Increase Your Revenue with IBM Informix 11.7

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© 2012 IBM Corporation

Increase Your Revenue with IBM Informix 11.7



Informix BP WebCast 3/14/2012

© 2012 IBM Corporation

1

Topics


Introduction

-

Sapna Muralikrishnan (5 mins)


2012 Channel Sales Initiatives

-

Gary Proctor (15 mins)


Informix Analytics

-

Go To Market Tips and Update from the lab
-

Dennis Allen (15 mins)


Informix Genero

-

Go To Market Tips and Update from the lab
-

Douglas Dailey (15 mins)


Marketing Collateral Update

-

Sapna Muralikrishnan (10 mins)


Q&A


© 2012 IBM Corporation

2012 Channel Sales Initiatives

Gary Proctor

Business Development, Informix Channels

© 2012 IBM Corporation

3

Informix 11.7


The Beginning of the Next Decade of IBM Informix


Informix Cluster

expands the industry's most comprehensive set of high
availability options on heterogeneous, low cost hw (competitive differentiator!)




Informix Analytics

speed analytical queries and lower costs

by up to 100 times (competitive differentiator!)




Time Series Analysis

respond to high volumes of time related data in
dramatically less storage and much faster query performance (competitive
differentiator!)




Genero


4GL Application Modernization

increase developer efficiency; expand
applications to cloud and mobility environments



Embedded and Autonomic enhancements

respond to changes without
intervention; deploy with little or NO on going DBA support.



Performance enhancements
mean faster work flow processing, quicker
decisions, less servers, and fewer resources



Low Total Cost of Ownership
make Informix cost at least 31% less than
Microsoft SQL Server*

© 2012 IBM Corporation

4


Informix 11.7


Creating Growth Opportunities for ISVs

Informix Developer Edition



Full functionality, limited scalability



1 core, 1GB memory, 20 connections, 8GB dbspace



Free to download, develop, test



All platforms

Informix Innovator
-
C Edition



Ideal for small applications, includes HA



Free to download and deploy in production



Redistribution requires separate license



1 socket, 4 cores, 2GB memory



All platforms

Informix Growth Edition



Ideal for small to medium size business



Rich HA options



Shared disk clustering/grid



4 sockets, 16 cores, 16GB memory



All platforms

Informix Ultimate Edition



Full enterprise class functions for all businesses



Unlimited grid/scalability



Optional compression feature



All platforms

Free editions to drive adoption and new solutions

Greater value editions for
-
purchase

Highly competitive Windows/Mac edition

for purchase

Informix Choice Edition for Windows and

Mac OSX



Ideal for small to medium size business



Limited replication, 2 node grid



2 sockets, 8 cores, 8GB memory



Windows and Mac OSX

Highly Warehouse editions

for purchase

Informix Warehouse Editions for Growth
and Ultimate Editions

Ideal for small to medium size business



Accelerator for near real time Analytics



Growth 48 GB Memory limit, Ultimate is unlimited



All Platforms

© 2012 IBM Corporation

Informix for Availability and Scalability

"The new flexible grid in Informix 11.7
lets us manage 100+ geographically
dispersed nodes from a single location
, reducing our administration costs
up to
80%.

It also gives us the flexibility to have
different hardware and operating
systems in different clusters

which helps keep costs low. The flexible grid
technology promises
measurable IT cost savings

for any size business."

~
Romana Opletalova, General Manager, d
-
Prog Ltd.



Scale globally



Manage easily



Balance workloads



Rolling Upgrades



Heterogeneous



Avoid platform lock
-
in



Ideal for the Cloud

© 2012 IBM Corporation

6

Informix Cluster is a Game Changer


What is a grid?

Grids are a form of distributed computing whereby a “super virtual computer” is composed of
many networked loosely coupled computers acting together to perform very large tasks.



What is unique about Informix Flexible Grid?


ZERO downtime for maintenance and upgrades made EASY!


Rolling Upgrades make users much happier


No temporary hardware required


No database or application cloning required



Up and running in minutes



Automatically propagate database objects throughout the grid



Scale capacity when and where needed with Informix Flexible Grid



Utilize heterogeneous HW and operating systems within the grid!



