Syllabus For Bachelors of Business Studies(BBA)

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10 Δεκ 2013 (πριν από 3 χρόνια και 11 μήνες)

155 εμφανίσεις

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g
e

1

o
f

31

























Ka
r
na
t
a
k
a

S
tate

O
pen

Univ
e
rsity

Myso
r
e,
K
a
r
na
t
aka



5
7
0006


In

Assoc
i
at
i
on

w
i
th

BSAITM









Sylla
b
u
s

For

Bach
e
lors

o
f

Business

Stu
d
i
e
s(BB
A
)

Pa
g
e

2

o
f

31



Seme
s
ter

-

II

CODE

SUBJE
C
T

CR
E
DITS

BBA
-
021

O
r
gan
i
za
t
ion

Behaviour

4

BBA
-
022

Business

Co
m
mun
ication

4

BBA
-
023

Business

Law

4


BBA
-
024

Produ
c
tion

&

Opera
t
ions

Ma
n
age
m
ent


4

BBA
-
025

Financial

Acc
o
un
t
ing

4

TOTAL

C
RED
I
TS

20


Seme
s
ter

-

IV

CODE

SUBJE
C
T

CR
E
DITS


BBA
-
041


Adv
e
rti
s
ing

F
undamen
t
al


4

BBA
-
042

Business

Po
l
icy

4

BBA
-
043

Financial

R
epor
t
ing

4

BBA
-
044

E
-
Com
m
erce

4



BBA
-
045



Project

M
anagem
e
nt



4

TOTAL

C
RED
I
TS

20


Seme
s
ter

-

VI

CODE

SUBJE
C
T

CR
E
DITS

BBA
-
061

Ma
n
age
m
ent

Information

System

4


BBA
-
062


Qual
i
ty

Ma
n
ag
e
ment


4


BBA
-
063

Ma
n
age
m
ent

of

Financial

Institu
t
ions


4

BBA
-
064

Consumer


Behav
i
or

4

BBA
-
065

Project

Rep
o
rt

4

TOTAL

C
RED
I
TS

20


B
a
c
h
el
o
rs

of

B
ussine
s
s

Stu
d
ies

(B
B
A)




Seme
s
ter



I

CODE

SUBJE
C
T

CR
E
DITS

BBA
-
011

Pr
i
n
c
ipal

o
f

M
anage
m
ent

4

BBA
-
012

Marke
t
ing

M
anagem
e
nt

4

BBA
-
013

Ma
n
ager
i
a
l

E
c
on
o
m
i
cs

4


BBA
-
014


Intro
d
u
c
tion

t
o

Computers


4

BBA
-
015

Com
m
u
n
ication

Ski
l
ls

4

TOTAL

C
RED
I
TS

20





Seme
s
ter



III

CODE

SUBJE
C
T

CR
E
DITS


BBA
-
031

Ma
t
hematics

for

Business

&

E
c
on
o
m
i
cs


4

BBA
-
032

L
o
g
i
stics

Ma
n
age
m
ent

4

BBA
-
033

Human

Resour
c
e

M
anagem
e
nt

4

BBA
-
034

Intro
d
u
c
tion

t
o

Internet

4



BBA
-
035

E
n
tre
p
reneurship

&

S
ma
l
l

Business

Ma
n
agement



4

TOTAL

C
RED
I
TS

20





Seme
s
ter



V

CODE

SUBJE
C
T

CR
E
DITS

BBA
-
051

Corpora
t
e

L
egal

F
rame
work

4


BBA
-
052

Sec
u
rity

Anal
y
s
is

&

Port
f
ol
i
o

Mgmt.


4


BBA
-
053


Adv
e
rti
s
ing

&

S
ale

Promo
t
ion


4

BBA
-
054

Training

&

Deve
l
opment

4

BBA
-
055

Business

E
nv
i
ronment

4

TOTAL

C
RED
I
TS

20

Pa
g
e

3

o
f

31



Detail
e
d

Syllab
u
s:



Seme
s
ter

-

I


Section
-
I

Principal

of

Ma
n
a
g
ement


U
N
I
T


1:

Concep
t
ual

Framework

of

Ma
n
agement

M
a
nagem
e
nt

Defi
n
ed,

Co
m
p
o
nents

o
f

Mana
g
eme
n
t,
Features


of


Mana
g
ement,


F
u
nct
i
o
ns


of


Mana
g
ement,


Natu
r
e


of


Mana
g
ement,


Lev
e
ls


of
Mana
g
ement,


UN
I
T

2:

Administration

and

Mana
g
ement,

Mana
g
ement

as

a

Pr
o
fes
s
i
o
n,

Sign
i
f
i
c
ance

of

Mana
g
ement
f
r
om

the

P
o
i
nt

of

V
i
ew

o
f

Mod
e
rn

B
usiness

O
p
er
a
ti
o
ns


UN
I
T

3

:

Evolu
t
ion

and

Fo
u
nda
t
ions

of

M
a
nagem
e
nt

T
h
eories

Intro
d
u
c
tion,

T
h
e

C
l
assical

O
r
gan
i
sation

T
h
eory,
Neoclass
i
cal

Approa
c
h

or

T
h
eory,

Fa
c
ts

Disc
o
vered

thro
ugh

Hawthor
n
e

Ex
p
er
i
ments,

Systems

Approa
c
h

to

an
O
r
gan
i
sation,


M
o
dern


O
r
gan
i
sation


T
h
eory


is


Fun
d
a
mental


in


Nature,


M
o
dern


O
r
gan
i
sational


T
h
eory:


An
Appraisal


UN
I
T


4:


Ma
n
age
m
ent

P
l
anni
n
g


Pro
c
ess


P
l
anni
n
g


P
r
o
c
ess,

O
b
j
e
c
t
i
v
es


and

its


Char
ac
t
er
i
stics,

Pol
i
cy

and


its

Meaning,

Pro
c
edure

Defined,

Distinc
t
ion

be
t
ween

Pol
i
cies

and

Pro
c
edures,

F
ore
c
a
s
ting

and

its

Various

Aspec
t
s


UN
I
T

5:

O
r
gan
i
sation


Meaning,

I
m
por
t
an
c
e,

Pr
i
n
c
ip
l
es

and

Types

O
r
gan
i
sation:

Meaning

and

Defin
i
tion,

B
a
sic

Elements/
Steps/Fea
t
ures

o
f

an

O
rgan
i
sation,

Na
t
ure

o
f

an

O
rgan
i
sation,

Impor
t
an
c
e

o
f

an

O
rgan
i
sation.


UN
I
T

6
:

Pr
i
n
c
ip
l
es

of
an

O
r
gan
i
sation,

Formal

and

Inf
o
rmal

O
r
ganisa
t
ion,

Span

of
Contr
o
l,

Depar
t
menta
t
io
n


Meaning,

Types

of

Depar
t
menta
t
ion,

Key

F
ac
t
ors

in

D
e
par
t
menta
t
ion


UN
I
T

7:

Types

of

an

O
r
gan
i
sation

Int
r
od
u
c
t
io
n
,

T
h
e

Line

O
r
gan
i
sation,

T
h
e

Line

and

S
t
aff

O
r
gan
i
sation,

T
he
Fun
c
tional

O
r
gan
i
sation,

T
h
e

Project

or

Ma
t
rix

O
r
ganisa
t
ion,

Distinc
t
ion

between

O
r
gan
i
sations,

T
h
e

Need

f
or
Commit
t
ee

F
o
rm

of

an

O
r
gan
i
s
ation


UN
I
V

8:

Understan
d
ing

O
r
gan
i
sation
-
s
t
ru
c
t
u
re

and

Desi
g
ns

Intro
d
u
c
tion,

O
r
gan
i
sation

Defined,

Consequen
c
es

of

Poor

O
r
gan
i
sation,

AMA's

Ten

Com
m
endments

of

G
ood

O
rgan
i
sation,


UN
I
T


9:


Pr
i
n
c
ip
l
es


of

O
b
jec
t
i
v
e,


Pro
c
ess


of

O
r
gan
i
s
in
g
,


Fun
c
tions


of

O
r
gan
i
sation,


O
r
gan
i
sational


De
s
ign,
Div
i
s
ion

o
f

L
abo
u
r

or

Pr
i
n
c
ip
l
e

o
f

S
pe
c
ia
l
isat
i
on


UN
I
T


1
0
:

Types


of

Auth
o
rity


Intro
d
u
c
t
ion,


S
our
c
es


of

Auth
o
rity,

De
c
ent
r
al
i
sation


of

Auth
o
rity,

Distinc
t
ion

Between

Dele
g
ation

and

De
c
ent
r
al
i
sation,

F
a
c
t
ors

Deter
m
i
n
ing

t
he

E
xtent

o
f

D
ecen
t
ral
i
sation,


UN
I
T

1
1
:

Advantages

of

D
e
ce
n
tralisation,

Lim
i
ta
t
ions

of

De
c
ent
r
al
i
sation,

T
h
e

T
e
c
h
nique

of

De
c
ent
r
al
i
sation,
O
r
gan
i
sation

Charts


UN
I
T

1
2
:

Dele
g
ation

of

Auth
o
rity

Meaning

of

D
e
l
e
ga
t
ion,

Formal

and

Inform
a
l

De
l
egation,

Charac
t
er
i
stics

of
Dele
g
ation,

Lim
i
ta
t
ions

of

Dele
g
ation,

Pro
c
ess

of

Dele
g
ation,

Merits

of

Dele
g
ation,

Pr
i
n
c
ip
l
es

of

Dele
g
ati
o
n,
Weaknesses

of

Dele
g
a
t
ion


UN
I
T


1
3
:

Com
m
unica
t
ion


Com
m
unica
t
ion


Defined,

Elements

of

C
o
mmun
i
ca
t
ion,

Charac
t
er
i
s
tics

of

a

Go
o
d

Com
m
u
n
ication,

O
bject
i
ves

of

Com
m
unica
t
ion,

I
m
por
t
an
c
e

o
f

Communication,


UN
I
T


1
4
:
Pr
i
n
c
ip
l
es


of

Ef
f
ec
t
i
v
e


Co
m
munication,


O
b
sta
c
l
e
s/Barr
i
ers


in

C
o
mmun
i
ca
t
ion,


Advantages


and

Disadvantages

o
f

V
erbal

and

Written

Com
m
unica
t
ion,

Measur
ement

o
f

t
he

S
u
c
c
ess

o
f

Communication

Pa
g
e

4

o
f

31




UN
I
T


1
5
:

M
o
tivation

Defined,

I
m
por
t
an
c
e


of

M
o
tivation,

Re
l
ations
h
ip

of

Moti
v
ation

w
i
th

Ef
f
ici
e
n
c
y

of

t
he

Working

For
c
e,

Posit
i
ve

and

Ne
g
at
i
ve

M
o
tivation,


UN
I
T

1
6
:

Pr
i
n
c
ip
l
es

of
Personnel

M
o
tivation,

Human

Needs,

Maslow

s

T
h
eory

of
M
o
t
i
v
ation
,
U
N
IT

I
I
:

O
r
dinary

Differential

E
qua
t
ions

and

Appl
i
ca
t
ions


Reference

Books:
-

1.

T
o
tal


Qual
i
ty


Ma
n
age
m
ent


in


E
d
u
c
ation


by


Sal
l
is


E
d
ward


(Associate


Pr
i
n
c
ipal


Brun
e
l


Colle
g
e


of

Te
c
hn
o
lo
g
y

Bristol)

a
n
d

E
d
ward

Sal
l
is

(P
aperback

-

M
ay

1
,

2
0
0
2)

2.

What

Every

Pr
i
n
c
ipal

Sh
o
uld

Know

About

O
p
erational

Leaders
h
ip

(v.

6)

by

Jeffrey

Glanz

(Paperba
c
k

-

Nov

2
8
,

200
5
)

3.

What

Great

Pr
i
n
c
ipa
l
s

Do

Different
l
y:

15

T
h
in
g
s

T
h
at

Ma
t
ter

M
o
st

by

T
o
dd

Whitaker

(Paperba
c
k

-

Nov

2
0
0
2
)



Sectio
n

I
I:

Marketing

Man
a
ge
m
ent


UN
I
T


1
7
:

Marke
t
in
g
:


Basic


Concep
t
s


,
Meaning


of

t
h
e


Functions


of

Marke
t
in
g
,


Functions


of

Marke
t
in
g
,
Charac
t
er
i
stics

of

M
o
dern

Concept

of

M
arketing,

Sel
l
er’s

Marke
t
,

B
u
yer’s

Market


UN
I
T


1
8
:

Meaning,


Fu
n
c
t
ions


and


I
m
por
t
a
n
ce


of

Marke
t
in
g
,

Ma
n
age
m
ent


Meaning


and


Defin
i
tion

of

Marke
t
ing

M
anagem
e
n
t
,

F
un
c
tions

of

Marke
t
ing

M
a
n
age
m
ent,


UN
I
T

1
9
:

Principl
e
s

o
f

M
arketing

Ma
n
agemen
t
,

Responsibilities

of

Marke
t
ing

M
anager,

Meaning

and

D
ef
i
ni
t
i
on

of

Marke
t
ing

M
ix


UN
I
T

2
0
:

Consumer

Behav
i
our

and

Moti
v
ation,

Mea
n
ing

of

Buying

M
o
tives,

Buyer’s

Behav
i
our,

T
he

Diffusion

Pro
c
ess,

Meaning

of

M
o
tivation

Research,

S
t
ages

of

B
u
y
i
ng

Pro
c
ess


UN
I
T

2
1
:

Prod
u
ct

and

Product

Pol
i
cies

,
Defin
i
tion
and

Concep
t
s

of

Product,

Product

Mix

Defined,

Co
n
ce
p
t

of

Life

Cycle

o
f

a

Produ
c
t,

Pro
d
u
ct

Plann
i
ng,

Produ
c
t

Line

Pol
i
ci
e
s

a
n
d

S
t
rategie
s
,


UN
I
T

2
2
:

Pro
c
ess

of

New

Produ
c
t

Deve
l
opmen
t
,

Pro
c
e
dure

for

Te
s
t

Marketing,

P
roduct

Si
m
pl
i
f
ication,

Prod
u
ct

Divers
i
f
ication,

Pro
d
u
c
t

El
i
m
i
na
t
ion


UN
I
T

2
3
:

Pr
i
cing

De
c
i
s
ions,

Pr
i
ce

Pol
i
cy

and

S
t
rategy

Meaning

and

Defin
i
tion

of

Pr
i
cing

De
c
i
s
ion,

Conten
t
s

of

Pr
i
ce

De
c
is
i
on,

F
ac
t
ors

Affecting

t
he

Pricing

De
c
is
i
on,

Informa
t
ion

Req
u
ir
e
d

by

Price

Set
t
ers,
UN
I
T

2
4
:

M
eth
o
ds

o
f

D
e
termin
i
ng

P
r
ices,

Pr
i
cing

in

D
i
f
feren
t

S
t
ages

of

Life
-
C
ycle

of

a

Pr
o
du
c
t
,
UN
I
T

2
5
:

M
eaning

a
n
d

Defin
i
tion

of

Pr
i
ce

Discrim
i
na
t
i
o
n,

Jus
t
if
i
ca
t
ion

o
f

Price

Discrim
i
na
t
ion,

UN
I
T

2
5
:

Causes

f
o
r

Po
p
ular
i
ty

of

Non
-
Price

Competit
i
on,

Resale

Price

M
aintenan
c
e

(
M
ax
i
mum

Retail

P
r
ice)


UN
I
T

2
7
:

Chan
n
els

of

Di
s
tr
i
b
u
tion

and

L
ogist
i
cs

M
a
n
a
gement

UN
I
T

2
8
:

Meaning

and

Defin
i
tion of
Channe
l
s

of
Distribu
t
ion,

Fun
c
tions

of
Channe
l
s

of
Distribu
t
ion,

Sel
e
c
t
ion

of

a

Par
t
icular

Channel


UN
I
T


2
9
:

Distribu
t
ion


L
o
g
i
stics,


General


Fa
c
t
o
r


Aff
e
c
t
ing


L
o
g
i
stics


Cho
i
ce,


Phys
i
cal


Distribu
t
ion


in


C
e
rtain

Industries

in

India,

Pa
g
e

5

o
f

31



UN
I
T


3
0
:

Market
i
ng


Res
e
arch


and


Market

S
e
gmen
t
ation

Mea
n
ing


and

Defin
i
tion

of

Marke
t
ing


R
esear
c
h,
S
c
ope

of

Marketing

Researc
h
,

S
our
c
es

o
f

Col
l
ec
t
ing

M
arketing

Research

D
ata,

M
arket

Se
g
m
ent
a
tion


UN
I
T

3
1
:

S
a
les

P
r
omotion

Meaning

and

Defin
i
tion

of

Sales

Promotion,

I
m
por
t
an
c
e

or

Advantages

of

Sa
l
es

Promotion,


UN
I
T

3
2
:

Meaning

and

Defin
i
tion

of

Personal

Sel
l
i
n
g,

Fun
c
tions

of

Personal

Sel
l
in
g
,

Merits

or

Advantages

of

Personal

S
e
lling

,

Sal
es

Fore
c
asti
n
g

Meaning

of

Sales

Fore
c
asting,

O
b
jec
t
i
v
es

of

Sales

Fore
c
asting,

Li
m
itations

of

Sales

Fore
c
asting,

Fore
c
asting

t
he

Indian

Con
t
ext,

Pro
c
ess

o
f

S
al
e
s

F
o
recas
t
ing


Reference

Books:
-

1.

Marke
t
ing

M
anagem
e
nt

(
1
3
t
h

E
d
it
i
on)

by

Phi
l
ip

Ko
t
l
e
r

a
n
d

Kev
i
n

Keller

(Hard
c
over

-

Mar

6,

200
8
)

2.

Marke
t
ing

M
anagem
e
n
t
:

Millenni
u
m

E
dition

(
1
0
t
h

Edi
t
ion)

by

Ph
i
l
ip

Ko
t
l
e
r

(Hard
c
over

-

Jul

1
9,

1
9
9
9
)

3.

