IBM Information Agenda

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©

2009 IBM Corporation

Franko Buneta

INFuture 2009

November

0
4, 2009

IBM
Information Agenda

Title text

© 2009 IBM Corporation

© 2009 IBM Corporation

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Our world is becoming

INSTRUMENTED

Our world is becoming

INTERCONNECTED

Virtually all things, processes and ways

of working are becoming

INTELLIGENT

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© 2009 IBM Corporation

© 2009 IBM Corporation

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An opportunity to

think and act in new ways

-

economically, socially and technically.


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© 2009 IBM Corporation

© 2009 IBM Corporation

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“Data is exploding
and it’s in silos”

I need Insight

“New business & process demands”

I need to work smart

“Our resources are limited”

I need efficiency

“My infrastructure is
inflexible and costly”

I need to respond quickly

New Intelligence

Green & Beyond

Smart Work

Dynamic
Infrastructure

IBM
's
Four Key Initiatives

© 2009 IBM Corporation

© 2009 IBM Corporation

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Some issues we’ve brought on ourselves.

Issues created by internal causes:



Reversing Sub
-
Optimization



for years, we’ve developed BI
environments “in spite of” underperforming tools.



Managing “Chartjunk”



Experience should have taught us by now
that needless data absolutely diminishes the value of BI analytics.



Redefining ODS



We

need to view
ou
r operational data stores as a
strategic asset rather than passive storage of historical data



Buy vs. Build



Despite a lot of historical resistance to buy
components versus build it yourself, most firms now consider their
buy alternatives as advantageous.


© 2009 IBM Corporation

© 2009 IBM Corporation

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What is Data Governance?

“Data Governance is the orchestration of people, process, and
technology to enable an organization to leverage data as an enterprise
asset.”




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© 2009 IBM Corporation

© 2009 IBM Corporation

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IBM Lessons Learned

The five components of Enterprise Data Governance are:

1.
Metadata

2.
Data Standards / Enterprise Data Dictionary

3.
Data Quality

4.
Enterprise Data Model

5.
Data Stewardship Organizational Models

© 2009 IBM Corporation

© 2009 IBM Corporation

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Data
Governance is… “a process”


Helps organizations recognize, design
and manage activities


Appropriately protects and maximizes
the inherent value of data assets




…Governance must span
both

Business and Information
Technology
in order to
successfully

manage data

Active,
Committed

Champions

Cost Savings


Faster Development Time

Accurate Reporting

Reusable
Component
-
driven
Development

Process

Business

Processes

Information

Technology

Processes

Data
Stewardship

Organization

Benefits

Data
Management

Organization

Data Governance

Data Governance

Common Entry Point


Proven
Approach

Requirements for Success


Helps organizations recognize, design
and manage activities


Appropriately protects and maximizes
the inherent value of data assets

© 2009 IBM Corporation

© 2009 IBM Corporation

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Silver Bullet Syndrome


Ivory Tower Syndrome


Culture Shock: Lack of Change Management

“How to ensure failure in a Data Governance Program”


Despite the many quantifiable benefits, as well as the mandatory regulatory
reporting, many organizations have embarked upon Data Governance Programs
with mixed results. Below are some of the common reasons for failure:

The Difficulty Implementing Data Governance
Programs

© 2009 IBM Corporation

© 2009 IBM Corporation

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Maturity of

Information Use

Bridging the Gap


Becoming an Information Based Enterprise

Information
Management

Business

Value

Data to Run the
Business

Information as a
Strategic Asset

Information to
Enable
Innovation

Flexible
Information
Architecture

Information Based
Enterprise

…an enterprise
with an
Information
agenda

Unlock the business value
of information …

Real
-
Time Single
View of the Truth

Optimized Business
Performance

Information in
Context

Basic
Information
Interaction

Data
Processing
and Analysis

© 2009 IBM Corporation

© 2009 IBM Corporation

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Information Agenda

A Proven Approach to Smarter Business Outcomes

Establish end
-
to
-
end vision &
business
-
driven value

Align people,

process & information

Accelerate

projects for short

& long
-
term ROI

Architect an extensible
information infrastructure

Discover & design trusted
information with unified tools
and expertise to sustain
competitive advantage over
time…

Accelerate information
-
intensive projects aligned with
the strategy to speed both
short
-
term & long
-
term return
on investments…

Establish an information
-
driven strategy & objectives
to enable business
priorities…

Deploy open and agile technology and leverage
existing information assets for speed and flexibility…

Proven
Approach

© 2009 IBM Corporation

© 2009 IBM Corporation

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IBM History of Information Management Acquisitions

Date

Company

IBM Product Name (Old)

IBM Product Name (New)

Technology Description

July 2001

Informix

Informix Dymanic Server

IBM Informix Dynamic Server (IDS)

