Social Media Marketing

prudencecoatInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

75 εμφανίσεις

Social Media Marketing

For Your Business

Twitter & Facebook:
OregonRLA



Kent Lewis

President & Founder

Anvil Media, Inc.

@
KentLewis

kent@anvilmediainc.com

www.anvilmediainc.com

Agenda

Social Media Background

E=MC2 Social Strategy

Online Reputation Management

Social Platform Review

Integration & Measurement

Resources

Q&A

Social Media

Background

Statistics: Active Brands

Statistics: Active Industries

Benefits of Social Media Marketing

Gain industry and constituent insights

Provide affordable customer service

Create or extend brand awareness

Build community & thought leadership

Generate measurable top line revenue

Social Media Success Factors

Relevance

Value

Commitment

Honesty

Transparency

Social Media: E=MC2 Strategy

(E) = Engagement & Empowerment

(M) = Monitoring & Measurement

(C) = Connect, Create, Communicate & Collaborate

Online
Reputation
Management

Identifying ORM Issues

Modifiers

Management: executives, individuals

Negatives: suck, hate, lame

Service: poor, bad experience

Legal: litigation, lawsuit, sue

Situational: spill, union dispute, crash

YourCompanySucks.com

Purchase & protect

Bonus: host a moderated forum & engage

ORM Fundamentals

Plug the leak!

Identify undesirable listings in search results

Create & optimize competitive content

Develop inbound links to boost rankings

Leverage existing opportunities

Utilize keyword
-
friendly domain names

Create profiles/content on trustworthy domains

Promote “friendly” content in target search results

12

Corporate ORM


Branded PPC


Optimized site(s)


Social profiles


Directory listings

Personal ORM


Bios


Blog(s)/media


Articles/press

ORM Example:
Me

ORM (SEO) Strategies

Optimize branded corporate content on site

Home, About, Contact, Legal, etc.

Optimize PR content (News Room)

FAQs, attractions, events, etc.

Syndicate high value content

Releases, articles, blog posts, etc.

Integrate metrics & measurement

URLs, tracking strings, unique 800#, promo codes

Advanced ORM Strategies & Tactics

Address the issue directly (offline)

Create & optimize multimedia assets

Develop
subdomain

content

Build free site/pages (Google Sites)

Leverage pay
-
per
-
post blogs

Create viral/
linkbait

content

Leverage charitable donations/sponsorships

Participate in
indexable

forums


*Special thanks to Rand
Fishkin
, Andy Beal, Chris Bennett and
Jaan

Kanellis

Platform Review

Social Media: Categories

Networking

Blogs

Reviews

Media Sharing

Bookmarking

Expert Communities

News

Wiki

Microblogging


Relevant Top Tier Social Platforms

Twitter

Facebook

YouTube

Blogs

Review Sites

Google Places

Foursquare

Microblogging
: Twitter


Research & customer service


Inform & engage constituents


Generate online bookings

Consumer Networking
:
Facebook


Create a custom tabs & apps


Build database via contests


Claim Places page


Measure engagement & bookings

Video: YouTube Channel


Create and upload videos


Optimize & syndicate


Monitor videos & comments

Blogging: WordPress


Free to low cost


Excellent search visibility


Build industry credibility

Review Sites: Yelp,
Citysearch


Monitor for negative reviews


Respond to customer feedback


Manage profile content


Tool:
Revinate

Local SEO: Place Pages


Based on city or IP address


Claim your listing


Ensure info is correct


Rank by citations/reviews

Local SEO: Places Pages


Add images & videos


Add coupons & updates


Request reviews

Local SEO: Foursquare


Claim & manage tips


Create special offers & reward Mayor


Monitor analytics & use via admin


Also consider
GoWall

&
Loopt

Integration &
Measurement

Social Media Integration Strategies

Search Engine Marketing

Public Relations

Advertising

Events & Promotions

Direct Response

Social Media Integration Strategies

Include in collateral

Business cards

In
-
store/office signage

Advertising (print, broadcast, outdoor)

Incorporate links online

Website/blog

Other social media profiles

Email newsletters

Email signature file

Business directories

Social Monitoring & Measurement

Resources

answers.yahoo.com

bloglines.com

friendfeed.com

google.com/alerts

hootsuite.com

pipes.yahoo.com

ping.fm

revinate.com

search.twitter.com

tubemogul.com

tweetdeck.com

wordpress.com

Q&A






Twitter & Facebook:
OregonRLA



Read the Articles in our Resources section

Request a copy of our local social white paper

Subscribe to our newsletter & blogs

Contact us for a free social media audit



Kent Lewis (@
KentLewis
)

President & Founder

Anvil Media, Inc.



Formic Media, Inc.

@Anvil Media



@
FormicMedia

kent@anvilmediainc.com


kent@formicmedia.com

www.anvilmediainc.com

www.formicmedia.com