1. Thank you for taking part in this survey. So that we can send you a copy of the study results once they are compiled, please enter your contact information below.

povertywhyInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

74 εμφανίσεις

1. Thank you for taking part in this survey.


So that we can send you a copy of the study results once they are compiled,
please enter your contact information below.

Thank you for
taking part in this
survey. So that
we can send you
a copy of the
study
results once
they are
compiled, please
enter your contact
information
below.


First
Name


Last Name


Job Title


Company


e
-
Mail Address


*

2. What is your current position?

What is your current position?


CEO

Chief Marketing Officer

Chief

Sales Officer

Sales Executive

Marketing Executive

Marketing Director/Manager

External Consultant

Other (please specify)


3. What are your organization's annual revenues?

What are
$50M
-

$101M
-

$501M
-

>$1B

your organization's
annual
revenues?


<$50M

$100M

$500M

$1B

*

4. What type of company do you work for?

Professional Services

What type of company do you work for?

Other (please specify)

*

5. In what country are you personally located?

Bulgaria

In what country are you personally located?

*

6. How is your
company perceived in your marketplace?

How is your company perceived in your marketplace?


Dominant Player

One of the Lead Players

One of Many Players

New Market Entry/Start
-
up

*

7. What are your organization's top THREE strategic marketing
objectives for
2010.

What are your organization's top THREE strategic marketing objectives for
2010.


Increasing New Customer Acquisition

Improving Customer Loyalty

Increasing Brand Awareness

Optimizing Cross
-
selling and Up
-
selling

Optimizing Ne
w Product Introduction Success

Increasing Customer Renewals

Understanding/Enhancing the Customer Experience

Migrating from a Product
-
centric to a Customer
-
centric Strategy

Other (please specify)

8. What percentage of your total 2009 marketing budget was dedicated to lead
generation programs (direct mail, telemarketing, web
-
marketing, database
management, etc.)?

What
percentage of your
total 2009
marketing budget
was dedicated to
lead generation

programs (direct
mail,
telemarketing,
web
-
marketing,
database
management,
etc.)?


< 5%

5%
-

15%

16%
-

25%

26%
-

35%

>35%

*

9. How does your 2010 total marketing budget compare to your budget in
2009?

How does your 2010 total marketing budget c
ompare to your budget in
2009?


>25% more than 2009

11
-

25% more than 2009

1%
-

10% more than 2009

0%
-

5% less than 2009

5%
-

15% less than 2009

> 15% less than 2009

*

10. For 2010, what percentage of your total marketing budget is being
dedicated to lead generation programs (direct mail, telemarketing, web
-
marketing, database management, etc.)?

For
2010, what
5%
-

15%

16%
-

25%

26%
-

35%

>35%

Do
Not Know

percentage of
your total
marketing
budget is being
dedicat
ed to
lead generation
programs
(direct mail,
telemarketing,
web
-
marketing,
database
management,
etc.)?


< 5%

*

11. What percentage of your company's leads are the result of your marketing
programs
versus from other sources (sales rep
-
generated leads, customer
referrals, etc.)?

What percentage
of your
company's leads
are the result of
your marketing
programs versus
from other
sources (sales
rep
-
generated
leads, customer
referrals,
etc.)?


% of
Leads

Generated
from Marketing
Programs


12. Select the top THREE demand generation programs that are producing
the best quality and/or quanity of leads for your organization.

Select the top THREE demand generation programs that are producing the best
quali
ty and/or quanity of leads for your organization.


Blogs, Podcasts, MobileMarketing

Direct Mail

E
-
mail Marketing

Live Events/Tradeshows

Newsletters

Newspaper/Print Ads

SEO/Paid Search/Google Adwords

Social Media

Telemarketing

TV/Radio

Web Site Registrations

Webinars

Other (please specify)

3. What percentage of your prospect and customer marketing data is correct
and current?



<25%

25%
-

50%

51%
-

75%

76%
-

90%

>90%

Do Not
Know

Customer Data

What
percentage
of your
prospect
and

customer
marketing
data is
correct and
current?
Customer
Data <25%

25%
-

50%

51%
-

75%

76%
-

90%

>90%

Do
Not Know

Prospect Data

Prospect
Data <25%

25%
-

50%

51%
-

75%

76%
-

90%

>90%

Do
Not Know

*

14. How would you rate your organization’s ability to use data or marketing
database capabilities / tools to drive highly targeted and relevant interactions
with your customers and prospects?

