tooliers Investors presentation c7 28May2013

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30 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

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tooliers.com

online platform with tools for
smarter
businesses




0
5
10
15
20
25
30
35
EBITDA Multiples
Sales Multiples
DCF
Enterprise value
Enterprise Value ( EUR m)

tooliers

Online independent platform with business
tools

marketplace with tools for smarter businesses

allows industrialisation of consulting tools, with global reach


Think Amazon,
AppsStore
,
Ebay
,
YouTube


Impact

as
booking.com
,
opodo
, trip advisor replace certain services of travel agents

as accommodation.com replaces certain services of real estate agents

as ATMs replace certain services provided by banks’ cashiers

aim

help entrepreneurs and managers

get smarter

reach their objectives quicker

achieve results in real time


help consultants

be more efficient

provide better value to their clients

solve real problems


help service providers

reach a much larger number of clients with their own tools



target


Any company, with initial focus on small to medium sized

businesses


Any geography, with initial focus on the US, UK and other

Western
European
countries


Any industry & sector


relevance


Business owners and managers


Business & financial consultants


Private equity funds


Financial institutions (especially
lending
banks)


Business analysts, rating agencies
etc


why?

Companies pay significant amounts of $$$ on consulting
services

Consulting
services depend largely on the team working on the
project

Many
companies cannot afford to pay
consultants or do not know how to
employ them

Consultants
sell projects that may not be the most relevant to
clients

Real
problems within organisations are not easy to
identify

Business
owners & managers may not be aware of their real problems;
they are too busy working in their
businesses

The
world is changing very fast, and companies need to react or be
proactive like never before


how?

Automatic tools that provide the result of
deep analysis
immediately

Innovative tools, especially to account for non
-
quantifiable aspects of
business

Financial tools for non
-
finance people

Users work in their own time, their own comfort, at the own pace

Extremely affordable




the market

The global consulting industry is worth US$ 391 billion in 2012, increasing
from US$ 361 in 2011

US companies spend 12% of their budget for consulting services per year,
expecting to grow to 13% by 2014

Total spent on online tools expected for 2012
-
2014 is 70% of the
companies’ marketing and advertising budget versus 40% in 2011

The online tools market is estimated at US$ 100 billion end of 2012

There is no such platform to aggregate business tools

Tooliers does not aim
to step into the consulting market, but to grow
it by making consulting affordable to SMEs.
1
% increase in consulting
market = US$ 3.9 billion revenues for tooliers





products


general business 1

Business
Lens

Find
out the naked truth
about your
business

Helps you discover the naked
truth about your business.

Using an innovative assessment
system, Business Lens shows
you from a wide perspective what
you should focus on to improve
the performance of your
company.


products


general business 2

Sales Lens
-

How strong is your sales
function?

displays to what extent your sales function and activities are well
-
honed to
achieve the greatest success in your market. A strong sales function can make
all the difference.

Marketing Lens
-

Is your marketing effort effective?

Superstar Company
-

Is your company a Superstar?

shows you to what extent the marketing efforts of your company are well
designed and implemented. Business is a game of attraction, and marketing is
one of the important elements that can set the most successful companies
apart (from the rest).

shows if you are on the right track to turning your company into a Superstar
Organisation
. The tool evaluates your company against several important
standards that describe high
-
performing companies.

products


general business 3

Client Perception
-

Are you rightly perceived by your clients?

evaluates your company’s power to create an attractive image. Understanding how
to build and maintain a positive client perception is paramount to your market
success.

Motivation Level
-

How motivated are your staff?

displays how well your company encourages people to deliver better results.
Motivation is often a managerial blind spot! This exercise is a reality
-
check on the
level of engagement within your company.

Strategy Evaluation
-

How appropriate is your strategy?

displays to what extent your company’s strategy is suitably designed and executed.
The tool evaluates the ability to plan and implement effectively while keeping
market focus and client
-
centeredness.




products


general business 4

Innovation Rate
-

Is your company innovative enough?

determines the extent to which your company is geared up to generating new
ideas that could create more value for your clients and your business
.

Time Use
-

Is your company an efficient user of time?


assesses how well time is used in your company. Time is money.

Managers and employees have to ensure time is on their side.

Business Pillars
-

Is your business solid long term?


an audit that provides an excellent overview of your business, considering the
most important elements for your business' long
-
term success.


products


financial 1

Exit Rating
-

Is your company ready to find a buyer?

helps you discover your real chances of selling your business. Investors consider
buying only those businesses that are perceived as attractive. This report shows if
your business contains those ingredients that buyers are looking for.

0
5
10
15
20
25
30
35
EBITDA Multiples
Sales Multiples
DCF
Enterprise value
Enterprise Value ( EUR m)

Company Valuation
-

Find out the monetary value of your company today.

calculates your company’s
market value. Using classic
assessment methods, this
tool shows the value at which
you could sell your business,
in free
-
market conditions
.

[Under development]

products


financial 2

Borrowing Perspective
-

How likely is your company to receive bank
financing?

offers a perspective over your company's possibility to obtain a bank loan. The
Borrowing Perspective instrument simulates the bank's process when a loan
application is received by banks.

Equity Financing
-

How likely is your company to attract equity investors?