Marke
t
ing

M
anagem
e
nt

(
1
2
t
h

E
d
it
i
on)

by

Phi
l
ip

Ko
t
l
e
r

a
n
d

Kev
i
n

La
n
e

Kel
l
er

(
Hardc
o
ver

-

Jan

1
,

2
0
0
6)



Section

I
I
I
:


Man
a
gerial

E
cono
m
ics


UN
I
T

3
3
:

Ma
n
ager
i
al

E
c
on
o
m
i
cs

Nature,

S
c
ope

and

Concep
t
s,

Fun
d
amental

Nature

of
Ma
n
ager
i
al

E
c
on
o
m
i
cs,
Appropriate

Defin
i
tions,

Basic

Charac
t
er
i
stics,

E
c
o
nomic

Ana
l
ys
i
s,


UN
I
T

3
4
:

T
heore
t
ical

C
on
c
epts

o
f

M
anager
i
al

E
c
on
o
m
i
cs,

R
o
le

o
f

t
h
e

M
anager
i
al

E
c
on
o
m
i
st

and

Summary


UN
I
T


3
5
:

Demand

Ana
l
ys
i
s

Concept

of

Demand,

Ty
p
es

of

Demand,

Demand

Function

and

Demand

Curv
e
,
Demand

Elasticities,

Demand

Fore
c
asting


UN
I
T

3
6
:

Produ
c
tion
Ana
l
ys
i
s

Intro
d
u
c
tion,

T
h
e

Prod
u
c
t
ion

Fu
n
c
t
ion,

Production

Fu
n
c
t
ion:

O
n
e

Variab
l
e

Input

Cas
e
:

Sh
o
rt
-
run

Ana
l
ys
i
s,


UN
I
T


3
7
:

T
h
e


Production


Fu
n
c
t
ion


w
i
th


Two


Variab
l
e


Inputs,


Chang
e
s


in


Input


Pr
i
ces,


Retur
n
s


to


S
c
a
l
e
,
Empir
i
cal

Pro
d
u
c
tion

Fun
c
tions


UN
I
T

3
8
:

Cost

Ana
l
ys
i
s

Cost

Concep
t
s,

Cost
-
output

F
un
c
tions,

Costs

in

t
h
e

Sh
o
rt
-
ru
n
,

Costs

in

t
h
e

L
o
ng
-
r
un,
E
c
on
o
m
i
es

o
f

S
cale.,

Ec
o
nomies

of

S
c
o
pe,


UN
I
T


3
9
:

App
l
ication


of

Cost


Ana
l
y
s
is,


Break
-
e
v
en


Ana
l
y
s
is:


Volu
m
e
-
Cost
-
Profit,


Cost


Fun
c
tions:


Empiri
c
al

De
t
erm
i
na
t
ion,

Re
l
evance

of

Cost

T
h
eory

f
o
r

M
anage
r
s,

Re
l
evance

of

t
h
e

S
h
ape

of

Costs


UN
I
T

4
0
:

Pric
e
-
ou
t
p
u
t

And

Mark
e
t

Struc
t
ure

T
h
eory

of

Pr
i
cing,

Various

Forms

of

Market

S
t
ru
c
t
u
res,

E
q
ui
l
ibr
i
um

of

a

Fi
r
m,

Pr
i
ce

De
t
er
m
ination:

E
q
ui
l
ib
r
i
u
m
between

Demand

and

Sup
p
l
y
,


UN
I
T


4
1
:

Pr
i
cing


and


O
u
t
p
ut


De
c
is
i
ons


under


Perfect


Competit
i
on,


Pr
i
cing


and


O
u
t
p
u
t


De
c
is
i
ons


un
d
er

M
o
no
p
oly


UN
I
T


4
2
:

Pr
i
cing


S
t
rategies


Intro
d
u
c
tion,


M
ulti


Produ
c
t


Pr
i
cing,


Pr
i
ce


Discrim
i
na
t
ion,


Pr
i
cing


Me
t
ho
d
s


in

Prac
t
ice,

Government

s

Con
t
rol

on

Pr
i
cing


UN
I
T

4
3
:

Invest
m
ent

Dec
i
s
i
o
n
s

Intro
d
u
c
t
ion,

Meaning

and

Si
g
nif
i
ca
n
ce

of

Cap
i
tal

Budgeting,

Te
c
hniques

or

Me
t
ho
d
s

o
f

Investment

Evaluation,


UN
I
T

4
4
:

Publ
i
c

Inv
e
stment

D
ecis
i
ons,

Risk

and

Un
c
ertainty

Pa
g
e

6

o
f

31



UN
I
T

4
5
:

Firm

O
bject
i
ve

and

Constraints

Intro
d
uction,

T
heories

of

t
h
e

Firm,


UN
I
T


4
6
:

Ma
n
ager
i
al


T
h
eories


of

t
h
e


Fir
m
,


Behav
i
o
ural


T
h
eories


of

t
h
e


Fir
m
,


Value


Maxim
i
sation,


Fi
r
m's

Constraints


UN
I
T


4
7
:

We
l
fare


E
c
on
o
m
i
cs


Intro
d
u
c
t
ion,


Gene
r
al


E
q
ui
l
ibr
i
u
m,


Ut
i
l
i
ty


Analysis,


Consumer's


Su
rpl
u
s,
Produ
c
er's

Surplus,

Pare
t
o

Op
t
i
m
al
i
ty:


UN
I
T

4
8
:

A
l
ter
n
ative

Approa
c
h,

Criter
i
a

f
o
r

Welfare

J
u
dge
m
ents



Reference

Books:
-

1.

Ma
n
ager
i
a
l

E
c
on
o
m
i
cs

by

Wi
l
l
i
a
m

Samuelson

a
n
d

S
t
ephen

G.

Marks

(Hardc
o
ver

-

Dec

2
9
,

2
0
0
8)

2.

Ma
n
ager
i
a
l

E
c
on
o
m
i
cs

with

S
t
u
d
ent

CD

by

Christop
h
er

R.

Thomas

and

S.

Char
l
es

M
aurice

(Hard
c
over


-

Mar

7,

2
0
0
7
)

3.

Ma
n
ager
i
a
l

E
c
on
o
m
i
cs

by

Christop
h
er

R.

T
homas

and

S
.

Char
l
es

M
aurice

(Hardc
o
ver

-

Jan

2
7,

2
010)


Section

I
V:

I
ntrodu
c
t
i
on

Of

Computers


UN
I
T

4
9
:

S
t
ructure

of

Computer

Inpu
t/
O
u
t
p
ut

Syst
e
m,

C
e
n
t
ral

Pro
c
ess
i
n
g

U
n
it,

Memory

Un
i
t,

L
o
g
i
c

Gates/
C
i
r
c
uits,

BITS

a
n
d

BYTES,


UN
I
T

5
0
:

Number

System

for

Da
t
a

,

Representa
t
ion,

Hardware

and

Sof
t
ware


UN
I
T

5
1
:

Hardware

Concep
t
s

M
o
t
h
erboar
d
,

Inp
u
t

D
e
v
i
ces,

O
u
t
p
ut

Devices,

S
t
orage

Devices,

Cards,

Ports

a
nd

Cords,

Powersupply


UN
I
T

5
2
:

Sof
t
ware

Con
c
e
p
ts

O
p
erating

Systems,

Con
c
e
pt

o
f

Pr
o
gram
m
in
g
,


UN
I
T

5
3
:

Types

of

Compu
t
er

L
anguage,

La
n
guage

T
ranslators,

S
of
t
ware

Tools,

System

S
of
t
ware

Uti
l
it
i
es


UN
I
T


5
4
:

W
i
nd
o
ws


-


A


Graphical


Us
e
r


Int
erfa
c
e,


G
eneral


Purpose


App
l
ication


Sof
t
ware,


Spe
c
ial


Purp
o
se

App
l
ication

Sof
t
ware


UN
I
T


5
5
:

La
t
est


Tre
n
ds


in


Information


Te
c
hn
o
lo
g
y,


Emerg
i
ng


Information


Te
c
hn
o
lo
g
i
e
s,

Lim
i
ta
t
ions


of

Computers


UN
I
T

5
6
:

Intro
d
u
c
tion
to

D
O
S

Defin
i
tion

and

I
m
por
t
a
n
c
e

of
D
O
S,

L
o
ading

D
O
S
,

Rebo
o
ting

t
h
e

Computer,

Fi
l
es
and

Direc
t
ories

in

D
O
S,


UN
I
T


5
7
:

Referencing


Fi
l
es,


F
i
le


N
a
m
i
n
g


Con
v
entions,


D
O
S


Com
m
ands,


W
i
ldcards,


Internal


and


Ex
t
e
r
nal

Com
m
ands,

Ba
t
ch

F
i
l
es


UN
I
T

5
8
:

Computer

Viruses:

Atta
c
ks
,

Prev
e
n
t
ion

and

Cure

Defin
i
t
ion

of
a

Virus,

Virus

Charac
t
er
i
stics,

What

is

Sin
i
ster


a
b
out

Viruses,

Virus

H
i
st
o
ry,

and

How

Viruses

are

spread,


UN
I
T

5
9
:

Different

K
i
nds

of
Virus,

Damage

D
o
ne

by

V
iruses,

Virus

Prev
e
n
t
ion,

Network

and

Viruses,

Netw
o
rk

Prot
e
c
tion,

An
t
i
-
v
irus

in

t
he

F
u
t
ure


UN
I
T


6
0
:

Micr
o
soft

Word

2
0
00

S
t
a
r
ting

of

MS
-
Wo
r
d,

S
t
a
r
t

Working

w
i
th

Word

D
o
c
u
men
t
,

O
p
ening

of

an

Existing

D
o
c
u
ment,

F
ormat
t
ing

t
he

T
ext,

Spell

Checki
n
g

Pa
g
e

7

o
f

31



UN
I
T


6
1
:

Micr
o
soft


Ex
c
el


2
0
0
0


How


to


S
t
art

Microsoft


Ex
c
e
l


2
0
0
0,


Componen
t
s


of

Ex
c
el


W
i
nd
o
w,


S
t
a
rt

Working

w
i
th

M
enu

O
p
tions,

D
a
ta

Entry

and

E
d
it
i
ng,


UN
I
T

6
2
:

Revers
i
n
g

/

Reappl
y
ing

Com
m
ands,

Find

Re
p
lace

&

Go

to

O
p
tions,

Working

w
i
th

T
o
olbar,

Res
i
zing

of

Co
l
umns

a
n
d

Rows


UN
I
T

6
3
:

C
l
assif
i
ca
t
ion

o
f

Compu
t
ers

Super
c
ompu
t
ers,

Mainframes,

Minicompu
t
ers,

C
l
i
ents

and

Servers


UN
I
T

6
4
:

L
aptop

Compu
t
ers,

Notebook

Computers,

Perso
n
al

Di
g
ital

Ass
i
sta
n
ts

(PDA's),

Embed
d
ed

Compu
t
ers


Reference

Books:
-


1.

Python

Program
m
in
g
:

An

Intr
o
du
c
tion

to

Computer

S
c
i
en
c
e

by

Jo
hn

M.

Ze
l
le

(Paperba
c
k

-

Dec

2
0
0
3)

2.

Intro
d
u
c
tion

t
o

Computer

Sec
u
rity

by

M
a
tt

Bishop

(Hard
c
over

-

Nov

5,

2
004)

3.

Intro
d
u
c
tion

to

Computers

for

Hea
l
t
h
ca
r
e

Professiona
l
s,

Fifth

E
d
it
i
on

by

Irene

Joos,

Ramona

N
e
lson,
and

Marj
o
rie

J.

Sm
i
th

(Paperba
c
k

-

Sep

3
,

2
0
0
9)


Section

V:


C
OM
M
UN
I
CATION

SKIL
L
S


UN
I
T

6
5
:

Conc
o
rd

&

F
o
rms

of

Ver
b
s

Rule

of

Conc
o
rd

o
r

Agreement


UN
I
T

6
6
:

Present

T
ense,

Past

T
ense,

F
u
t
ure

Tense,

Te
n
ses

with

Since,


UN
I
T

6
7
:

T
he

Future

Tense

in

Adverb
i
al

C
laus
e
s,

Tense

i
n

Sen
t
en
c
es

o
f

Condition


UN
I
T

6
8
:

Id
i
omatic

use

o
f

Prep
o
sit
i
ons

and

Conjun
c
ti
o
ns
UN
I
T

6
9
:

Wh
a
t

is

an

Idiom,

Id
i
omatic

Use

o
f

Prep
o
sit
i
o
ns
UN
I
T

7
0
:

W
o
rds

Fol
l
owed

by

p
repositions,

UN
I
T

7
1
:

S
truct
u
ral

Use

o
f

Infin
i
tive,

Gerund

and

Particip
l
es,


UN
I
T

7
2
:

T
he

Par
t
icip
l
e,

t
h
e

Infin
i
t
ive,

Gerunds


UN
I
T

7
3
:

Com
m
on

E
r
rors

in

E
ng
l
ish

Adjec
t
i
v
es

and

Adverbs

(Confuse
d
),


I
T

7
4
:

E
rrors

in

t
h
e

Use

of

Adjec
t
i
v
es

and

Adverbs


UN
I
T

7
5
:

Pun
c
t
u
a
tion,

Capital
i
za
t
ion

&

Comprehensi
o
n

Pun
c
t
u
atio
n
,

Cap
i
talization


UN
I
T

7
6
:

Go
o
d

Ma
n
ners,

T
he

Conj
u
rer

s

Revenge,

The

Home

Co
m
in
g
,

My

Last

Wi
l
l

and

Tes
t
ament


Unit

7
7:

Vo
c
abulary

Bui
l
ding

i
n

E
n
glish

L
anguage

U
s
ef
u
l

Words

for

Ex
p
ress
i
ng

Ideas,


UN
I
T

7
8
:

O
p
in
i
ons

and

Emo
t
ions,
S
in
g
le

W
o
rds

for

Phrases

o
r

S
ente
n
ces
,
Derivations:

Ro
o
t

Words,


UN
I
T

7
9
:

Prefixes

a
nd

Suffixes,Ant
o
nyms

and

Synonyms
,
National
i
ty

Words:

Names

of

Count
r
i
e
s

a
n
d

People


UN
I
T

8
0
:

E
s
say

and

Bus
i
ness

L
etter

Wr
i
ting

Writ
i
ng

an

Essay
,
Business

Le
t
ters

Pa
g
e

8

o
f

31



Reference

Books:
-


1.

Messages:

T
h
e

Commun
i
ca
t
ion

Sk
i
l
l
s

B
o
ok

by

M
at
t
hew

M
cKay

(Paperba
c
k

-

Ma
r

3
,

2
0
0
9)

2.

People


Sk
i
l
l
s:


How


to


Assert


Y
o
urself,


Listen


to


O
t
hers,


and


Resol
v
e


Conflic
t
s


by


Robert


Bolton

(Paperba
c
k

-

Jun

1
9
8
6)

3.

T
h
e

Hard

Tr
u
th

About

Soft

Ski
l
ls:

Workplace

Lesso
n
s

Smart

People

W
i
sh

T
h
ey'd

Learned

So
o
ner

by

Pe
g
g
y

Klaus

(Paperba
c
k

-

Jan

2
2,

2
0
0
8
)


Seme
s
ter

-

II


Section

I
:

ORGAN
I
ZATION
A
L

B
E
HA
V
IOUR


UN
I
T

1:

Basic

Con
c
epts

of

O
rgan
i
sational

Behaviour

In
t
rod
u
c
t
ion,

D
ef
i
ning

O
rgan
i
sational

Beh
a
v
i
our


UN
I
T

2:

Adm
i
nistra
t
ion

a
n
d

O
r
gan
i
sational

Beha
v
iour,

Fun
d
amental

Con
c
epts

o
f

O
r
gan
i
sational

Behaviour


UN
I
T

3:

Basic

Approa
c
hes

to

O
r
gan
i
sational

Behav
i
our,

H
i
st
o
rical

Deve
l
opment

of

O
r
gan
i
sational

Behav
i
o
ur,
Hawthor
n
e

E
xperi
m
ents,

E
l
e
ments

of

O
r
gan
i
sational

Behaviour

System


UN
I
T


4:

Percep
t
ion,

Attit
u
des

and

Values


Intro
d
u
c
t
i
o
n,

Percep
t
ion

Defined,

Attit
u
de

Defined,

Functions

of

Attit
u
de,

V
a
lue

Defined,

Value

System,


UN
I
T

5:

Why

Sh
o
uld

M
anagers

Kn
o
w

and

Unders
t
and

Va
l
ues?


UN
I
T

6:

W
o
rk

Values,

Indiv
i
dual

Beha
v
iour


UN
I
T


7:


Personal
i
ty


Deve
l
opment


and


Persona
l
ity


T
h
eories


t
h
e


Meaning


of

Persona
l
ity,


Charac
t
er
i
stics

of

Personal
i
ty


UN
I
T

8:

Types

of

T
h
eories

of

Persona
l
ity,

Freud

s

P
s
ych
o
analytic

t
h
eory

of

Persona
l
ity,

Abraham

Ma
s
lo
w
’s

Human
i
stic

T
h
eory

o
f

Perso
n
al
i
ty


UN
I
T


9:


M
o
tivation


Intro
d
uction,


Moti
v
ation


De
fined,


Nature


of

M
o
tivation,


I
m
por
t
an
c
e


of

Moti
v
ation,
Maslow

s

Need

Priority

M
odel,

T
h
eory

X

and

T
h
eory

y,

Herzberg’s

two

F
ac
t
or

T
heory,


UN
I
T


1
0
:

Compar
i
son


between


Herzberg


and


Maslow


M
o
dels,


I
m
maturity
-
M
at
u
rity


T
h
eory,


Vroo
m

s

Ex
p
ec
t
an
c
y

T
h
eory

F
inancial

a
n
d

Non
-
Finan
c
ial

In
c
entives


UN
I
T

1
1
:

Ind
i
v
i
du
a
l

and

O
r
gan
i
sation

Intro
d
u
c
tion,

C
on
c
ept

of

Ind
i
v
i
dual
-
Orga
n
isat
i
on

Conflic
t
,

Leg
i
timacy

of

O
r
gan
i
sational

In
f
luence,

D
iscip
l
ine

and

Disciplinary

a
c
t
ion,


UN
I
T

1
2
:

D
iscip
l
inary

ac
t
ion

p
o
l
i
c
y

or

Re
i
nfor
c
ement,

The

Counselling

Approa
c
h

to

D
iscip
l
inary

Ac
t
ion


UN
I
T

1
3
:

O
r
gan
i
sational

Confl
i
ct

Intro
d
u
c
tion,

Meaning

of

Conf
l
ict,

Are

Confl
i
c
t
s

Al
w
a
y
s

D
ysfun
c
tional?


UN
I
T

1
4
:

Positive

or

Fun
c
tional

o
r

Cons
t
r
u
c
t
i
v
e

Aspects

of

Confl
i
c
t
,

L
eve
l
s

o
f

c
o
n
fl
i
c
t
s,

Ma
n
ag
i
ng

t
he

Confl
i
c
t
s


UN
I
T


1
5
:

Work

Grou
p
s

Introduc
t
ion,

Conce
p
t

of

G
r
ou
p
s,

Charac
t
er
i
stics

of

Grou
p
s,

How


work

groups

are
formed,

Why

work

groups

are

f
o
rmed,

Types

of

Gr
o
u
p
s,

Distinc
t
ion

be
t
ween

F
o
rmal

a
n
d

Informal

Gr
o
ups


UN
I
T

1
6
:

Group

Dyna
mics

Group

Dynamics

Defined,

Behav
i
our

in

Grou
p
s,

I
m
por
t
an
c
e

of

Gr
o
up

Dynamics,
Group

Cohesiv
e
ness

D
ef
i
n
ed,

F
ac
t
ors

Inf
l
uen
c
ing

Cohesiv
e
ness,

Gr
o
up

Cohes
i
v
eness

a
n
d

Produ
c
tiv
i
ty

Pa
g
e

9

o
f

31



Reference

Books:
-


1.

O
r
gan
i
za
t
ional

Beha
v
ior

(1
3
th

E
d
it
i
on)

by

S
t
ephen

P.

Ro
b
b
ins

and

Timothy

A.

Judge

(
Hardc
o
ver

-

Mar

1
4
,

2
0
0
8)

2.

O
r
gan
i
za
t
ional

Behav
i
or

by

Mich
a
el

A.

H
i
t
t
,

C.

Chet

Mi
l
l
e
r,

and

Adr
i
enne

Co
l
lela

(Paperba
c
k

-

O
ct

6
,

2
0
0
8
)

3.

O
r
gan
i
za
t
ional

Beha
v
ior

by

John

R.

S
c
hermerhorn

Jr,

Dr.

Ja
m
es

G.

Hunt,

and

Dr.

Richard

N.

