Local Search Magic - Max Your Web

roughhewnstupidInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 29 μέρες)

63 εμφανίσεις

Jonathon Monk| www.MaxYourWeb.co.uk

How to Lasso More
Customers from the
Web


Using Keywords to Get onto The Front
Page of Google in Days

Meet Jonathon

Jonathon Monk| SEO Manager | Max Your Web


Local Business Owner


Property Investor


Stated Max Your Web as
frustrated by the

i
n the web marketing industry

F
ront Page Of Google In Days

If you do what is laid in this webinar

+ have a website with a domain over a year old

+ are going for less competitive keywords

+ have a little luck

You could be on the front page of Google
sometimes in a matter of days

Jonathon Monk| www.MaxYourWeb.co.uk

What this
W
ebinar
C
overs

What is Search Engine Optimisation

1.
Selecting
your
keywords

2.
Mapping your keywords onto your website

3.
Putting keywords
o
nto
y
our
w
eb
p
ages

4.
Submitting new
p
ages
t
o
G
oogle

5.
Measuring keyword
r
ankings

End

Jonathon Monk| www.MaxYourWeb.co.uk

What Is Search Engine
Optimisation

Result 1

SEO =
More Website
Visitors

More Visitors = More Leads

More Leads =
More Sales

Jonathon Monk| www.MaxYourWeb.co.uk

What Is Search Engine
Optimisation

Result 2

Top Rankings
in Google

Profitable Key
Phrases

Google
Places
Results

Google
Natural
Results

Google
Adverts

Jonathon Monk| www.MaxYourWeb.co.uk

What Is Search Engine
Optimisation

Keywords


Some Real World Examples

Jonathon Monk| www.MaxYourWeb.co.uk

(Click Through Rate)

Why Keyword Rankings Matter

What Is Search Engine
Optimisation

Jonathon Monk| www.MaxYourWeb.co.uk

UK Search Engines

(Experian Dec 2012)

What Is Search Engine
Optimisation

Google 89.12%

Bing 4.99%

Yahoo 3.58%

Jonathon Monk| www.MaxYourWeb.co.uk

What Is Search Engine
Optimisation


70
-
80% of users ignore the paid ads
, focusing on the
organic results.
usercentric.com
2011


S
earch
is the #1 driver of traffic to content sites
,
beating social media by more than 300
%.
Outbrain

2012


75% of users never scroll past the first page
of search
results.
Hubspot.com

http://www.usercentric.com/news/2011/01/26/eye
-
tracking
-
bing
-
vs
-
google
-
second
-
look

http://blog.hubspot.com/blog/tabid/6307/bid/14416/100
-
Awesome
-
Marketing
-
Stats
-
Charts
-
Graphs
-
Data.aspx

http://searchengineland.com/search
-
sends
-
more
-
better
-
traffic
-
to
-
content
-
sites
-
than
-
social
-
media
-
study
-
says
-
72988

Jonathon Monk| www.MaxYourWeb.co.uk

Your Leads Pipeline

1.
Leads again, and
again, and again

2.
Three to six months
to construct

3.
Maintenance is
needed

4.
Marketing
Investment

What Is Search Engine
Optimisation

Jonathon Monk| www.MaxYourWeb.co.uk

What Is Search Engine
Optimisation

Search Engine
Optimisation

Keywords

SEO Friendly
Web Design

Website Content

Website Factors

Speed, server, domain age etc

Links

Keywords


The Foundations of SEO

Jonathon Monk| www.MaxYourWeb.co.uk

1. Selecting Your Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

1. Selecting Your Keywords

‘Long Tail’ Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

Step 1

Ask yourself the obvious

1.
What You Do

Physio
, Chiropractic, Sports Massage…….

2.
Where You Do It

Croydon, South Croydon…….

