sony's evolving human resource challenges - yimg.com

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9 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

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Sony
w
as

established

in 1946 in
Tokya

by

Masaru
Ibuka

and Akio Morita
.


Originally called Tokyo Tsushin Kogyo
(Tokyo Telecommunications Engineering
Company
).


Sony
employs

168.000
people

worldwide
.


Sony is
producing

and

marketing
Play

S
tation

(
home

video
game

system
), TV,
digital

and

video
cameras
,
computers

and

music

players
.


Sony had a
managerial

problem in 2005.


Sony
hired

sir

Howard

Stringer

who

leads

to

close

11
plants
,
cuts

more

than

10,000
jobs

and

shifts

component

manufacturing

to

low

cost

locations

as a
chairman

and

CEO.


Sony
operates

in
many

countries
,
so

national

environment

of
sony

is
differs

sharply

in
terms

of
culture
, legal
system
,
economic

conditions
,
technology

levels

and

infrastructure
.


The

main

aim

of Sony is
to

be
progressive

in
international

human

resource

management
.


Criterias

of Sony
are

entrepreneurial

spirit
,
thinking

creatively

and

strong

communication

skills

when

Sony is
recruiting

new

employees
.


HR
managers

of Sony
are

spending

much

time
with

employees
,
linking

firm’s

objectives

and

strategies

in
order

to

achieve

important

tasks
.


Firstly

managers

are

identifying

the

jobs

and

then

they

are

looking

for

talents

that

they

need

to

hire

for

the

job
.


Sony
offers

management

trainee

programs

for

its

most

promising

recruits
.


Trainees

are

on
duty

to

find

ways

to

use

their

talents

to

advance

the

company
.


Sony
uses

online
system

for

a
reason

that

to

make

easy

the

development

of
personnels

all

aroud

the

world
.


In

2001,
the

japanese

yen’s

appreciation

against

the

dollar

an
euro

leads

high

cost

for

sony

and

it
decreased

profitability

of
the

company

and

Sony
closed

16
plants
.


Because

of
this

result

Sony
faced

problems

with

employees

in
some

countries
.


As a
result

sony

tooks

pain

to

reduce

workforce
.



Sony
follows

an “
integrity

approach

to

foreign

manufacturing

operations

and

attempts

to

maintain

work

place

standarts

that

exceed

local

requirements
.


Sony is
attempting

to

establish

a
universial

standard

of
employement
,
offering

superior

working

conditions

and

locally

relevant

wages

and

benefits

at
all

locations
.


At
the

corporate

social

responsiblity
,
sony

is
focusing

on
creating

link
between

its

business

and

the

environment
.


Sony has
code

of
conduct

which

sets

the
basic internal standards to be observed
by all directors, officers and employees

in
order

to

make

strong

the

corporate

governance
,
business

ethics
.


Sony’s

basic

policies

are

concerning
ethical business practices and activities,
including respect for human rights


Sony has
enough

capacity

to

success

corporate

social

responsibility
.


Managers

are

researching

the

standards

of
all

countries

that

it
operates

and

it
gives

value

its

employees

according

to

the

standards
.


Sony is
doing

this

job

perfect

and

it
collects

its

fruits

with

high

motivation

of
employees

and

efficiency
.


Sony can
take

action

on
social
,
environmental

and

financial

performance
.


At
the

social

level
, Sony can
improve

the

quality

of life
standards

by

providing

better

e
ducational

systems
.


At
the

environmental

level
, Sony can
avoid

air

pollution

by

using

less

harmfull

row

materials
.


At
the

financial

level
,
sony

can
provide

better

wages

and

salaries

to

its

employees
.