Os
b
o
r
n

(Hardc
o
ver

-

Jan

3
,

2
0
0
8)


Section

I
I:

B
usiness

Comm
u
nication


UN
I
T

1
7
:

Nature

of

C
om
m
u
n
i
c
ation

Pro
c
ess


of

Com
m
unica
t
ion,


Non
-
verbal


Co
m
muni
c
ation,


T
h
e


Role


of

Com
m
unica
t
ion


in


t
h
e


Business

O
r
gan
i
sation
,
Intro
d
u
c
tion,


UN
I
T

1
8
:

T
h
e

Freque
n
c
y

of

Com
m
unica
t
ion,

Main

F
o
rms

of

O
r
gan
i
sational

Co
m
munication,

Com
m
u
n
ication

Network

in

t
h
e

O
rgan
i
sation,

E
ffec
t
s

o
f

Chang
i
ng

T
ec
h
nology


UN
I
T

1
9
:

Com
m
unica
t
ion

Pro
c
ess

Com
m
unica
t
ion

is

a

Tw
o
-
way

Pro
c
ess,

Pro
c
ess

of
Com
m
unica
t
ion:

Meaning
and

Concep
t
,

E
l
e
ments

of

Com
m
unica
t
ion,

I
m
por
t
an
c
e

o
f

E
ffe
c
tive

Com
m
unica
t
ion


UN
I
T

2
0
:

Com
m
unica
t
ion

Channe
l
s

and

Networks

T
y
pes

of

Com
m
unica
t
ion,

Com
m
unica
t
ion

on

t
h
e

Basis

of

Direc
t
ion,

Com
m
unica
t
ion

o
n

t
h
e

Basis

o
f

Way

of

E
xp
r
ess
i
on,


UN
I
T

2
1
:

Com
m
unica
t
ion

o
n

t
h
e

B
asis

o
f

O
r
gan
i
sational

S
t
ru
c
t
u
re,

Commun
i
ca
t
ion

Netwo
r
k


UN
I
T

2
2
:

E
ffe
c
ts

of

Com
m
unica
t
ion

Netwo
r
k

o
n

Work

P
erforman
c
e


UN
I
T

2
3
:

Ma
n
age
m
ent

Com
m
unica
t
ion

Intro
d
u
c
tion,

Ma
n
age
m
ent

Com
m
unica
t
ion:

Meaning,

I
m
por
t
an
c
e

of

Ma
n
age
m
ent

Com
m
u
n
ication,

Improving

M
an
ag
e
me
n
t

Com
m
unica
t
ion


UN
I
T


2
4
:

D
o
wnward

Com
m
unica
t
ion,

I
m
por
t
an
c
e


o
f

D
o
wnward

Com
m
unica
t
ion,

Upward

Com
m
unica
t
ion,
I
m
prov
e
ment

in

Upward

Co
m
munication,


UN
I
T

2
5
:

Commun
i
ca
t
ion

in

S
pe
c
ia
l
is
e
d

Grou
p
s,

Commu
n
ication

w
i
th

W
o
rker’s

Fam
i
l
i
es


UN
I
T

2
6
:

Barrie
rs

to

Ef
f
ec
t
i
v
e

Com
m
unica
t
ion

Intro
d
u
c
t
ion,

Types

of

Barriers,

External

Barriers,

O
r
gan
i
sational

Barriers,

Personal

Barr
i
ers,

S
t
eps

t
o

M
ake

Commun
i
ca
t
ion

E
ffec
t
i
v
e


UN
I
T

2
7
:

E
ffe
c
tive

Written

Com
m
unica
t
ion

Intro
d
u
c
tion,

G
u
ide
l
ines

for

Ef
f
ec
t
i
v
e

Writing,

Wr
iting

Prop
o
s
a
ls,


UN
I
T

2
8
:

F
ormat

of

t
he

Con
t
r
a
ct

Pro
p
osal,

S
al
e
s

Pro
p
osals,

Business

Repor
t
s,

Business

Le
t
ter

Writ
i
ng


UN
I
T

2
9
:

Ef
f
e
c
t
i
v
e

O
r
al

Com
m
unica
t
ion

and

Publ
i
c

S
p
eak
i
ng

Fa
c
t
o
rs

Inh
i
biting

Ef
f
ec
t
i
v
e

O
r
al,

Com
m
unica
t
ion,
Proble
m
s

in

O
ral

C
o
mmun
i
ca
t
i
on,

Gateways

to

M
ore

E
ffec
t
i
v
e

Commu
n
ication,


UN
I
T


3
0
:

Pr
i
n
c
ip
l
es


of

Information

,

Ex
c
hange


in


a

Company,

O
r
al


Co
m
munication

Sk
i
l
l
s,

Listening

Abili
t
y,
Proble
m
s

in

Listening,

Guide

to

Ef
f
e
c
tive

Listening,

Com
m
ittees

and

Mee
t
in
g
s,

Ten

Com
m
andmen
t
s

of

G
o
od
O
r
al

C
ommunication


UN
I
T

3
1
:

Commun
i
ca
t
ion

Feed
b
ack

Systems

Intro
d
u
c
t
ion,

Feedba
c
k

Defined

Pa
g
e

10

o
f

31



UN
I
T

3
2
:

T
h
e

F
un
c
tions

o
f

F
eedba
c
k
,

t
h
e

Pro
c
ess

of

In
t
erpersonal

F
eedba
c
k,

Making

Feedba
c
k

E
ff
e
c
t
i
v
e:

Gi
v
i
ng

Feedba
c
k,

Making

Feedba
c
k

E
ffec
t
i
v
e:

Receiv
i
ng

Fe
edba
c
k


Reference

Books:
-


1.

Messages:

T
h
e

Commun
i
ca
t
ion

Sk
i
l
l
s

B
o
ok

by

M
at
t
hew

M
cKay

(Paperba
c
k

-

Mar

3
,

2
0
0
9)

2.

People


Sk
i
l
l
s:


How


to


Assert


Y
o
urself,


Listen


to


O
t
hers,


and


Resol
v
e


Conflic
t
s


by


Robert


Bolton

(Paperba
c
k

-

Jun

1
9
8
6)

3.

T
h
e

Hard

Tr
u
th

About

Soft

Ski
l
ls:

Workplace

Lesso
n
s

Smart

People

W
i
sh

T
h
ey'd

Learned

So
o
ner

by

Pe
g
g
y

Klaus

(Paperba
c
k

-

Jan

2
2,

2
0
0
8
)


Section

I
I
I
:

Business

Law


UN
I
T

3
3
:

Business

and

i
ts

Environment

Business

and

i
ts

Environment,

What

is

Business?

Legal

E
n
v
i
r
onment

of

Business,

Gain
i
ng

Pra
c
tical

E
xper
i
en
c
e


UN
I
T

3
4
:

Law

of

Contr
a
ct

Intro
d
uction,

Meaning

and

Essen
t
ia
l
s

of

a

Va
l
id

Contra
c
t,

Proposal

(or

Of
f
er)

and

Ac
c
ept
a
n
c
e

[
S
S.3
-
9],

Capa
c
ity

t
o

Con
t
ra
c
t

[
Ss.10
-
1
2
]
,


UN
I
T

3
5
:

Consent

and

Free

Consent,

Cons
i
der
a
t
ion

[Ss.2(D),

2
3
-
25,
1
8
5
]
,

Un
l
awful

Con
s
ideration

and

O
b
ject

[Ss.23
-
2
4
],


UN
I
T


3
6
:

Contingent

Contracts

(Ss.31
-
3
6
)
,

Quasi

C
o
n
t
ra
c
ts

(Ss.68
-
7
2)

,

C
e
rtain

Re
l
ations

Resemb
l
ing

t
h
ose

Cr
e
ated

by

Contra
c
ts),

Performance

of

Contra
c
ts

[Ss.
3
7
-
6
7],

Different

M
o
de
s

of

Discha
r
ge

of

Contra
c
ts

[Ss.
7
3
-

7
5
]


UN
I
T


3
7
:

Contra
c
t


of

A
g
en
c
y


Intro
d
u
c
tio
n
,


Defin
i
tion

of

A
g
ent


and


A
g
en
c
y,


Different


K
i
nds


of

A
g
en
c
i
e
s,
C
l
as
s
if
i
ca
t
ion

o
f

Agents,

D
u
t
i
e
s

a
n
d

Ri
g
h
t
s

o
f

Agent


UN
I
T


3
8:

Pr
i
n
c
ipa
l
's


Du
t
i
e
s


to


t
h
e


A
g
en
t


and


his


Liability


to


T
h
ird


Parties,


Personal


Lia
b
ility


of

Ag
e
n
t
,
Termination

of

agency,

Power

of

Att
o
rney


UN
I
T

3
9
:

Law

of

Sale

of

Go
o
ds

Intro
d
uction,

Defin
i
tion

and

Essen
t
ia
l
s

of

a

Contra
c
t

of

Sale

Go
o
ds

and

th
e
ir

C
l
as
s
if
i
ca
t
ion


UN
I
T

4
0
:

Mea
ning

of

P
rice,

C
on
d
it
i
ons

and

W
arran
t
ies,

Pass
i
ng

of

P
roper
t
y

in

Go
o
ds,

Tra
n
sfer

of

Title

by

Non
-

owners

(Ss.

2
7
-
3
0
),

Performance

of

a

Contract

of

S
ale

o
f

G
o
ods,


UN
I
T

4
1
:

Unpa
i
d

Sel
l
er

a
n
d

H
i
s

R
i
ghts


UN
I
T

4
2
:

Law

of

Ne
g
o
t
iab
l
e

Instrumen
t
s

Intro
d
u
c
ti
o
n
,

Meaning

and

Defin
i
tion

of

a

N
egotiable

Instrume
n
t,
C
e
rtain

I
m
por
t
ant

Con
c
epts

and

Ex
p
lanations

o
f

Certain

T
erms


UN
I
T

4
3
:

Prom
i
ssory

Notes

and

Bi
l
ls

of
Ex
c
hange

Cheques,

Ho
l
der

and

Ho
l
der

in

due

Course,

Pr
i
vile
g
es

of

a

Ho
l
der

in

due

Course


UN
I
T

4
4
:

La
w

of

Insuran
c
e

Nature

and

Pr
i
n
c
ip
l
es

o
f

Insura
n
ce,

L
ife

Insura
n
ce,

Fire

Insuran
c
e,

Marine

Insura
n
c
e,
Gain
i
ng

Pra
c
tical

E
xper
i
en
c
e


UN
I
T

4
5
:

Law

of

Carr
i
age

of

Goods

Defin
i
tion

of

a

C
o
n
t
ra
c
t

of

Carr
i
age

and

C
lass
i
f
ication

of

Carr
i
ers,

C
arri
a
ge

of

Go
o
ds

by

La
n
d,

Carria
g
e

o
f

G
o
ods

by

Rai
l
,

Carr
i
age

of

Go
o
ds

by

Sea,

Carria
g
e

o
f

G
o
ods

by

Air

Pa
g
e

11

o
f

31



UN
I
T


4
6
:

Elements


of

Company


Law


Meaning


and


Nature


of

a


Company,


Forma
t
ion


of

a


Compa
n
y,
Memoran
d
um

o
f

Asso
c
iation.


UN
I
T

4
7
:

Articles

of

Association,

Pro
s
p
ec
t
u
s
,

Shares

a
n
d

Share

Cap
i
tal,

A
l
lotment

of

Shares


UN
I
T

4
8
:

Taxa
t
ion

Constitu
t
ional

Framework

of

Tax
a
tion,

Direct

and

Ind
i
rect

Taxes,

T
h
e

C
e
n
t
ral

Ex
c
ise

A
c
t
,

1
9
4
4
,

The

Customs

A
c
t
,

1
9
6
2,

Basic

C
e
n
t
ral

and

S
t
a
te

S
al
e
s

T
ax


Reference

Books:
-


1.

Busines
s

Law:

Text

and

Cas
e
s

(West's

Business


Law)

by

Kenneth

W.

C
l
arkson,

Roger

LeRoy

Mi
l
l
e
r,
Gay
l
ord

A.

Jen
t
z,

a
n
d

Frank

B.

Cross

(Hardc
o
ver

-

Mar

14,

200
8
)

2.

Business

Law

(Barron
'
s

B
u
siness

Review

Series)

by

Ro
b
ert

W.

Emerson

(Paperba
c
k

-

O
ct

1,

20
0
9)

Sm
i
th

and

Robers
o
n's

Business

Law

by

Richard

A.

M
ann

and

Barry

S.

Rober
t
s

(Hardc
o
ver

-

Mar

1
1
,

2
0
0
8
)



Section

I
V:


P
r
oduction

&

Oper
a
t
i
ons

M
a
na
g
em
e
nt


UN
I
T

4
9
:

Basic

Con
c
epts

Prod
u
c
t
ion

D
ef
i
ned,

Pro
d
u
c
t
i
on

as

Heart

of

an

Organisation,

Production

Ma
n
age
m
ent

Fun
c
tion,

O
b
jec
t
i
v
es

o
f

Pr
o
d
u
c
t
ion

M
anagem
e
n
t
,


UN
I
T


5
0
:

S
c
ope


of

Prod
u
c
t
ion


Ma
n
age
m
ent,


Prod
u
c
t
ion


O
r
gan
i
sation,


H
i
st
o
rical


Evolu
t
ion


of

Produ
c
t
i
on

O
p
erations

Ma
n
age
m
ent


UN
I
T

5
1
:

Desi
g
n

and

Contr
o
l

of

Pro
d
u
c
tion

S
ystems

T
e
c
h
nology

Life

Cycle

(T
L
C)

a
n
d

Produ
c
t

D
es
i
gn,

Categor
i
es

of

Pro
c
ess


Te
c
hn
o
lo
g
i
e
s,


I
m
pa
c
t


of

Desi
g
n


E
n
g
i
ne
e
ring


on


Te
c
hn
o
lo
g
y,


Me
c
hanisation


and


Automa
t
ion,
Fle
x
i
b
le

M
anufa
c
t
u
ring

S
ystems


UN
I
T

5
2
:

Produ
c
tion

Life

C
y
cle

and

Des
i
gn

Produ
c
t

Desi
g
n,

M
o
dular

Desi
g
n

and

S
t
and
ar
d
isat
i
on,

Generation

of

New

Produ
c
t

O
p
po
r
t
u
nities

Produ
c
t

Life

Cycle


UN
I
T

5
3:

P
rod
u
ct

P
l
a
n
ning

a
n
d

Devel
o
pment


Pro
d
u
c
t

Deve
l
opmen
t
,

Resear
c
h

and

D
eve
l
opment


UN
I
T


5
4
:

P
l
a
n
t


Location


Fa
c
i
l
it
i
es


L
o
ca
t
ion


Defined,


Si
g
ni
f
ican
c
e


of

P
l
ant


L
o
ca
t
ion,


O
b
jec
t
i
v
e


of

L
o
c
a
tion
S
t
rategy,


Site


Sel
e
c
t
ion





Where


to


L
o
ca
t
e?


Site


Evaluation


Pro
c
esses,


L
o
ca
t
ion


Ana
l
ys
i
s


Te
c
hniq
u
es,
Behav
i
oural

I
mpac
t
s

in

F
acil
i
ty

L
o
ca
t
ion


UN
I
T

5
5
:

P
l
ant

Layo
u
t

Fa
c
i
l
ity

Layo
u
t/P
l
ant

Layo
u
t

,

D
ef
i
ned,

O
b
jec
t
i
v
es

of

P
l
ant

Layo
u
t,

Ef
f
ec
t
s

of

Layo
u
t

o
n
Cost

,

Basic

Types

of

Layo
u
t
s
,

Factors

Inf
l
uen
c
ing


Plant

Layo
u
t
,

Approa
c
h


to


Layo
u
t


E
n
g
i
neerin
g
,

S
t
eps

in
P
l
anni
n
g

P
l
ant

L
ayou
t
,

Comparison

o
f

D
iffer
e
nt

T
ypes

of

Layo
u
ts,

Symp
t
oms

o
f

a

Bad

L
ayout


UN
I
T

5
6
:

Ma
t
er
i
als

Hand
l
ing

Defi
n
it
i
on,

Fun
c
tions

of Ma
t
er
i
als

Hand
l
in
g
,

I
m
por
t
an
c
e/Signi
f
ican
c
e

of

Ma
t
er
i
als
Handl
i
n
g,


Pr
i
n
c
ip
l
es


of

Ma
t
er
i
als


Handl
i
ng,


Types


o
f


Ma
t
er
i
als


Handl
i
ng


E
q
uipm
e
n
t
,


Containerisat
i
on


and
Pa
l
l
etisation

Me
c
hanisation

and

Automa
t
ion

in

M
at
erials

Hand
l
ing


UN
I
T

5
7
:

Demand

Fore
c
asting

Fore
c
a
s
ts

and

Pred
i
c
t
i
o
ns,

Categories

of

Fore
c
asting


UN
I
T


5
8
:

Produ
c
tion

P
l
anning


Charac
t
er
i
s
t
ics


of

Produ
c
tion,


P
l
anning,


O
b
jec
t
i
v
es


of

Produ
c
tion

P
l
anning,
P
l
anni
n
g

and

Ma
n
ufa
c
t
u
ring

S
ystems,

S
t
eps

o
r

Pr
o
cedure

for

Produ
c
tion

Plannin
g
.


UN
I
T

5
9
:

Production

Cont
r
ol

and

S
c
hedul
i
ng

Produ
c
t
ion

Contr
o
l,

S
c
hedul
i
ng

Defined,

Dispatching

for

B
a
tch

Produ
c
tion.

Pa
g
e

12

o
f

31



UN
I
T

6
0
:

D
ispat
c
hing

and

F
ol
l
ow
-
up

D
ispat
c
hing

a
n
d

F
ol
l
ow
-
u
p
,

Q
u
al
i
ties

of

a

Chaser


UN
I
T

6
1
:

Insp
ec
t
ion

Re
t
urn

t
o

Suppl
i
ers,

Go
o
ds

Receiv
e
d

Notes,

Bin

Cards


UN
I
T

6
2
:

Mainte
n
an
c
e

Ma
n
age
m
ent

Mainte
n
an
c
e

D
e
f
ined,

Mainte
n
an
c
e

Pol
i
cy,

S
erv
i
ce

Level

D
ef
i
ned


UN
I
T


6
3
:

Ma
t
er
i
als


Ma
n
age
m
ent


of

Ma
t
er
i
al


Res
o
ur
c
es,


Defin
i
tion

of

Ma
t
er
i
als


Ma
n
ag
e
ment,


S
c
ope


of

Ma
t
er
i
als

Manage
m
ent,

M
aterials

M
anagem
e
nt

as

Profit

Centre,

F
un
c
tions

of

M
aterials

M
anagem
e
nt


UN
I
T

6
4
:

Inv
e
n
t
ory

Contr
o
l

Inv
e
n
t
ory

Defined,

Chara
c
teristics

of

Inv
e
n
t
ory,

Inv
e
n
t
ory

Contr
o
l

,

Fun
d
ament
a
ls,
E
c
on
o
m
i
c

O
r
der

Q
u
an
t
ity,

Sel
e
c
t
i
v
e

Inve
nt
o
ry

Con
t
rol


Reference

Books:
-


1.

O
p
erations

Ma
n
age
m
ent

by

Wi
l
l
iam

J
.

S
t
evenson

(Ha
r
d
c
over

-

O
ct

2
8
,

2
0
0
8
)

2.

O
p
erations

Ma
n
age
m
ent

(1
0
th

E
d
it
i
on)

by

Jay

H.

He
i
z
e
r

a
n
d

Barry

Ren
d
er

(Hard
c
over

-

Feb

1
,

2
0
1
0)

3.

O
p
erations

Ma
n
age
m
ent

and

S
t
ude
n
t

CD

and

S
t
udent

DVD

Package

(9
t
h

E
d
it
i
on)

by

Jay

H.

He
i
zer

and

Barry

Ren
d
er

(
M
isc.

