Raj SandhiClarissa CollakoppenDaniel Margarit

roughhewnstupidInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

126 εμφανίσεις

Raj
Sandhi

Clarissa
Collakoppen

Daniel Margarit


Canadian Blood Services Overview

Role of Canadian Blood Services

Current Marketing Activities

Industry Comparison

Recommendations For Additional Platforms

“It’s In You To Give”


Canadian Blood Services is a not
-
for
-
profit, charitable organization
whose sole mission is to manage the
blood and blood products supply for
Canadians.”
Canadian Blood Services (2012)









Goals

Recruit Donors through a series of informative
advertisements

Promote the importance of Blood Banks

Action Plan

TV Commercials, Radio Advertisements,
Volunteers/Recruitment Kiosks, Online & Social
Media


Facilitate

Provide safe, clean and consistent facilities for
donors to comfortably give blood








Engage younger generations


Interactive game
-
play on mobile phone


Learn about Stem
-
cell research


Build campaigns to attract donors


Create a clinic


Build
-
up Blood Bank


Save lives




News releases


Updates about procedure changes


Compelling donor stories


Advice about donating


Project Management


Correspondence between clinics


Word of Mouth Advertising




Find clinic locations on
your mobile


Clinic operating hours


Locations, Dates and
Times for Mobile Clinics


Tips & Information for
donors


Before and after giving
blood



Celebrity endorsed
video to promote
blood donation


Goal: Trevor Linden


Former Vancouver
Canuck


Avid charity supporter


Ambassador for
hockey, health and
fitness


Promote with
Facebook

and
Twitter platforms

Mobile App to check
for mobile clinics

Procedure details,
locations, dates,
times



Clinic staff and
volunteers suggest
that donors, “like” CBS
on
Facebook

and
follow on Twitter


Spreads online
awareness within
social circles