The Case for Cloud

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10 Δεκ 2013 (πριν από 3 χρόνια και 7 μήνες)

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© Copyright 2011 EMC Corporation. All rights reserved.
The Case for Cloud
Gerry Murray
EMC Public Sector Manager
30
th
June 2011
2
© Copyright 2011 EMC Corporation. All rights reserved.
My perspective …

9 Years as IS Manager at a large Irish Multi-National

Am I a visionary???

Joined EMC because of their technology stack:

Information Infrastructure

VMWare

RSA

Information Intelligence portfolio

iPad, Android and web development capabilities

The partner model

And their leadership in enterprise-ready Private Cloud models

All of which I believe can make a real difference…
3
© Copyright 2011 EMC Corporation. All rights reserved.
Founded : 1988
Full Time Employees : 1,700
Contract Employees : 400+
Functions : 24
Market Focus : EMEA, APJ, Latin America
Revenue Supported : > 8 $bn (of $17bn total)
Size : 47,000 Sq Mtrs
Diversity : 36 Languages
Welcome to EMC Ireland
Centre of Excellence
4
© Copyright 2011 EMC Corporation. All rights reserved.
What is the cloud? I get lost in all the terms!

Lots of
jargon
in the air …

Public

Private

Hybrid

In reality:

Built
differently – pools of resources

Operated
differently – end to end services

Consumed
differently – convenient for you;
convenient for your end users

Control:

Private
= You control

Public
= Controlled by someone else

A mix of the two =
Hybrid
New technology that enables more effective delivery of
“services”
“services”
5
© Copyright 2011 EMC Corporation. All rights reserved.
Best Definition of Cloud
I want
this

application,
I want it
now
and
I want it for
99c
6
© Copyright 2011 EMC Corporation. All rights reserved.
It’s Changing How IT is Built, Run, Consumed
and Governed

Multiple independent operations

Inconsistent quality and output

Lots of manual intervention

Supply of IT constrained

IT behaves like a monopoly

Highly integrated and automated

Consistent, self-correcting
process

SLA-driven management

Cost transparency and
chargeback

IT competes for its business
Before
After
7
© Copyright 2011 EMC Corporation. All rights reserved.
The Digital Era


We’re half way
We’re half way
there”
there”
Peter Hinssen, “The New Normal”
8
© Copyright 2011 EMC Corporation. All rights reserved.
Gen Y
9
© Copyright 2011 EMC Corporation. All rights reserved.
Cloud Applications
The publisher of the popular
Angry Birds
mobile game — Chillingo
— has reportedly been acquired by
Electronic Arts for $20 million in cash.
SAP on iPad: It’s All Going Mobile
10
© Copyright 2011 EMC Corporation. All rights reserved.
Is there a consensus... anyone???


Ireland may be
Ireland may be
losing 7-10% of
losing 7-10% of
GDP due to IT
GDP due to IT
failure”
failure”
-
-
ComputerScope December
2010
Ireland Internet Usage Statistics
YEAR
Users
Populati
on
%
Pop.
Usage
Source
2000
784,000
3,755,300
20.9 %
ITU
2002
1,319,608
3,780,600
34.9 %
Nielsen NR
2008
2,060,000
4,156,119
49.6 %
C.I. Almanac
2010
3,042,600
4,622,917
65.8 %
ITU
Gartner
Reimagining IT: The 2011 CIO
Agenda
11
© Copyright 2011 EMC Corporation. All rights reserved.
Three Approaches to IT Consumption
Über-Cloud
Server
Server
Storage
Storage
Verticalization
Applications
Applications
Database
Database
Operating System
Operating System
Middleware
Middleware
Systems Integrators
Systems Integrators
Service Providers?
Service Providers?
Network
Network
Silicon
Silicon
Storage Pool
CPU Pool
Network
Virtual

Infrastructure
Virtualization
Applications
Applications
Database
Database
Operating System
Operating System
Middleware
Middleware
Service Providers
Service Providers
Systems Integrators
Systems Integrators
12
© Copyright 2011 EMC Corporation. All rights reserved.
Phase 3
The Private Cloud

IT-as-a Service”
Transition to service delivery
Enable central and business
application focus
Deliver applications to
desktop
Enable mobility
Phase 2
Virtualized Data
Center

