?”

for
iPad

and
iPhone

10

Extend Your Grids, Graphs and Enterprise Reports to
Your Mobile Devices

11

Extend Your Dynamic Dashboards on

Your Mobile Devices

12

Dynamic Dashboards

as
iPad

Apps

Dynamic Dashboards as
iPhone

Apps

Dynamic Dashboards

in MicroStrategy Web

13

Integrating Google Mapping directly
into your reports

Supporting native Apple
multi
-
touch gestures

Including new, BI
-
specific,
multi
-
touch gestures

1. Integrated Mapping

2. Multi
-
touch

3. BI
-
specific Gestures

Six Reasons Your Mobile BI Apps Will Be Even Better than
Your Previous Web
-
based BI Apps
(1 of 2)

Tap

Flick

Swipe

Rotate

Double Tap

Pinch

Touch

& Drag

Two Finger
Swipe

Touch

& Hold

Six Reasons Your Mobile BI Apps Will Be Even Better than
Your Previous Web
-
based BI Apps
(2 of 2)

14

Directly linking to/from
other mobile Apps

Prompt input directly from
mobile sensors

Remotely capturing data and
initiating transactions

4. App Integration

5. Sensor
-
based Query

6. Mobile Info Capture

Apple
Apps

Communication
Channels


Other
Apps


Bar Code Reader

Accelerometer

Bluetooth

GPS

Speech

Database

Backend

System

15

Full Spectrum of

Admin Tools

Command

Manager

Object

Manager

Integrity

Manager

Enterprise

Manager

Full Spectrum of

Developer Tools

Desktop

Designer

Architect

SDK

Web

Professional

Databases

Cube

Databases

Transactional

Applications

Website
Content

MicroStrategy

Intelligence Server

MicroStrategy

Web

MicroStrategy

Mobile

iPhone

Blackberry

iPad

Mobile

Desktop / Laptop

Office

Browser

Portals

Windows

email

MicroStrategy Mobile is Part of an Enterprise
Grade Platform

15

16

Mobile Strategy 1: Mobilize Your Existing Reports

16

Existing Project

MicroStrategy Mobile Runs Existing Grid
and Graph Reports Directly

17

Mobile Strategy 2: Mobilize Your Dashboards

17

Dynamic
Dashboards


as iPhone Apps

Dynamic
Dashboards


as iPad Apps

Dynamic
Dashboards

in MicroStrategy Web

18

Mobile Strategy 3: Build New BI Applications

Standard Grids and
Graph Reports

Dynamic Dashboard
Apps

Replenish Inventory

Based on predictive analytics

Place an Order

Based on latest pricing

Upgrade Customer

Based on lifetime value

Set New Prices

Based on supply & demand

18

New


BI Apps

NEW
BI Apps that
Include Transactions

19

Mobile Strategy 4: Innovative New Applications

Innovative

Customer Strategies


Direct mobile payment solutions


“Talking” products


Customer loyalty app


Mobile coupon / tickets


Location
-
specific offers


Customer forums


Customer support interaction

Innovative

Process Strategies


Remote intelligence gathering


Integrated re
-
supply processes


Sales training simulators


Upsell

/ cross
-
sell advisor


Remote testing


Work process monitoring

19

New


Business

Models

New


Revenue

Streams

New


Business

Processes

20

Deploy Your BI Applications in Just a Few Days

20

Price Analytics App


7 days

Hospitality Executive App


5 days

Management Dashboard App


3 days

21

About
Herbalife
:

Herbalife

is a global nutrition, weight
loss, and skin care company. It sells its
products in 72 countries through a
network of 1.9 million independent
distributors, achieving $2.3 billion in
2009 revenue.


The
iPhone

App:

Herbalife’s

iPhone

App tracks the
organization’s largest distributors and
measures the performance of the
individual salespeople who work for
each distributor. The App also
monitors distributor recruiting and
retention.


The App is used by
Herbalife

executives, including the CEO and
COO.


Ultimately
Herbalife

intends to make
the App available to all 1.9 million of
its distributors.

22

About VHA:

VHA is a national network of not
-
for
-
profit health care organizations that
work together to drive maximum
savings in the supply chain arena, and
improve operational efficiency and
clinical outcomes. VHA serves more
than 1,400 hospitals and more than
28,000+ non
-
acute care providers
nationwide.


The
iPhone

App:

VHA’s
PriceLYNX

analytics
iPhone

App
helps hospitals cut costs and improve
supply chain management by enabling
them to benchmark their purchasing
performance against their peers.
Users analyze performance by item,
UNSPSC category, vendor,
manufacturer, and more


empowering hospitals to lower costs,
improve purchasing performance, and
save money. Mobile functionality
enables buyers to always make the
best possible purchasing decisions,
even when they are not in their office.

