Internet Portals

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Hermann Rösch: Portals


History, Features and Typology


1


Portals

History, Features and Typology


Hermann Rösch

University of Applied Sciences

Cologne


European Association of Aquatic Sciences Libraries and Information Centres,

May 7
-
9
th

2003, Institut fuer Meereskunde, Kiel, Germany

10th Biennial Conference




Hermann Rösch: Portals


History, Features and Typology


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Structure / Outline



Developmental

History of Portals




Future Developments



Features of Portals





Portal

T
ypes




Hermann Rösch: Portals


History, Features and Typology


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Hermann Rösch: Portals


History, Features and Typology


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Measurements for the Success of Search Engines
and Web Catalogues




Ad Clicks
:

frequency of clicks onto a specific banner

advertisement



Page Impressions
:

number of viewings of a website with

advertisements



Unique Users
:

number of individual users of one website within

a certain time period



Visits
:

number of connected usages of a web service



View Time
:

duration of stays on one webpage or of visits



Clickstream
:

number of pages clicked on during one single visit





Hermann Rösch: Portals


History, Features and Typology


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Content

Application

Tools

Community

Building

Services

Personalisation

Internet Portal





Hermann Rösch: Portals


History, Features and Typology


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Operators of Internet portals



Search Engines or Web Catalogues



Internet Service Providers (AOL, Telekom)



Browser Producers (Netscape/AOL, Microsoft)


Media Groups (Walt Disney, Bertelsmann...)




Possible Operators from other Areas:




E
-
Commerce Businesses (amazon)




Traditional Trade Combines, Distribution



Chains




Hosts as Content Providers




Hermann Rösch: Portals


History, Features and Typology


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Corporate Portal





Hermann Rösch: Portals


History, Features and Typology


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Search Engine

Grapevine

Collaboration

My Account

Personalisation

Internet Catalogue

Academic Portal





Hermann Rösch: Portals


History, Features and Typology


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Horizontal Portals

(„Hortals“)



Broad Coverage (Topics, Interests, Applications)



Try to be Complete and Exhaustive (Contents, Subject

Areas)



Aim at Mass Market or Unspecific User Groups


e.g.: Internet Portals (MyYahoo), Corporate portals



(for Entire Businesses)




Hermann Rösch: Portals


History, Features and Typology


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Vertikal Portals

(„Vortals“)



Limit their Service to Single Subjects, Topics, Subject

Areas, Sectors, Lines of Business, Business


Connections



Aim to be Exhaustive in a Defined Area


(„Depth instead of Breadth“)



Addressed to Defined, Selected Focus Groups



(„Community
-
oriented“)


e.g.: B2B
-
Portals (Global Petroleum Portal);



Subject Portals (SOSIG, EEVL, HUMBUL...)




Hermann Rösch: Portals


History, Features and Typology


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Internet Portals


For Users primarily:



Search and Orientation Tools



Communication Channels




For Businesses:



Advertising opportunity



Distribution channels



E
-
Commerce Market




Hermann Rösch: Portals


History, Features and Typology


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Corporate Portals


Corporate Portal as Instrument for:



Information Management



Knowledge Management



Business
-
to
-
Business (B2B)
-
Portal:



Open up Lines of Business and Product Markets



Bring together Suppliers, Service Providers,


Producers and Distributors





Hermann Rösch: Portals


History, Features and Typology


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Academic Portals




Academic Portal as Infrastructure for:



Changed Information and Communication


Needs



Information Management and Knowledge


Management


Relating to
: Individual Universities, single Subject Areas,


Academic Community


Possible Operators
: Libraries, Academic Societies, Interest
Groups, Publishers, other Commercial Bodies




Hermann Rösch: Portals


History, Features and Typology


14

Studio di Portali

MICHELANGELO


Studio di
Portali
MICHELANGELO



Hermann Rösch: Portals


History, Features and Typology


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Features (1): Unified Access Point


1.
Unified Access Point




One Login for all Subsequent Activities



Access to an Overview of the most

Important Applications on the Entry Page

Internet Portal

Corporate Portal

Academic Portal


Central Access


Motive:

Raise Usage Frequency


Motive:

Stop Internal Fragmentation (Business,
Sector, University, Subject Area)




Hermann Rösch: Portals


History, Features and Typology


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Features (2): Simplicity



2. Simplicity




Intuitive, Self Explanatory Access



Based on Standard Internet Browsers

Internet Portal

Corporate Portal

Academic Portal


Based on Common Standards (Browser)



Motive:

Raise Attractiveness


Motive:

Save Time

Rationalisation, Navigation, Ease
Information Searches




Hermann Rösch: Portals


History, Features and Typology


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Features (3): Powerful Search Tools



3. Powerful Search Tools




Combination of Search Engine and Web


Catalogue („Search and Browse“)



Search Tools for Specific Formats (Charts,


Pictures, Audio or Video Files) or for Specific


Document Types

(Project Plans, Preprints,


E
-
Journals...)

