Online video workshop

roughhewnstupidInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 4 μήνες)

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Online video workshop

Damien Maher, MD Newcast

Online video workshop: outcomes

About Newcast

Website video production

Home page welcome

CEO updates

Company promos

Customer testimonials

Explainers

Product reviews

About Newcast

V
ideo production studio
design & video training

The Stats

Rapid Growth in Online Video


Online video is the fastest
growing segment of internet
usage


Online video will account for
91% of global consumer
internet traffic by 2014


The global online video
audience is now greater than
1 billion


89 million people in the US
watch 1.2 billion videos
every day




Video consumption

52% of consumers

say watching a video on a product makes them
more confident with a purchase decision.

Cisco predicts that in the year
2014,

video will be 90% of all
consumer traffic.

YouTube is the 2
nd

largest search engine after Google.
Video on
YouTube increases your SEO by 50%

Posting videos on social media sites
enables a global audience to
find your business.

Video is a rich, dynamic and engaging medium which makes

your
website look professional.


The end of TV?

Broadcast TV
vs.

O
nline
V
ideo

Mobile devices are accelerating video
uptake

How does video work?

Video is data

Todays video standard

Understanding Codecs

HD Video screen sizes

How does online video work?

Understanding compression for upload &
download

Video over…


Must compress video


Slow download/upload
speeds


Unstable network


Competing with other
services


Full HD 1080


Fast download/upload
speeds


Stable network


Bandwidth for all!

Copper

Fibre

How can your business can use video?

5 reasons why business should use video

1.
Video Can Be
Syndicated (shared) and increase
your online presence


2.
Video Establishes Your
Personality


3.
Video Differentiates You From The
Competition


4.
A Picture IS Worth A Thousand
Words


5.
Video W
orks Better On Mobile Devices
Than Text



What stops businesses making video?

Tech

slow upload/download speeds


Time poor


how many hours/days does it take to produce content?


Expensive production costs

$$$?


Misunderstanding of video content

what do customers want to see?


Lack of expertise

how do I get it out there?


Accessibility

does my video play on all devices and browsers?


Getting started


Video ideas

Watching competitors

Establish marketing use

THEN

DIY or find a pro?

Where to start?

Resources

Go pro or DYI?


W
hat you need to do?

W
hat are the costs?

O
nline resources




W
hat
are the costs
?

What do I get?

Apples
and apples

shop around

DIY





Going Pro

Video examples from DIY to Pro

DIY

what you will need

1.
Use a tripod

2.
Think about
sound

3.
Produce creative shots

4.
Avoid panning and zooming

5.
Use the sun when outdoors

6.
Use lighting when possible

7.
Compose creative interviews

8.
Add a background

9.
Keep it simple

10.
Keep it short



Video tips

Good video versus bad video

GOOD QUALITY PRODUCTION
-

steady camera, adequate lighting
and clear sound.
Good


KEEP IT BRIEF
-

Watching video on a computer requires more
concentration. Video should around 1:30, the same as a TV news
story
Brief


LEAVE IT TO THE PROS
-
Keep it simple, don't try and be something
your not
BAD


VIRAL
-
so bad its good
WHOA!


OR
30 million views in 6 days



Video campaign Examples

Where to start? Video ideas

About Us

put a face to a name

Products

show what you offer and how it works

Reviews

preview services for others

How
to’s

people love to learn!

FAQs

answer these personally

Testimonials

people trust others

Peer interviews

ask for others opinion


Case studies

your products and services in action

Events

film your event

Virtual tours

let people inside your business


Creating steps for the customer journey

Awareness: create conversations

Create content
that people talk
about:
try to
entertain and
involve

Consideration: help clients to understand

Trustworthy
source:

Be sure your videos
are helpful and
never biased

Preference: Client testimonials

Testimonials:

customers and
clients tend to
trust testimonials
like they would
advice from family
and friends.

Purchase: helping the buyer to buy

Over the line:

S
how buyers what
your product does

Loyalty: connect with your clients

Brand
ambassadors:

Give clients a
reason to come
back, talk to them!

More information

Online search

Ebooks

Tutorials

Courses

Contacting Damien @
Newcast


www.newcast.com.au


damien@newcast.com.au


@
newcaststudios


0429839991