Sup
p
l
i
es

-

Nov

9,

2
0
0
7)


Section

V:


F
i
na
n
cial

Accounting


UN
I
T

6
5
:

Financial

Ac
c
ou
n
ting

an

Intro
d
u
c
tion,

Ba
s
ic

Ac
c
ou
n
ting

Concep
t
s,

D
o
uble

E
n
try

Ac
c
ount
i
ng,

T
h
e

Ac
c
ou
n
ting

T
rail


UN
I
T

6
6
:

Financial

Sta
t
ements

and

Their

Natu
r
e,

t
h
e

A
c
c
ou
n
ting

E
qu
a
tion


UN
I
T

6
7
:

Rec
o
rding

in

t
h
e

Pr
i
m
ary

Bo
o
ks

Intro
d
u
c
tion,

Grou
n
d

Ru
l
es

of

J
our
n
al
i
sation,

Journal
i
sation,

Types

of

Journals


UN
I
T


6
8
:

Posting


in


Sec
o
ndary


Bo
o
ks


Intro
d
uction,


Types


o
f

Sec
o
ndary


Bo
o
ks,


Posting


Te
c
hniques


in


t
he

Ledger


UN
I
T

6
9
:

Bank

Rec
o
n
c
i
l
iation

S
t
atement

Intro
d
uctio
n
,

Purpose

of

Bank

Rec
o
n
c
i
l
iation

S
t
atemen
t
s,

Causes

of

Difference


UN
I
T


7
0
:

Trial

Balance

and

Final

Ac
c
ou
n
ts

Intro
d
u
ct
i
on,

Preparation

of

t
h
e


Tr
ial

Balance,

E
r
rors

and

Th
e
ir

Rec
t
if
i
ca
t
ion,

Final

Ac
c
ou
n
ts


UN
I
T

7
1
:

Ac
c
ount
i
ng

S
t
andar
d
s

in

India

Intro
d
uction,

I
ndian

A
c
c
o
un
t
ing

S
ta
n
dards


UN
I
T


7
2
:

Corporate


Financial


St
a
tem
e
nts

Part
-
I


Intro
d
uction,


S
ta
t
u
t
ory


B
o
oks,


Financial


S
t
atemen
t
s,
Comp
rehen
s
i
v
e

I
l
l
us
t
ration,


UN
I
T

7
3
:

Direc
t
or
s


Rep
o
r
t
,

Si
g
nif
i
ca
n
t

Ac
c
ou
n
ting

Pol
i
cies,

Inv
e
n
t
ory

Valuation


UN
I
T


7
4
:
Corporate


Financial


St
a
tem
e
nts

Part
-
II


Intro
d
u
c
tion,


Ma
n
ager
i
al


Remuneration,


Depre
c
iation

Ac
c
ou
n
ting,


UN
I
T

7
5
:

Provis
i
on

for

Taxa
t
ion



Case

S
t
udy:

Hor
i
zon

L
t
d.


UN
I
T

7
6
:

Div
i
sib
l
e

Pro
f
its,

Ac
c
ou
n
ting

T
reatment

of

M
O
D
VAT,

Prior

p
er
i
od

Adjustmen
t
s

Pa
g
e

13

o
f

31



UN
I
T


7
7
:

Un
d
er
s
tanding


Publ
i
shed


F
i
n
a
ncial


S
tat
e
m
e
nts


Intro
d
u
c
tion,


Publ
i
shed


Financial


S
t
atemen
t
s

A
Case

S
t
u
dy:

J
C
T

Elec
t
ronics

L
t
d
.,

Unders
t
anding

Finan
c
ial

S
ta
t
ements.


UN
I
T

7
8
:

Interpre
t
ation

of

F
inancial

S
ta
t
ements,

Q
u
ant
i
ta
t
i
v
e

D
isclosures


UN
I
T


7
9
:

Consol
i
d
a
ted

Fin
a
ncial


St
a
tem
e
nts


In
t
rod
u
c
t
ion,


Legal


Framework,


Consol
i
da
t
ed


Financ
i
al

S
t
atemen
t
s,

Cha
i
n

Ho
l
di
ng


UN
I
T


8
0
:

Accou
n
ting


f
o
r


Amalgamations


Leg
a
l


Framework,


De
f
in
i
tions,


Purc
h
ase


Con
s
iderati
o
n,
De
t
erm
i
na
t
ion

o
f

S
wap

Ra
t
io,

Methods

of

Ac
c
ount
i
ng

for

Ama
l
g
a
mations,

Asset

Buyou
t
s

(ABOs)


Reference

Books:
-


1.

Financial


Ac
c
ou
n
ting


6e


w
i
th


Annual


R
eport


by


Robert


Libby,


Patricia


Libby,


and


Daniel


G.


Sh
o
rt

(Hardc
o
ver

-

Jul

1
7,

2
0
0
8
)

2.

Financial

Ac
c
ou
n
ting:

T
o
ols

for

Business

De
c
is
i
on

M
a
k
i
ng

by

Paul

D.

K
i
m
m
e
l,

Jerry

J.

We
y
gandt,

and

D
o
nald

E
.

K
i
eso

(Hardc
o
ver

-

Oct

24,

2
0
0
8)

3.

Financial

Ac
c
ou
n
ting:

An

Intro
d
u
c
tion

to

Co
n
ce
p
ts,

M
eth
o
ds

and

Us
e
s

by

C
l
yde

P.

S
t
ickney,

Roman

L.

We
i
l,

Ka
t
herine

S
c
hipper,

and

Jenn
i
fer

F
ran
c
is

(Hardcover

-

F
eb

2
5,

2
009)



Seme
s
ter

-

I
I
I



Section

I
:


M
a
thematics

for

Business

&

Econ
o
mics


UN
I
T

1:

Intro
d
uction

t
o

B
u
siness

Ma
t
hematics
UN
I
T

2:

I
m
por
t
an
c
e

and

Scope,

Profit

and

L
oss,
UN
I
T

3:

Si
m
ple

and

Compound

Interest

UN
I
T

4:

Present

Value,

Annuiti
e
s,

Shares

and

Bon
d
s
,
UN
I
T

5:

Basic

Al
g
ebra

Surds

and

Ind
i
ces,

L
ogarithms,
UN
I
T

6:

Linear

a
n
d

Quadra
t
ic

E
q
ua
t
i
ons,

UN
I
T

7:

Si
m
ultaneo
u
s

E
qua
t
ions,

Inequal
i
ties

with

Graphs,

Arithmetic

Progress
i
on

(
A
.p
.
),


UN
I
T

8:

Geometric

Progress
i
on

(G.p
.
)


UN
I
T

9:

Ma
t
rices

a
n
d

Determ
i
nan
t
s

Ma
t
rices:

Defin
i
tion

and

Nota
t
ions,


UN
I
T

1
0
:

Spe
c
ial

T
ypes

o
f

M
a
trices,

M
a
trix

O
pera
t
ion
s,

D
eterminants

and

Non
-
singu
l
arity

Rank

of

a

M
atrix


UN
I
T

1
1
:

Inv
e
rse

o
f

a

M
a
trix


UN
I
T

1
2
:

Solution

of

E
q
ua
t
ions

(Un
i
que

Solution),

S
olution

of

Equations

(Ga
u
ss
-
Eli
m
ination

M
eth
o
d)


UN
I
T

1
3
:

Ca
l
c
u
lus

T
h
eory

o
f

S
et
s
,

Relations

and

Fu
n
c
t
ions


UN
I
T

1
4
:

Lim
i
ts

and

Continuity,

Differentiation,

Pa
g
e

14

o
f

31



UN
I
T

1
5
:

M
ax
i
ma

and

M
in
i
ma,

Integration


UN
I
T

1
6
:

S
t
a
tistics

Mean,

M
edian,

M
ode,

S
t
andard

D
e
v
i
ation,

Pro
b
abi
l
ity,


Reference

Books:
-

1.

Co
l
l
ege

M
at
h
ematics

f
or

Business,

E
c
o
nomics,

Life

S
c
i
e
n
c
es

and

Social

S
cien
c
es

(
1
2
t
h

E
d
it
i
on)

(Barne
t
t)

by

Raymond

A.

Barne
t
t,

M
ichael

R.

Z
i
e
g
l
e
r,

a
n
d

Karl

B
y
l
e
en

(Hard
c
over

-

Feb

2
8
,

2
0
1
0
)

2.

Fin
i
te Ma
t
hematics

for

Business,

E
c
on
o
m
i
cs,

Life

S
c
i
e
n
c
es

and

So
c
ial

S
c
i
e
n
c
es

(1
2
t
h

E
d
it
i
on)

(Barne
t
t)

by

Raymond

A.

Barne
t
t,

M
ichael

R.

Z
i
e
g
l
e
r,

a
n
d

Karl

B
y
l
e
en

(Hard
c
over

-

Jan

1
4,

2
0
1
0
)




Section

I
I:

L
ogis
t
ics

Man
a
geme
n
t


UN
I
T

1
7
:

L
o
g
i
stics:

O
verv
i
ew

Un
i
t

O
b
jec
t
i
v
es


UN
I
T

1
8
:

T
h
e

Con
c
ept

of

L
o
g
i
stics,

L
o
g
i
stical

M
iss
i
on

a
nd

S
t
rategic

Issues,

S
tra
t
eg
i
c

L
og
i
stics

P
l
anning

Pro
c
ess


UN
I
T

1
9
:

T
h
e

Sig
n
i
fican
c
e

o
f

L
og
i
stics,

L
og
i
stical

Competitive

Ad
v
an
t
a
g
es,

O
p
erational

O
bje
c
tives


UN
I
T

2
0
:

T
h
e

Componen
t
s

o
f

L
o
g
i
stics

Ma
n
age
m
ent,

the

F
u
n
c
tions

of

L
og
i
stics

Ma
n
age
m
ent
UN
I
T

2
1
:

Phys
i
cal

D
istribution

Un
i
t

O
b
jec
t
i
v
es,

t
h
e

Co
n
ce
p
t

of

Inv
e
n
t
ory,

Types

of

In
v
e
n
t
ory
UN
I
T

2
2
:

T
h
e

F
un
c
tions

of

an

Invent
o
ry,

Ele
m
ents

of

Inv
e
n
t
ory

Costs,

UN
I
T

2
3
:

t
h
e

Con
c
e
p
t

of

T
ransp
o
rt
a
tion,

Tra
n
spor
t
ati
o
n

and

L
o
g
i
stics,


UN
I
T


2
4
:

T
h
e


Concept


of

Warehousing


and


Its


Rela
t
ion


to


L
o
g
i
stics,


Types


of

Warehouses,


Fu
n
c
t
i
ons


of

Warehousing


UN
I
T

2
5
:

Packag
i
ng

and

M
aterial

Handling

t
h
e

Con
c
ept

of

Packag
i
ng,

L
o
g
i
stical

F
u
n
c
tions

of

Packag
i
ng


UN
I
T

2
6
:

F
orms

o
f

Pro
t
ec
t
i
v
e

Pa
c
kag
i
ng,

Prote
c
tive

Packag
i
ng

Prob
l
ems


UN
I
T

2
7
:

T
h
e

Concept

of Ma
t
er
i
al

Handl
i
ng,

t
h
e

Pr
i
n
ciples

of
Ma
t
er
i
al

Hand
l
in
g
,

E
q
uipm
e
nt

Us
e
d

in

Ma
t
e
r
ial

Handl
i
n
g,


UN
I
T

2
8
:

Basic

M
aterial

Hand
l
ing

Con
s
iderations


UN
I
T


2
9
:

O
r
der


Pro
c
ess
i
ng


Un
i
t


O
b
jec
t
i
v
es,


t
h
e


Concept


of

O
r
der


Pro
c
ess
i
ng,


t
h
e


Fun
c
tions


of

O
r
d
er

Pro
c
ess
i
ng,


UN
I
T

3
0
:

T
h
e

Impor
t
a
n
ce

of

Order

Pro
c
ess
i
ng


UN
I
T


3
1
:
L
o
ca
t
ion


Ana
l
ys
i
s


U
n
it


O
b
jec
t
i
v
es,


C
l
ass
i
f
ication


of

L
o
c
a
tion

De
c
is
i
on


Proble
m
s,


Sin
g
l
e


Fa
c
i
l
i
ty

L
o
ca
t
ion,

M
ultip
l
e

Fa
c
i
l
ity

L
o
ca
t
ion,


UN
I
T

3
2
:

Dynamic

Ware
h
ouse

L
o
c
a
tion,

Re
t
ail

a
n
d

Se
r
v
i
ce

L
o
ca
t
ion,

Pa
g
e

15

o
f

31



Reference

B
ooks:
-


1.


Sup
p
ly


Cha
i
n


Ma
n
age
m
ent:


A


L
o
g
i
stics


Perspec
t
i
v
e


(w
i
th


S
t
udent


CD
-
R
O
M)


by


John


J.


Coy
l
e,


C.


John

La
n
g
l
ey,

Brian

Gibson,

a
n
d

Robert

A.

Novack

(Hardc
o
ver

-

Mar

6
,

2008)

2.


Sup
p
ly


Cha
i
n


L
og
ist
i
cs


Ma
n
age
m
ent


(M
c
graw
-
Hill
/
I
r
w
i
n


Series


O
p
erations


and


De
c
is
i
on


S
c
i
e
n
c
es)


by

D
o
nald

J.

Bowersox,

D
av
i
d

C
l
oss,

a
n
d

M.

Bixby

Cooper

(Hardc
o
ver

-

Mar

3,

2
009)




Section

I
I
I
:


Hu
m
an

Resource

M
a
n
a
ge
m
ent


UN
I
T

3
3
:

Human

Resour
c
e

M
anagem
e
nt

Intro
d
uction


UN
I
T


3
4
:

Personnel


Ma
n
age
m
ent





An


Overview,


O
b
je
c
tives


of

Personnel


Ma
n
age
m
ent,


Perso
n
nel

Ma
n
age
m
ent

in

India,


UN
I
T

3
5
:

O
r
gan
i
za
t
ion

and

Personnel

Ma
n
a
g
ement,

Personnel

Ma
n
a
g
ement

in

Publ
i
c

Sec
t
or,

HRM

in

T
a
ta

S
t
eel



A

Case

S
t
u
dy


UN
I
T

3
6
:

Fu
t
ure

o
f

Perso
n
nel

Ma
n
age
m
ent

in

India,

S
tra
t
eg
i
c

P
l
anni
n
g

and

HRM


UN
I
T

3
7
:

Job

Des
c
ription:

Ana
l
ys
i
s

and

Evaluation

Intro
d
u
c
tion,

Job

Ana
l
ys
i
s,

Job

Ana
l
y
s
is

Pro
c
ess,

Te
c
hniques

of

Job

Analys
i
s,

Job

D
escription,

Job

Spe
c
if
i
ca
t
ion,


UN
I
T

3
8
:

Job

Desi
g
n

in

Develop
i
n
g

Coun
t
ri
e
s,

Guideli
n
es

f
o
r

w
o
rk

d
es
i
gn

in

D
eve
l
opi
n
g

Coun
t
ri
e
s


UN
I
T

3
9
:

Human

Resour
c
e

Plann
i
ng

Con
c
ept

and

Pr
o
cess

Intro
d
u
c
tio
n
,

O
bject
i
ves

of

Ma
n
power

P
l
anning,


UN
I
T

4
0
:

Te
c
hniques

o
f

M
anp
o
wer

Plann
i
ng,

Ma
n
po
w
er

Planning

Pro
c
ess


UN
I
T


4
1
:

Recr
u
itment

and


Sel
e
c
t
ion


Intr
o
d
uction,


A
i
m


of

Recr
u
itment

Pol
i
cy,


So
u
r
c
es


of

Recr
u
itment,
Sel
e
c
t
ion,

Sel
e
c
t
ion

Pro
c
ess,

Indu
c
tion


UN
I
T


4
2
:

Performance


Apprais
a
l


Intro
d
u
c
tion,


Need


to


Appraise


Performance,


Proble
m
s


in


Perfo
r
ma
n
ce

Appraisal


UN
I
T

4
3
:

M
eth
o
ds

o
f

Perfor
man
c
e

Appraisa
l
,

Poten
t
ial

Appraisal

or

Assessing

Appr
a
isal


UN
I
T


4
4
:

Training


and


Deve
l
opment


(T
&
D)


Introd
u
c
t
ion,


Training


Needs,


Types


of

Training


Progra
m
m
es,
Training

Me
t
ho
d
s

f
o
r

M
anagers,

Training

th
r
ough

Inte
r
net,

E
xe
c
u
t
i
v
e

D
eve
l
opment


UN
I
T

4
5
:

Wages

and

C
ompensa
t
ion

Intro
d
u
c
tion,

La
b
o
ur,

S
t
ate

Re
g
ulation

of

Wa
g
es

in

In
d
ia,

Systems

of

W
a
ge

Pay
m
ent,

S
ystems

o
f

In
c
entive

Paym
e
nt


UN
I
T

4
6
:

Job

Evaluation,

Wages

a
n
d

Working

C
on
d
it
i
o
ns

in

Indian

Indus
t
ri
e
s


UN
I
T

4
7
:

Di
s
c
ipl
i
ne

and

G
r
i
eva
n
ce

in

I
n
d
ustry

Intro
d
u
c
tion,

Problems

Re
l
ati
n
g

to

L
aws

and

R
u
l
e
s,

S
tudy

on

Proble
m
s

o
f

D
iscip
l
ine,

G
ri
e
vance


UN
I
T


4
8
:

Cou
n
se
l
ing


a
n
d


Men
t
oring


Intro
d
u
c
tion,

C
ou
n
se
l
in
g
,

Types

of

Counse
l
in
g
,

Nature

of

Counse
l
in
g
,
Men
t
oring

Pa
g
e

16

o
f

31



Reference

Books:
-


1.


Human

Res
our
c
e

M
anagem
e
nt

b
y

Ro
b
ert

L.

M
at
h
is

a
n
d

John

H.

Ja
c
kson

(Hardc
o
ver

-

Sep

1
,

2
0
1
0
)

2.