Central and Line of
Business Applications”
Improve utilization, capacity
planning, protection,
automation, and security
Phase 1
Physical Consolidation
IT Production
Consolidate and virtualise
physical environment and
applications
VIRTUALIZATION
CONSOLIDATION
Cloud maturity – a simple model?
Phase 4
The “Solution
Provider”

Service-as-a Service”
Transition to a commercial
service provider model:

Development of fully costed
and consumable service
catalogues

Development of externally
validated SLAs

Development of services
portal

ISO 27001, ITIL V3

Information Assurance MM

IL, etc
13
© Copyright 2011 EMC Corporation. All rights reserved.
Real world benefits?

Drive down CAPEX by 25-35%

Reduce OPEX by 20-35%

Increase Flexibility

Higher up-time

Enable new applications –
“Archive to tablet”

Faster “desire” to “delivered
service”
14
© Copyright 2011 EMC Corporation. All rights reserved.
The Benefits
of our Journey
15
© Copyright 2011 EMC Corporation. All rights reserved.
Our Journey To The Private Cloud
IT-as-a-Service
Improve

Agility
IT-as-a-Service
Improve

Agility
IT Production
Lower Costs
IT Production
Lower Costs
Business Production
Improve Quality of Service
Business Production
Improve Quality of Service
Phase 3
Run IT As A Business
Phase 3
Run IT As A Business
Phase 1

IT Owned Apps
Phase 1

IT Owned Apps
Phase 2
Mission Critical Apps
Phase 2
Mission Critical Apps
2004-08
2009-10
In Process
% Virtualized
15%
30%
40%
75%
100%
86%
We are
here
16
© Copyright 2011 EMC Corporation. All rights reserved.
The Financial Benefits of our Journey
IT infrastructure expense as a percentage of EMC revenue
IT-as-a-Service
Improve

Agility
IT-as-a-Service
Improve

Agility
IT Production
Lower Costs
IT Production
Lower Costs
Business Production
Improve Quality of Service
Business Production
Improve Quality of Service
Phase 3
Run IT As A Business
Phase 3
Run IT As A Business
Phase 1

IT Owned Apps
Phase 1

IT Owned Apps
Phase 2
Mission Critical Apps
Phase 2
Mission Critical Apps
100
%
94
%
83
%
77
%
85
%
88
%
2005 2006 2007 2008 2009 2010
2011
72
%
% represents relevance to 2005 Opex Expense :EMC Revenue Ratio
% Virtualized
15%
30%
40%
75%
100%
86%
We are
here
17
© Copyright 2011 EMC Corporation. All rights reserved.
The Financial Benefits of our Journey
Percentage of IT Spend on New Capabilities vs. Lights-On
IT-as-a-Service
Improve

Agility
IT-as-a-Service
Improve

Agility
IT Production
Lower Costs
IT Production
Lower Costs
Business Production
Improve Quality of Service
Business Production
Improve Quality of Service
Phase 3
Run IT As A Business
Phase 3
Run IT As A Business
Phase 1

IT Owned Apps
Phase 1

IT Owned Apps
Phase 2
Mission Critical Apps
Phase 2
Mission Critical Apps
40
%
2005 2006 2007 2008 2009 2010
2011
42
%
25
%
23
%
21
%
20
%
20
%
% Virtualized
15%
30%
40%
75%
100%
86%
We are
here
18
© Copyright 2011 EMC Corporation. All rights reserved.
The Operational Benefits of our Journey
Approximate Time-to-Provision Application Environments
IT-as-a-Service
Improve

Agility
IT-as-a-Service
Improve

Agility
IT Production
Lower Costs
IT Production
Lower Costs
Business Production
Improve Quality of Service
Business Production
Improve Quality of Service
Phase 3
Run IT As A Business
Phase 3
Run IT As A Business
Phase 1

IT Owned Apps
Phase 1

IT Owned Apps
Phase 2
Mission Critical Apps
Phase 2
Mission Critical Apps
90
day
s
80
day
s
30
day
s
7
day
s
40
day
s
60
day
s
2005 2006 2007 2008 2009 2010
2011
1
hou
r
% Virtualized
15%
30%
40%
75%
100%
86%
We are
here
19
© Copyright 2011 EMC Corporation. All rights reserved.
The Operational Benefits of our Journey
Percentage of Application Environments with High
Availability
IT-as-a-Service
Improve