Enable web
-
based services and cloud computing



Easily manage all of this from a single location


"The new flexible grid capability in Informix V 11.7 lets us
re
-
use old equipment

and combine it with the use
of new equipment to scale out across a grid that uses different types of hardware and operating systems.
This is a real innovation that
lowers our operating costs with less investment in hardware
, and lets us
leverage existing investments and resources.“

Hector De Santiago Ramirez, IT Infrastructure Manager, DHL

© 2012 IBM Corporation

Smarter Transportation and Shipping

“By using the Flexible Grid feature of Informix 11.7, our IT department has saved administrative
time that can now be used to create new functionality and applications for our customers.”

~ Felipe Villegas, CIO, DHL Express Mexico

What’s smart?


Enhanced customer service with user
insight into 500,000 shipment
checkpoints


Improved staff efficiencies with 12X
faster system backups/administration


Reduced IT costs through
compatibility with multiple platforms



Smarter Business Outcomes


Reclaimed staff productivity enables
new customer services and
applications


Rapid growth is matched by
performance and ease of scale
-
out

© 2012 IBM Corporation

Informix for your Private Cloud

Why Informix?



Only database that can be utilized and provisioned in a cloud model
on heterogeneous, commodity hardware



Competitors’ offering is “more capital investment intensive” in
hardware



Easily manage the entire environment from a single console using a
comprehensive set of administration commands.



Modern development environment for cloud and mobile technology
deployments



Provide around
-
the
-
clock services with virtually NO downtime, even
for routine maintenance and upgrades



Manage workload utilization cost effectively for both OLTP and
Decision Support applications


© 2012 IBM Corporation

SUPPLY CHAIN
Database

INVENTORY
database

INVENTORY
database

ORDER database

Informix Cloud

Console

ERP as a Service

Application Cloud Services by service provider

Service provider builds and manages the infrastructure

Support multi
-
tenancy models, manage database provisioning and utilization

SaaS

providers want their

infrastructure on a cloud

© 2012 IBM Corporation

10

10

EDF 1 IBM Confidential

02/11/2011

Informix for Smart Metering



Smart Meters Solves Real Problems


Real time information on energy usage


Benefits for people


Gain control over personal energy usage


Modify electrical consumption


California study


reductions 5.7% to 8.7%


Norwegian study
-

reductions of 9%


UK study reduction of 12%


Oncor Texas, reductions of 5%
-
10%


Benefits for power companies


Develop new innovative rate plans


Avoid building new plants


Avoid buyer power from other sources


Meet “green” standards


Reliable power restored quicker after outages


© 2012 IBM Corporation


100 Million

meters with 30 minute data intervals


Single
16 core Power 750

using
3.7 TB

of storage for
31 days of data


Daily readings loaded in

less than 8 hours
while processing billing calculations

100 Million Smart Meter Benchmark: Summary

AMT SYBEX/ IBM TimeSeries

© 2012 IBM Corporation

12

Meters

Daily
Reads

Total
Cores

Total
RAM

DB
cores

App
cores

DB
RAM

App
RAM

100M

4.9B

16

500

16

shared

500

shared

5.5M

1.06B

456

3668

96

360

768

2900

Informix TimeSeries

The Competition
*

5 times the performance

< 1/5 the resources

… with significantly simpler management using a single node system

*
Based on published Oracle benchmark


http://www.oracle.com/us/industries/utilities/utilities
-
meter
-
data
-
exadata
-
wp
-
486477.pdf



Informix TimeSeries vs Relational Database Systems

Comparison of Published Benchmarks for Meter Data Management

© 2012 IBM Corporation

13

Automatically route connections across the Informix Grid

Informix 11.7


Autonomics


Informix is easy! It just works!


Continued focus on autonomics and ease of administration


Nearly 25% of the Informix 11.7 features simplify or reduce work for DBAs

Automatic light scans on tables

Database extensions are automatically registered

Automatically add CPU virtual processors

"Informix 11.7 will save up to 80% of DBA's time thanks to automated storage and memory management,
automated task scheduler, and automated installation. The new Flexible Grid lets us use one command from a
single location to create new nodes and propagate the DDL across the grid to all the necessary locations."

