Online Marketing Manager – Lead Generation - Grou.ps

povertywhyInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

71 εμφανίσεις



Experience

Online Marketing Manager


Lead Generation

Responsible for generating qualified leads. Develop and test innovative online lead
generation programs and campaigns from concept to backend analysis and uses
traditional and new media vehicles to
provide a steady pipeline of qualified leads for
the Social Networking Platform.




Lead Gen email marketing for webinars and white papers



Grow
key natural search terms through search engine optimization (SEO)



Increase end
-
to
-
end website registration


BareNecessities.com

Online Marketing Manager


Acquisition Team

Oct

2009



Present










Jul 2007


Oct 2009




Grew the affiliate program 128% to sales goal and 47% over the same time last
year. In December 2008, the program hit a record of nearly $1 MM

in gross
monthly sales. With the collapsing economy, attention was focused on high
-
traffic
websites promoting budget friendly values.



Tested and reviewed various new technologies such as Twitter, Blogging for SEO,
Mobile Marketing, Social Networking and C
ontextual Advertising. Created
presence on Facebook, Twitter, and Myspace.



Improved Google and other search engine traffic through SEO tactics by
focused
improvement of

brands and category listings. With the new ‘Long Tail’ strategy,
natural search sales increased 20% from the first half of 2008 to the first half of
2009.



Increased ROI
20
% on Comparison Shopping sites by
incorporating successful
tactics in the datafeed p
rogram including the use of coupon codes, exploring
frequency of updates, and exclusion efficiencies.



Improved sales 129% to YTD goal and 33% over same time last year

for Amazon
partnership
. AOV is $2 higher than
previous

year
,
growing from

$42.56 to
$44.43
.
Instituted personalized and niche landing pages in an effort to capitalize on strong
Amazon SEO performance
.



Identified synergies between behavioral targeting display advertising and search
program. Proposed segmentation strategies for the program.

ROI improved from
under 1:1 to above 2:1 with implementation of new strategy. Sales
for 200
9

are

450
% over last year
.



Won Linkshare’s 2009 Golden Link awards for “Best Communication Strategy”.




Playboy Enterprises
,

INC

Online Marketing Manager


E
-
commerce


Mar 2003


Apr 2007




Developed and executed marketing campaigns to increase the acquisition
and
conversion of site visitors
.



Expanded revenue by 20% over the previous year by streamlining campaigns and
fin
ding untapped avenues to market
.



C
reate
d a female fashion site entitled
shopthebunny.com, which promoted Playbo
y
branded apparel and lingerie
.



Doubled E
-
mail database in one year through sweepstakes, on
-
line offers and
impr
oved e
-
mail layouts and content
.



Managed Paid and Natural Search, E
-
mail Marketing, Affiliate Program, Online
Store Promotions, Internal Search,

and Site Programs Optimization
.



Generated weekly reports to senior management
regarding

the gr
owth of the e
-
commerce platform
.



Collaborated with Webmaster to add online service o
fferings and improve site's
des
ign, content, and functionality
.




Technology

Proficient in Coremetrics,
Hitwise,
Macromedia Dreamweaver, Microsoft Office Suite (Excel, Word, PowerPoint),
WebSideStory

Analytics
, Demandware

Platform
,
Adobe Photoshop


Education


College of Charleston

Bachelor of Science in Business Administration

Treasurer and Rush Chairman for Alpha Epsilon Pi Fraternity

Coach, Captain and Treasurer for College of Charleston Rowing Team



May 2001

Interests

Rowing,

Improv Comedy
,
Tinkering