Agility
IT-as-a-Service
Improve

Agility
IT Production
Lower Costs
IT Production
Lower Costs
Business Production
Improve Quality of Service
Business Production
Improve Quality of Service
Phase 3
Run IT As A Business
Phase 3
Run IT As A Business
Phase 1

IT Owned Apps
Phase 1

IT Owned Apps
Phase 2
Mission Critical Apps
Phase 2
Mission Critical Apps
10
%
30
%
80
%
95
%
70
%
50
%
2005 2006 2007 2008 2009 2010
2011
97
%
High availability enabled through vMotion
% Virtualized
15%
30%
40%
75%
100%
86%
We are
here
20
© Copyright 2011 EMC Corporation. All rights reserved.
The Operational Benefits of our Journey
Percentage of Data Center Space Consumed
IT-as-a-Service
Improve

Agility
IT-as-a-Service
Improve

Agility
IT Production
Lower Costs
IT Production
Lower Costs
Business Production
Improve Quality of Service
Business Production
Improve Quality of Service
Phase 3
Run IT As A Business
Phase 3
Run IT As A Business
Phase 1

IT Owned Apps
Phase 1

IT Owned Apps
Phase 2
Mission Critical Apps
Phase 2
Mission Critical Apps
95
%
83
%
61
%
60
%
69
%
74
%
2005 2006 2007 2008 2009 2010
2011
57
%
% Virtualized
15%
30%
40%
75%
100%
86%
We are
here
21
© Copyright 2011 EMC Corporation. All rights reserved.
Phase 1: Virtualize IT Owned
Applications
IT-as-a-Service
Improve

Agility
IT-as-a-Service
Improve

Agility
IT Production
Lower Costs
IT Production
Lower Costs
Business Production
Improve Quality of Service
Business Production
Improve Quality of Service
Phase 3
Run IT As A Business
Phase 3
Run IT As A Business
Phase 1
IT Owned Apps
Phase 1
IT Owned Apps
Phase 2
Mission Critical Apps
Phase 2
Mission Critical Apps
% Virtualized
15%
30%
40%
75%
100%
86%
We are
here
2004-08
22
© Copyright 2011 EMC Corporation. All rights reserved.
Phase 1: 2004 - 2008

Consolidated storage into a few large SANs,
collapsing management points from 168 to
13, reducing footprint by 50%

Created 4 tiers of storage and aligned
application environments with the lowest
cost tier satisfying availability, recovery and
performance SLAs

Introduced disk-based backup for short-term
backup/recovery

Introduced server virtualization for new
projects and tech refresh

Instituted “virtual first” architectural policy
Key Technologies
Symmetrix DMX
CLARiiON
Celerra
Centera
SMARTS, ECC
EMC Disk Library
EMC Archiving
Technologies
VMware ESX
23
© Copyright 2011 EMC Corporation. All rights reserved.
EMC IT : Phase 1 Benefits Realized
50%
85%
95%
IT Production
Lower Costs
IT Production
Lower Costs
EMC IT
Benefits Realized
EMC IT
Benefits Realized
Phase 3
Run IT As A Business
Phase 3
Run IT As A Business
Phase 1
IT Owned Apps
Phase 1
IT Owned Apps
Phase 2
Mission Critical Apps
Phase 2
Mission Critical Apps
*
Savings validated in
ESG IT Audit , EMC IT – a Blueprint for Data Center Efficiency,
by The
Enterprise Strategy Group, April 2009.
% Virtualized
15%
30%
40%
75%
100%
86%
We are
here
Power and Space
Savings
$12M
$74M
Data Center Equipment
Savings
Gain in Storage Admin
Productivity
170%
34%
Increase in Energy
Efficiency
60M
Pounds of CO
2

Reduced
24
© Copyright 2011 EMC Corporation. All rights reserved.
Phase 2: Virtualize Mission Critical Apps
IT-as-a-Service
Improve

