mobile marketing - RCI

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8 Δεκ 2013 (πριν από 3 χρόνια και 6 μήνες)

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1

2

Agenda

Velti Overview

Products

&

Solutions

Customers

&

Projects

3

Velti is a leading mobile platforms and services provider…

Velti is a leading
platforms

and
services

provider enabling
mobile
marketing
,
advertising

and
content
delivery
as well as
value
-
added
services

for advertising agencies, media
groups, mobile operators and other large
enterprises, such as financial institutions
and

government organizations

4

…with international reach


Velti has offices in
London,
New York, Boston, Athens
and

Sofia


Operations in
10 countries


Over
100

corporate clients
worldwide


The company employs
200
people
, with more
than 110
technology staff

5

Recent developments


Velti
and
IPG
, one of the world’s leading organizations of advertising agencies and
marketing services companies, have recently formed
Ansible
, a dedicated mobile
marketing company under
Interpublic’s Future Marketing Group



Ansible

-

headquartered in New York and with offices in North America, Europe and
Asia
-

works with brands, agencies and content providers and offers
mobile
strategy, creative development
and
campaign management



Velti
acquired the assets of Digital Rum
, a leading and award winning
UK
-
based provider of mobile promotional solutions that now form the basis of Velti’s
UK sales operations



Velti also
acquired M
-
Telecom
, the leading independent provider of mobile
services in
Bulgaria

with a 40% market share



Velti opened
new offices in New York

spearheading its activities in the mobile
marketing market



6

Velti has delivered a number of mission
-
critical
projects for leading clients worldwide…

7

…and is allied to major international partners

8


Alexandros Moukas


Chief Executive Officer


Co
-
founder of Velti; Previously co
-
founder and Chief Scientist
ofof US start
-
up FCI (sold to SAP for $51m)


M.Sc. MIT Media Lab & Sloan School of Management,
Artificial Intelligence;


M.Sc. U. of Edinburgh, Artificial Intelligence



Chris Kaskavelis


Chief Operating Officer


Co
-
founder of Velti; Previously at TCA Software designing
enterprise software systems for Pratt & Whitney, Analog
Devices, General Electric and Lucent Technologies


Ph.D. Boston U., Supply Chain Management;


B.Sc. Brown University, Electrical Engineering



Menelaos Scouloudis


VP of Sales


Previously was an Engagement Manager with McKinsey &
Co, Stamford, New York and Athens, working primarily with
large telecommunications companies


MBA Harvard Business School;


M.Sc. MIT, Chemical Engineering



Pantelis Papageorgiou


Director of Finance


Previously Group Treasurer for P.N.Gerolymatos Group,
Portfolio Manager for Allianz Finance and Auditor for Arthur
Andersen


MBA Boston University



David Mann


Non
-
Executive Chairman


Former CEO of Logica CMG plc


Non
-
Executive Chairman of Charteris plc and Flomerics Group
plc.; Non
-
Executive Director of Aveva Group plc


Past President of the British Computer Society



Jerry Goldstein


Non
-
Executive Director


Former Sanwa International plc, London Deputy Chief Executive
& Board Member


Former Citicorp Investment Bank Executive Director & Board
Member


Former Kidder, Peabody International Managing Director & Board
Member



David Hobley


Non
-
Executive Director


Non
-
Executive Director of Orange SA, Soneacom SA and Telit
Communications plc


35 years investment banking experience with UBS Warburg and
Deutsche Bank



Nicholas Negroponte


Non
-
Executive Director


Non
-
Executive Director of Motorola, Inc.


MIT Professor & founder of Media Lab


An "angel investor" for over 40 start
-
ups, also leads $100 laptop /
OLPC non
-
profit



{Executive Directors}

{Non
-
Executive Directors}

The company is led by a strong executive team

9

Velti is a well capitalized, profitable company quoted on
the London Stock Exchange (AIM)


Publicly traded on the London Stock Exchange
(AIM) since May 2006


Well capitalized and currently experiencing good
growth in both revenue and profits


For its first financial year as a publicly quoted
company, Velti has reported revenues of

10.8m
,
which represents an increase of
122%

over the
previous year


Revenues

10

VELTI in the South East Europe area…


Velti has recently
acquired M
-
Telecom
, the leading independent provider of
mobile value added services in
Bulgaria

with a 40% market share



The largest customer of VELTI BG (M
-
Telecom) is MTel, Bulgaria’s leading mobile
network operator.



