Al-Madinah International University

prudencecoatInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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Proposal submitted


to


Al
-
Madinah

International University

Himani

Bhambani

Manager
-

International Sales

+
91
-
9910244144

Himani.bhambani@shiksha.com

Nandita Bandopadhyay

Head International Sales

+91
-
98116
-
97252

nandita@shiksha.com

Prakash Sangam

Business Head

# +91 98105 58917

prakash.sangam@naukri.com


Contents of the Presentation

1.
Introduction to Naukri.com and Shiksha.com

2.
Summary of client requirement and Proposed
Activities

3.
Plan in Detail :Shiksha.com

4.
Plan Summary



1. Introduction to Naukri.com &
Shiksha.com

About Info Edge India Limited

Indian Matrimonials
-

We Match Better

India's Property Bazaar


India’s largest and only publicly listed Internet
company


India’s No.1 Job Site

120mn Page Views/month

1.5m unique visitors/month

16 million Registered Profiles

About Naukri.com

About Shiksha.com


India’s fastest growing education portal


Launched in May ’08


Empowers students with information to make the right career/
education choice


Helps institutes with their admission requirements by matching and
directing the right students to relevant institutes


50000 unique visitors daily


Over 5 million views/month of institutes and colleges


7000 career related questions asked and answered every month


Shiksha.com
vis

a
vis

Competition

(Source: Alexa.com 16.08.11)

shiksha.
co
m

Print

Search
Engine
Marketing

Online
Advertisin
g

Social
Media
Marketing

Events

Alliances

Marketing Initiatives

shiksha.
com

strives to create a front
-
line
presence for itself on all mediums where
students interact.


Online



We advertise heavily on
Rediff
,
Yahoo, Google & other sites


Print



Shiksha is a frequent advertiser on
Education supplements of all leading
dailies


Social Media


Shiksha actively engages
with students on
Orkut
, Yahoo Answers
and other popular forums


OOH


Shiksha also advertises on OOH
(LCD Screens etc.) to reach students in
Cafes and popular joints


Events & Alliances


Shiksha is an active
participant at Education events and
enjoys an alliance with many education
partners

Television Commercial

http://www.youtube.com/watch?v=Uasya8yiiSE



shiksha.
com

in Print

Print Campaigns


shiksha.
com

on Google

Search Engine Marketing


shiksha.
com

on Yahoo!


Online Advertising

Social Media Marketing

Events

2. Client Requirements & Proposed
Activities

Summary of Al
-
Madinah

International
University Requirements


Promote South East Asia and Al
-
Madinah

International
University as a destination for higher education amongst
Indian students


Inform Indian students about the benefits of studying in
South East Asia and Al
-
Madinah

International University


Promote courses offered by Al
-
Madinah

International
University


Set a platform for the Institute to interact directly with the
prospective student

Plan
objective

& proposed activities

Objective


Build Awareness of South East Asia as an ideal education
destination and generate relevant enquiry from students

Activities


Various Brand
-
building solutions on Shiksha linked to
information about

South East Asia

and
Al
-
Madinah

International University


and capturing responses

3. Plan in detail

Navigating to Study Abroad from Homepage

Proposed Solution 1


Cut
-
through visibility on all Study in South East Asia pages




Objective:
Establish
Al
-
Madinah

International University
as
the premier education university in South East Asia




Achieved through:
Shoshkele on South East Asia Country
page and Institutes page and Top sticky Listing through the
Country sponsor product (shared by 2 Universities)

Proposed Solution 2


Enhanced visibility on Study in South East Asia pages



Objective: Top of mind salience



Achieved through: 1
st

RHS Banner. High on visibility and
response generation (200*200 pixels; shared by 2
Universities)

Proposed Solution 3


Presence on Study in South East Asia pages through banners



Objective: Top of Mind salience



Achieved through: Top RHS Banner (728*90; shared by 5
Univs
.) on all pages related to Study in South East Asia OR
Rotating RHS banner on South East Asia country page
(200*200; shared by 5
Univs
)


Proposed Solution 4


Presence on all Study in South East Asia pages through main
listings with lead capture form



Objective:
Showcase the Institute as the premier one and
capture details of interested students



Achieved through
: Main Listing on List of Universities on
Study in South East Asia. No character limitation on listings,
upload
upto

25 Pictures and 25 videos in gallery, upload
application forms, brochures, customized information forms
and capture contact details of interested students through
Lead capture forms.

Proposed solutions on Shiksha

1.Country Sponsor + free top sticky listing


Country
Sponsor +
free top sticky
listing : gives
maximum
visibility on
South East
Asia
Country
page

Proposed solutions on Shiksha

2. Country page 1
st

rotating Banner 200X200 pixels

Country
page 1
st

Rotating
banner:
Shared
amongst
2
institutes

Proposed solutions on Shiksha

3a. South East Asia Top Banner 728X90 pixels

Top right Hand Side
Banner (to be
shared by 5
Universities)
increase awareness,
visibility & boost
response from
across student
community with pan
India presence.


Proposed solutions on Shiksha

3b. Country page rotating Banner 200X200 pixels

Country
page
Rotating
banner:
Shared
amongst
5 other
institutes

4. Proposed solutions on Shiksha

Main Institute Listing

Main Institute
listing:
prioritize your
listing display
and ensure
rotation always
on top
amongst other
Main Institutes.

Response capture


All Shiksha solution could be linked to a landing page with a
response capture form either hosted on Shiksha or could be
linked to
Al
-
Madinah

International University
website

Response capture on Shiksha.com

Response capture on client site



Example: CIBT on Shiksha.com

You can utilize the
traffic by
converting them
into admission
queries through
lead capture form
in case of a paid
subscription

Engage directly with interested students

Response Viewer accessible on purchase of subscription


4. Plan Summary

Plan Summary

Vehicle

Activity

6 Months

Cost ($)

1 year

Cost ($)

Shiksha.com

Country Sponsor + Free static top
most sticky listing

5300

10500

Shiksha.com

Country Page 1
st

Rotating Banner

3500

6800

Shiksha.com

Study Abroad Top banner

2250

4250

Shiksha.com

Country Page Rotating Banner

1100

2000

Shiksha.com

Main Institute Listing

400

700

Note: All banners except Country Sponsor have to be subscribed
with a Main Institute Listing

Payment Terms & Conditions
*


This proposal is valid till 31st
-
Aug
-
2011. The prices may vary after that.


All payments are 100% Advance.


Payment has to be made in USD either through bank transfer or online
credit card



For detailed terms and conditions, please visit the ‘Terms & Conditions’
section on the Home page of
www.shiksha.com

Himani

Bhambani

+
91
-
9910244144

Himani.bhambani@shiksha.com


Contact Us

Nandita Bandopadhyay

+91
-
98116
-
97252

nandita@shiksha.com