Agility
IT-as-a-Service
Improve

Agility
IT Production
Lower Costs
IT Production
Lower Costs
Business Production
Improve Quality of Service
Business Production
Improve Quality of Service
Phase 3
Run IT As A Business
Phase 3
Run IT As A Business
Phase 1
IT Owned Apps
Phase 1
IT Owned Apps
Phase 2
Mission Critical Apps
Phase 2
Mission Critical Apps
% Virtualized
15%
30%
40%
75%
100%
86%
We are
here
2009-10
25
© Copyright 2011 EMC Corporation. All rights reserved.
Phase 2: 2009 - 2010

Created virtualized, tiered, shared application hosting
platform (server and storage)


Swept the Floor” of all Business applications,
migrating them onto the new hosting platform

Decommissioned > 2500 physical servers

Sample mission-critical applications include:

Exchange 2007

Oracle eBusiness Suite

Web platforms including eServices

Business Intelligence / Enterprise Reporting

Leveraged disk-based de-duplication in all backup
environments

Implemented centralized monitoring, management
and security solutions

Adopted VMware Spring framework as architectural
standard for application and interface development
Key Technologies
VMware vSphere,
vCenter
vMotion, SRM
Vmax - FLASH
FAST
Avamar
DataDomain
Envision, DLP
SMARTS
VMware Spring
26
© Copyright 2011 EMC Corporation. All rights reserved.
EMC IT : Phase 2 Benefits Realized
95%
IT Production
Lower Costs
IT Production
Lower Costs
Phase 3
Run IT As A Business
Phase 3
Run IT As A Business
Phase 1
IT Owned Apps
Phase 1
IT Owned Apps
Phase 2
Mission Critical Apps
Phase 2
Mission Critical Apps
EMC IT
Benefits Realized
EMC IT
Benefits Realized
Business Production
Improve Quality of Service
Business Production
Improve Quality of Service
*
Savings validated in
ESG IT Audit , EMC’s Journey to the Private Cloud
, by The Enterprise
Strategy, May 2010.
% Virtualized
15%
30%
40%
75%
100%
86%
We are
here
OpEx
Savings
$11M
$6M
Data Center
Equipment
Savings
Of OS Images
Virtualized
75%
71%
Of Mission
Critical
Apps Virtualized
30M
Pounds of CO
2
Reduced
90%
Reduction in
provisioning
time
27
© Copyright 2011 EMC Corporation. All rights reserved.
Phase 3: Deliver IT As a Service
IT-as-a-Service
Improve

Agility
IT-as-a-Service
Improve

Agility
IT Production
Lower Costs
IT Production
Lower Costs
Business Production
Improve Quality of Service
Business Production
Improve Quality of Service
Phase 3
Run IT As A Business
Phase 3
Run IT As A Business
Phase 1

IT Owned Apps
Phase 1

IT Owned Apps
Phase 2
Mission Critical Apps
Phase 2
Mission Critical Apps
% Virtualized
15%
30%
40%
75%
100%
86%
We are
here
In Process
28
© Copyright 2011 EMC Corporation. All rights reserved.
Phase 3: 2010 - 2011

Standardized on Vblock architecture

Introduced IaaS and PaaS offerings to internal
business units

Salesforce & Successfactors

Implemented vCloud Director for self-service provisioning

Will leverage vCenter Chargeback for metering and billing

Leveraging Spring framework for application
renewal and new development

Driving Desktop-as-a-Service through VDI

Automating everything

Will pool capacity compute and storage across MA,
NC, CA, and Ireland data centers

Will create “Hybrid Cloud” capability with trusted
provider(s)
Key Technologies
Vblock , Vplex
Vmax, VNX
VMware vCloud
Director,
vCenter Chargeback,
Service Manager,
CapacityIQ,
vFabric,
vShield, View
29
© Copyright 2011 EMC Corporation. All rights reserved.
Large Mission Critical Applications on Vblock


8TB production database – 8.8 billion rows


61,000 IOPS


520 million transactions per day


91,000 concurrent jobs


Runs all EMC’s customer facing operations


70 Dell 2950 servers


140 CPU cores


1120 gb memory


Average utilization 5%


2 Sun E25K,


224 Sparc IV CPU cores


224gb memory


Solaris 10


2 node RAC


Symmetrix DMX3


146gb fiber channel disk
drives


RAID 1/0 protection


SRDF-S replication

Average CPU utilization 75%


70 VMs running on 7 Dell R900s


112 CPU cores


600 gb memory (8.57 gb reserved/VM)