~ Victor Vatyutov, Lead DBA , State Traffic Safety Inspection of Russian Interior Ministry

© 2012 IBM Corporation

14

Informix Autonomics Delivers…

Self Configuring


Deployment Assistant / Utility


Build a package containing


(Optional) pre
-
built database(s)


Compresses the package


Deploy, decompress, and install the
package on multiple systems


Can be used for media distribution such
as CDs



Self Healing


Internally handle errors and retry when possible


Automated DB Scheduler tasks added


Automatically timeout idle users


Automatic table storage optimization
(compression) based on user defined parameters


Automatically allocate CPU VPs to match
hardware/licensing when IDS starts


Self Maintenance


Automated storage allocation


Allow existing chunks to be extended automatically


Add chunks automatically when space is low


Threshold used to determine when to add space


© 2012 IBM Corporation

Informix Analytics


Go To Market Tips and Update from the lab

Dennis Allen,

WW Sales Leader, Informix Warehouse

© 2012 IBM Corporation

200 Times Faster

© 2012 IBM Corporation

IWA = Extreme Value


Informix Extreme


Reliability: e911 has run on Informix for more than 15 years and never had a
down system


Availability: Customers average 1 DBA per 3000 instances. Hundreds of
thousands of installs that require no administration


Warehouse Extreme


Columnar, In Memory: Terabytes of data per server, cluster across servers


Concurrency: Supports thousands of concurrent connections, using standard
SQL


Accelerator Extreme


Query Performance:

Individual queries >1500 Times Faster


Average customer query acceleration > 100 times faster


Transparency: No Admin, No Tuning, No Aggregation


Extreme Value means Winning Performance

© 2012 IBM Corporation

Informix Warehouse Accelerator




Analytics at the Speed of Thought
!

What is it?

How is it different?

The Informix Warehouse Accelerator (IWA) is

an In
-
Memory Columnar database that
provides responses to queries in seconds
that normally take hours or days. IWA is
workload optimized, appliance
-
like, and
enables the integration of business insights
into operational processes







to drive winning strategies
.



Performance.

Unprecedented response
times to enable 'train of thought' analysis
often blocked by poor query performance.


Concurrency
:

Supports thousands of
user connections to enable Smart
Corporate Dashboards, and Real Time
Applications


Integration.

Connects to IDS, with no
Application updates required.


Transparency.

applications connected to
IDS, are entirely unaware of IUWE


Simplified administration.

appliance
-
like
hands
-
free operations, eliminating
database tuning tasks


© 2012 IBM Corporation

What BI Used to Look Like

Data Warehouse Server

BI Queries

Client Apps

BI Tool

Data Warehouses


Are great at storing enterprise data


Are expensive to implement and maintain


Support a few long running queries

© 2012 IBM Corporation

What BI Looks Like Now with IWA

IWA Server

Data Warehouse Server

BI Queries

Client Apps

BI Tool

IWA retains some or all of the DW data in memory

IWA accelerates complex queries, up to 1500X

IWA provides all of the capabilities of Informix,
including supporting a large number of
concurrent users

IWA requires no Admin

© 2012 IBM Corporation

Informix Warehouse Accelerator

Common

Values

Rare

values

Number of

Occurrences

Frequency
Partitioning

A
1

D
1

G
1

A
2

D
2

G
2

A
4

D
4

G
4

A
3

D
3

G
3

SIMD









11111

0

1111

0

01001

0

1110

0

==

&

Compressed Predicate Evaluation

64
-
bit processor

RAM in TB

© 2012 IBM Corporation

IBM

InfoSphere Warehouse

IBM Informix Warehouse

IBM

Smart Analytics System

IBM

Netezza

Flexibility

Simplicity

The right mix of simplicity and flexibility

Information Management Portfolio

(Information Server, MDM, Streams, etc)

Warehouse Accelerators

Flexible Integrated System

True Appliance

Custom Solution

Simplicity, Flexibility, Choice

IBM Data Warehouse & Analytics Solutions

© 2012 IBM Corporation

© Copyright IBM Corporation, 2008

IWA Product Summary for 2011

Milestones:

-
Initial Product Launch of IUWE
at end of Q1 2011

-
Added IGWE at end of Q3 2011

-
Exceeded an aggressive sales
target in its 1
st

year

-
Customers in 4 different
continents across multiple
industries


Key Product Characteristics:

-
Only IBM Information Management
offering for in
-
memory columnar
database designed for warehousing
and analytics

-
Deploys on commodity Linux
-
Intel
hardware with IDS running mixed
-
workloads

-
Transparency of queries from BI tools

-
Extreme speed (e.g. 100x) with no
administration and tuning, e.g.
indexes, partitioning, summary
tables, cubes, etc.