The acquisition of M
-
Telecom complements Velti’s existing relationship with Globul,
Bulgaria’s second largest mobile network operator.



M
-
Tel and Globul account for approximately 90% of the Bulgarian mobile market.



VELTI BG currently employs 15 persons and is expected to grow to 25 within next
year.


11

Why we consider doing business in FYROM…


FYROM is currently very attractive for new businesses due to taxation issues and fast
start
-
up procedures



EU programmes will bring considerable funding in FYROM within the next 3
-
4 years.
These will benefit the companies that are already established in the region.



Stable environment political and financial



Availability of skilled IT professionals with business mentality and orientation



Very good telecommunications infrastructure (fast internet already available)



Low start
-
up and operations cost



FYROM could be used as the base to host and provide services in other neighboring
countries (Montenegro, Kossovo, Bosnia, Slovenia, Croatia, etc.)

12

Agenda

Products

&

Solutions

Velti Overview

Customers

&

Projects

13


VELTI services span in 3 major business areas…


Solutions for Financial
Services

Mobile Value
-
Added
Services and Content
Delivery



Messaging services



Mobile content organization and delivery



Content rendering and optimization



Wide variety of ASP applications

e
-
Government Services



Online and/or mobile customer/citizen service



Enterprise portals



Electronic bill presentment and payment



e
-
Marketing



Online Auctions




Business process automation



Document management

14


More in detail


Solutions for Financial
Services

Mobile Value
-
Added
Services and Content
Delivery



Messaging services



Mobile content organization and delivery



Content rendering and optimization



Wide variety of ASP applications

e
-
Government Services



Online and/or mobile customer citizen service



Enterprise portals



Electronic bill presentment and payment



e
-
Marketing


On
-
line Auctions



Business process automation



Document management

15

Velti offers government agencies a wide variety of online
services that increase citizen satisfaction

The
Velti Customer Lifecycle Management (CLM)
is a turnkey solution offering a wide variety of
functionalities for the successful and cost
-
effective citizen relationship management. Velti CLM is
comprised of 5 independent service modules:


Velti Enterprise Information Portals (EIP):

a cutting
-
edge solution that integrates an
organization’s knowledge
-
base and all related applications into a single user
-
customizable
environment


Electronic Bill Presentment and Payment (EBPP):

allows organizations and customers
to pay bills electronically, access and analyze their account information and schedule
automatic payments


E
-
Marketing
: provides marketers with a powerful tool to reach prospective clients and
analyze their customers’ behaviors through the tracking of their preferences, purchases and
frequency of contact


Velti Insight
: a powerful business intelligence solution that collects, filters and organizes
log information from different sources, enabling decision
-
makers to address issues and
make optimal decisions


Velti Identity Management
: a centralized access
-
management system that enables
organizations to securely and efficiently manage user
-
access across all accounts and
resources through a single automated process




16

More in detail


Solutions for Financial
Services

Mobile Value
-
Added
Services and Content
Delivery



Messaging services



Mobile content organization and delivery



Content rendering and optimization



Wide variety of ASP applications

e
-
Government Services



Online and/or mobile customer/citizen service



Enterprise portals



Electronic bill presentment and payment



e
-
Marketing



Online Auctions




Business process automation



Document management

17

Through the use of the Velti BPM, Velti enables business
process automation

Velti enables government agencies to simplify and manage business processes through the use of the
Velti Business Process Management (BPM) System
, which allows them to:


Define people / roles and rules


Design and automate processes


Monitor results and in turn optimize existing processes

BPM integrates with various external systems and databases allowing IT to respond fast and
accurately to functional changes

A typical Business Process Management project can be deployed in just 2
-
3 months from a highly
-
qualified professional team with extensive business, consulting and technical experience




18


The Velti Document Management system enables
electronic document management

The
Velti Document Management System (DMS)
is an end
-
to
-
end solution that allows
organizations to efficiently organize, distribute and archive all types of documents (text, image,
drawings, video, sound, etc) in electronic format. DMS:


Automatically updates and keeps track of all new document versions


Performs fast and successful document searches


Archives and recovers documents from multiple storage environments (database, file
-
system, FTP servers)


