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18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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Search Engine Optimization

Class
Exercise
s



Title


Lead with most important keyword phrase


8
-
10 words, or shorter


Max of 75 characters, including spaces


Will be used as the search results listing link


Write titles that serve as an ad campaign


Headings <h1>


Lead with single most important phrase for that page


Meta Description


Maximum of 150 characters, including spaces


Will be used to describe site in some
SEs search results


Use to your advantage


treat as an ad


Alt


Keep it related to a description of the image



Objective: Optimize web site pages by examining competition.

Choose an industry in which you have an interest and for which you will be readily be able to find
competitors. Looks at the NAICS link at the blog if you need inspiration.

The following will guide you through what you need to do to optimize your client’
s pages.

Title:


Extract from three sites: title, h1, meta tag description.

For an example of how you might do this, go to
the Title link at the blog.

1.


Title:

Look at titles from three competitors. List th
em on this worksheet
. Write a competitive
title an
d
put it between the titles tags. Keep in min
d

that you should
s
trategically place one or
two target keywords in the title tag of your Web page (also in the description and keyword meta
tags). For now, however, just do the title
.

2.

H1 tags
:

Look at numerous

pages for your “client
.


Write the “single most important phrase”
for that page and put it between the h1 tags:

3.

Meta Description:

Review the key words from your competitors. Treating it as an ad, write 15
-
20 of the best words and put it in the meta tag
s:

4.

Alt:

The purpose of ALT text is to describe the image for the benefit of those who surf the Web
with images turned off and for those who have the contents of Web pages read out loud to
them. The WC3 highly recommends that Web site owners use ALT text to descri
be images.
Don

t, therefore, use text that is irrelevant to the image. Don't “keyword” it. Give the visitor
information that is worthwhile, especially for the visually impaired. Keep in mind, however, that
search engines might change their terms and that “
alt” might once again be considered.


5.

Copy the code from the index page of your site using “view page source.”

Paste the code into a
notepad page or a DW blank page
. Insert the work that you did from the competitors into:

a.

Title

b.

H1 tags

c.

Metadescription