conversations - Dynamic Tour 2013

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12 Δεκ 2013 (πριν από 3 χρόνια και 10 μήνες)

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COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

ALCATEL
-
LUCENT ENTERPRISE

WELCOME TO THE NEW PC ERA

March 2013

Redefine the standards of user
experience with multi
-
party, multi
-
device and multimedia conversations
and make your workforce more engaged
than ever.

7

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

AGENDA

1.
The importance of user experience

2.
Customer and end user needs

3.
From Connection to Conversation

4.
Delivering the Quality experience

5.
Conclusion


8

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

WHY USER EXPERIENCE IS IMPORTANT



Good user experience “Energizes”
-

leads to …

-
Active / productive employees


Positive attitude and perception of company environment

-
Using the apps you can control

-
Extending working environment


Happy to utilize apps wherever they are

-
Creation of personal cloud


CAUSE CHANGE & LEAD, ACCEPT CHANGE & SURVI VE, RESI ST CHANGE & DI E

RAY NOORDA


Ex CEO NOVELL

9

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

68
%

Use tablet to work at home
-

Forrester


(Add fear here?

25% Android
sw

is malware

Retention rate for apps is
days)

10
%

“Early
adopters”


(66% will break company
policies)

55
%

Communication
is visual


(16 hrs video / user
/month)

(Show BYOD is
happening)

(Show you have to
engage everyone)

(UX is multimedia)

10

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

WHAT
CUSTOMERS
ARE TELLING US

Need to provide a great Quality of Experience everywhere



Need to meet the user (Consumer) expectation



Need to leverage what they have




-

To get to where they want to be

What users want
-

Conversation Anywhere

Multi
-
party Multi
-
device Multimedia Experience

1

START / JOIN A CONVERSATION

2

SHIFT DEVICE AND/OR MEDIA

3

SHARE AND COLLABORATE

Presence

Messaging

Mobility

Audio

Conferencing

Data

Conferencing

Video Conferencing

SINGLE COMMUNICATIONS ENVIRONMENT

12

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

OPEN
-
TOUCH

CONNECTION

OPEN
-
TOUCH

CONVERSATION

User is 70% Fixed /
30% Mobile

User is 30% Fixed /
70% Mobile

Leveraging the power of world
-
class business
telephony for “
intensive
” voice communications

Creating a new experience that
blends

multi
-
party, multi
-
media and multi
-
devices into
Conversations

1

Desk
-
phone

1

Any Device

4

Likely MS
-
Lync

integration

4

Likely
Msft

Office integration


CONNECTIONS
-

CONVERSATIONS

OPEN
-
TOUCH

2

Strong MM

collaboration

2

Groupware

Telephony

3

Add
-
hoc &
Sch

conferencing

3

Scheduled

conferencing

6

PC control

(+IM/Pres)

6

Session Shift

Loose coupling

5

Mobile

in
-
tandem

5

BYOD
-

BYOUC

TWO DISTINCT
“CORE”
USER POPULATION TYPES


14

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

UNIFIED USER EXPERIENCE

6 different device types

for business users


To REACH the person I want


To USE the device that suits me best


To COMBINE most appropriate media

ONE single
communications


environment

White
board

15

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

UNTRUSTED

Unmanaged

Networks

3G/LTE

INTERNET

EASY AND SECURED
ACCESS

Mobile Worker



BYOD ready



Conversation

Home Worker



Security



Multimedia

External Worker



UC & Collaboration

CONVERSATIONS
ACROSS THE BORDERS OF THE ENTERPRISE

TRUSTED

Managed
Network

Unified Management / Seamless Security Policies



Control



Performances



Management

16

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

CONVERSATION

A space to prepare





Video invitation

Video webinar

BEFORE

A space to meet






Video telephony


Video collaboration

DURING

AFTER

A space to reconvene






Video broadcast


Video “how to” / training


USER EXPECTATION:
COLLABORATION
IS VISUAL

17

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

Lower the barriers, remove the silos

with persistent visual conversations

Visual

Collaboration

Visual Content

Distribution

Visual Content

Generation & Management

Easy to use


Ergonomic


Flexible

Low cost

Easy to implement

Easy to use

Easy admin

Easy to implement

Easy to use

MULTIMEDIA
CONVERSATION APPLICATIONS


MAKING IT EASY

18

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

VIRTUAL

DATA CENTER

MOBILE

WORKPLACE

VISUAL

COMMUNICATIONS

OPENTOUCH
TM

OMNISWITCH
TM

BETTER TOGETHER

Session Shift

NAC / HIC

Nomadic

Pod mesh

vNP

/
vMM

Small footprint

Persistence

Multimedia
awareness

TRUE CONVERGENCE

THE HOLISTIC
APPROACH TO A QUALITY USER EXPERIENCE


Empower The Conversation

With OpenTouch

20

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

Services Brings it together


Integration / Enabler


Deployment

-
Any location cloud / hybrid



21

1.
Compelling user experience

2.
Multi
-
party, multi
-
device, multimedia conversation

3.
Unified Architecture, unified management

4.
Holistic approach


intelligent, secure convergence

5.
Smooth migration / investment
protection

Differentiators
-

What makes ALUE unique

22

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

USER EXPERIENCE TRANSFORMATION

DELIVER EFFECTIVELY EVERYWHERE

Speed time to decision

SMOOTH MIGRATION FOR WHOLE POPULATION


Leverage your
invesments

INTUITUIVE ONE TOUCH CONTROL


Give users what they want

SUPERB USER EXPERIENCE


Accelerates adoption

23

COPYRIGHT © 2013 ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

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-
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