Assures document confidentiality


Connects to all external document processing devices


such as scanners, fax servers, email accounts, etc

Document management automation can


be applied in the following areas:


Procurement


Legal


Human Resources

DMS can be integrated with various IT systems


as well as with the Velti BPM

19

More in detail


Solutions for Financial
Services

Mobile Value
-
Added
Services and Content
Delivery



Messaging services



Mobile content organization and delivery



Content rendering and optimization



Wide variety of ASP applications

e
-
Government Services



Online and/or mobile customer/citizen service



Enterprise portals



Electronic bill presentment and payment



e
-
Marketing



Online Auctions




Business process automation



Document management

20

Media Groups



Mobile Marketing and Advertising



Mobile Applications



Content Solutions



Messaging Solutions



On
-
line Mobile Self
-
Service Automation



Application Service Provider Solutions

In the mobile services area Velti serves 3 major client
groups…

Advertising
Agencies &
Enterprises

Mobile
Operators

21

Mobile Operators




Software provider for


value
-
added services



Managed services and


operation of portals with


revenue
-
share



Mobile marketing,


advertising and promotion



Advertising Agencies &
Enterprises




Mobile Marketing and
Advertising solutions enabling
the planning, management,
and monitoring of multiple
mobile campaigns



Velti Offering for the Mobile Market

Media Groups




Content delivery through the


mobile channel



Mobile Marketing and


Advertising



Customer base monetization







… and provides advanced mobile services that lead to
successful and measurable results

22

Planning Stage

Execution Stage

Reporting Stage

The client identifies overall

objectives
,

the

budget
, the

target segments
, the

time
frame

and the campaign

specific
activities

(marketing
& advertising)


For each mobile activity
selected, suitable

inventory

is reserved,
campaign

activities

are
initiated
, and

visuals

of
the final offering are
provided

Advanced

reporting

features
allow the user to view results

and
keep track

of all running
campaigns, with comprehensive
business intelligence tools and a

dashboard
that provides

near
real
-
time

information

Velti’s

Mobile Marketing Platform enables the execution of

mobile marketing campaigns in three simple stages

23

Velti’s innovative applications enable the delivery of a wide
variety of campaigns that add value to the end consumer…

User Generated

Content

m
-
Commerce

Competitions/

Treasure Hunt

Virtual Reality

Ad
-
funded

Content

Proximity

Marketing

24

Mobile

Marketing

Platform

Text/Picture

Messaging

WAP

WEB

Mobile

TV

Interactive

Screens

Interactive

Voice Video

Response

Bluecasting

…while its platforms extend mobile marketing to

any delivery channel

Mobile

Downloadable


Apps

25

Why Mobile Government?


Over

1 billion
mobile devices are expected to be sold within 2007,

compared to 200 m. computers
and 200 m. TV sets
(1)



In

2011
the mobile subscribers are expected to grow to
3.9 billions


(56% of the universal population)
(2)



Access to m
-
Government services is offered
anytime

and
to

any

place


Citizens are currently

familiarized

with using mobile devices, especially the SMS services


Efficient and effective way of direct communication
with the citizens


Government Institutions
are “close” to the citizen

(1) Oppenheimer, (2) Informa Telecoms and Media
, (3) Teelcom magazine


issue 22

26

m
-
Government Services Types

Push
-

Notifications

Pull

SMS messages that
are sent to citizens.

Automated
notifications with
useful information,
announcements.
Invitations to the
public to visit WAP
sites, as well as to
participate in polls and
votings.

SMS services that
are activated by the
end user.
Subcription to a
specific service,
newsletter and
notification service.

It usually involves
sending an SMS
message to a
predefined number.


User
Authentication
Services

“Mobile” web sites
that are accessible
from mobile devices
and offer the
capability to the
citizen to be
introduced to
various content and
to navigate through
various areas.

