Online Advertising: Wireless Networks

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24 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

90 εμφανίσεις

1

Ravi
Vatrapu

vatrapu@cbs.dk


Online Advertising:

Wireless Networks


Kent, R., Lynch, P.
, &
Srinivasan
,

S. (2005).
Going Mobile: Marketing and
Advertising on Wireless Networks Around the World.
Chapter
08
of
Online Consumer Psychology.

Course Portal:
http://www.itu.dk/~rkva/2011
-
Spring
-
EB22


Facebook:
http://www.facebook.com/group.php?gid=133258548012

Etherpad
:
http://ietherpad.com/7y3drhMCnq



Thursday,
07
-
Apr
-
2011

EB22: Online Marketing:
Lecture
34

Auditorium 4, ITU, Copenhagen,
Denmark

Socio
-
Technical Paradigms


Mobile Computing



Ubiquitous Computing


Tabs


Pads


Boards


2

Some issues


Technology Adoption Rates


Barriers


Usage Trends


Buy on the Fly?


Location Information




3

Mobile Marketing


Ubiquitous Access


Real
-
Time Location Data


Multi
-
Purpose Devices


Asymmetry of
Input/Output

Rates


Limited Creative Power and Sensory Input


Metered Pricing for Information Packets/Time


My System


Individual Ownership

4

Mobile Advertising


Who Makes the Register Ring?



Opt
-
In Receptivity



Call Off the Dogs



Do Not Just Count Clicks



Data Control & Location
-
Based Messages

5

Discussion

6

http://www.w3.org/TR/mobile
-
bp/


http://advertising.nokia.com/case
-
studies/coke