Plan for Your Organization On-Line Marketing Campaign - Raymond ...

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18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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Plan


for Your Organization

Cross Media Marketing

Campaign


For 100 Years

your organization

has been helping Jews

all over the world!



How can your

organization

do this better?



Let’s look

at Cross Media

Marketing!


Key findings from the
2008
donor Centrics Internet
Giving Benchmarking Analysis include:



Online giving still represents a small portion of donors,
but it is
growing rapidly.



Online donors are
younger

and have
higher
incomes
than traditional direct mail donors.


According to the Giving USA Foundation,

U.S. charitable giving reached
$
306
billion,

a
3.9
percent
increase over the previous year

and the first time in history that it exceeded $
300
billion. And while online giving accounts

for a small percentage of the total, giving

via the Internet has grown rapidly, from

$
250
million in
2000
to an estimated

$
6.9
billion in
2006
,

according to the ePhilanthropy Foundation.


"As the younger generation
settles into their communities,
they're not going to be carrying
checkbooks,”

said Peter Rudden, Qgiv's director

of marketing,
"they're going to be

(transacting) online."


Yahoo
, has donated some of its advertising spots to
nonprofit organizations.


Amazon

has also have arranged deals with nonprofits
to dedicate a sales to
charities
.


Such Internet companies are developing symbiotic
relationships with nonprofits, driving traffic and dollars
both ways,


Bill Massey, president

of the National Charities Information Bureau.


Yearly Gantt
2010


Q1



Research


Q2



Website modifications and On
-
Line Marketing structure and activities


Q3



Website launch and On
-
Line
Marketing campaigns


Q4



On going Marketing activities and
website maintenance

Research


Research


Definition of the target audiences by
continents



Studying trends and donor behavior over
the web



Understanding how to approach each
target audience



Keywords research for SEO and PPC
campaigns


Finding the most suitable affiliate networks to
carry our messages


Defining conceptional ideas for viral movie clips


Analyzing competitors websites


Collaboration with key personnel in your
organization


Conclusions and detailed working plan

Research

Website
Modifications
Process

The Process


The process includes:


E
-
Branding


Website modifications


New Marketing content


Graphic design and development


Ongoing website maintenance



E
-
Branding


We understand the web potential as

a unique medium, that allows effective
and focused exposure.


It delivers varied and relevant
information and keeps a close
relationship with its users

E
-
Branding


We use structured questionnaires and
proven methodology



Our goal is to maximize the internet
potential for strengthening your online
brand, based on the abilities and needs
of the internet world

Website modifications


Determination of the required modifications
for your current website, such as:



Content



On
-
Line Payment


Social Tools


Statistics Analysis and Tracking


The site updates will be based on the insights
achieved during the
E
-
Branding

process


Marketing Content


Upon the updated website structure, a
new marketing content will be written



The new content will be written
according to the concept and messages
that will emphasis the new online brand


Graphic design

and development process



The complete site modifications will be
created, including the graphic changes that
will fit the online brand concept, target
audience and activities


New modules and applications will be
developed according to the schematically
structure that was determined


This process will include milestones for
displaying the progress


Cross Media
Marketing

Process

The Process


The process includes:


Personalized Cross Media Campaigns


Viral videos productions


Blog Sphere coverage


Search engine strategy and marketing


Affiliate networks plan


Cellular campaigns


Cross Media Campaign


Create, produce, track, analyze, refine


Personalized e
-
mails, postcards, websites,
and more created for your clients.


Personalization reflects age, gender, and
name of client.


All information is instantly tracked in the
XMPie Marketing Console.


The Marketing Console makes analysis and
refinement easy.

Marketing Console

Social media marketing

campaign


The goal of the social media marketing campaign
is to
expose your organization, to its target
audiences & to drive traffic to its website


Leading social networks can serve as
strong
marketing tools

for transferring information
and creating interest in

your brand


Millions of users and well known organizations
around the world use these networks in order to
promote their services



The following steps are required in order
to differentiate the brand:


To apply the appropriate social network
for each market segment


To build network reliability and
personality


To create interesting content that will
attract the potential donors


Social media marketing

campaign

The viral marketing process contains the following:



Creating and maintaining a blog for your
organization


Tracking online conversations: Forums, talkbacks
and articles


Creating and maintaining profiles on Social
networks, in order to create social Buzz


Creating and maintaining profiles on Video networks


Creating and maintaining profiles on bookmarking
networks

Social media marketing

campaign


Adding friends on a daily basis, according to
the rules of each network


Building personal relationships and reliability


Spreading relevant content containing links to
the brand website


Opening groups


Joining other groups


Social media marketing

campaign

Viral Video Production


Creating a series of viral videos
which approach different target
audiences


The viral video will be designed to
generate buzz regarding your
organization‘s activities


Comprehensive coverage

in the Blog Sphere


Approaching the relevant bloggers

in order to get coverage in the most
relevant blogs



Getting the
highest rates in SEO
boosting

high
-
PageRank links and

in
-
depth reviews of new activities


Search engine strategy and
marketing


Search engine marketing will cause your
organization an
optimal visibility through
all search engines



PPC campaigns


We will define the your organization strategy
and goals while analyzing the competitive
arena, the required keywords and copywriting


The your organization will be reported within
ongoing reports which are easy to understand
and concluded


Affiliate networks plan
-

Banners Campaign



We will create an
affiliate networks plan

which is the
most effective solution in order to expose the organization
to its audience & for driving traffic
to the your
organization donor page



We will use an immense number of different websites
which will display your organization banners & will
promote your organization brand



We have the knowledge to choose wisely the appropriate
network that will display your organization designed
banners in the most effective way in terms of content,
traffic and target audience


Cellular campaigns


We will produce & design cellular campaigns for your
organization


The campaign can be sent to any amount of cell
numbers, with no limitations, and it can be
personalized



You will be able to manage the campaign
dynamically, through a back office system


Additional features:


Ability to schedule the campaigns


Ability to build a mini site for your organization


Add company call back number to the campaign


Detailed reports and ROI tracking



Thank You !