Average utilization 20% (10:1 ratio)


6 Cisco UCS B440 blades


192 Nehalem EX CPU cores


792gb memory


RedHat Enterprise Linux 5.5


6 node RAC, bare metal provisioned


Symmetrix Vmax


300gb flash, 450gb FC, 1TB SATA


RAID 1/0 protection


SRDF Cascade replication


Average CPU utilization 5%
App
Tier
DB
Tier
30
© Copyright 2011 EMC Corporation. All rights reserved.
Benefits of De-Duplication
0
2000
4000
6000
8000
10000
12000
Q1/09
Q2/09
Q3/09
Q4/09
Q1/10
Q2/10
Q3/10
Protecting More Efficiently
Data Protected
Data Stored

Decreased Backup
costs by
70%
85% Increase in
Protected Data
49% Decrease in
Backup Capacity
Required

Increased Restore
Speed and Reliability
And we are not
done yet!
31
© Copyright 2011 EMC Corporation. All rights reserved.
CAPEX
OPEX:
Management
OPEX: User
Productivity Loss
Total Cost of
Ownership
45
%
41
%
14%
100%
Devices
Devices
Software
Licenses
Software
Licenses
Storage \ Backup
Storage \ Backup
Asset
Management
Asset
Management
Service Desk
Service Desk
Field Client
Services
Field Client
Services
Desktop
Engineering
Desktop
Engineering
Storage / Systems
Storage / Systems
Software
Downtime
Software
Downtime
Service Desk
Service Desk
Hardware
Downtime
Hardware
Downtime
Security
Downtime
Security
Downtime
Re-Image
Downtime
Re-Image
Downtime
New device
downtime
New device
downtime
CO2 / Power
CO2 / Power
Total Cost of Ownership (Desktop Estate)
32
© Copyright 2011 EMC Corporation. All rights reserved.
Infrastruct
ure as a
Service
Platform
as a
Service
Desktop
as a
Service
Enterpris
e
Applicati
ons as a
Service
Securit
y
System
s
Storag
e
Backup
and
Recove
ry
Data
Center
Networ
ks
Virtual Infrastructure Architecture
Virtual Infrastructure Management
IT Service Management
Traditional roles are still
essential
New roles emerging:
Cloud Architect, Cloud Admin
Cloud Capacity Planner
IT Automation Engineer
Imperative:
Business and financial management
New focus area:
Cloud service operations
management
An Organizational Evolution is Underway
33
© Copyright 2011 EMC Corporation. All rights reserved.
Building
Provisioning
Configuring
Monitoring and break-fix
Automation
Capacity planning
Performance management
IT process engineering
Designing custom
dedicated infrastructure
Designing a consolidated
multi-tenant cloud
infrastructure
Responding to service
requests and tickets
Developing, marketing,
selling, delivering, and
supporting service offerings
Architecture
and Design
Build and
Operate
Product and
Service
Management
What are the Implications on IT Roles?
Before
After
34
© Copyright 2011 EMC Corporation. All rights reserved.
Define Your Cloud Journey

Define key
programs for
your journey

Evolve your
IT business
model
Virtualize
everything
Build a
cloud
roadmap
1
2
3
4
35
© Copyright 2011 EMC Corporation. All rights reserved.
www.EMC.com/emcit

EMC IT Journey to the Private Cloud:
A Practitioner's Guide
http://www.emc.com/collateral/software/white-papers/h7298-it-journey-private-cloud-wp.pdf
36
© Copyright 2011 EMC Corporation. All rights reserved.
The Value of EMC
INFORMATION
INFORMATION
INFRASTRUCTURE
INFRASTRUCTURE
INFORMATION
INFORMATION
INFRASTRUCTURE
INFRASTRUCTURE
RSA Security
Backup & Recovery Solutions
Big Data - Greenplum / Isilon
Infrastructure Management
Storage - Information
Infrastructure
Cloud Infrastructure
Information Intelligence Group
Consulting
37
© Copyright 2011 EMC Corporation. All rights reserved.
THANK YOU