Tourism Internet Marketing and Search Engine Optimization: Way of Entrepreneurship Development

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18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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Tourism
Internet

Marketing

and
Search Engine

Optimization:
Way of
Entrepreneurship Development

D
r. S
aa
urabh Dix
it, IITTM, Gwalior

Dr. Devesh Nigam, ITHM Bundelkhand University, Jhansi

Abstract

The phenomenon of searching on the Internet has attracted numerous
people, business planner
and entrepreneur from all segment of business domain.
The internet has become an ongoing
emerging source that tends to expand more and more. The growth of this
particular medium
attracts the attention of advertisers as a more productive source to bring in consumers
,

the
process of improving the visibility of a website or a web page in search engines via the "natural"
or un
-
paid ("organic" or "algorithmic") search

results
. In internet marketing optimization
schedule how search engine work, what people search for, the actual search terms or keywords
typed into search engines and which engine are preferred by their target audience.

Tourism and its wider phenomenal se
gment attract huge
population;

information and search
related
quarries
attract them to use developing materialistic communication
technology.

Tourism
Marketing growing with the support of information technology, especially internet facility that
gives huge

range of marketing development tools and techniques like advertisement, direct
marketing, social public relation.

Emerging tourism entrepreneur get lots of marketing support
with the publicity of their website through search engine optimization,
as

a par
t of internet
various
Search
engines
provide

numerous opportunities for tourism visitors
,
travelers are
conducting searches with various

queries in order to find most
relevant information, based on
their background knowledge about tr
avel, the destination, and the
search engines themselves
.

Present
Research is conducted under qualitative as well quantitative techniques; data collected
through Primary and Secondary data sources. The Primary data source is first
-
hand information
and that

using various untapped data
. The Secondary data is based on existing secondary data
given by different government and non
-
government surveys, statistics from various sector,
published

unpublished resources etc. In this paper, I argue that
how

search engi
ne
optimization
help

tourism
marketers and developer for development of their marketing with
publishing

their
web page in internet.
Also t
ried to find present trends of travel websites
, who get paid and unpaid

optimization by different search engine in Ind
ian sub continent like
Google, yahoo

and so more.
The
proposed study will help

tourism

internet marketer and entrepreneur who want to get
internet marketing of their
product,

they may secured success after knowing search engine
optimization schedule, that
going to help them for better internet marketing.


Key Word: Optimization, Phenomena,
Entrepreneurship
,
Materialistic communication
technology