How
would you rate
Poor

Adequate

Good

Excellent

Do
Not Know

your
organization’s
ability to use
data or

marketing
database
capabilities /
tools to drive
highly targeted
and relevant
interactions with
your customers
and
prospects?


Very
Poor

15. Do you use any commercial business information service
providers? (Dow
Jones, Hoovers, Jigsaw, OneSource, ZoomInfo, etc.)

Do you use any commercial business information service providers? (Dow Jones,
Hoovers, Jigsaw, OneSource, ZoomInfo, etc.)


Yes

No

18. How will your investments in each of the followin
g lead generation
marketing components be changing in 2010 compared to 2009?



Investing More

Investing Same

Investing Less

NA/Don't
Know

Data
Quality/Management

How will
your investments in
each of the
following lead
generation
marketing
components be
changing in 2010
compared to 2009?
Data
Quality/Management
Investing More

Investing Same

Investing Less

NA/Don't Know

Direct Mail

Direct Mail
Investing More

Investing Same

Investing Less

NA/Don't Know

Telemarketing

Telemarketing
Investing

More

Investing Same

Investing Less

NA/Don't Know



Investing More

Investing Same

Investing Less

NA/Don't
Know

Website
Design/Content

Website
Design/Content
Investing More

Investing Same

Investing Less

NA/Don't Know

Online Advertising

Online
Advertising
Investing More

Investing Same

Investing L
ess

NA/Don't Know

Paid Search/SEO

Paid
Search/SEO
Investing More

Investing Same

Investing Less

NA/Don't Know

E
-
mail Marketing

E
-
mail
Marketing Investing
More

Investing Same

Investing Less

NA/Don't Know

Web Search
Optimization

Web
Search Optimization
Investing More

Investing Same

Investing Less

NA/Don't Know

News Media (Blogs,
Podcasts,
MobileMarketing)

News
Media (Blogs,
Podcasts,
MobileMarketing)
Investing More

Investing Same

Investing Less


19. Assess your
organization's performance in executing the following demand
generation programs.



Needs
Improvement

Meet
Expectations

Exceeds
Expectations

NA/Do Not Know

Direct Mail
Campaigns

Assess
your
organization's
performance in
executing the
following demand
generation
programs. Direct
Mail Campaigns
Needs
Improvement

Meet
Expectations

Exceeds
Expectations

NA/Do
Not Know

Web
-
based
Marketing
Campaigns

Web
-
based Marketing
Campaigns Needs
Meet
Expectations

Exceeds
Expectations

NA/Do
Not

Know



Needs
Improvement

Meet
Expectations

Exceeds
Expectations

NA/Do Not Know

Improvement

Telemarketing
Campaigns

Telemarketing
Campaigns Needs
Improvement

Meet
Expectations

Exceeds
Expectations

NA/Do
Not Know

Traditional
Media
Advertising
Campaigns

Traditional Media
Advertising
Campaigns Needs
Improvement

Meet
Expectations

Exceeds
Expectations

NA/Do
Not Know

20. Assess your organization's ability to develop targeted/effective messages
for the above types of campaigns.

Assess your
organization's ability to
develop targeted/effective
messages for the above types
of camp
aigns.


Needs
Improvement

Meets Expectations

Exceeds Expectations

*

21. What percentage of your total 2010 lead generation budget is being
invested in web
-
based marketing initiatives?

What
percentage of your
total 2010 lead
generation budget
is
being invested
in web
-
based
marketing
initiatives?


<5%

5%
-

15%

16%
-

25%

>25%

Don't
Know/NA

24. Has your organization implemented a Lead Generation Management
system? (Eloqua, Genius.com, HubSpot, Marketo, Silverpop, Internally
Developed, etc.)

Has your organization implemented a
Lead Generation Management system?
(Eloqua, Genius.com, HubSpot, Marketo,
Silverpop, Internally Developed, etc.)


Yes

No

22. How would you rate the effectiveness of your website at
engaging/informing prospects?

How would
you rate the
effectiveness of your
website at
engaging/informing
prospects?


Needs
Improvement

Meets
Expectations

Exceeds
Expectations

Not
Applicable

*

23. How important are the following aspects of interactive/web
-
based
marketing to the
success of your marketing efforts?