Human


Resour
c
e


Ma
n
age
m
ent

by

Raymond


Noe,

J
ohn

Ho
l
l
e
nbe
c
k,

Barry

Gerhart,


and

Patrick


Wri
g
ht

(Hardc
o
ver

-

O
c
t

1
9
,

2
0
0
9
)


Section

I
V:


In
t
rod
u
ct
i
on

To

Inte
r
net


UN
I
T

4
9
:

Introd
u
ct
i
on

to

Internet

Intro
d
u
c
tion,

Birth

of

Internet,


What

is

Internet?,

Adm
i
nistra
t
ion

and

Owners
h
ip

of

Interne
t
,


Net

Advantages,


In
t
ernet

Re
s
our
c
es


UN
I
T


5
0
:

Types

of

Connec
t
ions


Intro
d
u
c
t
ion,


Types


of

Connec
t
ions,


Internet

Serv
i
ce

Prov
i
ders

(IS
P
s),
Instal
l
ation

of

TCP/IP

Pro
t
o
c
ol,


Configur
i
ng

T
C
P
/
IP

Pr
o
t
o
c
o
l,


Configur
i
ng

t
he

D
ia
l
-
up

Networ
k
in
g
,


UN
I
T

5
1
:

Tes
t
ing

t
he

Con
n
e
c
tion,


Cybercafe


UN
I
T


5
2
:

Modem


Intro
d
u
c
tion,

F
a
c
t
ors


to


be


Cons
i
dered


while


Buying


a


M
o
dem,

Cab
l
e


M
o
dems

(Subs
c
riber

Un
i
t),

Fu
t
ure

Trends,


Ins
t
al
l
ing

a

N
e
w

M
odem


UN
I
T


5
3
:

Internet


Address
i
ng


S
c
heme


Intro
d
u
c
tion,


Types


of

Address
i
ng,


IP


Address


or


t
h
e


Interne
t
-

Prot
o
c
o
l

Address,

D
o
ma
i
n

Na
m
e,

D
o
ma
i
n

N
a
me

Sys
t
em

(DNS),

Elec
t
ronic

Mail

(E
-
m
a
i
l
),

Un
i
form

R
esour
c
e
L
o
ca
t
or

(URL)


UN
I
T

5
4
:

World

W
i
de

Web

(WWW)

Intro
d
u
c
t
ion,

Or
i
g
i
n

of

WWW,

Basics

of

WWW,

Purpose

of

WWW,
Port
a
ls,


Des
c
ription

o
f

a

Web

Page,

Functioning

of

t
h
e

W
o
rld

Wide

Web


UN
I
T

5
5
:

Browsers

I
n
t
rod
u
c
t
io
n
,

Feat
u
res

of

a

Go
o
d

B
ro
wser,

Micr
o
soft

Internet

Ex
p
lorer

(IE),

Features

and

Capab
i
l
it
i
es

o
f

In
t
ernet

Ex
p
lorer,

T
o
ol

Bar,

M
enu

Bar,

Internet

E
xplorer

Keyboard

S
hortcu
t
s
,

Cook
i
es


UN
I
T

5
6
:

Browser

Terms

in

Netsc
a
pe

Navi
g
at
o
r

a
n
d

Internet

E
xplorer


UN
I
T

5
7
:

Elec
t
ronic

Mail

Intro
d
u
c
tion,

E
-
ma
i
l

versus

pos
t
al

ma
i
l,

,Applications

of

E
-
ma
i
l

,

Working

of

E
-
ma
i
l,
Basic

f
u
n
c
tions

provided

b
y

all

E
-
ma
i
l

cl
i
ent

sof
t
ware


UN
I
T

5
8
:

Sub
s
c
r
ib
i
ng

to

an

E
-
ma
i
l

ac
c
ou
n
t
,

E
-
ma
i
l

Interfa
c
e,

Reading

an

E
-
ma
i
l,

Deleting

E
-
ma
i
l

from

t
h
e

Inbox,

S
ending

an

E
-
ma
i
l

(
C
ompose

an

E
-
ma
i
l
),

Address

B
o
ok,

S
av
i
ng

an

E
-
ma
i
l

(Folders)


UN
I
T


5
9
:

O
u
tlook

Introduc
t
ion,

Ac
c
ess
i
ng

O
u
tlook,


Add
i
ng

E
-
mail

Ac
c
ou
n
ts,

M
o
dify
i
ng

E
-
ma
i
l

Ac
c
ou
n
ts,
Cr
e
ating

a

N
e
w

M
essage

fr
o
m

S
c
rat
c
h,

Chang
i
ng

O
u
t
look’s

Message

D
efaults


UN
I
T

6
0
:

Pr
i
n
t
ing

M
essag
e
s,

Rec
o
ver
i
n
g

Deleted

Messages,

Automa
t
ical
l
y

D
e
l
e
ting

when

Exiti
n
g

O
u
t
look


UN
I
T

6
1
:

Sear
c
hing

t
h
e

Net

Intro
d
uction,

Types

of

S
earch

T
o
ols,

Sear
c
h

E
ng
i
nes,

Tips

to

Get

Y
o
ur

Home
Pa
g
e

Listed

by

Maj
o
r

Sear
c
h

E
n
g
i
nes,

Me
t
a

Sear
c
h


E
n
g
i
nes,

Web

Direc
t
ories,

Virtual


Libraries,


C
e
rtain
Us
e
ful

Web

Ser
v
ices


UN
I
T

6
2
:

Telnet

Intro
d
uction,

Defin
i
tion
and

App
l
icat
i
ons

of

Telnet,

Ge
t
ting

Connec
t
ed

to

Telnet,

A

Telnet

Session


UN
I
T

6
3
:

A

Live

Example

of

Telnet

w
i
th

Ta
t
a

Instit
u
t
e,

H
y
telnet

-

Archiv
e

of

Telnet

Sites,

I
m
or
t
ant

Telnet

Com
m
ands,

S
ome

Interes
t
ing

T
e
l
net

Sites,

Lim
i
ta
t
ions

Pa
g
e

17

o
f

31



UN
I
T

6
4
:

News
g
rou
p
s

Intro
d
uction,

Jo
i
ning

a

New
s
g
rou
p
,

Com
m
on

Terminolo
g
y

re
l
ated

to

News
g
rou
p
s,
News
g
rou
p
,

Catego
r
i
e
s,

T
h
e

News
g
roup

Client

-

www
.
dejanews.com,


Some

Usenet

Cli
e
n
t
s


Reference

Books:
-


1.

Broa
d
cas
t
in
g
,

Cab
l
e,

t
h
e

Internet

and

Beyond:

An

Int
r
od
u
c
t
ion

to

M
o
dern

Elec
t
ronic

Media

by

Joseph

R.

Domin
i
ck,

Ba
r
ry

S
h
erman,

and

Fritz

Messere

(Paperb
a
ck

-

M
ar

1
4
,

2
0
0
7)

2.

Broa
d
cas
t
in
g
,

Cab
l
e,

t
h
e

Internet

and

Beyond:

An

Int
r
od
u
c
t
ion

to

M
o
dern

Elec
t
ronic

Media

by

Joseph

R.

Domin
i
ck

(Paperba
c
k

-

Jul

4
,

2
0
0
3)


Section

V:


E
ntrepreneu
r
ship

and

S
m
all

Business

Man
a
g
e
ment


UN
I
T

6
5
:

Definition

of

Entr
e
preneurship

Intro
d
u
c
tion,

Entrepre
neur,

t
h
e

E
n
tre
p
reneurial

De
c
is
i
on

Process,
Types

of

S
tar
t
-
up
s
,

Role

of

Entrepreneurship

in

E
c
o
n
omic

Deve
l
opmen
t
,

T
h
e

F
u
t
u
re

of

E
n
t
repreneurship,
Self
-
A
ss
e
ssment


UN
I
T

6
6
:

Defin
i
tion

of

Sma
l
l

Business

Intro
d
u
c
tion

to

Sma
l
l
-
Sca
l
e

Industry,

Meaning

and

Defin
i
tion,

Grow
t
h

of

Sma
l
l
-
Scale

Indust
r
i
e
s,

N
e
w

Peaks

t
o

S
c
ale


UN
I
T


6
7
:

T
h
e


Prod
u
ct


Gr
o
up


M
a
trix,


Ex
p
o
r
t


Co
n
tribu
t
ion


From


Sma
l
l
-
Scale


Sec
t
or,


T
he


Role


and

Performance

of

Cot
t
age

and

Sma
l
l
-
Scale

Indust
r
i
e
s,


I
n
dian

E
c
o
nomy


UN
I
T

6
8
:

Pro
b
l
e
m

of

sma
l
l
-
scale

and

Cot
t
age

Industri
e
s,

Econ
o
m
i
c

Reforms

in

India


UN
I
T

6
9
:

E
n
tre
p
reneurial

M
o
tivation

Ch
i
ldhood

Fa
m
ily

E
n
v
i
ronmen
t
,

M
o
tivation,

Role

M
o
dels

And

Sup
p
ort

Systems


UN
I
T

7
0
:

Male

Versus

Fema
l
e

E
n
t
repreneurs,

E
n
tre
p
r
e
neurs

Versus

Inv
e
n
t
ors,

General

Non
-
en
t
repreneurial

Profi
l
es,

Self
-
Asse
s
s
ment


UN
I
T

7
1
:

E
s
ta
b
l
i
shing

Idea

Intro
d
u
c
tion,

M
e
t
h
ods

for

Generating

ideas,

Cr
e
a
t
i
v
e

Prob
l
em

Sol
v
in
g
,

Produ
c
t

P
l
anni
n
g

and

Deve
l
opment

Pro
c
ess,

Self

Ass
e
ssment


UN
I
T

7
2
:

St
a
rt

Y
o
ur

Own

Business

or

Buy

an

E
x
i
s
ting

One

Writ
i
ng

a

Business

P
l
an,

Us
i
ng

and

Imp
l
e
m
enting
t
h
e

Business

Plan,

Why

S
o
me

Business

P
l
ans

Fa
i
l,

S
e
l
f

Assess
m
ent


UN
I
T

7
3
:

Financial

An
a
lys
i
s

Pro

Forma

Income

S
t
atemen
t
s,

Break
-
even

Ana
l
ys
i
s,

Pro

Forma

Cash

Flow,

Pro

Forma

Balance

Sheet,

Pro

Forma

S
o
ur
c
es

and

Appl
i
ca
t
ion

o
f

F
unds


UN
I
T

7
4
:

Role

of

Financial

Inst
i
tutio
n
s

Intro
d
u
c
tion,

I
ns
t
itu
t
ions

at

A
l
l

Ind
i
a

Le
v
e
l
,

A

Spe
c
tr
u
m

of

Ac
t
i
v
i
ties,
Ma
c
hinery

and

E
q
uipm
e
nt


UN
I
T


7
5:


New


Te
c
hn
o
lo
g
i
e
s


Intro
d
u
c
ed


by


Ns
i
c
-
ts
c
s,


T
e
c
h
nology


Dissemina
t
ion


C
e
n
t
res,


Sof
t
ware
Te
c
hn
o
lo
g
y

Park,

Marke
t
ing

Sup
p
ort

Program
m
e,

Integrated

Marke
t
ing

Sup
p
or
t
,

Marke
t
ing

Deve
l
opment
C
e
n
t
res,


UN
I
T


7
6
:

Government


Purc
h
ase


Program
m
e,


Ex
p
or
t
s


Product


Ex
p
ort


Project


Ex
p
o
r
t,


Spe
c
ial


Ex
p
ort

Programme


UN
I
T

7
7
:

Po
l
i
c
y

Incentive

f
o
r

Entr
e
preneurial

G
r
owth,

Smal
l
-
Scale

Ind
u
st
r
ial

Po
l
i
c
y

O
b
je
c
tives

of

A
uditing,
Me
c
hanisms

of

Aud
i
ting,

S
t
andard

O
p
erating

Pro
c
ed
u
res

for

Aud
i
ting,

Gap

Ana
l
ys
i
s

and

Correc
t
i
v
e

Ac
t
ion
System

Pa
g
e

18

o
f

31




UN
I
T

7
8
:

Ana
l
ytical

M
eth
o
ds

Qual
i
ty

Aud
i
ting,

S
t
anda
rd

O
pera
t
ing

Pro
c
edures


UN
I
T

7
9
:

Pro
c
ess

Desi
g
n

and

Pro
c
ess

Con
t
rol

Fu
n
damentals,

Pro
c
ess

D
es
i
gn,

Draft

t
h
e

Pro
c
edure


UN
I
T


8
0
:
Pr
o
cess


Contr
o
l,


Deve
l
oping


Appropriat
e
/Reasonable


Contr
o
l

Me
t
ho
d
s,


Test


Me
t
h
o
ds,


and

Ac
c
ept
a
n
c
e

Cr
i
teria



Referenc
e

Books:
-


1.

Essen
t
ia
l
s


of

E
n
tre
p
reneurship


and


Sma
l
l


Bu
s
iness


Ma
n
age
m
ent


(6
t
h


E
d
it
i
on)


by


Norman


M.

S
c
arbo
r
ough

(Paperba
c
k

-

Jan

13,

20
1
0)

2
.

E
n
tre
p
reneurship


and


Sma
l
l


Business


Ma
n
a
ge
m
e
n
t,


S
t
u
dent


E
d
it
i
on


by


Gl
e
n
c
oe


M
cG
r
aw
-
H
i
l
l

(Hardc
o
ver

-

Feb

2
4
,

2
0
0
5)



Seme
s
ter



I
V


Section

I
:

Advertis
i
ng

Fun
d
a
m
entals


UN
I
T

1:


Intro
d
u
c
t
ion

to

Advertis
i
ng

Marke
t
in
g
-
m
i
x

a
n
d

Adv
e
rtisi
n
g,

Defin
i
ng

Ad
v
ertis
i
n
g


UN
I
T


2:


Brief


H
istory


of

Adv
e
rti
s
ing


Dev
e
lopment


of

M
o
dern


Adv
e
rtisin
g
,


Con
tempora
r
y


A
d
verti
s
in
g
,
Adv
e
rti
s
ing

in

t
he

2
1st

Cent
u
ry


UN
I
T

3:

C
l
assifying

Adv
e
rti
s
ing

Consumer

adverti
s
in
g
,

Adv
e
rti
s
ing

to

Business

and

Profession,

Non
-
pr
o
duct

Adv
e
rti
s
ing


UN
I
T

4:

Role,

Fun
c
tions

and

Benefits

of

Adv
e
rtising

E
c
on
o
m
i
c,

S
o
cial,

and

E
t
hica
l

Issues,

E
c
o
nomic

Issues,
So
c
ial

Issues,

E
t
h
ical

Issues


UN
I
T

5:

C
l
i
e
nt

and

Adv
e
rtising

A
g
en
c
y

C
l
i
ent

or

Adve
r
tiser’s

Role,

Adv
e
rti
s
ing

A
gency,

A
g
en
c
y

S
t
ru
c
t
u
res,
O
t
her

Types

of

Agencies

,
A
g
en
c
y

Compensa
t
ion,

A
g
e
n
cy

Evaluation


UN
I
T


6:


Marke
t
ing


Com
m
u
n
ications


Com
m
u
n
ication


Pro
c
ess,


S
o
ur
c
e,


Message


and


Medium


Fa
c
t
o
r
s
,
So
u
r
c
e,

Li
m
itations

of

Cr
e
dib
l
e

S
o
ur
c
es,

Over

Ex
p
osur
e
,

Message,

Medium


UN
I
T


7:


An


Overvi
e
w


of

Consumer


Behav
i
our


Problem


Rec
o
gn
i
tion,


Information


Sear
c
h
,


Evaluation


of

A
l
ter
n
ativ
e
s


UN
I
T

8:

Purc
h
ase

D
ecis
i
on,

Post

Pur
c
hase

E
va
l
ua
t
ion,

L
earning

Pro
c
ess


UN
I
T

9:

Adv
e
rtising

Response

Pro
c
ess

(How

A
d
verti
s
i
ng

Works)

Ex
p
osure

and

Fam
i
l
i
a
r
ity

M
o
del,

Response

H
i
erar
c
hy

M
odels


UN
I
T

1
0
:

L
o
w
-
i
nvolv
e
ment

Learning

M
odel,

Co
g
ni
t
i
v
e

Response

M
o
del


UN
I
T

1
1
:

T
h
e

E
laboration

Lik
e
l
i
ho
o
d

M
o
del

(Elm)


UN
I
T

1
2
:

Seg
m
ent
a
tion

and

Posit
i
oning

Bases

for

Market

Seg
m
ent
a
tion,

De
t
erm
i
ni
n
g

How

Ma
n
y

Segmen
t
s

to

E
n
ter


UN
I
T

1
3
:

Posit
i
oning,

Deve
l
oping

a

Posi
t
ion
i
ng

S
t
rate
g
y,

De
t
erm
i
ning

the

Posit
i
on
ing

S
t
rategy

Pa
g
e

19

o
f

31



UN
I
T

1
4
:

Brand

Awareness,

Brand

Attit
u
des

and

Fee
l
i
ngs

Brand

Awaren
e
ss,

Brand

Attit
u
des

and

Fee
l
in
g
s,
Brand

E
q
uity,

I
m
age

and

Personal
i
ty


UN
I
T

1
5
:

Brand

Eq
u
ity,

Brand

I
m
age

and

Personal
i
ty


UN
I
T

1
6
:

Su
p
p
o
rt

Media

O
u
t
d
oo
r
,

Tra
n
sit

Advertis
i
ng
,

C
i
n
e
ma

and

Videos


Reference

Books:
-


1.

T
h
e


Fun
d
amentals


of

Cr
e
ati
v
e


Adv
e
r
t
is
i
n
g


by


Ken


B
ur
t
enshaw,


N
i
k


Ma
h
on,


and


Caro
l
ine


Barfo
o
t

(Paperba
c
k

-

Nov

5,

200
6
)

2.

Fun
d
amentals

of

Layo
u
t

for

Newspaper

and

Magazine

Adv
e
rtisi
n
g,

for

Pa
g
e

Desi
g
n

o
f

Publ
i
ca
t
ions
and

for

Bro
c
h
ures

b
y

Fra
n
z

Her
m
ann

W
i
l
l
s

(Paperba
c
k

-

Jun

1
9
7
1
)


Section

I
I:

B
usiness

Policy


UN
I
T

1
7
:

Intro
d
uction

t
o

S
tra
t
eg
i
c

Ma
n
age
m
ent

O
r
i
g
in

of

S
t
r
a
tegy

and

S
tra
t
eg
i
c

Ma
n
age
m
ent


UN
I
T


1
8
:

Need


for


S
t
rategies


and


S
t
rategic


Ma
n
age
m
ent,


Path


to


S
t
rategic


Ma
n
age
m
ent,


Is


S
t
rategy

Cr
e
ativ
e
ly

o
r

Ra
t
iona
l
l
y

D
eve
l
oped,


UN
I
T


1
9
:

T
h
e

Cha
l
l
e
nge

of

S
t
rategic

Ma
n
age
m
ent,

Gain
i
ng

Competit
i
v
e

Advantage,

S
t
akeholders

in

t
h
e

Pro
c
ess,

Corpora
t
e

G
o
vernan
c
e

and

S
t
akeholders


UN
I
T


2
0
:

Under
stan
d
ing


Ex
t
ernal


E
n
v
i
ronment


Ex
t
e
rnal


E
n
v
i
ronmen
t
al


Ana
l
y
s
is,


Industry


E
n
v
i
ronment

Ana
l
y
s
is,

F
ore
c
asting

t
he

T
rends,

Competitor

Ana
l
ys
i
s


UN
I
T

2
1
:

Understan
d
ing

Internal

E
n
v
i
ro
n
ment

Internal

Analysis,

Intern
a
l

Analysis,

Fram
e
work,

Resour
c
es,
Capab
i
l
it
i
es,

and

Core

Competen
c
i
e
s,

Core

C
o
mpeten
c
i
es


UN
I
T22:

Bui
l
ding

C
o
r
e

Competen
c
i
e
s,

Core

Com
p
eten
c
i
e
s:

Cautions

a
n
d

Rem
i
nders,

V
a
lue

Ch
a
in

Ana
l
y
sis


UN
I
T

2
3
:

Es
t
abl
i
shing

S
t
rategic

Fo
c
us

Intro
d
uction,

S
tra
t
eg
i
c

Inten
t
,

Vis
i
on

and

Miss
i
on,

Co
m
municating
Vis
i
on

and

Miss
i
on,

S
e
t
t
ing


O
b
je
c
tives,

Deve
l
oping


t
h
e


S
t
rategy,


A
l
i
g
n
ing


Performance

w
i
th

O
b
jec
t
i
v
es,
Balanced

S
c
ore
c
ard


UN
I
T


2
4
:

Corpora
t
e


S
t
rategy


Deve
l
oping


S
t
rategic


Options


Based


on


T
o
ws


Ana
l
ys
i
s,


Divers
i
fication

S
t
rategie
s
,

M
anager
i
al

M
o
tives

to

D
i
v
er
s
if
y
,


UN
I
T

2
5
:

Re
l
ated

Divers
i
fication,

Unre
l
ated

Divers
i
f
ication,

Divers
i
fication

Us
i
ng

Mergers

and

Acquis
i
tions,
Restru
c
t
u
rin
g
,


UN
I
T

2
6
:

Business
-
Level

S
t
rategy

Iden
t
if
y
i
n
g

Custom
e
rs

Needs,

Generic

Business
-
Le
v
el

S
t
rategi
e
s,

Ef
f
ect

o
f

Internet

o
n

Business
-
l
ev
e
l

St
r
ategy,

Key

Issues

Review,

O
n

t
he

L
earning

Curve


UN
I
T


2
7
:

Competit
i
ve

S
t
rategies

Tra
d
it
i
onal

Approaches

to

Competit
i
ve

S
t
rategie
s
,

T
o
day's

Competit
i
ve

S
c
enario,

A

M
o
del

of

Competit
i
ve

Ri
v
a
lr
y
,

Competitive

Ri
v
al
r
y

O
u
t
c
o
mes,

Key

Issues

Rev
i
ew


UN
I
T

2
8
:

I
m
ple
m
enti
n
g

S
t
rategies

I

:

M
anagem
e
nt

Role

of

S
tra
t
eg
i
c

Leaders
h
ip

in

Imp
l
ementa
t
ion,

Ef
f
ec
t
i
v
e

S
t
rategic

L
eadership


UN
I
T

2
9
:

Teams

a
s

an

O
rgan
i
za
t
ional

Res
o
ur
c
e,

Identify
i
ng

Key

S
t
rategic

T
asks

f
o
r

Imp
l
e
menta
t
ion

Pa
g
e

20

o
f

31



UN
I
T

3
0
:

Partners
h
ips


for


Ma
n
ag
i
ng


Chang
e
,


A
l
i
g
n
ing


O
r
gan
i
za
t
ion
a
l


Capabil
i
t
i
es,


Innovation,
E
n
tre
p
reneurship

a
n
d

Intrapre
n
eurship,

Cr
e
ating

A

L
earning

O
rgan
i
za
t
ion


UN
I
T

3
1
:

I
m
ple
m
enti
n
g

S
t
rategi
e
s

O
r
gan
i
za
t
io
n
al

Issues

O
r
gan
i
za
t
ion

S
t
ru
c
t
u
re

and

S
t
r
ategy

I
m
pl
e
menta
t
ion,

I
m
pl
e
menting

Busi
n
ess
-
l
e
vel

S
tra
t
egies


UN
I
T

3
2
:

Imp
l
ementi
n
g

Fun
c
tional

S
t
rategies,

R
o
le

o
f

the

Bu
d
get,

Key

Issues

Rev
i
ew



Reference

Books:
-


1.

