Syllabus - Computer Technology and Engineering

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Syllabus



Course is included in module


Name of the module


Name of the course

E
-
business and E
-
commerce

Course code

200106
/

IEN 340

Course status

Obligatory

Faculty

Faculty of Computer Technologies
and
Engineering

Program/Programs

Industrial Engineering and technology

Program level

Bachelor

Year /Semester

Junior

5
-
th

semester

Duration of the course

1 semester

ECTS

5

ECTS:
125

astronomic hours


Lecturer

IrakliRodonaia

Title

Full professor , Dr.

Work telephone

595005

Extension

1
87

Mobile

89924398
2

Fax


E
-
mail

irodonaia@yahoo.com

Time and place for
Consultation

Wednesd
ay
, 1
6
:00
-
1
7
:00,
administrative building, room 319





2


Course Volume


Format
of the course

Lecture
s

+
Practical

wo rk s

Le c t ur e s/
pr a c t i c a l

&

1 5 we e ks


3 c o nt a c t hr s a we e k
= 4 5 a c a d. o r 3 7.5 a s t r. hr s.

Mi dt e r m e x a ms

( t hi s t i me i nc l ude s
2
.5 a s t r. hr s f o r t he mi dt e r m e x a m)

Co ns ul t a t i o n/

Co mpe ns a t i o n

2,5 a s t r. hr s.

Co ur s e Pr o j e c t
( wi t h
de f e ns e )

5 a s t r. hr s.

Fi na l Ex a m

2,5 a s t r. hr s.

I nde pe nde nt wo r k

77
.5

hrs.


Total

125

hrs.


Goal of the course

The course provides an overview of E
-
Business from a
managerial perspective. It will introduce the fundamental
concepts and

frameworks for exploring E
-
Business
opportunities by comparing and contrasting various E
-
Business models. The course will also examine E
-
Business
strategies and implementation issues faced by new Internet
ventures as well as established firms

Course prer
equisite

No
prerequisite

Teaching Methods

Theoretical Explanations,

Home Tasks,

Course project,

Quizes





3


COURSE CONTENT



Hour

Topic

Week
1

lecture

2.5 astronomic
hours


Overview of Electronic Commerce
.



What is E
-
commerce?



E
-
commerce vs. E
-
business



Unique Features of E
-
commerce Technology



Web 2.0



Types of E
-
commerce



Origins and Growth of E
-
commerce



Technology and E
-
commerce in Perspective



Assessing E
-
commerce: Successes,



Surprises and Failures



The Internet and the Evolution of Corporate
Computing



Pr
edictions for the Future

Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
, 6/E, pp
.1
-
5

1
-
48

Week

2

2.5 astronomic
hours

including
2

hrs
lecture +
0.5

hr
quiz

E
-
commerce Business Models and Concepts. Quiz 1



E
-
commerce Business
Models

Definitions



Key Ingredients of a Business Model



Value Proposition



Revenue Model



Market Opportunity



Competitive Environment, Competitive
Advantage



Market Strategy



Organizational Development



Categorizing E
-
commerce Business Models:
Some Difficulties



B2C Business Models



E
-
commerce Enablers



How the Internet and the Web Change Business:
Strategy, Structure and Process



E
-
commerce and Industry Value Chains



E
-
commerce and Firm Value Chains



Internet
-
Enabled Value Web


Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
, pp.
2
-
2

2
-
43

Week

3

lecture

2.5 astronomic
hours


The Internet and World Wide Web: E
-
commerce
Infrastructure



Web Services Propel Next Wave in E
-
commerce



Introduction to the
The Internet: Technology
4


Background



The
Internet: Key Technology Concepts



Packet Switching



The TCP/IP Architecture and Protocol Suite[



IP Addresses



Routing Internet Messages: TCP/IP and Packet
Switching



Domain Names and URLs



The Client/Server Computing Model



Other Internet Protocols and Utilit
y Programs



Sample FTP Session



Tracing the Route a Message Takes on the
Internet



Internet Network Architecture



The Internet Backbone



NAPs, MAEs and CANs



Internet Service Providers (ISPs)



ISP Service Levels Bandwidth Choices



Intranets and Extranets



Who
Governs the Internet?



