Why Should You Care
About Web 3.0?
Dr San Murugesan
Director, BRITE Professional Services
Adjunct Professor, University of Western
Associate Editor in Chief, IEEE IT Professional
The Web’s Revolution
The Web has changed almost everything!
How we gather information, do our work, buy goods and
services, connect with our friends and family, spend our leisure
time, and even find a partner or lost friend.
Transformed the business landscape
conduct their business, connect with their customers and
suppliers, and collaborate.
How businesses foster innovation and source ideas and work
embracing the power of people
The face of education, healthcare, emergency response, and
Even the domains that were insensitive to technological
advances for centuries, such as
religion, and spirituality
21 Years of the Web
In a mere 21 years, the Web’s evolution and impact have
been phenomenal, yet it has not
yet to reach its full
In fact, we don’t even know what its full potential
Although we know how the Web has evolved over the past 20
it’s anybody’s guess what the Web will become in
the next 20 years and how we, and the generations that
follows us, will embrace i
The Web has been rapidly evolving.
To understand its development, the concept of
“, has emerged.
It divides the major transformations of the Web
into different segment: Web 1.0, 2.0, 3.0, ...
Objective is to explain
evolution and transformation.
Web 2.0 was introduced in 2004 by O’Reilly and
stage, Web 1.0:
Presents and connects information
Static, primarily one
only Web (readable Web)
Hypertext links among billions of largely unstructured
Web pages, all generally designed to be read by humans.
Enabled users to create and publish content with ease
. Users are contributing
information through blogs, SN, Tweets, Flicker, YouTube,
Users are content producers/publishers and consumer
The Web transformed the way we communicate and do
business, but it's generated such a
deluge of data
can hardly make sense of it all.
What’s next? What is the future of Web? What things are
we missing on the web?
Emergence of Web 3.0
What will Web 3.0 actually look like?
What business and societal changes will it bring?
Will it help us process, understand and harness all the
data we've been capturing?
How will it disrupt business models
What’s Web 3.0?
Perception what Web 3.0 is, and will be, varies.
This reminds us the “Elephant and Seven Blind
Web 3.0 refers to a third generation of Web technologies
and services . Aim is to:
information on the Web
Facilitate information aggregation and to offer a more
productive and intuitive user experience
or meaningful Web.
Currently, significant developments are taking place and
new Web 3.0 applications have begun to emerge .
What is Web 3.0?
While Web 2.0 uses the Internet to make connections
between people, Web 3.0 will use the Internet to make
connections with information.
Web 3.0 facilitates generation new information or insights,
rather than humans.
A giant database
structured or unstructured, all kinds of
Its most important features are the
personalization and context
Like a personal assistant who knows practically everything
about you, it an access all the information on the Internet
to answer any question.
of the virtual and physical world)
A web development layer that includes
quality open video, 3D simulations,
, and sensors.
A collective term, encompasses technology,
process, business model, applications.
This will be about:
semantic web (or the meaning of data)
“Web Squared: Web 2.0 Five Years On”
A report by Tim O’Reilly and John Battelle,
2009 . Web2.0 Summit 2009
In the same way that Web 1.0 exist within Web 2.0,
features of Web 1.0 and 2.0 is present in Web 3.0.
Web is about Linking/Connecting
Web 1.0 is about linked Pages.
Web 2.0 is about linking People.
Web 3.0 is about linking and connecting
web of data
What’s Semantic Web?
Enables information from diverse sources to be easily
combined and used in profoundly different and more
It promotes common formats for data on the World Wide
By including semantic content in web pages, the Semantic
Web aims at converting the current web of unstructured
documents into a "web of data".
Provides a common framework that allows data to be
shared and reused across application, enterprise,
and community boundaries
Enables users to find, share, and combine
information more easily
A world in which software “agents” perform Web
based tasks we often struggle to complete on our
A Web agent could be programmed to do almost
anything, from automatically booking your next
vacation to researching a term paper.
This involves a
of the Web, adding
all sorts of machine
readable metadata to the
readable Web pages we use today . . .
Tim, Lucy, and The Semantic Web
'Web 3.0‘ will take your life on auto
Imagine telling the computer (or inputting the
"After the meeting, I want to see a
new movie at a theatre near by. I'm done with my
meeting at 3 PM, so go ahead and book two
Data integration and assimilation
It is very possible that you'll be able to literally tell the
computer what to do, and your computer will do as its told.
Web 3.0 is About Augmentation
The content or applications presented to the user could be
augmented with multiple layers of content.
Example: Mobile application with location
information augmenting a map.
People and machines publishing to and interacting with
each other to inform and
each other's work, tasks
Web 3.0: T
he next fundamental change both in
how web pages (information) are created and
presented to the users, and how people interact
a music discovery service. It offers a semantic search option,
where a user can enter several different facts that he/she wants to
search in combination.