-
Competitive pricing, especially for SMB
customers

© 2012 IBM Corporation

© Copyright IBM Corporation, 2008

IWA Customer Summary for 2011

Customer Profile:



Customers in Europe, Latin America, U.S. and Africa



Spans different industries such as Retail, Insurance,
Transportation/Logistics, and Public Sector



Strong partner participation resulting in 70% of deals



Partner solutions based on IWA



Customers with existing warehouse deployment and new
deployments



Existing IDS customers and new customers



Beating competition in performance and much lower cost of
ownership including Teradata, SQL Server, Greenplum and
Vectorwise

© 2012 IBM Corporation

Informix Warehouse Offerings

25

Ultimate Warehouse Edition

(IUWE)

*High
-
End


Fully Featured

Includes IWA & Storage
Optimization/Compression


Unlimited scalability


4 64
-
bit Platforms;

IWA runs on Linux
-
Intel 64

Growth Warehouse Edition

(IGWE)

*Mid
-
Range


Includes IWA

Informix: 16 cores, 16GB RAM max

IWA: 16 cores, 48GB RAM max




Informix: 4 64
-
bit Platforms;

IWA runs on Linux
-
Intel 64

© 2012 IBM Corporation

IWA Accelerating

Feature Improvements Released:


Workload Analyzer


Designs your Mart based on your Queries


Locales Support


WW language support


Data Currency


Keep IWA running, while loading data

----------------------------------------------------------------------------------------------

More in 2012:


Clustering


Spread Data over Multiple Nodes, for Speed and Scale


Incremental Partition Refreshes


Only Refresh the Deltas


Support FlexGrid configurations


Run IWA from a Secondary


Further Integration with Cognos and other BI tools

© 2012 IBM Corporation

Informix Genero


Go To Market Tips and Update from the lab

Doug Dailey,

Informix Genero Product Management

© 2012 IBM Corporation

Mobile Devices

28

Cloud

Desktop Clients

Web Browser

Linux

From Character
-
based to Experience
-
based ….

© 2012 IBM Corporation

Latest News for Informix Genero


Informix Genero v2.40 was announced on March 6
th


90
-
day evaluation software available for download


Developer Certification Exam is now available


Education & Training orderable via ibm.com in the United States


Delivering enablement sessions:


Paris, France


Malaysia


Mexico City, Mexico


Bogota, Colombia


Miami, FL


© 2012 IBM Corporation

Business Partners are Selling Informix Genero


Differentiate through main value statements

Single code stream, one binary, many platforms and different deployments

No license manager, IBM portfolio, open database interface, no re
-
writes!


Deals and deal sizes


IBM expects a much larger footprint in 2012


Where is the product selling?


What types of opportunities are there?


Feedback from partners is good in that there are a lot of opportunities to work Genero into IBM deals


Services opportunities are there for migrations & consulting services (IBM needs your help)


Net new development (cost of development compared to Java and .NET)


CRM applications abound in 4GL; great opportunities to migrate


OTM campaigns should generate some leads; contact Gary Proctor for these


The Cloud. There is a lot of emphasis on virtualized appliances and private and public clouds


Some Keys to selling


Demonstrating the value


Proof of Concepts


1 to 2 screens and a report. Keep it short & sweet!


Sizing
-

Typically 1:1. Web is best suited for PVU or Socket


Finding the right metrics


Socket pricing on Growth is the best $value


Skills


Work to schedule an enablement session and grow skills

© 2012 IBM Corporation


Language enhancements


Improved Web Performance & Rendering via HTML5


Improved Studio ergonomics


Genero Web client support


Business Application Modeller


Application Generator


Database Manager


Workspaces


Report Writer


Business Application Modeller enhancements


Database Manager, Project Manager, Source Code
Manager, etc.

What’s New in Informix Genero?