The Future Infrastructure



Fiber Optics and the Bandwidth Explosion in
the First Mile



Photonics Technologies



Bandwidth Demand of Various Web
Applications



Wireless Internet Access Technologies



Wireless Local Area Networks (WLANs)



Wirele
ss Local Area Network Hotspots



Hypertext, Markup Languages, HTML,
Example HTML Code and Web Page



XML, Sample XML Code



Web Servers and Web Clients

Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
, pp.
3
-
1

3
-
70

Week

4

2.5 astronomic
hours

including
2
hrs
lecture +
0.5
hr
quiz

Building an e
-
commerce web site. Quiz 2



Building an E
-
commerce Web Site: A
Systematic Approach



Choosing Software



Web Server Software



Application Servers



E
-
commerce Merchant Server Software
Functionality



Tools for
Interactivity and Active Content



Choosing the Hardware for an E
-
commerce Site



Web Site Design: Business Considerations

5




Tools for Web Site Optimization



Other E
-
commerce Site Tools

Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
, pp.
4
-
2


4
-
49

Week

5

lecture

2.5 astronomic
hours



Security and Encryption




The E
-
commerce Security Environment



Security Threats in the E
-
commerce
Environment



Protecting Internet Communications



Symmetric Key Encryption



Public Key Encryption



Public Key Encryption Using Digital Signatures
and Hash Digests



Digital Envelopes



Digital Certificates and Public Key
Infrastructure (PKI)



Secure Sockets Layer (SSL)



Protecting Networks



Protecting Servers and Clients



Management Policies, Business Procedures, and
Public Laws
.

Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
, pp.
5
-
4

5
-
40

Week

6

2.5 astronomic
hours

including
2
hrs
lecture +
0.5
hr
quiz

E
-
commerce Payment Systems
. Quiz 3



Types of Payment Systems



Online Credit Card Transactions



Digital Wallets



Digital Cash



Online Stored Value Systems



Digital Accumulating Balance Payment Systems



Digital Checking Payment Systems



Wireless Payment Systems



Electronic Billing Presentment and Payment

Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
, pp.
5
-
42

5
-
64

Week

7

Exam

2
.5 astronomic
hours

Midter
m

Exam



Week
8

lecture

2.5 astronomic
hours


E
-
commerce Marketing Concepts



The Internet Audience



Internet Traffic Patterns: The Online
Consumer
Profile



Consumer Behavior Models



Background Demographic Factors



Factors That Predict Online Buying Behavior

6




The Consumer Decision Process and Supporting
Communications



A Model of Online Consumer Behavior



Seven Types of Online Sessions



Shoppers: Br
owsers and Buyers



Basic Marketing Concepts



Products, Brands and the Branding Process



Internet Marketing Technologies



Web Transaction Logs, Cookies, Web Bugs



Databases and Data Warehouses



A Relational Database View of E
-
commerce
Customers



Data Mining



Advertising Networks



How an Advertising Network such as
DoubleClick Works



Customer Relationship Management (CRM)
Systems



Market Entry Strategies



Net Pricing Strategies



Channel Management Strategies



Online Market Research
.

Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
, pp.
6
-
2

6
-
71

Week
9

2.5 astronomic
hours

including
2
hrs
lecture +
0.5
hr
quiz

E
-
commerce Marketing Communications
. Quiz 4



Online Advertising.Forms of Online
Advertisements



Banners, Pop
-
ups and Rich Media Ads.Types of
Banner Ads



Online Advertising Placement Methods



Online Advertising Vehicles



Search Engine Marketing: Paid Search Engine
Inclusion and Placement



Sponsorships and Affiliate Marketing



Direct E
-
mail Marketing and the Spam
Explosion



Other Forms of Online
Marketing
Communications



Online Marketing Metrics



An Online Consumer Purchasing Model



Costs of Online Advertising



Software for Measuring Online Marketing
Results



Web Site Activity Analysis


Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
,
pp.
7
-
2

7
-
48

7


Week

10

2.5 astronomic
hours

including
2
hrs
lecture +
0.5
hr
quiz

Ethical, Social and Political Issues
. Quiz
5



The Concept of Privacy



Information Collected at E
-
commerce Sites



Profiling and Behavioral Targeting



Legal Protections for Privacy



Statutory and Regulatory Protections of Online
Privacy



Technological Solutions to Privacy Invasion on
the Web



How P3P Works



Intellectual Property
Rights



Patents: Business Methods and Processes



Internet and E
-
Commerce Business Method
Patents



Trademarks: Online Infringement and Dilution



Who Governs E
-
commerce and the Internet?



Taxation
.

Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
,

pp.
8
-
1

8
-
61

Week

11

2.5 astronomic
hours


Retailing on the Web




Major Trends in Online Retail



The Retail Sector



Analyzing the Viability of Online
Firms:
Financial Analysis



E
-
tailing Business Models



Virtual Merchants



Multi
-
channel Merchants: Bricks and Clicks



Catalog Merchants



Manufacturer
-
Direct

Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
, pp.
9
-
2

9
-
67

Week

12

2.5 astronomic
hours

including
2
hrs
lecture +
0.5
hr
quiz

B2B E
-
commerce: Supply Chain Management and
Collaborative Commerce
. Quiz
6



The Evolution of B2B Commerce



Potent
ial Benefits of B2B E
-
commerce



The Procurement Process and the Supply Chain



Trends in Supply Chain Management and
Collaborative Commerce



Net Marketplaces



Types of Net Marketplaces



E
-
commerce in Action



Private Industrial Networks

Literature

E
-
Commerce
2010, 6/E

,
Kenneth Laudon, Carol Guercio
, pp.
12
-
2

12
-
49

8


Week
13

2.5 astronomic
hours

including
2
hrs
lecture +
0.5
hr
quiz

Mobile Computing and Commerce and Pervasive
Computing.
Quiz
7



Mobile computing environment that supports
m
-
commerce (devices,
software, services).



