Mobile computing

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24 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

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Mobile computing

by McKay and Marshall

Arild Havnen

Overview


Definitions of key terms


Mobile devices


Forces that are driving the adoption of mobile
computing and m
-
commerce


Issues, challenges, difficulties


Main types of applications


Alignment with business strategies


Future trends

Mobile computing


“The ability to move computer
services around with individuals as
they themselves move around the
world”

(Lyytinen & Yoo, 2002)



“The range of … possibilities for
interaction and communication and
accessing services via mobile
devices”

(McKay & Marshall, 2004)


M
-
commerce


“The buying and selling of goods and
services using wireless handheld devices
such as mobile telephones or PDAs”

(UNCTAD, 2002)



“An emerging set of applications and
services that are accessible from Internet
-
enabled mobile devices”

(Sadeh, 2002)



“Commercial transactions conducted via
mobile devices”

(McKay & Marshall, 2004)


Mobile devices


Main features and characteristics


Portable


Compact


Small in size


Relatively lightweight


Convenient


Easy to switch on


Zero boot time


Not dependent on location and time

Forces that are driving the adoption of
mobile computing and m
-
commerce


The emerging of a service economy


Decentralisation of workforce


Pressured lifestyle


Dropping price/performance ratio
and reduced cost of ownership

Issues, challenges, difficulties


Technical issues


Lack of standards


Limitations:


Small screen size


Slow transmission speeds


Tedious and clumsy data entry


Issues, challenges, difficulties


Socio
-
professional issues


Blurred boundaries between work and home


Information overload


Decisions escalated to senior management


Privacy issues


Movement tracking


Personal information


Issues, challenges, difficulties


Security issues


Corruption of company data


Loss of consumer confidence


Easily lost and stolen


Misuse of personal data


Viruses


Main types of application


Should support:


Immediacy


Connectivity


Data portability


Positioning technologies (optional)



Examples:


SMS


Micro payments


Financial services


Information services


Logistics


Customer relationship management


Location
-
based services

Alignment


Aligning m
-
commerce with company
goals, objectives and strategies


Just as important as the need for alignment
between IS/e
-
commerce strategies


Understanding value
-
drivers


Help to identify crucial mobile applications


Not fashion
-
driven investments


Consider opportunities to leverage existing
infrastructure for greater business benefit

Alignment


Take a high
-
level corporate view of mobile
computing


Avoid looking at specific applications as stand
-
alone uses of mobile technology


Recognise the need to develop a standard
mobile infrastructure


Focus on B2E applications rather than m
-
commerce applications


Start relatively small and simple


Understand the characteristics of mobile
devices

Future trends

Pervasive
computing

Ubiquitous
computing

Traditional
business
computing

Mobile
computing

Degree of embeddedness

High

Low

Degree of mobility

High

Low

Case studies


Beer Co.


Repair Co.





Questions?