For example you could search for
‘all of the Australian guitar
artists who have their origins in Ireland’.
provides an answer to this question as well as a wealth of
contextual and related information about those artists.
Personalised Recommendation Engine
Personal recommendation engines are
Amazon and iTunes Genius.
Country, town, and proximity to points of interest including
shops, informing what is accessible.
Interface being used and previous use of that type of device
Day of the week (notably distinguishing weekday and weekend),
time of year, and proximity to major events such as Christmas or
Time of day, making coffee, beer, or movie guides more or less
Searches for local destinations may be impacted by current
weather, such as pubs with beer gardens being more prominent on
Positivity, negativity, excitement, hunger and far more, as
reflected in status or other updates, could impact the content
Consider what’s coming
: hundreds of billions of ‘smart’
sensors, cameras, cars, shipping containers,
intelligent appliances, RFID tags by the hundreds of millions
all becoming interconnected.
Internet of Things (IoT)
Web 3.0 is on the Horizon
New Web 3.0 applications are beginning to emerge
Web 3.0 is used with a few internet websites including:
iGoogle, Twine, Wolfram Alpha, LastFM, TuneGlue.net and
Most of the current business models target
their main focus, but Web 3.0 is not limited to consumer
facing applications but also can be leveraged for
As Web 3.0 comes into being, its
effect on both users
and businesses will be profound
. It will change how
people work and play, and
how companies use
information to market and sell their products, as well
as operate their businesses.
Web 3.0 Status
Survey Findings (2011)
Web 3.0 is seen as “the intelligent web,” “the
semantic web” and that it included
language search and location awareness
% of respondent
Biggest benefit was more intelligent, relevant and
65 % of respondent
It was OK for Google,
and Twitter to
invade their privacy as long as it gave them better
Vastly personalised experience
aware, precise response.
Efficient management of time spent on the Web
Great opportunity for better targeted
Improvement in operational efficiency
Issues and Challenges
Security and privacy issues
Potential increase in security
Impact of security breaches
Plugging security holes will
Web 3.0: Outlook
One could see Web 3.0 as functional additions to
Web 2.0, rather than a dramatic restructuring of
It envisages information from diverse sources
being easily combined and used in profoundly
different and more powerful ways.
What will be Web 3.0 in four or five years?
Four year ago no one knew what an
was, and who
will be using it.
Who is to say that three years from now we will not be
based augmented reality applications on
smart devices on a daily basis?
Glimpse of Some Ongoing Developments
Semantic search engines:
, Community built search portals like
natural language search sites
Quite useful to enhance one’s search experience.
Socializing in Web 3.0:
FOAF (friend of a friend)
brings social sites together with useful
Wink is a people search engine for blogs and social networks.
is the next generation of social bookmarking. It tries to
understand you by providing the most appropriate content for you.
Putting the content into the social context
Embracing Web 3.0 is a Journey
What worked before may not
Systems and businesses built on
yesterday’s assumptions about
consumer behaviour wouldn’t
Open up to the Internet world
calls for new mindset
Move to real
Structure the data
Web 3.0 Strategy
Build general awareness and understanding of Web 3.0
Develop a Web 3.0 strategy and roadmap.
The emerging Semantic Web/Web 3.0 will require us to
traditional notions of how business,
data/information, application, and technology
architectures are conceptualized and realized within an
Invest in training and skills development
in order to
leverage Web 3.0 in your specific environment.
potential use cases
based on strategic
business and technology opportunity areas
Web 3.0: Enhancing the Connection and
Generating New Info and Insights
Web 3.0 will
knowledge on the
Web 3.0 Opportunity
Web 3.0 is a blue ocean waiting to be explored.
Confluence of Technologies and Approaches
Smart Mobile Phones, Tablets
Internet of Things
Wireless sensors, sensor networks
Broadband communication networks
IPv6, 3G and 4G
Mobile payment systems
Semantic tagging, semantic search, semantic advertising
Personal, business applications
aware, personalised applications
encourage others to
in solving problems and
conceiving new products and services.
To Discover, Look at Differently
A true voyage of discovery does not exist in the
observing of new landscapes only, but in
how to look at it differently
M. Proust, French writer
The people who are crazy
enough to change the world
are the ones who do.”
Change Your Lens
Change how you see
the [future] world.
The world is moving so fast these days that the man
who says it can't be done is generally interrupted by
someone doing it.
The best way to predict the future is to invent it
Alan Kay, Computer Scientist
“Predicting the Future,”
, vol. 1, no. 1, 1989,
Talk at 20th annual meeting of the Stanford Computer
Forum in 1989
: The Next 10 Years?
Dr. San Murugesan
Director, BRITE Professional Services
Adjunct Professor, University of Western Sydney