eMarketing

rustnatureInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

46 εμφανίσεις

eMarketing

Lecture 6


E Marketing Objectives



Marketing a brand of the internet



Distributing information



Promoting an organization

1)
Search engine marketing


2)
Display Advertising


3)
E
-
mail marketing


4)
Interactive marketing


5)
Blog marketing


6)
Viral marketing


E
-
Marketing Methods

E
-
Marketing Methods

1)
Search engine marketing


What are the key components of an
e
-
marketing

plan and what benefits can such a plan deliver to your business.

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E
-
Marketing Methods

2) Display Advertising

3) E
-
mail marketing (ex. Health related emails)


4) Interactive Advertising 5) Blog Marketing


6) Viral Marketing (ex. Word of mouth)

E
-
Marketing Strategies


Market research



E
-
mail marketing



Direct sales


Business Models






E
-
marketing

E
-
Commerce:

Selling goods

And services

online


Publishing:

Where you sell

advertise

Lead
-
Based
-

Sites:

Banner sites online

Advantages of eMarketing


Availability of Information



Saves money

(ex. In Ramadan AlRai tv aired a
15
second commercial for
three days for
4
,
500
kd!)



Expansion



Low Cost



Efficiency of Advertising


Limitations / Disadvantages


Technology



Low connection speed



Complication



Intangibility

Security Concerns


Privacy



Encryption



Thank You for listening !