© 2012 IBM Corporation

Language Enhancements





SQL


END SQL blocks


SQL type LVARCHAR in DDL


IIF and NVL SQL operators


IF NOT EXISTS and IF EXISTS


CASE expressions


Select SKIP, FIRST, MIDDLE, LIMIT


Savepoints and Rollback to Savepoints


DISPLAY ARRAY list modification triggers


Built
-
in find in DISPLAY ARRAY and INPUT ARRAY


Built
-
in seek in DISPLAY ARRAY


Aggregate fields for table summary line


Short
-
circuit evaluation option

© 2012 IBM Corporation

Web Performance and Capabilities

Genero Web Performance


Less memory consumed for GWC rendering


Less data traffic for tables and windows


Better stack management in threads



Genero Web Capabilities


MS Silverlight “full” theme support and HTML5


Support for cookies


Support for SOAP 1.2 and SOAP fault


Support for WS
-
Addressing 1.0


Support for “stateful” services


API and settings improvements for encryption, network
and security

© 2012 IBM Corporation


GDC features supported


Tables & frozen columns
settings


Decoration styles


RichText


Download window


Type
-
ahead support

MS Silverlight Improvements and HTML5 Introduction


Basic 4GL feature set


Desktop Client look/feel


Type
-
ahead


Ability to work disconnected


iPad
®

& iPhone

®

© 2012 IBM Corporation

Genero Report Writer


New output formats for 2007/2010 Excel and Word (.xlsx and .rtf)




Datamatrix bar codes





encode text and binary



encode up to 1558 code words




Support for hyperlinks (mailto, external and local sources)


New gzip compression of data works with the Desktop Client


Now encodes .jpg images in PDF files


Preview & printing of all diagram types

(sequence, component, dependency, etc.)

© 2012 IBM Corporation

1.
Model driven approach to
generate business logic,
instead of writing from
scratch!

2.
Design database, forms,
BAM diagrams to define the
workflow of your application

3.
Generate code for reports
and base templates

4.
Generic
demo

included

5.
Great for
CRUD

apps and
Experts with customized
needs

6.
Great tool for prototyping
Apps for customers

Business Application Modeling

Create applications from a model
not

from scratch!

© 2012 IBM Corporation

What are Your Next Steps


Download Informix Genero v2.40 evaluation software

https://www14.software.ibm.com/webapp/iwm/web/reg/download.do?source=sw
g
-
in
-
genero&S_PKG=dl&lang=en_US&cp=UTF
-
8



Attend the IIUG Conference in San Diego, CA (April 22
-
25)

Genero Track with 14 sessions






Sign
-
up for the Genero Boot Camp at the IBM La Jolla Facility (April 26
th
)


http://ibm
-
informix.eventbrite.com/



Ask your IBM representative about scheduling an Enablement Session


Keep your eyes open for an upcoming PoT on Informix Genero

Similar to what is now available for IWA including a demo platform for sellers


© 2012 IBM Corporation


3
8

Informix Genero Links


Informix Genero


What’s New info in each User Guide

http://publib.boulder.ibm.com/infocenter/idshelp/v117/index.jsp?topic=%2Fcom.ibm.pr
ognode.doc%2Fgenero.htm


Download Informix Genero Evaluation Software

https://www14.software.ibm.com/webapp/iwm/web/reg/download.do?source=swg
-
in
-
genero&S_PKG=dl&lang=en_US&cp=UTF
-
8


Informix Genero Developer Certification Exam

http://www
-
03.ibm.com/certify/tests/edu559.shtml


Informix Genero Education & Training

http://www
-
304.ibm.com/jct03001c/services/learning/ites.wss/us/en?pageType=course_search&s
ortBy=5&searchType=1&sortDirection=9&includeNotScheduled=15&rowStart=0&row
sToReturn=20&maxSearchResults=200&language=en&country=us&searchString=Ge
nero


Informix Genero System Requirements

http://www
-
01.ibm.com/support/docview.wss?uid=swg27020985


Informix Genero YouTube Channel

http://www.youtube.com/user/IBMInformixGenero

© 2012 IBM Corporation

Marketing Collateral Update

Sapna Muralikrishnan

Informix Channel Marketing

© 2012 IBM Corporation

Up To Double SVI Competitive Incentive

for Information Management Software


3%
-

20%
Incremental



Payout Opportunity


for Approved Competitive


Displacement Deals!

