Cloud Computing

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© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



1

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



1

Banking in the Cloud


Is there a future?


Daniel Amor

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



2

KEY
CHARACTERISTICS

OF

A
HIGH
-
PROFITABILITY

BANK

Industrialization


Adoption of standards (applications
and systems)


Planning and use of Components


Standard processes


Product Factory (Internal/External)


Exploitation of economies of scale


Flexibility and operational efficiency


Differentiation


Selection of a commercial strategy
and incentives system


Integrated multi
-
channel approach


“Single customer view”


Pricing policies


Agility and Time to Market


Creation of new products; enrichment
of portfolio offering

Decoupling of product creation and the distribution network.

Strategies for the selection of products and networks
.

Hence an optimal application portfolio is required.

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



3

WHY AREN’T WE THERE?

Typical Customer Situation: Lots of systems with lots of interfaces and

new requirements all over the place

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



4

IT turns business & government “on,” instantly


THE FUTURE: THE INSTANT
-
ON
ENTERPRISE


Everything & everyone’s
connected


Everyone expects immediate
gratification & instant results


Business & IT one and the same


Respond to continuous
opportunity & competition


Anywhere, Any time, Any way


© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



5

KEY ISSUES

Which technologies will
overcome important
barriers and limitations
during the next three
years?

Which technologies will
move from narrow niches
to more
widespread
adoption by 2012?

How should companies
change their plans and
approaches based on
these new opportunities?

TOP 10

TECHNOLOGY TRENDS IN 2012

1.
Media Tablets and Bring Your Own Technology

2.
Mobile
-
centric Applications and Interfaces

3.
Social and Contextual User Experience

4.
Application Stores and Marketplace

5.
The Internet of Everything

6.
Next
-
generation Analytics

7.
Big Data

8.
In
-
Memory Computing

9.
Extreme low
-
energy servers

10.
Cloud Computing (2011: Nr. 1)

Source: Gartner

Bold marks technologies related

to cloud computing

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



6

IS CLOUD COMPUTING OVER?


No, it’s just becoming mainstream and is beyond the hype curve


It has become a pervasive technology which allows us to build a new
generation of services on top of it (see points 1
-
8 on the Gartner list).


But security remains a major concern

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



7

Many workloads are migrating to public or private cloud “camps”

WORKLOADS ARE SHIFTING TO CLOUD

TRADITIONAL IT


Server Capacity On Demand


IT Management


Business Apps (CRM, ERP)



Email


Personal Productivity Apps


Website Creation & Management


Storage Capacity on Demand


App Dev. & Test


Tech. Computing Apps


Data Analysis and Mining


Custom Applications


Applications with sensitive data

PRIVATE CLOUD
1

PUBLIC CLOUD
1


IT Helpdesk


Collaborative Applications


Data backup/Archive

Services


Each defense agency has unique needs that must be assessed to determine the right
destination for each workload


but in all cases, IT must manage across the hybrid environment

Notes:

(1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization, rated

4 or 5 on 1
-
5 scale, IDC May 2010

Source
:

IDC, EB Strategy Analysis

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



8

BUSINESS NEEDS

TECHNOLOGY NEEDS

Speed: Want/Need
something ASAP



“Cloud is quick”

Cost: Must be low cost
with minimal/no upfront
investment

Fits Business Model: Must
be able to fit the way we do
business

Ease of use: Must be
easy to use and adopt

Must be stable: reliable
application and delivery
infrastructure

Must be secure: Must be
able to protect my data!

Must be able to integrate
with other business
applications

Organizations Wrestle With Utilizing the Cloud to Solve Issues


PRESSURES TO MOVE TO THE CLOUD


IT
Departmen
t

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



9

CLOUD SERVICE LAYERS

Cloud
Infrastructure

Services (
IaaS
)

Cloud
Platform

Services (
PaaS
)

Cloud
End
-
User
Services
(
SaaS
)

Physical
Infrastructure

Service Users

Cloud Providers

Service

Providers

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



10

CLOUD COMPUTING: MODELS

Enterprise

Data

Storage

Service

Office

Apps

On Demand

CPUs

Printing

Service

Cloud

Provider #1

Cloud

Provider #2

Internal Cloud

CRM

Service



Service 3

Backup

Service

ILM

Service

Service

Service

Service

Business

Apps/Service

Employee

User







The

Internet

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



11

WHY CLOUD IN FINANCIAL SERVICES?