S
t
rategic

Ma
n
age
m
ent

and

Business

Po
l
icy

(1
1
th

E
d
it
i
on)

by

T
h
omas

L.

Whee
l
en

and

J.

Dav
id

Hu
n
ger

(Hardc
o
ver

-

Jul

2
7,

2
0
0
7
)

2.

Concep
t
s:

Str
a
tegic

Ma
n
age
m
ent

&

Bus
i
ness

Pol
i
cy

(
1
1
t
h

E
d
it
i
on)

by

T
h
omas

L.

Whee
l
en

and

J
.

David

Hunger

(Paperback

-

Jul

2
6,

2
0
0
7)




Section

I
I
I
:


Financial

Report
i
ng


UN
I
T

3
3
:

Intr
o
du
c
tion

t
o

Financial

Repor
t
ing

M
eani
n
g

of

financial

repor
t
in
g
,

N
e
ed

of

financial

repor
t
ing

,
Evolu
t
ion

o
f

finan
c
ial

re
p
or
t
in
g
,


UN
I
T

3
4
:

Various

types

of
Financial

Repor
t
s,

Lim
i
ta
t
ions

of
financial

repor
t
in
g
,

Reg
u
lations

c
o
n
c
erned

w
i
th

Financial

Repor
t
s


UN
I
T

3
5
:

Ac
c
ount
i
ng

S
t
andar
d
s

Int
erpre
t
a
tions

and

G
uidance

Notes

on

var
i
ous

a
c
c
o
un
t
ing

aspects

issued

by

t
he

IC
A
I


UN
I
T

3
6
:

App
l
ications

of

Various

A
c
c
o
u
n
ting

S
t
andar
d
s

issued

by

I
C
A
I


UN
I
T

3
7
:

Interna
t
ional

F
inancial

Rep
o
rting

S
t
andar
d
s

(IFRS)

Interna
t
ional

Ac
c
ou
n
ting

S
t
andar
d
s


UN
I
T

3
8
:

Interpre
t
ations

of

IFRS

by

In
t
erna
t
ional

F
inancial

Rep
o
rting

Interp
r
eta
t
ion

Com
m
ittee

(IFRIC)


UN
I
T

3
9
:

Overvi
e
w

o
f

US

GAAP

,

Si
m
i
lar
i
t
i
e
s

a
n
d

diffe
r
en
c
es

be
t
ween

Indian

Ac
c
ou
n
ting

S
t
andar
d
s


UN
I
T

4
0
:

In
t
erna
t
ional

Ac
c
ou
n
ting

S
t
a
n
dards/

Interna
t
ional

F
ina
ncial

Rep
o
rting

S
t
andar
d
s

a
n
d

US

GA
A
P


UN
I
T

4
1
:

Corpora
t
e

Finan
c
ial

Rep
o
rting

Corpora
t
e

Finan
c
ial

Rep
o
rting

Sys
t
em


UN
I
T

4
2
:

Ind
i
an

Financial

Repor
t
ing

S
ystem,

Corpora
t
e

Rep
o
rting

Pra
c
tices

in

India

,

O
t
her

Repo
r
ts


UN
I
T

4
3
:

Consol
i
da
t
ed

F
inancial

Rep
o
rtin
g

for

Gr
o
up

Compan
i
es


UN
I
T

4
4
:

Meaning

of

Group

Holding

Company

a
nd

Subsidiary

Company


UN
I
T

4
5
:

Purpose

of

p
reparing

t
h
e

Consolidated

Financial

Sta
t
ements


UN
I
T

4
6
:

T
reatment

of

differential

i.e.,

c
ost

o
f

c
o
n
tr
o
l,

Consol
i
da
t
ed

B
a
lance

S
heet


UN
I
T

4
7
:

Con
sol
i
da
t
ed

Pr
o
fit

a
n
d

L
oss

Ac
c
ount,

Cons
o
l
i
da
t
ed

Cash

Flow

S
t
atement



UN
I
T

4
8
:

Un
i
form

A
c
c
o
un
t
ing

Pol
i
cies


Pa
g
e

21

o
f

31

Reference

Books:
-






1.

Financial


Repor
t
i
n
g


and


An
a
l
y
s
is


by


Lawren
c
e


R
ev
s
ine,


Daniel


Coll
i
ns,


Bru
c
e


Johnso
n
,


and


Fred

Mit
t
e
l
staedt

(Hard
c
over

-

Jun

3
0
,

2
0
0
8)

2.

Financial

Repor
t
in
g
,


Financial

S
t
atement


Ana
l
y
s
is,


and


Valuation:


A

S
t
r
a
tegic


Perspec
t
i
v
e


(w
i
th

T
h
omson

One

Ac
c
ess

Code)

by

C
l
yde

P.

S
t
ickney,

P
aul

Brown,

and

Ja
m
es

M.

Wahlen

(Hardc
o
ver

-

Apr

4,

2
0
0
6
)


Section

I
V:

E
-
C
om
m
erce


UN
I
T


4
9
:

I
ntroduc
t
ion


to


E
-
Com
m
erce


Defin
i
tion

of

E
-
Com
m
erce,


Elec
t
ronic


Com
m
erce


Fr
a
mework,
Elec
t
ronic

Com
m
erce

and

Media

Convergence


UN
I
T

5
0
:

Ana
t
omy

O
f

E
-
Com
m
erce

App
l
ications

Anat
o
my

of

E
-
Com
m
erce

Applica
t
ions


UN
I
T

5
1
:

Meaning

of
I
-
Wa
y
,

Awareness

abo
u
t

I
-
Wa
y
,

Componen
t
s

of
t
h
e

I
-
Wa
y
,

Market

Fo
r
ces

Inf
l
uen
c
ing
t
h
e

I
-
Way,

Global

Information

Distribu
t
ion

Netwo
r
ks,

Publ
i
c

Pol
i
cy

Issu
e
s

S
h
aping

the

I
-
Way


UN
I
T


5
2
:

Internet

Terminolo
g
y


Prov
i
d
er

or

Internet

Serv
i
ce

Prov
i
der

(
IS
P
),


Server,

Browser,

H
y
per
t
e
xt

Tra
n
sfer

Pro
t
o
c
ol

UN
I
T


5
3
:

Un
i
form

Resour
c
e


Locat
o
rs


or


URLs,


Se
c
urity

Prot
o
c
o
ls,


Fi
l
e


Tra
n
sfer


Prot
o
c
ol


(FTP),


Telnet,
Bul
l
etin

B
o
ard

Systems

(BBS),

E
-
ma
i
l,

New
s
groups,

Remo
t
e

L
og
i
n,

In
t
ernet

Chat
t
ing


UN
I
T

5
4
:

Elec
t
ronic

Commerce

a
n
d

World

Wide

Web

Elec
t
ronic

Com
m
erce

and

World

Wide

Web


UN
I
T

5
5
:

Ar
c
hitec
t
ural

Framework

for

E
-
Com
m
erce,

E
l
ec
t
ronic

Com
m
erce

App
l
ication

Serv
i
ces


UN
I
T


5
6
:

Porting


App
l
ications


to


O
p
erate


in


C
l
i
e
n
t
-
Server


M
o
de


on


t
h
e


Web,


F
a
c
t
oring


an


Existing

App
l
ication

into

Cli
e
nt

a
n
d

Server


UN
I
T

5
7
:

Restruct
u
ring

Existing

user

Interfa
c
es

in

HTML

Forms,

Ma
n
ag
i
ng

a

S
t
ateless

Prot
o
c
ol
-
Partitioning

Pers
i
stent

S
t
o
rage,

Graphic

O
u
t
put


UN
I
T

5
8
:

Elec
t
ronic

Commerce

Pro
c
ess

Consumer

O
rie
n
ted

App
l
ications,

M
erca
n
ti
l
e

Pr
o
c
ess

M
odels


UN
I
T

5
9
:

Pre
-
p
u
r
c
hase

Prepara
t
ion,

Purc
h
ase

Consu
m
mation,

Post

Pur
c
hase

In
t
era
c
tion,


UN
I
T

6
0
:

Issues

in

Customer

Care

and

Serv
i
ce
,
Consumer's

Perspec
t
i
v
e,

Pre
-
pur
c
hase

Preparation

Phase,
Purc
h
ase

Consummation

Phase,

Post
-
p
ur
c
hase

In
t
era
c
tion

Phase


UN
I
T

6
1
:

Elec
t
ronic

Pay
m
ent

Systems

Virtual

P
I
N,

D
i
g
i
cash

(or

E
-
Cash),

C
y
ber
c
ash
/
C
y
ber
c
oin,

S
E
T

(Sec
u
re

Elec
t
ronic

Tra
n
sa
c
tions),

Paypal,

Mi
l
l
i
ce
n
t

Prot
o
c
o
l:

S
m
al
l
-
A
mount

In
t
ernet

Pay
m
ents


UN
I
T

6
2
:

E
l
e
c
t
ronic

D
ata

In
t
erc
h
ange

Elec
t
ronic

Da
t
a

I
n
t
erc
h
ange,


UN
I
T

6
3
:

Defin
i
tion

of

E
D
I,

E
D
I

Archite
c
t
u
re,

t
h
e

E
D
I

T
r
ansa
c
tion

Step
s
,

Benefits

of

E
D
I,

S
t
andar
d
ization

and

E
D
I,

E
l
e
c
t
r
o
nic

Da
t
a

In
t
erc
h
ange

(
E
DI)


UN
I
T

6
4
:

Appl
i
ca
t
ions,

Sec
u
rity

and

Privacy

Issues

Pa
g
e

22

o
f

31

Reference

Books:
-






1.

E
-
Com
m
erce

2
0
10

(6
t
h

E
d
it
i
on)

by

Kenneth

C
.

La
u
don

and

Carol

Guer
c
io

Traver

(Hardc
o
ver

-

Nov

2
1
,

2
0
0
9
)

2.

E
-
Com
m
erce

2
0
09

(5
t
h

E
d
it
i
on)

by

Kenneth

C.

La
u
don

and

Carol

Guer
c
io

Traver

(Hardc
o
ver

-

Nov

1
5
,

2
0
0
8
)


Section

V:


P
r
oject

Man
a
g
e
ment


UN
I
T

6
5
:

Intro
d
uction

T
o

Proje
c
t

Management

A
i
ms

a
nd

O
b
j
ec
t
i
v
es,

Intro
d
u
c
t
ion,


Spe
c
if
i
ca
t
ion

o
f

Proje
c
t,


UN
I
T

6
6
:

Defin
i
tion

of

Project

Ma
n
age
m
ent,

Essen
t
i
als

of

a

Go
o
d

Project,

Fu
n
c
t
ional

Aspec
t
s

of

Proje
c
t

Ma
n
age
m
ent,

S
ystems

Appr
o
ach

t
o

Proje
c
t

Ma
n
age
m
ent


UN
I
T


6
7
:

Project

Life

C
y
cle


Intro
d
u
c
tion,

Phase
s

of

Project

Life

C
y
cle,

Project

C
y
cle

Ma
n
age
m
ent,


T
h
e

Tra
d
it
i
onal

Cons
t
raints,

Proje
c
t

Contr
o
l

Variab
l
es,

Project

E
nv
i
ronment


UN
I
T

6
8
:

Proje
c
t

P
l
anning

A
i
ms

and

Objecti
v
es,

I
n
t
ro
d
u
c
tion,

S
t
r
a
tegic

P
l
anning

for

Projec
t
s
,

Dim
e
nsions

of

S
t
rategic

Plannin
g
,

Chara
c
teristics

of

Dim
e
nsions


UN
I
T

6
9
:

Project

Planning

Pro
c
ess,

Ma
n
ag
i
ng

t
he

Planning

Pro
c
ess


UN
I
T


7
0
:

Networks


And


Project


Evaluation


Eview

Te
c
hnique


(PER
T
)


Intro
d
u
c
t
ion,


Network


Concept,
Concept

o
f

Event


UN
I
T

7
1
:

Defin
i
tion

of

Ac
t
i
v
ity,

Dummy

Ac
t
i
v
ity,

Number
i
ng

of

Even
t
s,

Contr
o
l
l
in
g
,

Rules

for

Drawing

a

Network,

M
aster

Network


UN
I
T

7
2
:

Advantages

of

Network

P
l
anning

,
PERT

T
erm
i
nology

and

Conventions,

Imp
l
e
menting

PERT


UN
I
T


7
3
:

Computerised


Project


Ma
n
age
m
ent


Aims


and


O
b
jec
t
i
v
e
s,


Intro
d
u
c
t
ion:


Proje
c
t


Ma
n
age
m
ent

Sof
t
ware,

S
c
hedul
i
ng,

Information


UN
I
T

7
4
:

Approa
c
hes

to

Project,

Ma
n
age
m
ent

Sof
t
ware,

Project

Ma
n
age
m
ent

Sof
t
ware,

Personal

Project

Ma
n
age
m
ent

Applica
t
ion,


UN
I
T

7
5
:

Web

D
ir
e
c
t
ories

Listing

Proje
c
t

P
l
anning

Sof
t
ware
,

Cr
i
ticis
m
s

o
f

Pr
o
ject

M
anagem
e
nt

S
of
t
ware


UN
I
T

7
6
:

Project

Financing

Aims

and

O
b
jec
t
i
v
es,

Intro
d
u
c
tion
-

Project

Finance,

Means

of

Financing,

Deb
t
-

equity

Ra
t
io,

Deb
t
,


UN
I
T

7
7
:

E
q
uity

S
h
ar
e
,

Different

So
u
r
ces

Fal
l
ing

u
nder


E
q
uity

a
n
d

Preference

Share

Cap
i
tal


UN
I
T


7
8
:
Project


I
m
ple
m
ent
a
tion

Aims


and


O
b
ject
i
ves,


Intro
d
u
c
tion,


Proje
c
t


I
m
ple
m
ent
a
tion

S
t
ages,
In
i
tiation,

Planni
n
g

and

Desi
g
n,

Pro
d
u
c
tion

or

Exec
u
ti
o
n,

C
l
osing

and

Mainte
n
an
c
e


UN
I
T

7
9
:

Bo
t
tle

Necks

in

Project

I
m
ple
m
ent
a
tion

Ex
t
ernal

Fa
c
t
o
rs,

Internal

Factors,

Guide
l
ines

for

Ef
f
ec
t
i
v
e

I
m
pl
e
menta
t
ion


UN
I
T

8
0
:

Ma
n
age
m
ent

Te
c
hniques

f
or

Proje
c
t

Ma
n
age
m
ent,

P
l
an,

Program
m
e,

Project,

Issues

in

S
t
r
a
tegy

I
m
pl
e
menta
t
ion

Pa
g
e

23

o
f

31

Reference

Books:
-






1.

A

Guide

to

t
h
e

Project

Ma
n
age
m
ent

Body

of

Knowled
g
e:

(P
m
bok

Guide)

by

Project

Ma
n
age
m
ent

Institu
t
e

(Paperba
c
k

-

Dec

3
1
,

2
0
0
8)

2.

Information


Te
c
hn
o
lo
g
y


Project


Ma
n
agement


(w
i
th


Micr
o
soft


Project


2007


CD
-
RO
M
)


(6
t
h


ed)


by

Kat
h
y

S
c
hwalbe

(Paperba
c
k

-

Mar

2
4,

2
0
0
9
)


Seme
s
ter



V


Section

I
:

C
orp
o
r
a
te

Legal

Fra
m
ewor
k


UN
I
T

1:

Business

and

its

E
n
v
i
ronment

Business

and

its

E
n
v
i
ronmen
t
,

Wh
a
t

is

Business?,

Legal

E
n
v
i
ronment

of

Business,

Gain
i
ng

Pra
c
tical

E
xperi
e
n
c
e


UN
I
T

2:

Law

of

Contr
a
ct

Intro
d
uction,

Meaning

and

E
ssentials

of

a

V
a
l
i
d

Contra
c
t,

Proposal

(or

Of
f
er)

and

Ac
c
ept
a
n
c
e

[
SS.3
-
9
],

Capacity

to

Contract

[Ss.10
-
1
2
],

C
onsent

and

Free

Consent,

Cons
i
dera
t
ion

[Ss.2(D),

2
3
-

2
5
,
185],


UN
I
T

3:

Un
l
awful

Cons
i
dera
t
ion

and

O
b
je
c
t

[Ss.23
-
2
4],

Contingent

Contra
c
ts

(Ss.31
-
3
6
)
,

Quasi

Contra
c
ts

(Ss.68
-
7
2)

(
C
ertain

Relations

Resem
b
l
i
n
g

t
h
ose

Cr
e
ated

b
y

Con
t
ra
c
ts
)
,

Performance

of

Contr
a
c
t
s

[
Ss.37
-
67]


UN
I
T


4:

Contract

of


Ag
e
ncy


Intro
d
u
c
tion,

Defin
i
tion

of

A
g
ent

and

A
g
en
c
y,

Different

K
i
nds

of

A
g
en
c
i
e
s,
C
l
as
s
if
i
ca
t
ion

o
f

Agents,


UN
I
T

5:

D
u
ties

and

Rights

of

A
g
ent


UN
I
T


6:


Pr
i
n
c
i
pa
l
's


Du
t
i
e
s


to


t
h
e


A
g
ent


and


his


Liabi
l
ity


to


T
h
ird


Parti
e
s,


Personal


Lia
b
ility


of

A
g
ent,
Termination

of

agency


UN
I
T

7:

Law

of

S
a
le

of

Goo
d
s

Intro
d
u
c
t
ion,

Defin
i
tion

and

Essen
t
ia
l
s

of

a

Contra
c
t

of

Sale,

Go
o
ds

and

t
h
e
i
r

C
l
as
s
if
i
ca
t
ion


UN
I
T

8:

Meaning

of

Pr
i
ce,

Conditions

and

Warran
t
i
e
s,

Pass
i
ng

of

Proper
t
y

in

G
o
ods


UN
I
T

9:

Law

of

Ne
g
o
t
iab
l
e

Instr
u
ments

Intro
d
u
c
tion,

Meaning

and

D
ef
i
nition

o
f

a

Ne
g
o
t
iab
l
e

Instr
u
m
ent


UN
I
T

1
0
:

C
e
rtain

I
m
por
t
ant

Concep
t
s

and

Ex
p
lanat
i
ons

of

C
e
rtain

Terms,

Pro
m
issory

Notes

and

B
ills

of

Ex
c
hange,

Cheques,


UN
I
T

1
1
:

Ho
l
der

and

Ho
l
der

in

due

Course,

Pr
i
v
i
l
eg
e
s

o
f

a

Ho
l
der

in

due

Course,


UN
I
T

1
2
:

Negotiation

of

a

Negotiable

Instrument,

Presen
t
ment,

D
ishonou
r
,

C
rossing

of

Cheques


UN
I
T


1
3
:

Law


of

Insuran
c
e


Nat
ure


and


Pr
i
n
c
ip
l
es


of

Insuran
c
e


Life


Insuran
c
e,


Fire


Insuran
c
e,


Marine

Insuran
c
e,

Gain
i
ng

Pra
c
tical

E
xperi
e
n
c
e


UN
I
T


1
4
:

Law


of

Carr
i
age


of

Go
o
ds


Defi
n
it
i
on


of

a


Contra
c
t


of

Carr
i
age


and


C
l
as
s
if
i
ca
t
ion


of

Carr
i
e
r
s,
Carr
i
a
ge

of

Go
o
d
s

by

L
and


UN
I
T

1
5
:

Carr
i
age

of

Go
o
ds

by

Rai
l
,

Carria
g
e

o
f

G
o
ods

by

Sea,

Carria
g
e

o
f

G
o
ods

by

Air



UN
I
T

1
6
:

Gain
i
ng

Pra
c
tical

E
xperi
e
n
c
e


Pa
g
e

24

o
f

31






Reference

Books:
-

1.