Sell Only

Identify and Sell

With Customer Reference

Enterprise End User


5% standard SVI fee


5% incremental competitive incentive


10% SVI Fees Total

10% standard SVI fee

10% incremental competitive incentive

20% SVI Fees Total

General Business End User

10% standard SVI fee

10% incremental competitive incentive


20% SVI fees Total

20% standard SVI fee

20% incremental competitive incentive

40% SVI Fees Total

Enterprise End User

Without Customer Reference

5% standard SVI fee

3% incremental competitive incentive

8% SVI Fees Total

10% standard SVI fee

6% incremental competitive incentive

Total 16% SVI Fees

General Business End User

10% standard SVI fee


6% incremental competitive incentive

16% SVI fees Total

20% standard SVI fee

12% incremental competitive incentive


32% SVI Fees


© 2012 IBM Corporation

Element 1: “Sell It


Get It”

Build loyalty with System X BPs by leveraging SW

New incentive for selling IBM HW and SW on a single client order



Target Partners

HW BPs as
primary

target

No changes to product authorization requirements

BP must resell
both

HW and SW fulfillment on a client order

Incentive: Rebate

Incentive:

5% of HW, 15% of SW


VAD/BP Split: 25%/75%

Minimum order:

$50K USD

Maximum size:

None

Order content ratio requirement: 30% minimum HW or SW contribution per order

e.g.: $100K client deal
-

HW or SW content cannot be less than 30K individually

If less, payment capped at 30% ratio rule

Customer set: All customer sets, (IA: still under review), no ELA accounts

41


Blue / Blue


High
Volume

High End

BladeCe
nter

Stora
ge

x3650
-

2
socket

X3850 X5 4
socket

HS22

DS35
00

X3550
-

2
socket

X3690 X5 2
socket

HS22V

V700
0

X3630
-

2
socket

HX5

Open

Authorized

All

Brand Selected


WebSphere, DB2

Cognos

SWG

VAD

BP

HW+SW

Client

IBM Confidential

© 2012 IBM Corporation

Blue / Blue

Solution

Bundles

Solution Bundle

Ser
ver

Stora
ge

SWG

Life Cycle Management

x or
p

Multiple Optim Products

Information Integration

x or
p

Multiple InfoSphere Products

Data Warehousing &
Analytics

x or
p

Multiple Warehousing Products
InfoSphere War

Big Data Analytics

x or
p

Multiple Big Data Products

Open Products: All

Authorized Products:


Runtime


DB2


Informix


InfoSphere Warehouse

Sell It


Get It


SWG Brands have other eligible
products and solution bundles

IBM Confidential

42

© 2012 IBM Corporation

Discover Informix Event
-
in
-
a
-
Box


New graphics


New invitations


New presentations focusing
on key plays


Updated offers


Updated videos

A complete kit for business partners to run their own Informix
event

https://www
-
304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/D192626G32869F18


© 2012 IBM Corporation

http://tinyurl.com/Informix
-
BP
-
Enablement
-
Site


Informix Business Partner Portal

One
-
stop
-
clicking to Informix resources

© 2012 IBM Corporation

Information Management Industry Templates



4 page Industry Solution Briefs that provide:


IBM consistent industry messaging


IBM Smarter Planet look and feel


Easy to insert the business benefits of the IBM Products
integrated in partner solutions


Partner logos, description of the partner solution and partner
contact information


Create a solution brief in under an hour from start to finish at
no
-
cost


$4,000 savings compared to development of a custom 4 page
solution brief using an external marketing agency


Industry Business Partner and IBM Event Invitations


Create HTML event invitations at no
-
cost for your joint IBM
events


$700 savings compared to the standard development charges
from an external marketing agency

What is available?


Create effective industry collateral at low cost

https://www.ibm.com/partnerworld/mem/session.jsp?vendor=ibm_pw_pitney_bowes


© 2012 IBM Corporation

Information Management Solution Portal











Each business partner receives their own web page

which can span across industries,
products, and programs.



The web page contains the
company contact information

and
logo
,
solution
information
, a resources section (
whitepapers
,

downloads
, etc), a
news

and
press
release

section, as well as
quotes

from the partner and their customers.



The site is completely
partner driven
. Partners are given their own login account so
that they can edit their pages at any time!














An interactive web site designed to showcase business partners’
solutions

http://www.ibm.com/developerworks/wikis/display/im/Solution+Portal


© 2012 IBM Corporation

47


Access is available to
registered IBM business partners only
.


To view
access code

required for user ID registration on the IM Learner Portal, visit:

https://www
-
304.ibm.com/jct01005c/partnerworld/mem/pat/pat_sw_im_learnerportal_access.html


(Viewable for registered IBM
PartnerWorld

member only)


Register

for a
user ID

on the IM Learner Portal at:
http://eb90.elearn.ihost.com/wps/portal/ibm


Login

to the IM Learner Portal using the newly registered user ID.


All
bootcamp

presentations

and
labs

are hosted in a modular, indexed format so that users can
directly access the product features and associated contents that interest them.