Equity Financing shows if you really have the possibility to attract private equity
financing into your business at this moment. Financing your business through
private equity investment can help you better
capitalise

market opportunities.

products


personal

Leader Identity
-

Evaluate your entrepreneurial, leadership and people
abilities

Leader

Identity

helps

you

evaluate

your

entrepreneurial,

leadership

and

people

abilities
.

It

assesses

the

match

between

you

as

a

person

and

your

business

and

organisational

environment
.

True Nature
-

Are you an entrepreneur, manager or a skilled producer?


True

Nature

helps

you

discover

whether

you

are

predominantly

an

entrepreneur,

manager

or

skilled

producer
.

Understanding

people's

natural

predispositions

is

important

to

assigning

the

right

person

to

the

right

job

and

maximising

your

and

your

company's

performance
.

Influencing Level
-

How good are you at persuading people?


Influencing

Level

scans

people's

abilities

to

persuade

others
.

Influence

is

one

of

the

main

ingredients

of

high

quality

management
.

Effective

influencers

get

the

most

out

of

their

teams,

whereas

poor

influencers

lower

team

performance
.





pricing

c
urrent
products are priced
between US
$
16 and 465

c
harging
model


based on credits, to offer the option of buying “in
bulk”

d
iscount
coupons

p
ackaged
products

tooliers

retains 30% of sales, and distributes 70% to the product owner



numbers

100,000
unique visitors
by
the end of
2013

Conversion
rate increases from
1%
to 3
%

2,500
paying clients in
2013

Average
sale = US$ 65 (EUR
50)

Sales
in 2013 > US
$ 162,000 (EUR 125,000)

Gross
profits 2013: US$
49,000 (EUR 37,500)

Investment
required: US$ 260,000 (EUR 200,000)

Use of funds: marketing



marketing plan

Social
media

SEO

Blog

Google
Adwords

LinkedIn adds

Partnerships / affiliate marketing

Offline
: conferences & other events, direct meetings, personal
contacts,
PR

Targeted
email marketing





action plan

v
ision
:
THE online
platform
(marketplace) for
business
tools


g
eneral purpose


make money


help companies / owners & managers


undertake new challenges


personal development


get international recognition


be respected for own merits


o
ne year goal (from launch)


Top 5 in online searches for business
tools and company growth


5 products developed by third parties


150,000
visitors


EUR
1,000,000
revenues

H2 2013 goals


to be in top 20 in online searches for
the most relevant keywords


25,000
visitors
/month by end 2013


EUR
128,000
revenues



timing

Beta t
esting: Feb


May 2013

Official launch
: 29 May 2013

At
launch:
16 products

End
2013: 5 products from third
parties

End
2013: introduce new features (products rating, users
comments)

2014
: open the platform for third parties automated uploads




team

Tooliers

Ozana
Giusca



founder & director

Valeriu

Lingurar

-

content

Bogdan
Colceriu



marketing

Adrian
ene



technical


Products

Ozana Giusca
& other consultants




O
zana

G
iusca

MBA in Finance with a distinction from Cass Business School, London

Bachelor's Degree with Honours in International Economics

Corporate Finance Certified Expert

Trained by the most recognised experts in their fields, such as Anthony Robbins,
Chet Holmes, Jay Abraham, Keith Cunningham, Scott
Klososky
, Robert Allen,
Robert
Kiyosaki

Visiting Lecturer
-

Project Finance at Queen Mary, University of London

Founder and manager of 5 companies

5 years’ experience in investment banking and private equity

8 years’ experience in creating and developing opportunities for companies and
business owners to expand their businesses

18 years of professional experience, of which 10 in the City of London

12 years as an entrepreneur




V
aleriu

L
ingurar

Master of Arts Degree in Political Science from Central European
University Budapest / University of the State of New
York

Bachelor's
Degree in Philosophy

Certified
trainer since April 2009, developed and delivered soft skills
training programmes for SMEs (automotive, manufacturing) and youth
organisations (Save the Children,
Rotary)

Leader
of the Noble Manhattan Coaching Support Group in Timisoara
(December 2009 to April
2011)

4
years in business consulting

12
years of professional experience




B
ogdan
C
olceriu

Bachelor's Degree in Economics

Law
Degree

Member
of the European Youth
Parliament

Member
of Romanian Association of Debate Oratory and Rhetoric with
30 awards in national and international
contests

Founder
of trilulilu.ro

11
years’ experience in branding and marketing


Adrian Ene

Bachelor's Degree in
Economic Cybernetics

8 years experience in software development

4

years experience in solution architecture

6 years experience in IT management

10 years experience in financial services industry from an IT
perspective




Catalyst Partners Ltd. | 16 Forbes House, 32
-
36 Gloucester Terrace, London W2 3DA, United Kingdom

Reg. No 4952526 England and Wales | VAT Reg. No 858 2115

20

Phone
+44

20 3290 6099 | office@tooliers.com |
www.tooliers.com

thank you!

Ozana

Giusca


+32 493844159

+
40 722 330 808

+44 (20) 3290 6099



ozana@tooliers.com

www.tooliers.com


ozana@bridgeeuropeconsulting.com

www.bridgeeuropeconsulting.com