Services that
provide user
authentication by
sending via SMS
user identification
information

Mobile Portals

27

Ministry of Education

Insurance Institutions

Employment

Ministry of

Public
Order

Several Organizations for
example Civil Service

Ministry of Defense

Local Authorities

M
-
Government Services at a glance

Ministry of
Transportation

Messaging Service Management

(MSM)

Media Content Delivery


(MCD)

…Being experienced with
managing content for mobile
devices and with message
services, VELTI provides
government institutions the
suitable mechanisms for delivering
the necessary information through
multiple channels …


M
-
Government

28

We partner with Government Organizations throughout

the process to deliver successful experiences…

Planning Phase

Execution Phase

Reporting Phase

Gov. Organization /

Velti meeting

Requirements
gathering

Design of
Business Plan

Velti

defines the
specifications of the
services

Velti
implements
the services

Velti

monitors the
efficiency of the
services

Cooperation
aiming at the optimized m
-
Government

Immediate

results

for the citizens and the public administration


Velti

improves the services

if necessary

29

Extensive Working

Relationships


Extensive working relationships with

Operators, Partners and Content Providers


around the globe that ensure a successful

execution of all campaigns as well as

accurate revenue reconciliation for

all forms of charging (e.g. SMS, MMS,

and WAP)

Flexible

Technology Platforms


Platforms that adapt to changing

market dynamics and focus on

functionality, ease of use,

rapid launch, scalability, and

powerful BI tools as

determinants of quality

Cost Containment


Velti’s solutions support

any network architecture, device

portfolio, or content strategy

Products


A broader, more

technically advanced,

innovative and quality

oriented product line

than those of our competitors


The Velti

Competitive

Advantage


Why partner with Velti

30

Agenda

Customers

&

Projects

Velti Overview

Products

&

Solutions

31

ArmenTel


Content Management System


Mobile Service Manager


Managed services of multilingual portal content
24x7


Strategy and promotion management


Vodafone Live!



Content Management System


Messaging Service Manager


Digital Rights Management


Self
-
Service Portal

Mo Mad (MVNO)


Multi
-
access WAP portal for teenagers
emphasizing music, games, ringtones,
sports and mobile TV streaming services


Promotion and cross
-
selling management

Q
-
Telecom

On
-
Deck Portal


Management of all
v
alue
-
a
dded
s
ervices


Content
a
ggregation and
s
yndication


Personalized promotions and


cross
-
selling


TIM Plus



Multi
-
access, value
-
added WAP Portal


Content Management and rendering for 2.5G
and 3G devices


Managed services of portal content 24x7

Velti has delivered several projects to leading
companies worldwide (1/5)

Orange UK

“gigsandtours”



Ticket priority notification & purchasing service



Orange users receive notifications for gigs of
selected bands and artists



Registered users are also provided with
designated allocation of tickets before tickets go on
sale to the general public


32

Velti has delivered several projects to leading
companies worldwide (2/5)

Argos

Text & Take Home



Service allowing customers to quickly find and
reserve products out of the Argos catalogue
through their mobile device



Users are notified once products become available
and they can reserve them for up to 3 days



Customers receive a text reservation code which
they display in the store upon collection


Hennessy

The Art of Mixing



Campaign promoting and supporting independent
musicians



Micro
-
site where visitors view biographies,
download tracks and vote their favorite bands



Registrants received text notification regarding
new bands and music


BAA

Airport Information & Breaking News
Mobile i
-
mode Site



i
-
mode site providing static airport information
such as directions to the airport, terminal
information, arrival & departure updates, etc



Site updated every 10 min



Content managed from feed provided by BAA


Phone Bling

Mobile Downloads Portal



Flexibility in billing and charging schemes



SMS charging both mobile
-
terminating
and mobile
-
originating, Paypal, VISA


Connectivity and carrier approval from
95% of US carriers


Instant white
-
label site creation for other
brands

“Rate It
”:

a loyalty tool for building up

mobile communities
-

Online database of

opinions, ratings and reviews


User
-
generated content


Users create and manage their own categories
or vote on existing ones


Get rating results via SMS, at sports events,
movie theaters, bookstores, etc

Vodafone

Vodafone Online



Comprehensive self
-
service portal including:



e
-
billing



e
-
care



e
-
shop


33

“Football
-
Mania 2006”



World Cup SMS Contest for ArmenTel


Massively engage wireless subscribers in the
hottest sports event of the year


Associate carrier name with FIFA World Cup,
through cross
-
media interaction and prize
redemption

EKO Gas Company


SMS Contest



Loyalty, coupon redemption via SMS


Over 2m unique codes printed and
distributed at gas stations


Cross
-
media participation (via SMS and
website)

“Metro FIFA World Cup 2006”


SMS Contest for “Metro” Newspaper



Loyalty and point
-
scheme system


Associate biggest free daily newspaper with
hottest sports event of the year


Partnership with Philips, a FIFA World Cup
Official Sponsor for awarding of prizes

“Break the Da Vinci Code”

Vodafone Live!


