Corporate Social Responsibility and Environment - Ning

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9 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

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Carbon Emissions


Corporate
Responsibility and
Environment

Abhishek Ghosh

Sheik Abdul Enayath

Gaurav Pradeep Motwani

Kartiksinh
Jyotindrasinh

Sarvaiya

Pradeep
Malayil

Vasudevan

Shikha Gupta


Contents

Economy


Environment Interdependence

1

Corporate Social Responsibility

2

CSR Towards Environment

3

The Marketing, IT and Legal perspectives

4

Industrialization

B
usiness, industries and societies saw nature as a
provider of ‘free goods’ such as water, air, and waste
disposal facilities.


This resulted in:


Population Explosion


Rising temperature


Shrinking of water table


Shrinking of cropland


Collapsing of fisheries


Extinction of plants and animals





Business and industrial activities cause serious
environmental threats, just to name the major ones:




Global warming and energy use



Toxic substances,



Ozone destruction and CFCs,



Acid rain and transport,



Marine pollution and health


Finally the reduced biodiversity, loss of species and
habitats.


Economy


Environment Interdependence

Corporate Social Responsibility


Traditional business management was focused more on
corporate profits, growth, and market share with less attention
on the effects on the environment.


Business activities and strategies were basically on economic
performance, neglecting the importance of ecological
performance.


In the new global competitive business environment, poor
management of corporate reputation, employee practices

and
environmental management can give rise to social and
environmental risks that damage shareholder value


Hence, ecological considerations are vital to the successful
running of any business, an industry, an organization or a
country as a whole finds itself.




CSR
T
owards Environment

The integration of environmental issues into strategic
decision making is achieved in a way that meets core
business needs and also wider stakeholder
expectations.


Few

Initiatives

of

environmental

CSR
:



Green

Marketing

(Marketing

Perspective)



Green

Computing

(IT

Perspective)



Kyoto

Protocol

(Legal

Perspective)


www.themegallery.com

Green Marketing


“All activities designed to generate and facilitate any exchange
intended to satisfy human needs or wants such that satisfying of these
needs and wants occur with minimal detrimental input on the national
environment.”




Incorporates broad range of activities




Also called environmental marketing.




Came to prominence in the late 1980s




First book on green marketing “Ecological Marketing”



Evolution of Green Marketing


The evolution of green marketing has three phases:



First Phase or Ecological Green Marketing


Marketing activities concerned with environmental problems and
give environmental remedies.



Second Phase or Environmental Green Marketing


New innovative products which will take care of various
pollution and waste issues.



Third Phase or Sustainable Green Marketing

Why Green Marketing?

www.themegallery.com




Limited resource Vs Unlimited human want.




Use resources efficiently



Reduce wastage



Achieve organization objective



Growing consumers interest regarding protection of the
environment.



Growing market for sustainable and socially responsible
products




Benefits of Green Marketing


Companies developing new products and services with
environmental input in mind has the following benefits:



Access to new markets



Competitive advantage over companies which are not
concerned about environment.



Good image in the eyes of the consumer.

Challenges


Green products require renewable and recyclable material, which
is costly



Requires a technology, which requires huge investment in R & D



Majority of the people are not aware of green products and their
uses




Majority of the consumers are not willing to pay a premium for
green products


www.themegallery.com

Examples


McDonald's restaurant's napkins, bags are made of recycled
paper.




Coca
-
Cola pumped syrup directly from tank instead of plastic
which saved 68 million pound/year.




Barauni

refinery of IOC is taken steps for restricting air and
water pollutants.


www.themegallery.com

Green Computing


Green Computing

Cyber Warming

Recent press articles focus on IT damage to


the
environment



IT
does as much damage to
the environment
as the

airline
industry



2% of the CO2 emitted comes
from
IT industry



For every £1 spent powering
systems, 50
p to £1
is spent on cooling

Heat Transfer


Heat Transfer (Contd.)


CMOS Scaling

Increasing involvement in CMOS scaling

A dramatic rise in power density

Where is Power Consumed


Race To Go Green


Project Green By IBM


$1 billion initiative to reduce energy use by IBM
and its clients



Includes new energy efficient IBM products and
services and a
wholistic

approach to energy
efficiency in the data centre



Promises to reduce data centre energy
consumption, transforming clients technology
infrastructure into green data
centres

and provide
energy savings
upto

42% for an average data
centre

HP’s Vision

HP’s product Design for Environment program has three
priorities



Energy efficiency


reduce the energy needed to
manufacture and use our products



Materials innovation


reduce the amount of
materials used in our products and develop materials
that have less environmental impact and more value
at end
-
of
-
life



Design for recyclability


design equipment that is
easier to upgrade or recycle

HP’s Vision

HP offers over a thousand products that meet key eco
-
label programs, such as ENERGY STAR, Canada
Environmental Choice, Blue Angel (Germany), TCO
(Sweden), and China CECP energy.

Challenges

Some sceptics of the green computing say that more
energy
-
efficient data centres won't necessarily
minimize overall energy consumption. In fact, they say
it will lead to greater energy use. There's an important
factor missing from the equation, say green
-
computing
detractors: increasing consumer demand

Their argument goes like this: The more efficient a
product, the more you use it, and it ends up consuming
more resources overall than it did when it was less
efficient.

An initiative by governments of several countries
which is legally binding to all
corporates
.

Kyoto Protocol


The

Kyoto Protocol

is a

protocol

to the

United Nations
Framework Convention on Climate Change


The treaty is intended to achieve "stabilization
of

greenhouse gas concentrations in the

atmosphere


It establishes legally binding commitments for the
reduction of four greenhouse gases (carbon
dioxide,

methane,

nitrous oxide,

sulphur hexafluoride)


As of 2008,

183 parties

have ratified the protocol which
was initially adopted for use on 11 December 1997
in

Kyoto,

Japan

and which entered into force on 16
February 2005.




Industrialized
countries agreed to reduce their collective
GHG emissions by 5.2% compared to the year 1990
.


Further an AAU is assigned to every corporate. (reduce or
buy)


Every 1
tonne

of carbon less emitted into the atmosphere
earns 1 carbon credit


Kyoto includes defined "flexible mechanisms" such
as

Emissions Trading, the

Clean Development
Mechanism

and

Joint Implementation.


T
he ultimate buyers of

credits

are often individual
companies that expect their emissions to exceed their quota
(their Assigned Allocation Units, AAUs or 'allowances' for
short).

How The Kyoto Protocol Helps


India

signed and ratified the Protocol in August, 2002.


Since India is exempted from the framework of the treaty,
it is expected to gain from the protocol in terms of
transfer of technology and related foreign investments


So
Corporates

use the
K
yoto Protocol as a CSR initiative.


In fact
corporates

are using carbon credits to make
projects economically viable.


Corporates

have definitely taken a giant leap towards
reducing their CARBON FOOTPRINT that they leave
behind.


Kyoto Protocol


India Perspective