For
questions

on IM
bootcamps

content available on

the IM Learner Portal, please contact


techcamp@ca.ibm.com


Information Management Learner Portal


Self
-
paced online access to Bootcamp content

© 2012 IBM Corporation

The New Discover Informix Sales Kit

48


https://www
-
304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/D414681T43504D26

© 2012 IBM Corporation

49

Free Classroom and e
-
Learning Training!


Invite
Clients

to
register

for an upcoming bootcamp by visiting the IM
Bootcamp Wiki:

http://www.ibm.com/developerworks/data/bootcamps


(
CONFIRMED

bootcamps will have online registration link available)




If a required bootcamp isn't available in your region, and there is
enough demand to organize an event, email
techcamp@ca.ibm.com

to

request for a bootcamp



Provide details such as:
Name of Workshop
,
Time range of the event





Use the

IM Learner Portal

for self
-
paced online access to the bootcamp
materials

(available to IBM PartnerWorld members only)


https://www
-
304.ibm.com/jct01005c/partnerworld/mem/pat/pat_sw_im_learnerportal_access.html




For any Informix questions send an email to

askIFMX@us.ibm.com




Just over 4 weeks until the IIUG Informix Conference!

Soon airline ticket prices will start to rise and the hotel will
sell out. Get registered now!


Don’t miss the premier Informix event of the year with 100+ technical sessions, including two
new tracks this year! There will be an IBM Business track to learn about other IBM products.
And, a track on
Genero



the future of 4GL.


Check out the entire conference, including the sessions, keynotes, tutorials, and more at
http://www.iiug.org/conf
. Or, go to
https://www.iiug.org/conf/2012/iiug/register.php

to register. Act
before midnight April 15, 2012 (Eastern USA time) and receive a special discount. Use the Registration
code “
SAPNA
” and you will save $100 off the conference registration price!

See you in San Diego!

© 2012 IBM Corporation

Business Partner Online Collaboration Forum at IIUG

Email

smuralikrishnan@in.ibm.com

to sign up


Collaborate with other business partners in a private forum

© 2012 IBM Corporation

52

Informix Marketing Resources for Business Partners


UPDATED! Informix Quick Reference Tool
http://tinyurl.com/Informix
-
BP
-
Enablement
-
Site


Informix 11.7 Partner Playbook
https://www.ibm.com/partnerworld/wps/servlet/ContentHandler/D414681T43504D26



Informix Seminar
-
In
-
A
-
Box
https://www.ibm.com/partnerworld/wps/servlet/ContentHandler/D414681T43504D26



Just
-
Push
-
Go Informix 11.7 Campaign
http://www.ibm.com/partnerworld/wps/servlet/ContentHandler/justpushgo



IBM Co
-
Marketing Center

https://www.ibm.com/partnerworld/mem/session.jsp?vendor=ibm_pw_pitney_bowes



Data Management for Business Analytics MSV Blueprint
http://public.dhe.ibm.com/partnerworld/pub/smb/blueprints/data_management_for_business_analytics_blueprint.pdf



Information Management Industry Templates
https://www.ibm.com/partnerworld/mem/session.jsp?vendor=ibm_pw_pitney_bowes



Information Management Solution Portal
http://www.ibm.com/developerworks/wikis/display/im/Solution+Portal



Informix Bootcamps
http://www.ibm.com/developerworks/data/bootcamps


Discover Informix Sales Kit


https://www
-
304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/D414681T43504D26





© 2012 IBM Corporation

53

© 2012 IBM Corporation

APPENDIX

© 2012 IBM Corporation

Informix Smarter Case Studies

© 2012 IBM Corporation

Smarter Gaming

Game Show Network
meets growing user demand and enhances revenue
with around
-
the
-
clock game availability

What’s smart?


High performance for tens of thousands of
players per day enjoying 750,000 games
per day
with a single DBA


Projected 50
-
percent increase in analytics
to match players based on similar skill
-
levels and to prevent fraud


Smarter Business Outcomes


No

unplanned downtime

for past two
years; avoidance of planned downtime


Avoidance of $100,000 expenditure for
new server capacity

“The Flexible Grid feature of Informix enables us to perform rolling upgrades without any outages,
so players can go on playing with no interruption and no impact on our revenue. That’s worth its
weight in gold.”

