Customized Search Engine Marketing and Optimization Proposal ...

rustnatureInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

152 εμφανίσεις

Customized Search Engine Marketing and Optimization Proposal focused to

Enhance your Revenue and ROI


Step 1: Market Analysis/Your Website Analysis


1.

Marketplace Research



Who your competitors are



Website ranking vs. competition

2.

Keyword Research (what tools
do we use?)



Research to determine most effective keywords and phrases



Keywords/phrases competitors are optimizing for



Competitiveness Classification (High / Medium / Low)

3.

Complete Analysis of website from the eyes of search engines (what tools do we have?)



Determine how various search engines look at your website

4.

Report Out & Finalize Goals and Objective



Working to finalize the targeted keywo
rds/phrases, extent of required
m
odification

to
website, link popularity strategy, timeline and deliverables
.


Step 2
: Organic "Growth Strategy"


On
-
Page Optimization


1.
Keyword Optimization

• Optimize keyword density for targeted keywords

2.
TITLE
-
Tag and META
-
Tag Optimization

• Create Title
-
tags for every webpage

• Meta
-
tags
-

creation of description tags (for every w
ebpage), noodp tag (if
required depending on DMOZ entry), robots tag

3.
Headings Optimization

• H1, H2, H3 optimization including text decoration (<strong>, etc)

4.
Image Alt Text / Hyperlink Title Attribute Optimization

• Optimization of title and alt att
ributes

5.
Other Code Optimization

• Creation of Google XML Sitemap

• W3c Validation of homepage

• Subdomain creation if applicable

• Internal link architecture
-

good internal links, no dead end pages and removal of
broken links (if applicable)

• Creation

of static looking URLs (if dynamic URLs present)

6.
Fresh Content Posting

• New/refreshed content, RSS feed, blog, forums, etc ... Provided and/or approved
by

client


Off
-
Page Optimization




Sitemap Submission



M
anual submission to all the major Search Engi
nes



Search Engine Directory Submission (manual) (incremental cost for paid

directory)



Link Popularity Campaign
-

Primary focus on creation of inbound links with
anchor texts

from quality relevant high ranking websites (manual)



Search Engine Directory Submi
ssion (manual) (incremental cost for paid

directory)



Press Release Writing and Submission Service



Articles Writing and Submission
(optional, article to be provided by client)


Article

submission to sites such as EzineArticles.com



Forum Posting



Link Wheels

Creation



Twitter Promotion



Angela & Paul Backlinks Service



Video Submission and Promotion



Blog Posting and do Follow Blog commenting Service



Social Bookmarking



Popular Local Directory/Classifieds submission



E mail marketing
(News letters, new offers, spec
ial offers etc.),
w
ill send through
yahoo

groups and other emails.



Q& A Participation


Yahoo answers, Msn space, Rediff Q&A and other
popular Q&A sites,

there are thousands of users post their question in these
websites, we will search relative

questions a
nd post answers which will ultimate
redirect use to your website.)


Please note:
Free submissions do not guarantee inclusion into the search engine or that

your site will be indexed and may not be available in the future. Additional paid
inclusions

may be
available in the future but the fees to submit to any paid inclusion
search engines

and any PPC that may be associated with these engines are not included in
this contract.


What we will be doing:


SEO of xx keywords.

We will do complete onsite and offsit
e optimization.

Estimated time to achieve first page rankings: Bing: 2
-
3 months, Yahoo: 2
-
4 months,
Google: 2
-
6 months.


What we require from you:

We will need FTP information and keywords input from you.

What we will be delivering once we started:




We w
ill send baseline ranking report* i.e. from where we are starting, in two days
of start of project.



We will complete onsite optimization** within 7 days of start of project.



Ranking Report
-

Using your approved keywords we will run an extensive search
engi
ne ranking report detailing your website ranking positions among the top
search

engines (accounting for 98% of all search engine traffic).



Onsite Optimization
-

Using our research and analysis will create optimi
zation
suggestions for key pages within

your

website.



After careful selection of relevant keyword and keyword phrases per page
constructs search engine friendly HTML code, including page unique Titles,
META Descriptions,