2011 Online Media Proposal for AngelFace - Tetris Media

roughhewnstupidInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

106 εμφανίσεις



Global Online Market
Predictions

2011



2.

2011 Global online Market predictions



Online Marketing Will Get an Even Bigger Chunk of Marketing Budgets



2011 Will be the Coming of Age Year for Social Media Marketing


Mobile Marketing Set To Take Off



Personalized Marketing to Jump to the Next Level


Marketing Analytics Will Become More Advanced



Search marketing continues to evolve and expand


Metrics continue to become more sophisticated



Offline marketing continues to expand its reach online


Mobile Internet


Unprecedented Early Stage Growth


Source:

ineedhits
:
http://blog.ineedhits.com/small
-
business
-
news/2011
-
predictions
-
online
-
marketing
-
trends
-
23388825.html

Marketingbones
;
http://marketingbones.com/online
-
marketing
-
trends
-
for
-
2011

Morgan Stanly
Resrach

:CM
Summit_New

York City




1.

4.

3.

5.

6.

8.

7.

9.

The Objectives


Drive
Sales/Lead to
Salon and
online store


Drive traffic for
blog.angeltong.
com


Maintain
brand
engagement


Optimize the
cost
and
performance


China 2011 :

HK$1 M

Hong Kong
2011 :

HK$2.2M

2011 Budget Allocation

XMO Tracking

SEM

Facebook

Banner

Tactic

Seeding

Leads

Sales

HK

Media Plan Strategies



Keep Yahoo HK Article Module, Beauty Exchange sponsorship and seeding



for subtle branding purpose (~ 30% of budget)




SEM/Remaining banner placement are mainly for sales/performance driven


(Yahoo HK, Mingpao, Facebook, Maximizer banner will run CPC)





Heavy up on social media to

strengthen

the

image

(e.g facebook fan page



management, fan page poll ad)


Budget
Summary

Hong Kong(2011)


70%

30%

Campaign Purpose

Performance
Branding
23%

10%

4%

9%

8%

7%

27%

11%

Portals Budget Split

Yahoo HK
Banner
Facebook
Mingpao
Beauty
Exchange
Maximizer
Seeding
China Online
Market Predictions

2011




China Online Market Predictions 2011


Source
:

华网
,
Iresearch

http://chenlilong84.blog.163.com/blog/static/1664431200811891946943/


1.

China
Domestic social networking market in
2011 will be nearly 10 billion


2.

Continued growth in online shopping market
in China


3.
Rapid growth of Internet advertising market


4.

Search engine marketing (SEM) achieve
explosive growth


5.

Diversified forms of online advertising brand


6.

Online Advertising will become a new era of
rich media


7.

New carriers emerging online advertising
and marketing

8.


China

Media Plan Strategies


Focus on Guangdong Market



Campaign is for both branding(
明星瘦身
老師
) and sales driven



Create a separate column to promote
明星瘦身
老師
at the blog



Search

Engine

Marketing

+

CPC

banner

placement

(Beauty

related

network)

to

increase

cost

efficiency



Budget
Summary

Hong Kong(2011)


50%

50%

Campaign Purpose

Performance
Branding
13%

6%

22%

16%

27%

16%

Portals Budget Split

Baidu SEM
Google CN SEM
QQ
Baidu Nework
MSN CN
Renren
Appendix

II



Screencap

-

China

Yahoo HK



健康生活

Article Module

Yahoo HK



Run

of

site



Standard

Banners

Facebook



Poll

Ad

Facebook


Run of site


Social Ad

Mingpao



Run

of

site


Standard

Banners

Maximizer

-

Run of Lady Network



Standard

Banners



Yahoo

HK

-

SEM

Google

HK

-

SEM

Appendix

I



Screencap



Hong

Kong

MSN.com.cn



standard

banners

RenRen



ROS

-

Social
Ad

Google CN
SEM

Baidu

SEM

Thank you!