Com
m
on


Legal


Framework


for


Take
o
ver


Bids


in


E
uro
p
e


2


Volume


Hardba
c
k


Set:


Volume


(Law

Prac
t
it
i
oner

Series)

-

Hardc
o
ver

(June

3
0,

2
010)

by

Dirk

V
a
n

Gerven

2.

Corpora
t
e

Governan
c
e

and

De
v
e
l
opmen
t
:

Refo
r
m,

Financial

Syst
e
ms

and

Leg
a
l

Fram
e
works

(The

Crc
Series

on

Competit
i
on,

Regulation

a
n
d

D
eve
l
opmen
t
)

-

Hardc
o
ver

(Aug.

9
,

2009)

by

T
ha
nk
o
m

G
o
pinath
Arun

a
n
d

John

T
u
rner


Section:

II

Secu
r
i
t
y

Analysis

&

Portfolio

Man
a
gem
e
nt


UN
I
T

1
7
:

Inv
e
stment

Ma
n
age
m
ent

Nature

of

Inv
e
stment

De
c
is
i
ons,

T
h
e

Inv
e
stment

Pro
c
ess,

Inv
e
stment

O
b
jec
t
i
v
es

and

Pol
i
cy


UN
I
T

1
8
:

S
e
c
u
rity

Anal
y
sis,

Por
t
fol
i
o

Constr
u
c
t
ion,

Investment

O
p
p
or
t
unities,

Inv
e
stment

At
t
ributes/Factors

Inf
l
uen
c
ing

S
e
l
e
c
t
ion

o
f

Investment


UN
I
T

1
9
:

Ph
i
losophy

of

Ind
i
v
i
dual

and

Ins
t
itu
t
ional

In
v
est
o
rs


UN
I
T


2
0
:

Fu
n
damental


Analysis
-
I:


E
c
on
o
m
i
c


Ana
l
y
s
i
s


Concept


of

Econ
o
my


Ana
l
y
s
is,


Ma
c
ro


E
c
on
o
m
i
c

Ana
l
y
s
is,


UN
I
T

2
1
:

Si
g
nif
i
ca
n
ce

of

E
c
o
nomic

Ana
l
ys
i
s,

E
c
on
o
my

and

Industry

Ana
l
ys
i
s


UN
I
T

2
2
:

Fun
d
amental

Ana
l
ys
i
s
-
I
i
:

Industry

Ana
l
y
sis

N
e
ed

f
o
r

Indus
t
ry

Anal
y
sis


UN
I
T

2
3
:

Alterna
t
i
v
e

C
l
a
s
sif
i
ca
t
ion

o
f

Indus
t
ri
e
s,

Industry

Life

Cycle

An
a
l
y
s
is


UN
I
T

2
4
:

E
c
on
o
m
i
c

F
a
c
t
ors

and

Indus
t
ry

Anal
y
sis,

S
WOT

Analys
i
s

o
f

Indus
t
ri
e
s


UN
I
T


2
5
:

Company


Ana
l
y
sis


Fra
m
ework

of

Compa
n
y


Ana
l
y
s
is,

Financial


Analysis,

Fun
d
amental


Analys
t
s

M
o
del


UN
I
T

2
6
:

Ratio

Ana
l
ys
i
s,

C
l
as
s
if
i
ca
t
ion

o
f

Ra
t
ios


UN
I
T

2
7
:

Te
c
hnical

Anal
y
sis

Te
c
hnical

v/s

Fu
n
damental

Analys
i
s,

Different

Te
c
hniques

o
f

Analysis,


UN
I
T


2
8
:

D
o
w


T
h
eory,


Cr
i
ticism


of

D
o
w


T
h
eory,


Tra
d
ing


Ind
i
ca
t
ors,


Volume


Ind
i
ca
t
ors,


Inv
e
st
o
rs’
Conf
i
den
c
e

Indica
t
ors


UN
I
T

2
9
:

Ef
f
ici
e
nt

Market

T
h
eory

A
l
te
r
n
ative

Ef
f
ici
e
nt

Market

H
y
po
t
hesis,

Ef
f
ici
e
nt

Fronti
e
r:

(
i
)

Ri
s
k
-
Free
and

(
i
i)

Risky

Len
d
i
n
g

and

Borr
o
w
i
ng


UN
I
T

3
0
:

Benefits

o
f

an

Ef
f
ici
e
nt

M
arket

(In
v
est
o
rs

Uti
l
i
ty)


UN
I
T

3
1
:

Evidence

for

Market

Ef
f
ici
e
n
c
y


UN
I
T

3
2
:

T
h
e

Ef
f
ici
e
nt

F
ron
t
i
e
r

a
n
d

Po
r
tf
o
l
i
o

Divers
i
f
ication,

Tes
t
ing

M
arket

Efficiency


Reference

Books:
-


1.

Port
f
ol
i
o

Constr
u
c
t
ion,

Ma
n
age
m
ent,

and

Pr
o
te
c
tion

(w
i
th

S
t
o
ck
-
T
rak

Coupon)

by

Robert

A.

S
t
rong

(Hardc
o
ver

-

O
c
t

1
0
,

2
0
0
8
)

Pa
g
e

25

o
f

31





2.

M
u
t
u
al

Fun
d
s:

Risk

and

Performance

Ana
l
ys
i
s

f
o
r

De
c
is
i
on

Maki
ng

by

John

A.

Has
l
em

(Hardc
o
ver

-

Mar

1
4
,

2
0
0
3)


Section

I
I
I
:


A
dve
r
t
i
sing

and

S
ales

Pro
m
ot
i
on


UN
I
T


3
3
:

Com
m
unica
t
ion


Pro
c
ess


Intro
d
uction,


Ex
t
e
rnal


and

Internal


Flow


of

Com
m
unica
t
ion,

E
x
ter
n
al

Flow,

and

Internal

Flow


UN
I
T


3
4
:

S
t
eps


in


Com
m
u
nica
t
ion


Pro
c
ess,


Different


Types


of

Com
m
unica
t
ion


Systems,


Interperso
n
al

Com
m
u
n
ication,

Impersonal

Com
m
u
n
ication


UN
I
T

3
5
:

In
t
egrated

Marke
t
ing

Commun
i
ca
t
ions,

Persuas
i
ve

Co
m
munication


UN
I
T

3
6
:

Promotion

Mix

Intro
d
u
c
tion,

Meaning

and

Nature

of

P
romotion

Mix,

Componen
t
s

of

Promotion

Mix,


UN
I
T

3
7
:

Advertis
i
ng

,

Perso
n
al

Sellin
g
,

Publi
c
ity,

Direct

M
arketing,

Benefits

o
f

Pr
o
motion


UN
I
T

3
8
:

Intro
d
uction

t
o

Advertis
i
ng

Intro
d
u
c
tion,

M
e
aning

and

Nature

of

Adv
e
rtising


UN
I
T

3
9
:

O
b
jec
t
i
v
es

of

Adv
e
rtisi
n
g,

I
m
por
t
an
c
e

of

Adv
e
rtisi
n
g,

C
l
as
s
if
i
ca
t
ion

of

Adv
e
rti
s
ement,

Consumer

Adv
e
rti
s
ing


UN
I
T

4
0
:

Adv
e
rtising

to

Business

and

Professions,

Non
-
Prod
u
ct

Adv
e
rtisin
g
,

O
r
gan
i
sation

of

Adv
e
rtising

Depar
t
ment


UN
I
T

4
1
:

E
c
o
n
omic

and

So
c
ial

Ef
f
ec
t
s

of

Adv
e
rtising

I
n
t
rod
u
c
t
ion

E
c
on
o
m
i
c

effec
t
s,

Ef
f
ect

o
n

t
h
e

Value

of

Produ
c
ts

or

Serv
i
ces,


UN
I
T

4
2
:

Ef
f
ect

on

Pr
i
ces

Effe
c
t

on

C
ons
u
mer

Demand

and

Consumer

Choice,

Effe
c
ts

on

C
ompetition,

So
c
ial
effec
t
s


S
t
ereo
t
yping


in


Adv
e
rtising


,


E
t
hical


Issu
e
s,


Adv
e
rtising


Pr
i
n
c
iples


of

A
m
er
i
can


Adv
e
rtisi
n
g
Federa
t
ion


UN
I
T


4
3
:

Adv
e
rtising


Agen
c
y


Ma
n
agement


Intro
d
u
c
t
ion,


C
l
i
e
nt


or


Adv
e
rti
s
er’s


Role


in


O
r
gan
i
s
ing


for

Adv
e
rti
s
in
g
,


UN
I
T

4
4
:

C
e
n
t
ral
i
sed

S
ystem,

De
c
ent
r
al
i
sed

S
ystem,

In
-
house

Adv
e
rtisi
n
g

A
g
en
c
y,

Adv
e
r
ti
s
ing

A
gency


UN
I
T

4
5
:

How

Adv
e
rtising

A
gencies

Deve
l
oped,

Ful
l
-
Serv
i
ce

A
g
en
c
i
e
s,

A
g
en
c
y

S
t
ru
c
t
u
res,

O
t
her

Types

of

A
g
en
c
i
e
s,

A
gency

Compensa
t
ion,

A
g
en
c
y

E
va
l
ua
t
ion,

H
ow

t
h
e

Agencies

Acquire

New

Cli
e
n
t
s


UN
I
T

4
6
:

Adv
e
rti
s
ing

C
a
mpa
i
gn

Intro
d
u
c
tion,

P
l
anni
n
g

and

Ma
n
ag
i
ng

Adv
e
r
t
is
i
ng,

Appr
a
isal

of

Adv
e
rt
i
sing

O
p
por
t
unity,

Ana
l
yse

and

Define


UN
I
T


4
7
:

Target

Market,

S
e
t

Adv
e
rtising

O
b
jec
t
i
v
es,

De
t
erm
i
ne

Adv
e
rtising

Budget,

De
c
ide

Media

and

Cr
e
ative

S
t
rategy,

Cr
e
ate

Adds,

Pre
-
tes
t
,

and

Re
l
ease

A
dds,

E
va
l
ua
t
e

Final

Results

(Pos
t
-
tes
t
in
g
)


UN
I
T

4
8
:

Adv
e
rtising

Bu
d
get,

Approa
c
hes

to

Budgeting,

Fa
c
t
o
rs

Affecting

A
l
loca
t
ion

of
Adv
e
rt
i
sing

Bu
d
get,
Marke
t
ing

S
tra
t
eg
i
es

Pa
g
e

26

o
f

31





Reference

Books:
-


1.

Adv
e
rti
s
ing

a
n
d

Sales

Promotion

S
t
rategy

by

Gerard

J.

Tel
l
is

(
Hardc
o
ver

-

A
ug

1
2,

1
9
9
7
)

2.

Adv
e
rti
s
ing

and

Promotion:

An

Integrated

Marke
t
ing

Com
m
u
n
ications

Perspec
t
i
v
e

by

George

E.

Be
l
ch
and

Mich
a
el

A.

Be
l
ch

(Hard
c
over

-

Jul

1
,

2
0
0
8
)


Section

I
V:


Tr
a
ining

and

De
v
elopment


UN
I
T

4
9
:

O
r
gan
i
sational

T
rain
i
ng:

An

O
verview

Intro
d
u
c
ti
on


UN
I
T

5
0
:

Concept

of

Training

and

Deve
l
opmen
t
,

Need

f
o
r

T
rain
i
ng,

I
m
por
t
an
c
e

o
f

Training


UN
I
T


5
1
:

A


Check
l
ist


to


A
v
oid


Training


P
i
tfall
s
,


Pr
i
n
c
ip
l
es


of

Learning,


M
odel
l
in
g
,


M
o
tivation,
Re
i
nfor
c
ement,


UN
I
T

5
2
:

Feedba
c
k,

S
pa
c
ed

P
ractice,

Wh
o
le

L
earnin
g
,

Active

Prac
t
ice


UN
I
T

5
3
:

Asses
s
ment

of

Training

Ne
e
ds

Intro
d
u
c
tion,

Con
c
ept

of

T
rain
i
ng

Needs

Asses
s
ment


UN
I
T

5
4
:

Pur
p
ose

of

Train
i
ng

Needs

As
s
essment,

L
evels

of

Training

Ne
e
ds

Asse
s
s
ment


UN
I
T

5
5
:

Iden
t
ify

T
rain
i
ng

O
bje
c
tives,

P
ro
c
ess

o
f

Con
d
u
c
ting

a

Needs

Assess
m
ent


UN
I
T

5
6
:

Me
t
ho
d
s

a
n
d

Techniques

of

Training

Intro
d
u
c
tion,

O
n
-
t
h
e
-
Job

Training,

Job

Instru
c
tion

Training

(J
I
T)


UN
I
T

5
7
:

Coaching,

Men
t
oring,

Job

R
o
ta
t
ion,

Apprenticeship

Train
i
ng,

C
omm
i
t
t
ee

Ass
i
gn
m
ents,

Of
f
-
t
h
e
-
Job

Me
t
ho
d
s,

Training

T
ec
h
niques


UN
I
T

5
8
:

Demons
t
ration

Te
c
hnique,

Le
c
t
u
re

Te
c
hniq
u
e,

Si
m
ulation

G
a
mes,

In
-
Basket

Exer
c
ise


UN
I
T

5
9
:

Ma
n
age
m
ent

Deve
l
opment

Intro
d
u
c
tion,

Con
c
ept

of

D
eve
l
opment


UN
I
T

6
0
:

Defin
i
tion

of

manage
m
ent

deve
l
opmen
t
,

Ne
e
d

for

Ma
n
age
m
en
t

deve
l
opment


UN
I
T

6
1
:

I
m
por
t
an
c
e

o
f

M
anagem
e
nt

D
eve
l
opment


UN
I
T

6
2
:

S
t
eps

in

the

O
rgan
i
sation

of

a

M
anagem
e
nt

D
eve
l
op
m
ent

Program
m
e


UN
I
T

6
3
:

Me
t
ho
d
s

o
f

M
anagem
e
nt

D
eve
l
opment

Intr
o
du
c
tion


UN
I
T

6
4
:

D
ecis
i
on
-
making

Sk
i
l
l
s,

In
-
,

basket,

Case

S
t
u
d
y,

Busin
ess

Games


Reference

Books:
-


1.

Employee

T
rain
i
n
g

&

Deve
l
opment

b
y

Raymond

A.

N
o
e

(Paperba
c
k

-

Oct

23,

2
0
0
9

3.

T
u
rning

Training

into

Learning:

How

to

Desi
g
n

and

Del
i
ver

Pr
o
grams

t
h
at

Get

Results

by

Shei
l
a

W.

Furjanic

and

La
u
rie

A.

Tr
o
tman

(Paperba
c
k

-

Mar

1
,

2
0
0
0
)

Pa
g
e

27

o
f

31





Section

V:

Business

E
nvir
o
n
m
ent


UN
I
T


6
5
:

Concept,

Nature

and

S
c
o
pe

of

Business,

S
c
o
pe

of

Business,

Industry,

Com
m
erce,

Com
m
ercial

Ac
t
i
v
it
i
es,

Business

O
rga
n
ization


UN
I
T

6
6
:

Forms

of

Business

O
r
gan
i
za
t
ion

Sole

Propr
i
et
o
rship,

Partners
h
ip,

Jo
i
nt

H
i
ndu

Family

Fi
r
m,

Jo
i
nt

S
t
o
c
k

Company,

Co
-
o
p
erative

O
r
gan
i
sation


UN
I
T

6
7
:

T
ypes

o
f

Companies,


F
eat
u
res

o
f

an

Ideal

fo
r
m

of

O
r
gan
i
sation,


In
i
tial

C
hoice

of

O
r
gan
i
sation


UN
I
T

6
8
:

E
xpansion

of

B
u
siness

and

Cho
i
ce

of

O
r
gan
i
sation,

Choice

between

Ma
n
age
r

and

Partner


UN
I
T

6
9
:

Cho
i
ce

between

Partners
h
ip

and

P
r
i
v
ate

C
o
mpany,

Cho
i
ce

between

P
r
i
v
ate

Company

and

Pu
b
l
i
c

Company


UN
I
T

7
0
:

Internal

T
rade

-

Channels

o
f

D
istribution

Me
a
ning

o
f

Channels

of

D
istribution


UN
I
T

7
1
:

Choice

of

Channe
l
s

o
f

D
istribution,

Middlemen,

Wholesa
l
ers,

Retai
l
ers,

Elimination

of

Middle
m
en


UN
I
T

7
2
:

K
i
nds

of

Retail

Distribu
t
ion,


Depar
t
ment
a
l

S
t
ore,

Multiple

Sh
o
ps

or

Cha
i
n

S
t
ores,

Mail

O
r
der

House,

Consumers’

Coopera
t
i
v
e

S
t
ore


UN
I
T


7
3
:

Ex
p
ort


and


I
m
port


Tra
d
e


(Interna
t
ional


Tra
d
e)Exp
o
rt


Tra
d
e,


I
m
port


Tra
d
e
,


I
m
port


Tra
d
e

Pro
c
edure,

E
n
tre
p
ot

Tra
d
e


UN
I
T

7
4
:

Types

of

Price

Quo
t
ations,

B
on
d
ed

Ware
h
ou
s
e,

Bi
l
l

of

La
d
in
g
,

Charter

Party

Ex
p
ort

Promo
t
ion


UN
I
T


7
5
:
Banking

System


in

In
d
ia

Defin
i
tion

of

B
ankin
g
,


Ser
v
ice/
Bus
i
ne
s
ses


P
r
m
i
t
t
ed


for


a


Ban
k
ing

Company,

Business

Prohi
b
ited

f
o
r

a

Banking

Company


UN
I
T

7
6
:

Types

of

Banks,

Ind
i
an

Banking

System

-

,

N
ational
i
sation

of

Banks,

Types

of

Ac
c
ounts,

,
B
anking
Reforms


in


Ind
i
a,


Ri
s
k


Ma
n
ag
e
ment,


I
m
proving


Pro
f
itabil
ity,


Global


S
t
andar
d
s,


Ne
g
o
t
iab
l
e


Instrumen
t
s,
Defin
i
tion,

Chara
c
teristics

of

a

Negotiable

Instrument,

T
ypes

o
f

Negotiable

Instruments


UN
I
T

7
7
:

Transp
o
rt

a
n
d

S
t
orage

M
o
des

o
f

T
rans
p
or
t
,

Ra
i
l

Tra
n
spor
t
,

R
oad

Tra
n
spo
r
t,

Rai
l
-
Road

Compe
t
it
i
on,


UN
I
T


7
8
:


Water


Tra
n
sport,


A
i
r


Tra
n
sport


Comparative


S
t
udy


of

M
o
des


of

Tra
n
spo
r
t,


S
t
orage


and

Warehousing


UN
I
T

7
9
:

Types

of

Wareh
o
uses


UN
I
T


8
0
:

Business


Risk


and


Insuran
c
e
,


Pr
i
n
c
i
p
l
e
s


of

Insuran
c
e,


Life


Insuran
c
e,


Fire


Insuran
c
e,


Marine

I
nsuran
c
e,

Miscel
l
aneous

Insuran
c
e



Reference

Books:
-


1.

