Mobile computing
by McKay and Marshall
Arild Havnen
Overview
Definitions of key terms
Mobile devices
Forces that are driving the adoption of mobile
computing and m
-
commerce
Issues, challenges, difficulties
Main types of applications
Alignment with business strategies
Future trends
Mobile computing
“The ability to move computer
services around with individuals as
they themselves move around the
world”
(Lyytinen & Yoo, 2002)
“The range of … possibilities for
interaction and communication and
accessing services via mobile
devices”
(McKay & Marshall, 2004)
M
-
commerce
“The buying and selling of goods and
services using wireless handheld devices
such as mobile telephones or PDAs”
(UNCTAD, 2002)
“An emerging set of applications and
services that are accessible from Internet
-
enabled mobile devices”
(Sadeh, 2002)
“Commercial transactions conducted via
mobile devices”
(McKay & Marshall, 2004)
Mobile devices
Main features and characteristics
•
Portable
Compact
Small in size
Relatively lightweight
•
Convenient
Easy to switch on
Zero boot time
Not dependent on location and time
Forces that are driving the adoption of
mobile computing and m
-
commerce
The emerging of a service economy
Decentralisation of workforce
Pressured lifestyle
Dropping price/performance ratio
and reduced cost of ownership
Issues, challenges, difficulties
Technical issues
•
Lack of standards
•
Limitations:
Small screen size
Slow transmission speeds
Tedious and clumsy data entry
Issues, challenges, difficulties
Socio
-
professional issues
•
Blurred boundaries between work and home
•
Information overload
•
Decisions escalated to senior management
•
Privacy issues
Movement tracking
Personal information
Issues, challenges, difficulties
Security issues
•
Corruption of company data
•
Loss of consumer confidence
•
Easily lost and stolen
•
Misuse of personal data
•
Viruses
Main types of application
Should support:
•
Immediacy
•
Connectivity
•
Data portability
•
Positioning technologies (optional)
Examples:
•
SMS
•
Micro payments
•
Financial services
•
Information services
•
Logistics
•
Customer relationship management
•
Location
-
based services
Alignment
Aligning m
-
commerce with company
goals, objectives and strategies
•
Just as important as the need for alignment
between IS/e
-
commerce strategies
•
Understanding value
-
drivers
Help to identify crucial mobile applications
Not fashion
-
driven investments
•
Consider opportunities to leverage existing
infrastructure for greater business benefit
Alignment
•
Take a high
-
level corporate view of mobile
computing
Avoid looking at specific applications as stand
-
alone uses of mobile technology
Recognise the need to develop a standard
mobile infrastructure
•
Focus on B2E applications rather than m
-
commerce applications
•
Start relatively small and simple
•
Understand the characteristics of mobile
devices
Future trends
Pervasive
computing
Ubiquitous
computing
Traditional
business
computing
Mobile
computing
Degree of embeddedness
High
Low
Degree of mobility
High
Low
Case studies
Beer Co.
Repair Co.
Questions?
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