presentation

Developing A

Content Management Framework

May 28, 2001






A presentation to SIP (Toronto)


by Toby Ward, Prescient Digital Media





©

2001. Any unauthorized use or distribution will be subject to legal penalty.

Site Content Management

•
Content management is usually in the
context of content management for
websites and portals.

•
Principles are equally applicable to
Internet, intranet, or extranet.

Content Management (CM) Principles


•
To create and publish content in a
timely manner

•
Organize content to support work
processes

•
Delineate roles and responsibilities for
managing content

•
Develop policies to guide content
development


CM vs. KM


•
Knowledge Management (KM)

is the way
and means that organizations create,
store and access (reuse) knowledge to
accomplish enterprise goals. KM
requires:


organizational processes and rules
(taxonomy);


innovative and participatory individuals;


and the appropriate technology to support
knowledge sharing.



CM vs. KM


•
Content Management (CM)

is only one
facet of KM, namely the process by which
content is created, published and reused.

Content Management System (CMS)


•
A content management system (CMS)
is a technology (software) used to
publish and manage content on a site
–

Internet, intranet or extranet. Content
is published using templates or
wizards.

•
The CMS consists of two major parts:
the content management application
(CMA) and the content delivery
application (CDA).

CMS Tools

•
User
-
friendly content authoring, multiple
authors

•
Versioning (
version & date control/expiration)

•
Content approval workflow (gatekeeping)

•
Database and template creation

•
Database management Dynamic page
generation

•
Link management

•
Document conversion

•
Personalization

•
Access control or built
-
in security

•
Usage analysis


Popular CMS Vendors

•
RedDot

•
Documentum

•
Vignette

•
Open Market

•
Interwoven

•
Broadvision

•
Allaire

•
MS Site Server

•
nCompass

•
Intranet Solutions

CMS Example

RedDot

•
Rather than using templates and
wizards, content is ‘intuitively’
managed right in the actual page view
by clicking on ‘red dots’ that mark
each available piece of content that
can be edited

CM Approach


Six steps to an effective CM architecture:

1.
Assess content types/needs

2.
Determine data structures & current CM practices

3.
Determine how to measure current delivery
system & nav effectiveness

4.
Define content storage/retrieval mechanism &
review available software (i.e. RedDot, Vignette,
Documentum)

5.
Define user access/rules (i.e. options for
customization/personalization)

6.
Define processes/guidelines for content
management, review, and development

CM Issues
–

Assessment & Planning

•
Prior to undertaking a content
management strategy and system, the
site (portal) should be well planned and
supported by the appropriate upfront
assessment.

•
Without properly assessing your site’s
requirements and discussing the needs
and issues of both users and
stakeholders, a proper content
management plan cannot be developed.
User and stakeholder research and
interviews must be included.

CM Issues
–

Assessment & Planning

•
The process should culminate with the
delivery of a comprehensive strategic
plan

•
A thorough assessment and planning
will eliminate a great deal of uncertainty
and risk while securing buy
-
in from
multiple stakeholder groups
–

creating
a sound, scaleable and leading
-
edge
model

About Prescient

•
Prescient provides strategic e
-
business
consulting and planning services to all levels of
organizations; enabling each to more effectively
compete in the new, digital economy.

•
Core competency: working with organizations to
assess and measure current environment for
creating sound, leading
-
edge strategic plans.

•
Clients of Toby Ward, Principal, have included:
BC TEL (Telus), Manulife, and Nework in Canada;
Mastercard, Sprint PCS and Blue Cross Blue
Shield (MN) in the USA.

•
Services: Strategic Planning, Content
Management, Knowledge Management, etc.






Toby Ward

416.986.2226

toby@prescientdigital.com