Internet Portal

Corporate Portal

Academic Portal


Combine Automatic and Manual Indexing

(„Search“ and „Browse“)


Motive:

Increase User Bonds


Motive:

Increase User Comfort, Accessibility
and Transparency




Hermann Rösch: Portals


History, Features and Typology


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4.
Accumulation of Large Quantities of Information




Include Relevant Contents

From Internal or External Sources

Free of Charge and Liable to Costs

Structured and Unstructured



Features (4): Accumulation of large Quantities of



Information

Internet Portal

Corporate Portal

Academic Portal

Extend Regarding
Contents

Work relevant
Information

Information for
Research and
Teaching


Motive:

Increase User Bonds


Motive:

Optimise and Rationalise the Process of
Information Provision




Hermann Rösch: Portals


History, Features and Typology


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Features (5): Structuring, Processing and Editing



Information




5. Structuring, Processing and Editing Information



Processing Information


With Regard to Stock


Relevant Web Resources


Cooperatively



Quality Control via


Choices


Annotations


Assessments



Internet Portal

Corporate Portal

Academic Portal

Web Catalogues;

Ranking

Context Related
Structuring and
Assessing

Integration of
Internet Sources


Motive:

Increase User Bonds


Motive:

Save Time Identifying and Assessing
Information;

Process External Sources




Hermann Rösch: Portals


History, Features and Typology


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Features (6): Integrating Special Features into a


Unified Information Environment



6. Integrating Special Features into a Unified

Information Environment




Integrate Isolated Programms, Databases,


Contents



Option to Search Different Sources


Simultaniously



Optional Direct Access to Resources via the


Original Interface thus Keeping its Search Tools

Internet Portal

Corporate Portal

Academic Portal

Extend Regarding
Applications

Synchronise
Previously Isolated
Applications

Include Diverse
Sources in one
Interface


Motive:

Increase User Bonds


Motive:

Harmonise

Synergetic Effects

Integrated Information Management




Hermann Rösch: Portals


History, Features and Typology


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Features
-

Résumée




Portal Features Mentioned (1
-
6):



Belong to the Area of Information Management



Contribute to Modernise Information Management


Three Additional Functions of Portals:



Belong to the Area of Knowledge Management



Found the Transition from Object to Subject


Orientation



Supplement the Information Function with


Communication and Transaction Functions




Hermann Rösch: Portals


History, Features and Typology


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Features (7): Personalisation


7. Personalisation


Clients


Get their Individual Entry Pages


Define which Portal Features are to be Included on that

Page


Set their own Interest Profiles


On this Basis Portals Offer


a Combination of Push
-

and Pull
-
Technologies


the Use of Personal Data Assistants


Internet Portal

Corporate Portal

Academic Portal

User Specific Profiles via

Check Box Procedures

Evaluation of actions

Cookies

Rule
-
based Partitioning


Motive:

One
-
to
-
One
Marketing


Motive:

Choose Work Specific Information; Reduce
Ballast; Proactive Services; Intelligent
Agents




Hermann Rösch: Portals


History, Features and Typology


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Features (8): Communication and Collaboration



8. Communication and Collaboration


„Community Building Services“:


Encourage Communication

(E
-
Mail, Chat Room, Discussion List)


Publicize Individual Knowledge


Make Collaborative Work Processes Possible


Offer Room for Additional Information Services


Make Collective Assessment Processes Possible

(Peer Review)

Internet Portal

Corporate Portal

Academic Portal

Community Building
Services: E
-
Mail,
Chat Rooms, Jumble
Sales

Channel

Standardise

Distribute

Ensure Quality

Motive:

Increase User Bonds

Motive:

Knowledge Management, Communication
within the Related Unit (Business, Sector,
University, Subject Area)




Hermann Rösch: Portals


History, Features and Typology


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Features (9): Validating Information



9. Validating Information




Information Sharing as a Result of


Collaborative Tools



Peer Review of Documents Published by or


Accessible via the Portals

Internet Portal

Corporate Portal

Academic Portal

Members of Portals Assess Individual
Information or Publications within its
Contexts

Motive:

Ensure Quality; Validate Decision, Work and
Research Relevant Information




Hermann Rösch: Portals


History, Features and Typology


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Summary (1)

Achievements of Portals:



Modernising Information Management



Use of Knowledge Management Features



Transition from Object to Subject Orientation



Supplement the Information Function with


Communication and Transaction Functions





Hermann Rösch: Portals


History, Features and Typology


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Summary (2)

Achievements of Portals (cont.):



Reducing Information Overload



Reducing Complexity through Personalisation



Increasing User Bonds through Increased


Interaction



Commercial Potential through Strategic Alliances


and Commercial Business Connections





Hermann Rösch: Portals


History, Features and Typology


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Internet Portals


Areas of Future Development




Existing Horizontal Internet Portals



-

Market is Reduced to a few Competitive



Providers



-

are Supplemented by a Variety of




Vertical, Interest Specific Portals





(Subject and Regional Specialisation)



Diverse Vertical Portals Amalgamate into Meta


Portals or Portal Consortia




Hermann Rösch: Portals


History, Features and Typology


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Corporate Portals


Areas of Future Development




Business wide Portals are supplemented by



-

Business Internal Vertical Sub Portals



-

Sector Specific B2B
-
Portals



Partial Convergence of Business wide Portal,


B2B
-
Portal and End User Orientated B2C
-
Portal






Hermann Rösch: Portals


History, Features and Typology


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Academic Portals


Areas of Future Development


Development and further Specifying of different
Portal Types




Local, University wide Portal



Subject Specific, Vertical Portal (Subject Portal)



Sector Portal (Central Portal, Meta Portal)







Hermann Rösch: Portals


History, Features and Typology


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Thank you very much

for your Time and Patience!



Questions and Suggestions:

hermann.roesch@fh
-
koeln.de