23

About
Alloso
:

Alloso’s

Portfolio One system is a
web
-
based BI platform that
aggregates information from
multiple hospitality and hotel
brand partners.


The
iPhone

App:

Alloso’s

iPhone

App extends
Portfolio One to mobile hospitality
executives. Hotel general
managers can now use their
iPhone

devices to view and
analyze KPIs, P&L data, budget
comparisons, revenue segments,
expenses, and even competitive
results and guest reviews.

Three Programs to Help You Get Started Today

24

Fast Implementation

Expert Assistance

Fast Software

25 Free Licenses


Simply download, install and start
building great mobile BI apps


Components:


25 named users


FREE


Training and support


FREE


Community access


FREE

Mobile
QuickStrike
TM

Intro2Mobile
TM

Fast Education

Free Hands
-
on Class

A ten day focused engagement,
delivered by mobile BI experts


Deliverables:

1. Production mobile BI app

2. App design storyboard

3. Video of the new app

An introduction to mobile BI using
MicroStrategy Mobile


Content:


Concepts and features


Hands
-
on exercises


Build a mobile app

Mobile Business Intelligence for the
iPhone
,
iPad
, and BlackBerry

Native App Experience

Purpose
-
built, workflow
-
driven Apps that
quickly and easily guide users through their
data to discovery, analysis, or decision. Apps
fully leverage mobile device capabilities,
including the multi
-
touch interface, sensors
(GPS, camera, etc.), communications (voice,
email, text), and more.

Fast to Develop

Fast, code
-
free App development via
MicroStrategy’s

metadata
-
driven, point
-
and
-
click paradigm. Build rich, interactive BI Apps in
just days. Speed deployment by building once
and deploying across platform to
iPhone
,
iPad
,
BlackBerry, browsers, Microsoft Office, or
portals.

Designed to deliver the higher levels of
performance and scalability demanded by
mobile Apps. MicroStrategy delivers in
-
memory, multi
-
level caching, ROLAP analytics,
robust security, easy extensibility and
comprehensive administration features
designed for enterprise deployments.

Enterprise Grade

25

26

MOBILE BUSINESS INTELLIGENCE

ROADSHOW

Agenda

Introduction

Mike Daves


Seattle, Account Executive


Mobile
Business Intelligence

Kurt Bruchal
-

Seattle, Account Executive


MicroStrategy
Mobile for iPhone &
iPad

Laura Edell


Seattle, Sales Engineer


High Performance BI and Dashboards

Laura Edell


Seattle, Sales Engineer

High Performance Data Warehousing

David Russell


Director of Digital Media Sales,
Netezza

Wrap
-
Up

550+ Companies using
MicroStrategy Mobile

on the BlackBerry

NyGard


GUESS
, Inc

MicroStrategy Business Intelligence on the BlackBerry

Store operations personnel access
information while on the shop floor

Regional Managers access product
information and inventory 24/7
from the palm of their hands

27

Mobile BI on the BlackBerry



Intuitive & Interactive Analysis


Prompted Reports


Subscriptions Management


Project Browsing; Report Search


Anywhere, Anytime Report Availability


Offline Analysis and Storage

Full Spectrum of

Admin Tools

Command

Manager

Object

Manager

Integrity

Manager

Enterprise

Manager

Full Spectrum of

Developer Tools

Desktop

Designer

Architect

SDK

Web

Professional

Databases

Cube

Databases

Transactional

Applications

Website
Content

MicroStrategy

Intelligence Server

MicroStrategy

Web

MicroStrategy

Mobile

iPhone

Blackberry

iPad

Mobile

Desktop / Laptop

Office

Browser

Portals

Windows

email

28

The

same tools you use today



iPhone Demonstration

29

Best Practices of the Existing SDK Now
in Objective
-
c

32

Open & Extensible

The SDK offers two ways to extend MicroStrategy Mobile with Custom Objective
-
c

MicroStrategy

Mobile App


embedded with

Custom Objective
-
c

(e.g. visualizations,
bluetooth
,

advanced interfaces)

Customization Type
1

Customization Type
2

Objective
-
c App

embedded with

MicroStrategy
Mobile Content

(e.g. reports,

graphs, visualizations,

mapping, geo
-
location context)

33

iPad Demonstration

35

Rebranding (Skinning)

37

37

Customize
:


Look and feel to match
corporate “identity” and
branding including icons &
splash screen

Portable
Documents

38

Preserve
:


Grids and Graphs


Formatting


Selectors


Data Mappings

Challenge: Move Documents
From Project A to Project B

Solution: The Same Dashboard,
Shared Across Environments


Publish to
production


Use as an
accelerated
starting
-
point
for
rapid dev


Disassemble
&use
for
parts

3
9

Dashboard App

Dozen of

Reports

iPad App

iPhone App

Dashboard Apps &

Mobile Apps

Dashboard Apps and Mobile Apps

Traditional BI Models Only
Support 20% of An
Enterprise Population

20%

80%


Executives


Line Managers


Operational Workers

NOT Well Supported

by Traditional BI


Managers


Analysts


Information Workers

Well Supported by
Traditional BI

4
0

Enterprise

Population

Dashboard Apps and Mobile Apps

A Wide Array of Jobs
Functions Are Poorly
Supported by Traditional
BI

Sales Personnel

Customer Service

Consulting Mgrs

Line Workers

Store Managers

Field Engineers

Claims Mgrs

Insurance Agents

Educators

Portfolio Mgrs

Factory Managers

Drivers

Technicians

4
1


Executives


Line Managers


Operational Workers

NOT Well Supported

by Traditional BI

80%

Operational

Workers

Easy to use… yet too little data

Dashboard Apps and Mobile Apps

Operational Reports and
Traditional Dashboards
Are Insufficient

Sales Personnel

Customer Service

Consulting Mgrs

Line Workers

Store Managers

Field Engineers

Claims Mgrs

Insurance Agents

Educators

Portfolio Mgrs

Factory
Managers

Drivers

Technicians

Lots of data… yet no insight

Operational Reports

Traditional Dashboards

4
2


Embedded Interactivity


Hundreds of Data Views

Dashboard Apps and Mobile Apps

Combine the Best
Characteristics of
Operational Reports and
Dashboards


Compressed Data


“Micro
-
Database”

Dashboard App

Operational Reports

Traditional Dashboards

4
3

Our Customers’ Dashboards

The 2010 Dashboard Showcase

4
4

GUESS

Super Stars

Business Drivers


120 Designers, Buyers,
Executives, Marketing,
Finance & Operations


Daily information of best
selling items


Business Impact


Replaced manual Excel report
creation


Share information much more
quickly

Our Customers’ Dashboards

The 2010 Dashboard Showcase

4
5

DHL

Industry: Transportation

Business Drivers


40+ Executives and Senior
Sales Managers


Comprehensive analysis of
DHL customers’ shipping
profile and historical trends


Business Impact


Significantly faster
information delivery


Information improved
customer reviews and
negotiations

46

MOBILE BUSINESS INTELLIGENCE

ROADSHOW

Agenda

Introduction

Mike Daves


Seattle, Account Executive


Mobile
Business Intelligence

Kurt Bruchal
-

Seattle, Account Executive


MicroStrategy
Mobile for iPhone &
iPad

Laura Edell


Seattle, Sales Engineer


High Performance BI and Dashboards

Laura Edell


Seattle, Sales Engineer


High Performance Data Warehousing

David Russell


Director of Digital Media Sales,
Netezza


Wrap
-
Up

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of
MicroStrategy's

Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.

Higher Performance

Mobile BI Will Drive Requirements for Even Higher Levels of Performance

47

Desktop BI

Speed

Web
-
based BI

Mobile BI

Capacity

Slow

Fast

High

Low

(100s of users)

(1,000s of users)

(10,000s of users)

Mobile Usage

= Near Instant Response

More Users

= Lower Tolerance

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of
MicroStrategy's

Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.

Average Speed
Increase

Our Research Showed that there are Six Ways Our Customers Can Get
Dramatically Faster Performance

48

Employ In
-
Memory to
Accelerate Performance

1

2


10x

OLAP Services

Design High Performance
Dashboards

2

2


10x

Report Services

Optimize Query Efficiency

3

2


5x

VLDB Settings

Implement Effective
Caching Strategies

4

2


3x

Intelligence Server

Configure MicroStrategy
for High Performance

5

1.5


2x

Intelligence Server

Leverage The Latest
Database Technology

6

2


10x

DB Appliances &
Columnar Databases

Technology

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of
MicroStrategy's

Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.

Performance Gap

OPTIMIZED DESIGN

49

Higher Performance


Report Services

The Larger the Dashboard, the Greater the Potential for a Performance Gap

Traditional

Dashboard


Dashboard Data Views

Dashboard Data Scope

(Data Scope = Attributes x Metrics)

Medium Dynamic

Dashboard

Large Dynamic
Dashboard

1,000

10,000

100

1,000

10

100

1

10

5 sec

30 sec

2 min

8 min

15 sec

1 min

4 min

16 min

32 min

NON
-
OPTIMIZED
DESIGN

Response Time

(Before Dashboard Can be Initially Viewed)

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of
MicroStrategy's

Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.