Leveraged the launch of the new movie by
engaging Vodafone subscribers through quiz
games


Cross
-
sell relevant content and promote
Vodafone Live! portal


Hello!:

“Style Awards 2005”
SMS Voting


2
-
month long playoffs
-
style awards
between female celebrities


Vote count very close to total
readership of magazine

“Play and Win IT”



Branded SMS contest for PC World

Magazine



Developed various point
-
scheme systems
with probes (double point offers, bring
-
a
-
friend, holiday special bonus, double
magazine enrollment)


More than 50 prizes awarded to contestants

Velti has delivered several projects to leading
companies worldwide (3/5)

34

ArmenTel

“Treasure Hunt” SMS Contest



Biggest and most successful SMS contest ever
conducted for ArmentTel



Penetration rate exceeded 11% of customer base



A total of 8,000 prizes were awarded during the
90
-
day contest period


Velti has delivered several projects to leading
companies worldwide (4/5)

Status Magazine


WAP Site



On
-
deck WAP site for Greece’s most popular
men’s magazine



Several thematic content categories, frequently
updated based on information derived from
actual magazine



Customized content according to user’s
preference


Athinorama


WAP Site



Branded WAP site for Athens’ leading city
guide



Tailor
-
made content specifically for mobile
use; several thematic sections and weekly
updated content



Highly
-
successful presence in all Greek
carriers’ portals


7MERES TV


WAP Site



Branded WAP site for Greece’s #1 TV guide



Easy
-
to
-
use WAP site allowing users to
browse according to their own preferences



Variety of thematic categories updated
constantly with content from actual magazine


ArmenTel

SMS
-
based Dating Service


Most successful ArmenTel SMS value
-

added service


Photo
-
dating and detailed user


profiling


Run promotions to increase usage

Q
-
Telecom

“Q
-
Kisses” SMS Contest



Thematic SMS contest on the occasion of
St. Valentine’s day



Almost 180,000 messages in a 3
-
week
period with a penetration rate of 6,4%



Daily awarding of prizes and final draw for
big winners


35

CBS {MaxPreps}

(ESPN Partner)

Complete Mobile Strategy and Content Portal

including :



Downloads & sports alerts



CoachCaster, Interactive SMS Campaign



Filtered user
-
generated high school content



WAP Site, FlashCast Site, MMS, Video

Student Advantage


Mobile Solution offering
:


Coupons


Vendor searches


Membership enrollment and renewal


Student Advantage subscription services

SMS Sweepstakes Competition

New England Country Music Festival for Greater
Media’s WKLB Country 99.5 radio station



50,000 in attendance



Built e
-
mail database



1
-
day implementation



Drew participants to join WKLB VIP Club


Velti has delivered several projects to leading
companies worldwide (5/5)

OTE

Number Portability



Automation of processes including:



Handling in/our port requests



Notifications processing



Management of Intelligent
Network (IN) switching



High volume of transactions: thousands of
number portability requests processed


36

Velti BG developed the
Disney Mobile Content
Portal
for
M
-
Tel’s Vodafone Live!


The
Disney
-
branded mobile content

is aimed at maximizing customer
satisfaction and increasing revenues



The Disney Portal is promoted by

banners and tickets

at Vodafone
Live! ‘s home page



M
-
Tel registered

over 1,500
downloads

during the first 2 weeks
of the portal’s operation and
expects a

30% increase in 2007



37

Velti BG developed three mobile
“Fresh”

content and
entertainment sites for
GloBul’s i
-
mode portal


Fresh Tones
,

Fresh Wallpapers

and
Fresh Games
, have already registered

10,000

i
-
mode subscribers since the
portal’s launch 8 months ago.



Velti BG launched later on, the 4
th

Fresh
Fun

content site which includes
entertainment services such as
horoscopes, tests, taro readings, etc.



Velti BG is scheduled to develop and
operate, as of June 2007,

i
-
mode sites

for Bulgaria’s

most popular magazines

(Grazia, Maxi, Joy, etc) in

cooperation
with leading local media groups.