Bluefish444 announces AMD certification of its Lightspeed™ Driver ...

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14 Δεκ 2013 (πριν από 3 χρόνια και 11 μήνες)

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FOR IMMEDIATE RELEASE


NAB Booth SL
-
9309


Bluefish444 Media Contact
: Sharon Adcock

+1.616.848.7283, SkiAdcock@aol.com


BLUEFISH444 ANNOUNCES AMD CERIFICATION OF ITS LIGHTSPEED™ DRIVER

FOR THE EPOCH VIDEO CARD RANGE INTEGRATING

WITH AMD FIREPRO™ SDI

LINK


A
pplications include live broadcast graphics, 2D/3D visual effects, video transcoding and real
-
time SDI
previews for post production workflows, including color grading, compositing, grain removal and
animation.


S. Melbourne, Australia, April 14, 2012... Bl
uefish444, manufacturer of the industry’s highest
-
quality
uncompressed 4K/2K/HD/SD SDI video cards, announced that AMD has formally certified its
Lightspeed™ driver for use with the Epoch video card range. The Lightspeed™ driver is Bluefish444’s
integratio
n technology for SDI I/O with AMD FirePro™ SDI
-
Link.


Lightspeed™ Epoch Driver for Windows / Linux


Developed in close collaboration with AMD (NYSE: AMD), the Lightspeed™ driver helps enable ultra
low latency transfer to/from the AMD FirePro™ V7900 SDI pro
fessional graphics card. Reducing
latency between Bluefish444 Epoch video cards and AMD FirePro V7900 SDI professional graphics
cards enables compatible third party software products to create better quality and more complex real
time graphics for SDI I/O
in a wide range of broadcast and post production workflows and pipelines.


AMD FirePro™ SDI
-
Link


FirePro

SDI
-
Link is a new technology platf
orm from AMD enabling selected
AMD FirePro

professional graphics cards to integrate

seamlessly with 3
rd

party SDI video I/O cards and their SDKs.
Central to AMD’s new GPU
-
powered platform a
re the following key features:




Ultra
-
low
-
latency, high
-
performance GPU acceleration via AMD DirectGMA (
Direct
Graphics
Memory Access) technology



Robust support for leading

edge HD
-
SDI signal standards via 3
rd
-
party SDI I/O hardware
compatibility and cert
ification. (Features of SDI cards vary; please confirm specifications with
manufacturer before purchase).



Extensive support for open
-
computing APIs such as OpenCL 1.1, OpenGL 4.2, DirectX® 11,
etc



Highly scalable for advanced, synchronized multi
-
stream a
pplications



Superior price/performance and value for OEM’s, integrators and end
-
users


Broadcast and Post
-
Production Industry Application


Bluefish444 Epoch video cards and AMD FirePro V7900 SDI professional graphics cards are designed
for professional sol
utions for broadcast and post production workflows. The forthcoming low latency
transfer of motion image data between the two devices will create further workflow benefits, allowing
third party software vendors to produce better quality and more complex re
al time graphics at desired
frame rates


Applications for the low latency transfer between the respective Bluefish444 and AMD devices are wide
ranging. Any workflow solution requiring SDI I/O and accelerated GPU graphics in post production or
broadcast is

a candidate.



Target workflow solutions include, but are not limited to:




On
-
air SDI 2D/3D CG broadcast graphics



On
-
air 2D/3D visual effects for virtual sets



Video transcoding



Realtime previews of GPU generated graphics for: NLE, color grading/finishing
, compositing/vfx,
grain removal, animation, on
-
set 3D CG previz.and other pipelines using the standard HD
-
SDI
signal interface


“Bluefish444 has worked closely with the AMD engineering and product marketing team to plan,
develop and deliver the Bluefish4
44 integration of AMD FirePro™ SDI
-
Link”, said Craige Mott,
Managing Director of Bluefish444. “AMD certification gives our common SDI/GPU customer base the
confidence to integrate the technology and avail themselves of vastly improved computer graphics for

broadcast over SDI.”


“Broadcasters will really appreciate the real
-
time rendering capabilities made possible by the certified
Bluefish444 Lightspeed driver utilising AMD's DirectGMA technology” said Matt Skynner, corporate vice
president and general man
ager of AMD Graphics. “Ultra
-
Low system
-
level latency delivers key benefits
for numerous thir
d party applications, making the combination of the Bluefish444 Epoch video card and
AMD FirePro V7900 SDI even more compelling, This is a very big, and important step for this class of
product.”

The Bluefish444 Lightspeed™ driver for Epoch video cards run
ning under Windows and Linux is
available free of charge by visiting http://www.bluefish444.com/support/oem/


About Bluefish444
:


Bluefish444 is the manufacturer of the industry’s highest
-
quality uncompressed 4K/2K/HD/SD video
cards for the Windows, Mac OS

X and Linux operating systems. Its video cards are used in broadcast,
feature film and post
-
production markets for editing, animation, compositing, color correction,
restoration, digital intermediate, 3D and IPTV applications. Bluefish444 cards have been
used on
award
-
winning feature films, commercials, music videos and sports events worldwide. Bluefish444’s
range of video cards are incorporated in video servers, encoders, decoders and character generator
solutions by numerous 3rd party OEM manufacturers,
in addition to other niche & mainstream
applications.


Founded in 1998, Bluefish444 is a division and brand name of Bluefish Technologies Pty Ltd., which is
based in S. Melbourne, Australia. Its products are distributed via an extensive sales channel of O
EMs,
dealers, and system integrators globally. For further information, visit
www.bluefish444.com


About AMD:

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital
experiences
with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide
range of computing devices. AMD’s server computing products are focused on driving industry
-
leading
cloud computing and virtualization environments. AMD’s superior graphics t
echnologies are found in a
variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit
http://www.amd.com
.

###


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rties of their respective
companies.