Notes

piegazeInternet και Εφαρμογές Web

7 Δεκ 2013 (πριν από 3 χρόνια και 4 μήνες)

63 εμφανίσεις

Design by Consensus

Do stakeholder interviews



Use an outside expert



Use a uniform guide but allow digressions



Interview from top to the bottom

Use Research



Analytics



Other research inside and out(academia)

Use outside

experts



Objective



Speak the
unspeakable



Choose an outside expe
rt



Evaluate internal assets in terms of knowledge and production capabilities



E
xisting website audit



Define requirements



Stakeholder interviews



Gap analysis



SEO



Content development and migration



S
EO
analysis



Soc
ial media s
trategy



Web governance and staffing guidance



E
-
publishing



C
RM

integration



Training

Starting project



Project charter



Synthesize research

The must win battles (list)

Define a web governance structure



Maintain the web must be in job description
s



CMS

should implement this structure



Training of user community

If all is done well, this should live for 3
-
5 years

Brock


challenges
:



30 plus
CMS’s

installed



Large numbers of stakeholders



Political challenges



T
ons of content to evaluate



R
ebrand

Brock
:



W
eb
best practices report



Web staffing peer review



IA and usability review



Social media strategy



Statement of work



Did a pilot site

-

for campaign



Did this all before mega
-
menus

Brock
:

Replaced 30 plus
CMS’s

with
D
rupal

15 content types

Permissions model

Workflow

Deployed on a site by site basis



Consulting handbook clearly identified the steps and information necessary



User training

Governance



C
ross institution

Changed job descriptions

People within faculties and do
their

own modules

Lessons learned:

Follo
wing best practices actually works

Creating buy
-
in isn’t a one
-
time thing

The process must be inclusive and give voice to the under represented

It had a need for more involvement

U of T

They asked for an audit

#1 Problem


cloud of uncertainty about workfl
ow

#2
-

Uneven quality of content


C
onsultants advocated simple truths



F
or prospective students

Not using the
U o
f T brand

Navigation should be clear

SEO is critical

List of deliverables created

Any site design
:



Community consultation



Focused research



Outside experts to fill the gaps and take the heat

Research
:



B
uild institutional support



Drive project descriptions



Overcome dissent and politics