Critical

Important

Not Important

Not Applicable

Website and
Micro
-
sites

How
important are the
following aspects
of
interactive/web
-
based marketing
to the success of
your marketing
efforts? Website
and Micro
-
sites
Critical

Important

Not
Important

Not
Applicable

Search Engine
Optimization

Search
Engine
Optimization
Critical

Important

Not
Important

Not
Applicable

Webinars

Webinars
Critical

Important

Not
Important

Not
Applicable

E
-
mail
Marketing

E
-
mail
Marketing Critical

Important

Not
Important

Not
Applicable

Online
Advertising

Online
Advertising
Critical

Important

Not
Important

Not
Applicable

Blogs/Podcasts

Blogs/Podcasts
Critical

Important

Not
Important

Not
Applicable

Mobile
Messaging,
Mobile
Not
Not


Critical

Important

Not Important

Not Applicable

Podcasts

Messaging,
Podcasts Critical

Important

Important

Applicable

Paid Search

Paid
Search Critical

Important

Not
Important

Not
Applicable

Social Media

Social
Media Critical

Important

Not
Important


28. Which of the following best describes how your marketing organization
handles lead scoring?

Which of the following best describes how your marketing organization handles lead
scoring?


We have no process for lead scoring

We have
an informal process for lead scoring

We have a formal process for lead scoring

*

29. Of all the leads marketing generates, how many are turned over to sales?

Of all
the leads
marketing
generates, how
many are
turned over to
sales?


<10%

10%
-

25%

26%
-

50%

51%
-

75%

>75%

Do
Not Know

*

30. Of all the leads turned over to sales, what percent are actively followed
-
up
on?

Of all
the leads
turned over to
sales, what
percent are
actively
followed
-
up
on?


<25%

25%
-

50%

51%
-

75%

75%
-

90
%

>90%

DNot
Know

*

31. Of the leads turned over to sales, what percentage turn into first meetings
(on phone or face
-
to
-
face)?

Of the
leads turned
over to sales,
what
percentage turn
into first
meetings (on
phone or face
-
to
-
face)?


<10%

10%
-

25%

26%
-

50%

51%
-

75%

>75%

Do
Not Know

*

32. Which of the following best describes how your company handles lead
nurturing (leads where prospect has interest, but no time to act immediately)?

Which of the following best describes how your company

handles lead nurturing
(leads where prospect has interest, but no time to act immediately)?


Formal process for
marketing to handle nurturing

Informal process for marketing to handle nurturing

Nurturing is handled by sales

No one is responsible for

nurturing

*

34. Of all the deals closed by your company, what percentage are the result of
leads generated by marketing programs?

Of all
the deals closed
by your
company, what
percentage are
the result of
leads generated
by marketing
programs?


<5%

5%
-

10%

11%
-

25%

26%
-

40%

>40%

Do
Not Know

*

35. Do you track the ROI for your lead generation marketing programs?

Do you track the ROI for your lead
generation marketing programs?


Yes

No

37. If we were to survey your sales force (direct

and / or channel reps)
regarding the quality and quantity of the leads marketing provides them, what
rating do you feel they would they give you?



Needs
Improvement

Meets
Expectations

Exceeds
Expectations

Do Not Know

Quality of Leads

If we
were to
survey
your sales force
(direct and / or
channel reps)
regarding the
quality and
quantity of the
leads marketing
provides them,
what rating do you
feel they would
they give you?
Quality of Leads
Needs
Improvement

Meets
Expectations

Exceeds
Expectations

Do Not
Know

Quantity of
Leads

Quantity
of Leads Needs
Improvement

Meets
Expectations

Exceeds
Expectations

Do Not
Know

*

38. Are you willing to take part in future surveys?

Are you willing to take part in future surveys?


Yes

No

36. Which

of the following metrics are you using to track the ROI of your
target marketing campaigns? (Check all that apply.)

Which of the following metrics are you using to track the ROI of your target
marketing campaigns? (Check all that apply.)


Number of Imp
ressions Generated

Number of Leads Generated

Number of Leads Converted to Sales Opportunities

Amount of Revenue Ulitmately Closed

Customer Loyalty Ratings

Percent of Customers Retained

Other (please specify)


*

37. If we were to survey your
sales force (direct and / or channel reps)
regarding the quality and quantity of the leads marketing provides them, what
rating do you feel they would they give you?



Needs
Improvement

Meets
Expectations

Exceeds
Expectations

Do Not Know

Quality of Leads

If we
were to survey
your sales force
(direct and / or
channel reps)
regarding the
quality and
quantity of the
leads marketing
provides them,
what rating do you
feel they would
they give you?
Quality of Leads
Needs
Improvement

Meets
Expectations

Exce
eds
Expectations

Do Not
Know

Quantity of
Leads

Quantity
of Leads Needs
Improvement

Meets
Expectations

Exceeds
Expectations

Do Not
Know

*

38. Are you willing to take part in future surveys?

Are you willing to take part in future surveys?


Yes

No