Seizing SEO Opportunity

pielibraryInternet και Εφαρμογές Web

4 Δεκ 2013 (πριν από 3 χρόνια και 8 μήνες)

88 εμφανίσεις

Seizing SEO Opportunity


WTJX Channel 12

Virgin Islands Public Television System

Trevor Clendenin | Director of New Media

Background


September 2009
-

Director of New
Media


Social media mandate


Web site contract in development


Needed a quick re
-
education in
accessibility & SEO

SEO Goals




Increased traffic
-

collaboration &
revenue


Relevancy
-

no tricks


Biggest bang for the buck (time &
money)


ROI was an afterthought
-

not anymore!

Keywords & Key
-
Phrases


Welcome to
Google

Analytics!

(
http://www.google.com/analytics/
)


Google Keyword Tool Box

(
http://googlekeywordtool.com
/)


LOCAL Keywords
-


(i.e.

hurricane


search results led to
emergency management page)

What Matters Most?


Page Title
-


The Star


the first impression that search engines get


Page Description
-


The Trailer


What people read in the search results


Page Content
-


Supporting Cast


What makes your site valuable


Inbound links
-

symptom of success

SEO & Social Media


YouTube
(Google)


Blog Posts & Comments
-

Engage!

(
Disqus
:
http://www.disqus.com

|
Add to Any
:
http://www.addtoany.com
/)


Bookmarking Sites
-

Share!

(
Digg
:
http://www.digg.com
)


Social Networking Search
-

LIVE!

CMS Tools


WordPress

-

All in One SEO Pack

(
http://wordpress.org/extend/plugins/all
-
in
-
one
-
seo
-
pack/
)


WordPress
-

Google XML
Sitemaps

(http://wordpress.org/extend/plugins/google
-
sitemap
-
generator/)


Drupal

-

SEO Checklist

(
http://drupal.org/project/seo_checklist
)

Facebook & Twitter


FB Fan Pages, Likes, Favorites, @tags


RSS Graffiti
(Blog
-
> Facebook)

(
http://apps.facebook.com/rssgraffiti/
)


Facebook
-
>
Twitter (hashtags =
keywords)

(
http://www.facebook.com/twitter/
)


TweetDeck
-

Manage accounts and
buzz

(
http://www.tweetdeck.com
)

Station Resources



Just me


Mashable

-

the social media blog

(
http://www.mashable.com
)


Lynda

-

online education videos

(
http://www.lynda.com
)

Workflow


Keyword Analysis
-

drives development


Composing descriptions and page
content using key phrases.


Fresh content: blog, Facebook posts,
events, video clips


Monthly Google Analytics review

Wins & Losses


WIN: TV Schedule views
-

finding focus


WIN: Prepared for analytics push


LOSE: Setting up the SEO modules &
permalinks incorrectly

Going Forward


The Analysis Exchange
-

FREE

(
http://www.webanalyticsdemystified.co
m
/)


SEO Analysis and optimization plan for
primary site and social networking sites
with ongoing analytics reporting
scheduled for fiscal year end.

Contact Info


Trevor Clendenin

Director of New Media

WTJX Channel 12

Virgin Islands Public Television System

tclendenin@wtjx.org