Four major types of wireless
telecommunications networks.



Value
-
added attributes, benefits, and
fundamental drivers of m
-
commerce.



M
-
commerce applications in finance, shopping,
advertising, and provision of content.



Application of m
-
co
mmerce within
organizations.



B2B and supply chain management applications
of m
-
commerce.



Consumer and personal applications of m
-
commerce.



Technologies and potential application of
location
-
based m
-
commerce.



Major inhibitors and barriers of m
-
commerce.



Key

characteristics and current uses of
pervasive computing
.

Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
, pp.
10
-
2


1
0
-
30

Week
14

lecture

2.5 astronomic
hours
)

Building e
-
commerce applications and infrastructure



Major steps in developing
an EC application.



Major EC applications and list their major
functionalities



Various EC application outsourcing options



Major EC software packages and EC
application suites.



Methods for connecting an EC application to
back
-
end systems and databases.



Servi
ce
-
oriented architecture (SOA) and
virtualization



Criteria used in selecting an outsourcing vendor
and package.



Value and uses of EC application log files.

Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
, pp.

10
-
3
5
-
-
10
-
6
5

Week
15

2.5
astronomic
hours

including
2
hrs
lecture +
0.5
hr
quiz

Social networks, auctions and portals
.
Online content
and media. Quiz
8
.



Social network and Online Communities



Online Auctions



E
-
commerce portals



Online content



Online Publishing Industry

9




Online
Entertainment Industry

Literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol Guercio
, pp.11
-
1
--
11
-
42, 10
-
5
--
10
-
55


Week

16


2.5 astronomic
hours


Consultation / Compensation

Literature


Week
17


2.5 astronomic
hours



Course Project

(with

defense)


Week

1
8


2.5 astronomic
hours



Course Project

(with


defense)


Week 19


2.5 astronomic
hours



Final exam




10



Total Evaluation (Midterm evaluation + Final exam)

Total

Midterm exam

0
-
50

points
=
30
% of annual 100%

60%

Quizes

and Course project

0
-
50

points
=
30
% of annual 100%



Final exam

0
-
100 points
=40% of annual 100%

40%

SUM:

100%




Student obtains course credits if he/she gets 51 out of 100 points.
according to this system,
points are assigned as follows
:


Midterm exam format and
assessment (
0
-

50

points=
30
% of annual 100%

15
-
20

Multiple choice questions and filling in gapes in sentences




Quizes

and course project
(
0
-
50

points=
30
% of annual 100%)

5
-
8
Multiple choice questions and filling in gapes in sentences



Final exam
format and assessment (
0
-
100 points=40% of annual 100%)

20
-
25

Multiple choice questions and filling in gapes in sentences














Obligatory literature

E
-
Commerce 2010, 6/E

,
Kenneth Laudon, Carol
GuercioTraver, Prentice Hall, 2010, ISBN
-
10:

0136100570,
ISBN
-
13:

9780136100577

A
dditional literature



Course outcome



Knowledge and comprehension

o

understand the current state of E
-
Business and follow its
new development;

o

identify E
-
Business opportunities and develop business
models for such opportunities;

o

articulate the pros and cons of business strategies
of
implementing E
-
Business initiatives;

points

evaluation

grade

91
-
100

excellent

A

81
-
90

very good

B

71
-
80

good

C

61
-
70

fair

D

51
-
60

satisfactory

E

41
-
50

Failure. Student can take make
-
up exam
once.

FX

0
-
40

Failure

F

11


o

recognize the key management issues associated with
implementing E
-
Business strategies; and

o

appreciate the importance of the security, legal, ethical,
and privacy issues and understand how they may impact
a firm’s
E
-
Business strategy.




Skill of implement theoretical knowledge in practice

o

Ability to implement knoledge

and experience
in real
systems



Skill of making conclusions

o

Logical, analytical, critical and synthetic thinking skills



Communication skill

o

Ability to
formulate and defend own ideas and share them
with others

o

Presentation making, discussion and collaboration work
skills



Learning skill

o

Ability to search and find necessary information in different
information sources

o

Independent learning skill



Values

o

Deep
interest to the
E
-
business and E
-
commerce

field

o

Attention to details



13
/0
4
/2011
.