3.
Who Your Customers Are

Sportmen

and women, sports injury, pregnant, baby’s……



GOTO LIVE DEMO

1. Selecting Your Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

Step 2

Brainstorm Keyword
Combinations

Use Excel to
brainstorm lots of
keyword combinations

GOTO LIVE DEMO

1. Selecting Your Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

Step 3

Use Google
Keyword Tool to

Find the stats and
more ideas


www.LocalSEOServices.co.uk
/google
-
keyword
-
tool


1.
Approx

UK searches

2.
Keyword Competition

3.
Keyword Ideas

Check Exact
Match

Paste your keyword
ideas here

More keyword
ideas below

Choose Your
Columns

Sort Searches /
Competition

1. Selecting Your Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

Step
4

Select Your
Keywords to
Download

1.
Select Your Keywords
to download

2.
Download into an
Excel
spreadsheet

Select
keywords to
download

Download
keywords here

1. Selecting Your Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

Step 5

Arrange Your
Keywords

1.
Download Keywords

2.
Arrange Into Logical
Groups

3.
Sort according to
Searches or Competition

1. Selecting Your Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

2. Mapping Keywords Onto Your Website

Jonathon Monk| www.MaxYourWeb.co.uk

The Wrong Way

2. Mapping Keywords Onto Your Website

Jonathon Monk| www.MaxYourWeb.co.uk

The Right Way
-

Logical Themes

2. Mapping Keywords Onto Your Website

Jonathon Monk| www.MaxYourWeb.co.uk

Jonathon Monk| www.MaxYourWeb.co.uk

3. Putting Keywords onto your Web Pages

Jonathon Monk| www.MaxYourWeb.co.uk

3. Putting Keywords onto your Web Pages

1. Page URL


Rename to include your keywords

YourWebsite.co.uk

/treatment

/diagnosis

/rehabilitation

/treatment/

chiropractor
-
croydon

/treatment/

physiotherapy
-
croydon

Tell Google about your new page URL’s

with
301 Redirects

/Old
-
Page
-
Name

301 Re
-
Direct

Very Important


get your developer to do this

Jonathon Monk| www.MaxYourWeb.co.uk

3. Putting Keywords onto your Web Pages

/New
-
Page
-
Name

3. Putting Keywords onto your Web Pages

2
. Meta Title


VERY IMPORTANT

Jonathon Monk| www.MaxYourWeb.co.uk

3. Putting Keywords onto your Web Pages


Should target related keywords


Should
be 9 words long +/
-

3 words


Have keywords towards the
beginning


Be about 62 to 70 characters


Be unique for every
page

2. Meta Title


The First words that Google see


VERY IMPORTANT

Jonathon Monk| www.MaxYourWeb.co.uk

3. Putting Keywords onto your Web Pages

3
. Meta Description


More Information about your web page

Entice people to your webpage


Should
be 18 words long +/
-

6 words


Have keywords towards the beginning


Be complete sentences


Repeat words a maximum of 2 times


Be unique for every page


Make sense to a person

Jonathon Monk| www.MaxYourWeb.co.uk

3. Putting Keywords onto your Web Pages

3
. Headings & Text

H1 Heading

H2 Heading

Body Text

Jonathon Monk| www.MaxYourWeb.co.uk

3. Putting Keywords onto your Web Pages

www.localseoservices.co.uk/blog/copy
writing/seo
-
copywriting
-
specification


Detailed spec on
writing
c
opy for your
website

Don’t forget to download our
copywriting template

www.localseoservices.co.uk/copywriting
-
template


Jonathon Monk| www.MaxYourWeb.co.uk

4
. Submitting Your New Pages to Google

Submit Your New URL’s
to Google Webmaster
Tools

More likely to have pages indexed
quicker by Google?

More information:

http
://
www.stateofsearch.com/google
-
now
-
allows
-
url
-
submission
-
through
-
webmaster
-
tools


http://
www.google.com/webmasters


Jonathon Monk| www.MaxYourWeb.co.uk

5. Measuring Your Keyword Ranking

“if you can’t measure it you cannot improve it
!”

Jonathon Monk| www.MaxYourWeb.co.uk

5. Measuring Your Keyword Ranking

“if you can’t measure it you cannot improve it!”

You Need Keyword Ranking Software


Your Web History


Your Location

http://
tools.seobook.com/firefox/rank
-
checker


Free Ranking Tool

http
://
www.advancedwebranking.com



Paid For Ranking Tool ($99)

Jonathon Monk| www.MaxYourWeb.co.uk

What this
W
ebinar
C
overs

What is Search Engine Optimisation

1.
Select
your
keywords

2.
Mapping
Your Keywords Onto Your Website

3.
Putting Keywords Onto Your Web Pages

4.
Submitting New Pages To Google

5.
Measure Rankings

End

Jonathon Monk| www.MaxYourWeb.co.uk

Free SEO Guide & Assessment

Free Local SEO
Guide

www.localseoservices.co.uk
/local
-
seo/free
-
guide


Fill out form on our
homepage

www.localseoservices.co.uk


For your

Free SEO Guide &
Website Assessment:


Email

jon@maxyourweb.co.uk


o
r go to our website


Slides Available
at
www.LocalSEOServices.co.uk/ECWebinar
-
Keywords



Jonathon Monk| www.MaxYourWeb.co.uk