AXSES Themes Marketing

prudencecoatInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

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Marketing the Tourism with a Unique Travel Platform

made for Tourism Operators




12 years building technology for tourism suppliers



knowledge engineering



*engineering information & process for the knowledge based economy

making information malleable, configurable, searchable, accessible and delivered to
suite

AXSES Themes Marketing

.

.

Knowledge engineering

Holiday Themes Marketing

AXSES has pioneered the concept of Holiday
Themes Marketing, combining: Personalised
search, comparison shopping, dynamic
content, dynamic packaging, dynamic
profiling, dynamic rates, quotations,
bookings, search engine marketing and
branding.




Deliver the right message, to the right
audience, with the right process and
tailored to the occasion.




http://HolidayThemesMarketing.com


Close more Direct sales and expand
distribution










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.

Knowledge engineering

Holiday Themes Marketing










Example:

BarbadosHolidayThemes.com



Advertise only

(link to property website)



Interactive/Dynamic themes

(bookable)

.

Knowledge engineering

Interactive themes perform best



You loose 25% of prospects by not offering online quotes, comparison
shopping and bookings


Interactive:

Quotes, comparison shopping,

on
-
line bookings

database marketing, reporting


vs: Link to website only!


Blue:

Distribution (discontinue in May 2008)


Interactive

Cost compare subscriber

quote, compare, book, save

Knowledge engineering

Interactive vs. Not Intreractive







You loose 25% of prospects by not offering online quotes, comparison
shopping and bookings



Not Interactive

Like an advertisement

cannot quote, cannot book,
cannot save itinerary,

no marketing database

Example of interactive service



Knowledge engineering

What does not works













N
o



Users click to your website


inconsistent format, information, process


terms / vat in
-
out / service / seasons / quotes



Not interactive! You cannot be selected!!

>>> No marketing database. No prospect


Websites


not easy to compare






Return to cost/compare/analyse

.

.

Knowledge engineering

Quotes, compare features, reservation, bookings, advice,

marketing, management







compare

room

rates>>>

Select compare to add to shopping list
>>>

Click quotes for instant costing of family holiday

All suitable and available room listed

Rooms popup when room clicked

Book >>>>

Hotel quote

.

Knowledge engineering





All users are captured in marketing
database






Transaction reports

contact management

mass mail, arcMail

help close & manage business










Increase bookings & service

Traveler services:

myprofile/mypreferences

mybarbados/mylinks/

mybookings/myflights/

direct mail newsletters

.

.

Knowledge engineering

1.
Rates in themes channels

Offer
quotes
,
comparison shopping

and
bookings

to travelers using themes



2.
Listing in BookingsBarbados / Comparison shopping interactive



3.
Interactive Barbados hotel Search


The Number one Hotel Search for Barbados


Used by over 100,000 visitors each month



Interactive Themes include

.

.

Knowledge engineering

1.
Create a description with the words of the Theme

This will help get the page listed on search engines and speak directly to the traveler
looking for that Theme holidays



2.
link the theme to a page that compliments the theme

It should link to quotes and bookings for the theme

This page can also be optimised to get listed on Search engines



3.

Make the theme interactive so travelers can get quotes and book online


This will also offer travelers more features and give you a direct marketing database

Themes Check list

*engineering information & process for the knowledge based economy

making information malleable, configurable, searchable, accessible and delivered to suite



knowledge engineering



advanced technology | know
-
how


training & support


providing the tools to help suppliers

build brands, markets & profits