Adv
e
rti
s
ing

a
n
d

Sales

Promotion

S
t
rategy

by

Gerard

J.

Tel
l
is

(
Hardc
o
ver

-

Aug

1
2,

1
9
9
7
)

2.

Adv
e
rti
s
ing

and

Promotion:

An

Integrated

Marke
t
ing

Com
m
u
n
ications

Perspec
t
i
v
e

by

George

E.

Be
l
ch
and

Mich
a
e
l

A.

Be
l
ch

(Hard
c
over

-

Jul

1
,

2
0
0
8
)

Pa
g
e

28

o
f

31





Seme
s
ter



VI



Section

I
:


M
a
na
g
ement

I
nfo
r
m
a
t
i
on

S
y
stem


UN
I
T


1:


Intro
d
uction


To


Information


And


Business


Information


System


Intro
d
u
c
tion,


Un
i
t


O
b
je
c
tives,
Information

System,

Compone
n
ts

of

Information

Sys
tem,

T
ypes

o
f

Informa
t
ion

Sys
t
ems,


UN
I
T

2:


Intro
d
u
c
t
ion

to

Business

System,

Inv
e
n
t
ory

Contr
o
l,


Inv
e
n
t
ory

Contr
o
l

System,


Manufac
t
uring

P
l
an
t
s,

Ac
c
ou
n
ting


Sales

Or
d
er

Pro
c
ess
i
ng,


B
u
siness

Information

System


UN
I
T

3:

Financial

Ac
c
ou
n
ting

System,


Sa
les

and

Marke
t
ing

System,

Ma
n
ufa
c
t
u
ring

and

Produ
c
tion

System,
Human

Resour
c
e

Sys
t
em


UN
I
T

4:

Information

System,

O
rgan
i
za
t
ion,

Ma
n
age
m
ent


And

S
tra
t
egy

Intro
d
u
c
tio
n
,

Un
i
t

O
b
je
c
tives,


UN
I
T

5:

O
r
gan
i
za
t
ion

and

Information

System,


O
r
gani
z
ation,


Pr
i
n
c
ip
l
es

of

an

O
r
gan
i
za
t
ion,


Feat
u
res

of

an

O
r
gan
i
za
t
ion


UN
I
T

6:

O
rgan
i
za
t
ional

Beh
a
v
i
our,

Appl
i
ca
t
ions

o
f

Informa
t
ion

Sys
t
ems

in

O
rgan
i
za
t
ions


UN
I
T

7:

T
h
e

Chang
i
ng

Role

of

Information

Systems

in

an

O
r
gan
i
za
t
ion,

Ef
f
ec
t
s

of

Information

System

in

an

O
r
gan
i
za
t
ion
,

Internet

a
n
d

Organ
i
za
t
ion


UN
I
T

8:

I
m
pl
i
ca
t
ion

f
o
r

t
he

D
es
i
gn

and

Unders
t
anding

of

Information

System


UN
I
T

9:

Un
i
t

O
b
jec
t
i
v
es,

Intro
d
u
c
t
ion

to

Sys
t
em

Ana
l
ys
i
s,

De
t
erm
i
na
t
ion

o
f

Req
u
ir
e
ments,


UN
I
T

1
0
:

De
t
erm
i
ne

F
requen
c
y,

Tim
i
ng

and

V
o
lu
m
e,

Interv
i
ew,

Q
uestionn
a
ir
e
;

Rec
o
rd

Rev
i
e
w;

O
b
servation


UN
I
T


1
1
:

Integrated


Information


System

In


An


O
r
gan
i
za
t
ion


Un
i
t


O
b
jec
t
i
v
es,


Use


of

Da
t
abase


for

Integration


UN
I
T

1
2
:

Ac
r
oss

Fu
n
c
t
ional

Areas

F
inancial

Informa
t
i
o
n

System


UN
I
T

1
3
:

M
arketing

Information

System;

Produ
c
tion/Ma
n
ufa
c
t
u
ring

Informa
t
ion

Sys
t
em


UN
I
T

1
4
:

Human

Resour
c
e

Information

System

Intro
d
u
c
ing

De
c
is
i
on

Sup
p
ort

System

Applica
t
ion

of

DS
S
;
Intera
c
tive

System

f
o
r

D
SS


UN
I
T

1
5
:

I
m
ple
m
ent
a
tion

A
nd

Evalua
t
ion

Of

MIS

Un
i
t

Obje
c
tives;

T
h
e

I
m
plemen
t
ation

Process


P
l
anning

for

I
m
pl
e
menta
t
ion


UN
I
T

1
6
:

Acquis
i
tion

of

F
a
cil
i
ties

and

Spa
c
e

P
l
anning;

MIS

O
r
gan
i
za
t
ion

and

Pro
c
edure

Deve
l
opmen
t
;

Us
e
r

Training;

Creation

o
f

F
orms

a
n
d

Da
t
abase;

Te
s
ting;

Change

O
ver


Reference

Books:
-


1.

Ma
n
age
m
ent

Information

Systems

(1
1
th

E
d
it
i
on)

by

Ken

La
u
don

and

Jane

L
a
ud
o
n

(Hardc
o
ver

-

Jan

9
,

2
0
0
9
)

2.

Ma
n
age
m
ent

Information

Systems

for

t
h
e

Information

A
g
e

by

S
t
ephen

Haag

and

Maeve

Cu
m
m
ings

(Hardc
o
ver

-

Nov

1
1
,

200
9
)

Pa
g
e

29

o
f

31





Section

I
I:

Q
ual
i
ty

Man
a
gement


UNI

T

1
7
:

Understan
d
ing

Q
u
al
i
ty,

Perspe
c
tives,

Integr
a
ting

Perspec
t
i
v
es

o
n

Qual
i
ty,


UNI

T

1
8
:

B
u
siness

Ex
c
e
l
l
e
n
c
e

t
hro
u
gh

Qual
i
ty,

Q
u
al
i
ty

Ma
n
age
m
ent


UNI

T

1
9
:

S
tra
t
egy

o
f

Q
u
al
i
ty

Ma
n
age
m
ent,

Cust
o
mer

and

Qual
i
ty

Fo
c
us,

Chal
l
enges

and

O
p
por
t
unities


UN
I
T

2
0
:

Intro
d
u
c
ing

T
o
tal

Qu
a
l
i
ty

Ma
n
age
m
ent



Con
c
epts

and

Pr
i
n
c
ip
l
es

What

is

T
QM?


UNI

T

2
1
:

Wh
a
t

d
oes

TQM

Cover?,

TQ
M
:

T
he

G
u
id
i
ng

Princip
l
e


UNI

T

2
2
:

Hon
d
a

Ex
p
er
i
en
c
e,

He
w
l
e
tt

Pa
c
kard,

F
ord

Q
u
al
i
ty

Ex
c
e
l
l
e
n
c
e,

M
o
t
o
rola


UN
I
T

2
3
:

Problem

S
olv
i
ng

and

Con
t
inuous

I
m
prov
e
m
e
nt

Intro
d
uction,

To
o
ls,


UNI

T

2
4
:

I
m
ple
m
ent
a
tion

of

Six

Si
g
ma,

Six


Si
g
ma

and

TQ
M
:

Si
m
i
l
ari
t
i
e
s

and

Differences,

Ka
i
zen,

Kanban
and

J
I
T


UN
I
T

2
5
:

O
r
gan
i
za
t
ional

M
anagem
e
nt

S
ystem


UNI

T

2
6
:

Reengineer
i
ng

Exe
c
u
t
i
v
e

O
ver
v
i
e
w,

How

is

R
eeng
i
n
e
er
i
ng

D
one?


UNI

T

2
7
:

M
ajor

Compone
n
ts

of

Business

Pro
c
ess,

Re
e
ng
i
nee
r
ing

(BPR),

Wh
a
t

Results

c
an

be

E
xpe
c
ted?


UNI

T

2
8:

Cas
e
s

where

Reen
g
ineer
i
n
g

has

worked


UN
I
T

2
9
:

Human

Resour
c
e

M
anagem
e
nt

S
ystem

Leading

Prac
t
ices


UNI

T

3
0:

S
t
rategic

Planning

f
o
r

Human

Resour
c
e

M
anagem
e
nt


UNI

T

3
1
:

Perso
n
nel

Ma
n
age
m
ent

in

a

TQM

E
nv
i
ronmen
t
,

L
ab
o
ur

Re
l
ations

in

a

TQM

E
n
v
i
ronment


UNI

T

3
2:

Summary

of

Key

Points


Reference

Books:
-


1.

Qual
i
ty

Ma
n
age
m
ent

for

O
r
gan
i
za
t
ional

E
xcel
l
en
c
e:

In
t
rod
u
c
t
ion

to

Total

Qual
i
ty

(6
t
h

E
dition)

b
y

D
av
i
d

L.

G
o
ets
c
h

and

S
ta
n
l
e
y

D
av
i
s

(Hard
c
over

-

Jan

9
,

2
0
0
9
)

2.

Qual
i
ty

Ma
n
ag
e
ment

(2nd

E
dition)

b
y

Donna

C.

S.

Summers

(Hard
c
over

-

Apr

2
6,

200
8
)




Section

I
I
I
:

Ma
n
a
g
ement

of

F
i
na
n
cial

I
nsti
t
u
t
i
ons


UN
I
T

3
3
:

Ind
i
an

Financial

System

And

Financial

Institu
t
ions

Intr
o
d
u
c
tion,

Fu
n
c
tions

of

Financial

Institu
t
ions


UN
I
T

3
4
:

S
c
o
pe

o
f

F
inancial

S
erv
i
ces,

Corp
o
rate

Adv
i
sory

Serv
i
ces

by

Finan
c
ial

Ins
t
itu
t
ions


UN
I
T

3
5
:

D
eve
l
opment

Ba
n
k
i
ng,

Com
m
odity

Tra
d
ing



A

New

Aven
u
e

f
o
r

Commerci
a
l

Banks


UN
I
T

3
6
:

Role

of

Financial

Inst
itu
t
ions

in

E
c
on
o
m
i
c

Deve
l
opmen
t
,

Summary

Pa
g
e

30

o
f

31





UN
I
T

3
7
:

Com
m
ercial

Banks

Intro
d
u
c
tion,

E
volution

o
f

Com
m
er
c
ial

Ba
n
k
i
n
g,

Fun
c
tions

of

Commercial

Ba
n
k


UN
I
T

3
8
:

Ri
s
k

M
anagem
e
n
t
,

Types

o
f

Risk,

RBI

Guide
l
ines

for

Risk

M
anagem
e
n
t
,

Risk

M
anagem
e
nt

Systems,
Fun
c
tion
s

of

Bank

Capital


UN
I
T

3
9
:

C
l
assif
i
ca
t
ion

o
f

Capital

of

Banks,

CRR

and

S
LR

on

Interbank

Dep
o
sits


UN
I
T

4
0
:

Reserve

Bank

O
f

India

O
r
gan
i
sation

and

Mana
g
ement

of

RBI


UN
I
T

4
1
:

Reserve

Ba
n
k

O
bje
c
tives,

Tra
d
it
i
onal

F
u
nctions,

O
b
je
c
tives

of

Cr
e
dit

Con
t
rol,

O
t
h
er

Cont
r
ols,


UN
I
T

4
2
:

M
o
net
a
ry

Pol
i
cy

and

E
c
on
o
m
i
c

Variab
l
es,

Bank

Rate

and

Interest

Rates,

I
m
por
t
an
c
e

of

Bank

Rate,
I
m
pa
c
t

of

Bank

Rate

Pol
i
cy


UN
I
T

4
3
:

Deve
l
op
m
ent

Banks

In

Ind
i
a

Intro
d
u
c
tion,

N
a
t
u
re

of

Deve
l
opment

Bankin
g
,

Deve
l
o
p
ment

Banks

in

Ind
i
a


U
N
I
T

4
4
:

Functions

of

Deve
l
opment

Banks

in

Ind
i
a,

T
erm

L
o
ans

from,

Deve
l
opment

Banks,

Deve
l
opment

Finance

Institu
t
ions


UN
I
T

4
5
:

Fee
-
Based

Serv
i
ces,

ICIC
I
,

Industrial

Rec
o
ns
t
ru
c
tion

Corpora
t
ion

o
f

India


UN
I
T


4
6
:

Mu
t
ual


Fun
d
s


In


Ind
i
a


Intro
d
u
c
tion,


M
u
t
u
al


Fun
d
s


in


Ind
i
a


,


Mu
t
ual


Fund


O
r
gan
i
sation,


T
h
e

S
t
ru
c
t
u
re

Consists

of

M
u
t
ual

Fu
n
ds


UN
I
T

4
7
:

Net

Asset

Value,

Phases

of

M
u
t
u
al

Fun
d
s

in

I
ndia,

Advantages

of

Mu
t
ual

Fu
n
ds,


UN
I
T

4
8
:

S
E
BI

Regu
l
ations

Re
l
ating

t
o

Mu
t
ual

Fu
n
ds


Reference

Books:
-


1.


Financial

Institu
t
ions

Ma
n
age
m
ent:

A

Ri
s
k

Ma
n
agement

Approa
c
h

by

Anth
o
ny

Saun
d
ers

and

Ma
r
cia

Cornett

(Hard
c
over

-

Sep

17,

20
1
0)

2.


Financial

Institu
t
ions

Ma
n
age
m
ent:

A

Ri
s
k

Ma
n
age
m
ent

Approa
c
h

w
i
th

S&P

ca
r
d

(M
c
Graw
-
H
i
l
l
/
Ir
w
in

Series

in

Finance,

Insu
ran
c
e

and

Real

Es
t
ate)

by

Anthony

Saun
d
ers

and

Mar
c
ia

Cornett

(Hardc
o
ver

-

Oct

3,

2
0
0
7
)


Section

I
V:

C
onsu
m
er

Behaviour


UN
I
T

4
9
:

Consumer

Beha
v
iour



Nature,

S
c
ope

and

App
l
ications

Nature

and

S
c
ope,

Consumer

Behav
i
our

Defined,

Deve
l
opment

o
f

t
he

F
i
e
ld

of

Consumer

Behaviour,


UN
I
T

5
0
:

Deve
l
opment

o
f

M
arketing

Conce
p
t,

Discip
l
i
n
es

Invol
v
ed

in

t
h
e

S
t
udy

of

Consumer

Behaviour,
Consumer

Beha
v
iour

Appl
i
ca
t
ions

in

M
arketing


UN
I
T


5
1
:

Consumer


Percep
t
ion


Sensa
t
ion


(Exp
o
sure


to


S
t
i
m
ul
i
),


Atte
n
tion,


Percep
t
ual


O
r
gan
i
sation

(Interpre
t
ation),

In
t
erpret
a
tion

of

Sti
m
ul
i
,

Images

are

I
mpor
t
ant

t
o

Consumers


UN
I
T

5
2
:

Consumer

Attit
u
des

Functions

of

Attit
u
de,

Attit
u
de

M
o
dels,

F
a
c
t
ors

Inh
i
biting

t
h
e

Re
l
ations
h
ip
between

Be
l
i
e
f
s,

Fee
l
in
g
s

a
n
d

Beha
v
iour

Pa
g
e

31

o
f

31





UN
I
T

5
3
:

Buyi
ng

Pro
c
ess

t
h
e

Buying

Pro
c
ess,

Make

an

Offer,

t
he

B
u
y
i
ng

D
ecis
i
on,

Perspe
c
tives

on

Consumer

Behav
i
our,

Pro
b
l
e
m

Rec
o
gn
i
t
ion


UN
I
T

5
4
:

Consumer

Needs

and

M
o
t
i
v
ation

Needs,

Go
a
ls,

C
l
assi
f
y
i
ng

M
o
t
i
v
es,

Needs

and

Goals

are

Dynamic,
Frus
t
ration

and

Defen
c
e

M
ec
h
a
nis
m
s


UN
I
T

5
5
:

Needs

and

Goals

may

vary

among

Individu
a
l
s,

M
o
tive

Arousal,

Systems

of

Needs,

and

M
o
tivation

Research


UN
I
T

5
6
:

Group

Inf
l
uen
c
e

And

Consumer

Behav
i
our

When

do

Gro
u
ps

Exert

Inf
l
uen
c
e?,

Types

of
Reference

Grou
p
s,

Nature

of

Referen
c
e

Gr
o
ups,

R
eferen
c
e

Gr
o
up

Influences

on

Consumers


UN
I
T

5
7:

Re
l
ative

I
m
por
t
an
c
e

of

Informational,

C
o
mparative

and

Norma
t
i
v
e

In
f
luences,

Applica
t
ions

of

Reference

Group

Influences


UN
I
T


5
8
:

Consumer


And


Cu
l
t
u
ral


In
f
luence


T
h
e


Charac
t
er
i
stics


of

Cu
l
t
u
re,


Cu
l
t
u
ral


V
a
lues,


C
u
ltural
Differences


in


Non
-
verb
a
l


Co
m
munications,


Cross
-
cult
u
ral


Inf
l
uen
c
es,


Aspec
t
s


of

Sub
-
c
ultures,


Lifestyle
Inf
l
uen
c
e,

T
h
e

VALS

(Values

and

Lifestyl
e
s)


UN
I
T

5
9
:

So
c
ial

C
l
ass

Inf
l
uen
c
e

and

Consumer

Behav
i
our

T
h
e

Nature

of

S
o
cia
l

C
l
ass,

Symbols

of

S
t
at
u
s,
Concept

o
f

Money

and

S
o
cial

C
lass,

S
o
c
ial

C
lass

C
ateg
o
ri
e
s,

So
c
ial

C
l
ass

Categor
i
es

in

India


UN
I
T

6
0
:

Pre
-
Purchase

A
nd

P
os
t
-
Pur
c
hase

Buying

Behav
i
our

Pre
-
pur
c
hase

Buying

Beha
v
iour,

Post
-
p
ur
c
hase

Dissonan
c
e,

Purc
h
ase

E
va
l
ua
t
ion

a
n
d

S
atisfac
t
ion/Di
s
satisfac
t
ion,

Dissatisfac
t
ion

Resp
o
nses


UN
I
T

6
1
:

I
m
pl
i
ca
t
ions

f
o
r

M
arketers,

S
atisfac
t
io
n
,

Repeat

Purc
h
ase

a
n
d

Customer

L
oyalty,

Pro
d
u
c
t

D
isposal


U
N
IT

6
2:

O
r
gan
i
sational

Buyer

Behav
i
our

Market

S
t
ru
c
t
u
re

and

Pat
t
ern

of

Demand,

O
r
gan
i
sa
tional

Buyer

Charac
t
er
i
stics


UN
I
T

6
3
:

D
ecis
i
on

Approa
c
h

and

Pur
c
hase

Pa
t
ter
n
s
,

F
a
c
t
ors

Inf
l
uen
c
ing

O
rgan
i
sational

Buyer

Beha
v
iour


UN
I
T

6
4
:

Types

of

D
ecis
i
on

Situ
a
tions,

O
r
gan
i
sational

Buyer

De
c
is
i
on

Pro
c
ess,

Problem

Re
c
ognition,

Prod
u
ct

Spe
c
if
i
ca
t
ion,

Pr
odu
c
t

a
n
d

Vend
o
r

S
earc
h
,

Pro
d
u
c
t

a
n
d

Ve
n
dor

Evaluation,

Pro
d
u
ct

a
n
d

Ve
n
dor

Sel
e
c
t
ion




Reference

Books:
-

1.

Consumer

Beha
v
iour

b
y

M
artin

Evans,

G
o
r
don

F
oxal
l
,

and

Ahmad

Jamal

(Pa
p
erba
c
k

-

Jun

2
,

2
0
0
9
)

2.

Consumer

Behav
i
our:

A

E
u
ropean

Perspec
t
i
v
e

by

Micea
l

Solomon,

Gary

Bamossy,

Soren

Ask
e
gaard,
and

Margaret

K.

Ho
g
g

(Paperba
c
k

-

Jan

2
1,

2010





*****
*
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*
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*
*****