~
Susan Marciano, Vice President of Technical Operations, Game Show Network


© 2012 IBM Corporation

Finance


Banking with Informix

Banking

solution

consists

of

personal

banking,

ATM,

investment

banking

and

mortgage

applications

Banking

Today

apps

running

currently

at

both

branches

and

regional

centers

run

against

a

centralized

database

at

a

central

location

Regional

centers

additionally

have

investment

banking

and

mortgage

applications


Regional Centers

Currently

experiencing

high

traffic

at

the

central

location
.


Business Challenge

Additionally

looking

to

grow

banking

locations

and

make

data

available

locally

,

local

offices

have

different

h/w

Want

to

add

failover
.

Failover

has

to

be

smooth

and

transparent

Deploy

a

3
-
node

Informix

Flexible

Grid

cluster

at

center

with

HDR

failover

Solution

Deploy

regional

instances

as

SDS

cluster

with

HDR

on

current

hardware
.

Deploy

center,

regional

and

branch

as

Flex

Grid

nodes

Shared
Disk

Primary

SDS 1

SDS 2

Shared
Disk

Informix
connection
Manager

Node 3

Node 1

HDR

HDR

Node 2

Central Data

Utilize

Connection

Manager

to

distribute

peak

loads

to

regional

instances

within

grid

Local Bank
Informix DB

Regional Informix DB

Central Informix DB

© 2012 IBM Corporation

Insurance with Informix

Customized databases that provide their specific insurance claim
processing and financial data and no more, replicated to call support
centers for central coordination

Insurance Field Offices

Decentralized databases that are located geographically close to
mobile user customers and providing high performance accident
claims entry and claim query look up services, replicated to insurance
field support office and corporate office for centralized coordination

Call Support Centers

Merchandise

to

stores

arri ve

from

DCs
.

Goods

come

from

local

suppliers

as

well

as

overseas

Distribution Centers

Business Challenge

Solution

Detailed and Summarized Claims Processing database for centralized
control.


Corporate Office

CSCs

need

to

operate

24
x
7
,

for

milli ons

of

mobile

phone

users,

wanting

immediate

response

When

upgrades

are

done,

operations

that

are

24
x
7

should

not

be

disrupted

When

product

attributes

change

or

a

new

table

is

added,

changes

have

to

be

rolled

out

easily

to

all

field

offices

and

call

support

centers

(CSC)

Depl oy

Field

Office

and

Call

Support

Centers

as

Informix

Flexible

Grid

nodes
.

Use

Grid

DDL

replication

to

automatically

propagate

changes

to

agents

and

mobile

customers

Deploy

Informix

HA

with

CSCs

Use

Informix

Rolling

Upgrade

capability

to

perform

upgrades

without

disruption


Informix

Call Support Centers

Agent Field Offices

Corporate Office

Informix

Informix

HDR

Rolling
Upgrade

DB

DB

DB

Mobile Customers

Flexible
Grid

Informix

DB

Providence

A,

B,

C,

etc



© 2012 IBM Corporation

Government with Informix

Tax

services

consist

of

tax

registration,

payments

and

tax

information

search

Tax Services for Citizens

As

part

of

the

infrastructure

Govt

has

negotiated

PoS

with

businesses

in

each

county

besides

3

regional

offices

for

state

Tax

information

is

consolidated

centrally

for

audit

and

tracking

purposes

Providing

multiple

points

of

service

locations

seamlessly

disseminating

and

consolidating

information

from

regional

offices
.

Regional

offices

have

different

h/w

Business Challenge

Providing

Quality

of

Service

to

tax

payers

Certain

applications

such

as

tax

payments

and

search

are

taking

too

long

Want

to

ensure

99
.
999
%

High

Availability
;

every

downtime

event

costs

$
500
K

Deploy

Informix

Flexible

Grid

cluster

at

center

with

SDS

&

HDR

failover,

add

failover

to

regional

office

database

Solution

Configure

primary

for

payments,

SDS/HDR

node

for

search


Primary

SDS 1

Shared
Disk

HDR

HDR

Regional office
Informix DB

Regional offices and Points of Service

Distribute

county

data

out

to

databases

at

regional

offices

to

allow

local

updates,

lookups,

consolidate

data

back

from

regional

offices

Consolidated Data Infrastructure

Tax
Payments

New/update
Registration;

registrant lookups

Search

Distribute data to regions

Consolidate changes to
central database

Central

Informix DB