Realistically, somewhere between 75% and 95% of the software used
by most businesses today is a commodity.


That is, it offers no competitive advantage because the competition has access to the
exact same capabilities from a plethora of software vendors,
SaaS

vendors, open
-
source projects and home
-
grown systems.


This means that if your financial services IT department does
everything in
-
house, pretty much 75%
-
95% of your IT department’s
hard work and budgetary expense offers a competitive advantage of
exactly zero.


Only the 5%
-
25% spent on systems that help your business stand out from the
competition make a real difference to top line revenue.


Therefore, the first consideration in any analysis of cloud computing
should be to weigh the competitive importance of the various systems
under IT management, and to look for opportunities to free up
resources by pushing systems that do not offer competitive advantage
to the cloud.

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



12

RISK OF CLOUD COMPUTING

Risk is easily the biggest barrier to cloud adoption for financial services applications.
Financial risk, regulatory risk, security risk, performance risk.


The risk implications of cloud computing often appear so daunting that some
financial services IT professionals would prefer to avoid the cloud entirely

which
is a shame.


To be sure, putting customer investment account information on the cloud is a non
-
starter. And,
even something as simple as company email entails significant compliance risks.


The one mistake most IT departments make when evaluating the cloud is to
equate risk reduction with internal control.


It is often the case that the focused expertise and scale of a cloud computing vendor provides
significantly lower risk than an in
-
house system.


This gut reaction can be compared to fear of flying: just because you’d feel safer if you were flying
the plane, doesn’t mean you’d actually be safer.


Evaluate the risks of cloud computing as objectively as possible.


Does the vendor publish an SLA and public performance statistics? Who are its current customers
and what do they say about the vendor? What are the vendor’s security and disaster recovery
policies? What kind of support is available? All these questions should be asked of a cloud vendor.
And, all of these questions should be asked of the
comparable internal IT operation
.


If you’re not a pilot, you might just be better off taking a commercial flight.

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



13

THE APPLICATION CHALLENGES

What applications
should I move to
the cloud?

How do I make
applications ready
for the cloud?

How do I secure
applications in the
cloud?

How do I connect my
end
-
users with cloud
applications?

How do I integrate
applications in the cloud
with my other
applications?

How do I develop
and test applications
in the cloud?

How do I manage
applications in the
cloud?

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



14

HOW TO MOVE FORWARD?


Clear logical separation of systems


About 80% of systems are not business critical and/or can be
standardised


Only about 20% are business critical and cannot be
standardised


Create categories of systems


Target for non
-
business critical systems that can be
standardised
: Public Cloud


Target for business
-
critical systems that can be
standardised
: Private Cloud


Target for systems that cannot be
standardised
: Legacy Infrastructure


Disentangle
phyisical

systems to enable migration to future platform


Establishment of clear interfaces, SLAs, security and performance requirements


Move of cloud
-
target systems towards SOA
-
enabled applications



Align
organisation

to new operating model


Create new roles and focus on managing the cloud platforms instead of managing
infrastructure and applications (except where not possible).

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



15

IDEAL STATE FOR CLOUD COMPUTING


Streamlined, cooperating,
shared services


Standard APIs and Data
Models


Scale up
-

Scale down
Capacity


Movable workloads


affinity
with market access, services
and data location


Wide choice of:


Data sources


Third
-
party applications


Community services such
as Data storage and
analytics

Banking Community
Platform
-

Europe

Corporate Data Center

Banking Community
Platform
-

Americas

Banking
Community
Platform
-

Asia

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



16

THE NEW
CIO

IS NO SERVER HUGGER


From Server to Service


Faster Time
-
to
-
Market


Same or better Performance


With manageable risk and at a lower price

Old World

New World

© Copyright 2010 Hewlett
-
Packard Development Company, L.P.



17

Q&A