Next Meeting: April 25, 2012 @ 1:30 PM

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Next Meeting: April 25, 2012 @ 1:30 PM

Sam Mateo County Active Access Initiative Collaborative

Wednesday, January 25, 2012; 1:30 PM

3:00 PM


Members Present:

Kari Thorson (City of Burlingame); Mary Doherty (City of Belmont); Madoka Gasp
r (Second Harvest Food Bank); Cutis Chan
, MD

(SFDPH); Whitney Wood (SM County Med. Assoc.); Jenni
er Liu (Foster City Rec); Jeanette Quintana (El Concilio of SM); Christina Gonzalez(Peninsula Family
Service); Kristi Skjerdal (SMCHD); Shaunda Scruggs (SMCHD); Gloria Flores
Garcia (El Concilio of SM)
Cristina Ugaitafa (SMCHD)


Active Access Initiative (Shaunda Scruggs)


Logo Options

a series of logos were provided by graphic designer John Walker at the 9/28/11 meeting.
The collaborative suggested color, style, and font updates and na
rrowed the options to 3 logos. The
changes were made, and sent to the group for a final decision. After an online vote; the collaborative
choose the above shown logo (that can be used with or with the tagline). The three final logos were also
put before

few focus groups in the community and the clear favorite was the logo that the collaborative
had also chosen.


County Website

SM County has migrated from its previous
format (Vignette) to an open source format
(Drupal). This delayed some of the u
pdated information about the collaborative and
activities being
over, but the migration is


te. Updates to the listing of p
hysical activities will be made
on a regular basis

by health department staff

If you have activities
that you would like added, please let
Kristi or Shaunda know.

s can view this listing (
divided by city) at the collabo
ive website:

(redirected to county site), w
w.gethealt (currently a featured section),
searching the new county site

Subcommittee Update


Older Adults
Kristi Skjerdal):
The conference call on 8/9/11 resulted in the group deciding
to p

an approach that centered around assessing the physical capabilities of older adults then referring them to an
appropriate physical activity class. The assessment tool created for the former
Active for Life
program would be used. Lay
persons could b
e trained to do the assessment. A subsidized program thorough insurance companies like the Silver Sneakers
program may be an option to model and to address the current lack of funding. Additionally, this approach would allow the
group time to pursue fundi
ng for older adult specific courses with appropriate trainers.

Subcommittee Update

General Population (Shaunda Scruggs):
The conference call on 8/5/11

clarified the
definition of an Active Zone event: “activity should be appropriate for your average pe
rson, require no equipment (unless
provided by the instructor), be a minimum of 30 minutes in length, and be appropriate for various “levels” (i.e. beginner and

advanced movements)”. The group wanted to continue gathering a list of existing activities in t
he community so as to not
tax the rec centers with the sole responsibility of hosting events. In the future, the rec centers would each have an

Zone event occurring at a set day and time.

Cities were encouraged to designate their Active Zone Events

Regional Efforts (Curtis Chan):

San Francisco Public Health Dept was awarded the Community Transformation Grant
(the same grant this collaborative applied for) and will use Active Zones as the most visible aspect of their efforts. Their
current approac
h is to provide organizations with $25K for business development to determine sustainability of Active Zones
at their respective locations. Their approach will be to change the social norms in the region and impact the health of the
entire community. Fundr
aising efforts will also be on a regional scale to include SMC. They are currently piloting programs
with the YMCA, SF Parks & Rec, and the Boys and Girls Clubs, (

PowerPlay). SFPHD will take lesson from the

we are using
here in San

(cataloging existing programs will a small amount of program creation) and
incorporate it into their initiatives.

Marketing the Initiative (

The target audience is broad, but special efforts will be made to reach the highest risk
populations fo
r chronic diseases, primarily obesity (low economic status and those with minimal access to health facilities).

Draft flyers mock up

were shown
and the group preferred the layout with a great deal of white space, a single photo

logo header, site ad
dress and a brief “what’s the catch” statement at the bottom. Suggestions were made as well about
using a collage type photo to reflect inclusiveness of the program. The selected flyer will be provided to the collaborative
template form to be used in re
creation guides
, public news bulletins,

and the monthly bulletin that is distributed to
. Other medi
a suggestions were:, F
acebook (standard social media messages that all would use);
inclusion in the EPA GetFit DvD; Streets Alive

6th (a banner and giveaway items). It is the expectation that
collaborative members continue to keep the program at the forefront of their minds and to spread the information through
all of their business and personal networks


dollars do not yet exi
st to market the program. Collaborative members may
be asked to help with Spanish translations or marketing materials.