Database software for OLTP

March 2004

Trigo
Technologies

WebSphere Product Center

InfoSphere MDM Server for Product
Information Management (PIM)

Product Information Management software

July 2004

AlphaBlox

DB2 AlphaBlox

(Part of InfoSphere Warehouse)

Data analysis and visualization software

January 2005

Systems Research
& Development
(SRD)

Entity Analytic Solutions

IBM Entity Analytic Solutions

-

IBM Identity Resolution

-

IBM Relationship Resolution

-

IBM Anonymous Resolution

Identity resolution software

March 2005

Ascential

IBM Information Server

-

Webphere DataStage

-

WebSphere Quality Stage

-

WebSphere Information Analyzer

-

WebSphere Business Glossary

-

WebSphere Information Services Director

-

WebSphere Federation Server

InfoSphere Information Server

-

InfoSphere DataStage

-

InfoSphere Quality Stage

-

InfoSphere Information Analyzer

-

InfoSphere Business Glossary

-

InfoSphere Information Services Director

-

InfoSphere Federation Server

Comprehensive information integration platform
to understand, cleanse, rationalize and transform
information

August 2005

DWL

WebSphere Customer Center

InfoSphere MDM Server

Customer data integration software

November 2005

iPhrase
Technologies

WebSphere Information Integrator OmniFind

IBM OmniFind

Context
-
aware search and content management
software

March 2005

Language
Analysis Systems

IBM Global Name Recognition

InfoSphere Global Name Recognition

Multicultural name
-
recognition and analysis
software

October 2006

FileNet

FileNet P8

IBM FileNet P8

Enterprise content management and business
process management solutions

September 2007

DataMirror

DataMirror Transformation Server

InfoSphere Change Data Capture

Identification and capture of changed data to
ensure use of trusted, accurate data

September 2007

Princeton Softech

Optim

IBM Optim

Data archiving, test data management, data
privacy and data classification software

January 2008

Cognos

Cognos

IBM Cognos

Business intelligence and performance
management software

January 2008

Solid Information
Technology

solidDB

IBM solidDB

In
-
memory database software for real
-
time
information access

© 2009 IBM Corporation

© 2009 IBM Corporation

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At what level do you currently manage
and use information within your
enterprise?


How broadly integrated is your
information?


What policies & practices do you
have regarding information
governance?


How broadly do you need to
provide access to information
across your organization?


Can you measure data quality and
determine its variability, value &
costs?


What types of analytical capabilities
are important to you and your
users?

…to what degree do you have a
“unified” strategy for managing
information?

Information Maturity Assessment

© 2009 IBM Corporation

© 2009 IBM Corporation

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Across

17 Industries


Identify the
key business challenges

for focus


Establish the technology
requirements


Identify and
prioritize projects


Provide
industry specific
implementation roadmaps


Harness
experience

from thousands
of customer deployments

Industry Guides

Smarter Business Outcomes

Information Agenda Strategy Roadmaps

Proven
Approach

© 2009 IBM Corporation

© 2009 IBM Corporation

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* IBM Information Agenda


Guide for Government

Strategic Imperatives

The key focus areas for
a specific industry that
are critical to improving
overall business
performance

Core Management
Processes

The underlying processes
that are prevalent across
all areas of the company in
every industry and must be
managed for improved
business performance

Business Objectives

The processes and
activities that can be
optimized through more
effective use of
information in support of
the strategic imperatives

Information Agenda Roadmaps

Industry Guides

Proven
Approach

© 2009 IBM Corporation

© 2009 IBM Corporation

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“IBM can claim what is arguably the industry’s
broadest portfolio of unified information
management software, services


and
industry
-
specific solutions”
Ovum Technologies,
August 2008

Common infrastructure for

enterprise
-
wide business optimization

IBM Unified Information Management

Business
Optimization

© 2009 IBM Corporation

© 2009 IBM Corporation

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Web

|
Office

Consumer Modes

Consume Reports | Ad
-
Hoc Query | Reporting | Analysis | Dashboards | System Administration

Broad User Capabilities

Framework Manager

|
Transformer

Modeling & Management

Smart Analytics System Business Intelligence Module (Cognos)

Smart Analytics System Data Mining & Text Analytics Module

Smart Analytics System Cubing Services Module

Data Mining

Text Analytics

Cubing Services

Smart Analytics System Foundation

InfoSphere Warehouse

Workload Management

Tivoli System Automation

Professional Reports

Interactive Analysis

Predictive Analytics

Dashboards

Installed & Configured

Entitled

Smart Analytics System

IBM Smart Analytics System

Business Intelligence Capabilities

© 2009 IBM Corporation

© 2009 IBM Corporation

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Thanks for your time!

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