Higher Performance


Report Services

Technology Advances to Delver Even Higher Performing Report Services

50

NEW
Data Compression Algorithms

Up to 55% Reduction
in Dashboard KB

NEW
Ability to Source Data Directly
from a In
-
memory Cubes

75% Faster OLAP
Interactivity

NEW
On
-
demand Data Transfers

5x Faster Response
Time for Large
Dashboards

9 R 2

9 R 2

9 R 2

NEW
Internal Dashboard Architecture

30
-
45% Faster
Dashboard
Rendering

9 R 2

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of
MicroStrategy's

Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.

0
2
4
6
8
10
12
14
16
Microstrategy (16.67)
SAS (16.67)
Oracle BIEE (10.00)
SAP BO WebI (7.78)
SAP BEx (7.78)
Microsoft SSAS (6.67)
IBM Cognos Reporting (3.33)
Information Builders (2.00)
Oracle Hyperion (2.00)
Pentaho (2.00)
Bissantz (1.00)
Targit (1.00)
arcplan (0.80)
IBM Cognos TM1 (0.80)
QlikTech (0.80)
Board (0.40)
Cubeware (0.40)
Microsoft SSRS (0.40)
SAP BO DeskI (0.25)
Infor PM (0.20)
IBM Cognos Analysis (0.13)
Jedox PALO (0.06)
MIK (0.05)
Query Performance
(normalized for data volumes)

MicroStrategy Customers Get Best Performance

CONFIDENTIAL

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Docum
ent

Agrees That They Will Not Disclose Its Contents
To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of
MicroStrategy's

Business Or Its Offerings. Reproduction or Distribution Is
Prohibited.

MOBILE BUSINESS INTELLIGENCE

ROADSHOW

Agenda

Introduction

Mike Daves


Seattle, Account Executive


Mobile
Business Intelligence

Kurt Bruchal
-

Seattle, Account Executive


MicroStrategy
Mobile for iPhone &
iPad

Laura Edell


Seattle, Sales Engineer


High Performance BI and Dashboards

Laura Edell


Seattle, Sales Engineer

High Performance Data Warehousing

David Russell


Director of Digital Media Sales,
Netezza

Wrap
-
Up

©
2010
Netezza, Inc. All rights reserved


Powering Mobile BI

Supporting Mobile BI with Data
Warehouse Appliances

May 10

Impact of Mobile BI on the Data Warehouse


Low Latency


users will not tolerate slow response times


EDW Throughput


the back
-
end EDW must not be adversely
effected by the new workload


Increased User Population


more people wanting to do more
things with BI


Operational BI


prevalence of look
-
up queries in near real time

May 10

Data Warehouse Appliance


Appliance simplicity


Optimized, purpose
-
built analytics engine


10
-
100x faster than traditional systems


Integrated database, server and storage


Scalable


Built
-
in data compliance


Standard interfaces

May 10

The Big Picture

Legacy

DB

Data Center

Enterprise Data Warehouse

Universal Access : Universal Management : Flexible Provisioning

Oracle Compatibility Layer

Mobile
Users

Edge
Appliance

Edge
Appliance

Edge
Appliance

Edge
Appliance

Edge
Appliance

May 10

Netezza Edge Appliances

Page
57

Skimmer

TwinFin



0 to 100+ users

100s to 1000s

of
users

100s of GB to 10 TB

5 TB

to 1.5 PB

Simple

& Complex Queries

Simple & Complex Queries

May 10

Summary


Netezza Corporation:
a mature, trusted partner

>
Pioneered data warehouse appliance

>
Robust and growing business

>
Easy to do business with

>
Vision of enterprise
-
wide analytics


Leading the pack in innovation

>
Price/performance leadership

>
Netezza
-
easy

>
The first of a new generation

>
User validation

>
Certified on leading ETL & BI tools

59

MOBILE BUSINESS INTELLIGENCE

ROADSHOW

Agenda

Introduction

Mike Daves


Seattle, Account Executive


Mobile
Business Intelligence

Kurt Bruchal
-

Seattle, Account Executive


MicroStrategy
Mobile for iPhone &
iPad

Laura Edell


Seattle, Sales Engineer


High Performance BI and Dashboards

Laura Edell


Seattle, Sales Engineer


High Performance Data Warehousing

David Russell


Director of Digital Media Sales,
Netezza


Wrap
-
Up

Three Programs to Help You Get Started Today

60

Fast Implementation

Expert Assistance

Fast Software

25 Free Licenses


Simply download, install and start
building great mobile BI apps


Components:


25 named users


FREE


Training and support


FREE


Community access


FREE

Mobile
QuickStrike
TM

Intro2Mobile
TM

Fast Education

Free Hands
-
on Class

A ten day focused engagement,
delivered by mobile BI experts


Deliverables:

1. Production mobile BI app

2. App design storyboard

3. Video of the new app

An introduction to mobile BI using
MicroStrategy Mobile


Content:


Concepts and features


Hands
-
on exercises


Build a mobile app

Reminder