Collaborative Open Market to Place Objects at your Service

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FP7
-
317862

COMPOSE

Collaborati
ve Open Market to Place Objects at your Service



©
COMPOSE IoT Survey Outcomes

Page
1

of
17





Collaborative Open Market to Place
Objects at your Service




COMPOSE

IoT Survey Outcomes



Project Acronym

COMPOSE

Project Title

Collaborative Open Market to Place Objects at your Service

Project Number

317862

Work Package

WP9

Standardisation a
nd Exploitation

Lead Beneficiary

INN

Editor

Alessio Gugliotta

INN

Dissemination Level

PU

Version

V1.0



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©
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Table of Contents
1

COMPOSE Survey on IoT market

................................
................................
...........................

4

1.1

Survey Results

................................
................................
................................
................

4

1.1.1

Le
ad sectors potential

................................
................................
..............................

5

1.1.2

Main market drivers and inhibitors

................................
................................
..........

6

1.1.3

Existing success stories and business models

................................
...........................

8

1.1.4

Potential impact of the COMPOSE solution

................................
...........................

11

List of Figures
Figure 1 Survey results: the lead sectors

................................
................................
.......................

5

Figure 2 Survey results: the IoT market drivers

................................
................................
............

6

Figure 3 Survey results: the IoT

market inhibitors

................................
................................
........

7

Figure 4 Survey results: the factors influencing potential IoT solution buyers
.............................

8

Figure 5 Survey results: Key project objectives

................................
................................
..........

12

Figure 6 Surv
ey results: Key project challenges

................................
................................
.........

13

List of Tables
Table 1 Survey results: Summary of the reported experiences

................................
.....................

8



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©
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Acronyms

Acronym

Meaning

COMPOSE

Collaborative Open Market

to Place Objects at your Service

IoT

Internet of Things

IoS

Internet of Services

IoC

Internet of Contents

CAGR

Compound Annual Growth Rate

IaaS

Infrastructure as a Service

PaaS

Platform as a Service

SaaS

Software as a Service




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1

COMPOSE Survey on Io
T market

As part of the T9.2 activity (Exploitation), COMPOSE project
launched
a survey aimed at
collecting useful insights about existing and future exploitation opportunities for the expected
COMPOSE project outcomes (see Section 2) in the Internet of Th
ings (IoT) field.

It is worth to highlight that the IoT market survey was
designed to be
quick (i.e. a few
questions)
and aimed at
engag
ing

domain experts
commitment and feed
-
back process
and at the
same time (i) obtain
ing

preliminary
insights
about the m
arket

evolution
and the

on
-
going

business models (to be completed with a more focused
desk analysis) and (ii) generating

awareness about project objectives and potential outcomes.

More specifically, the questionnaire
was addressed to
a selected group of in
dustr
ies

and
technology experts to first identify, on the basis of their experience, the most promising IoT
application domains and then specify them in terms of:

1.

Existing market drivers and inhibitors

2.

Success stories and associated business models.

Even
tually, with respect to the outlined context, the experts have been kindly asked to provide
their insights about the most promising features of the COMPOSE project.

The list of experts has been created
on the basis of the
suggestions of project partners, w
hich
indicated suitable profiles of experts
(inside or outside the respective organisations) aware of
recent applications of IoT technologies into real
-
world contexts and
of
the potential markets
to
be addressed
. The
purpose
is to foster the creation of Co
mmunity of experts
to be engaged
during the project lifetime, in order to get insights/feedbacks about the project

achievements
.
Besides the consortium
-
selected list of experts, we involved people from the members of the
European Research Cluster on the In
ternet of Things (IERC
-

http://www.internet
-
of
-
things
-
research.eu
) and we promoted the survey at two IoT International events:



First Italian IoT Day (Trento, 9
th

April 2013)
1



IoT Week 2013 (Helsin
ki, 16
th

June 2013)
2

The questions of the survey (the list of question is available in Annex 1) have been made
available on
-
line
3
, clearly accessible from the home page of the COMPOSE project Web portal.

1.1

Survey Results

At the present stage
,

we
processed
21

answers to our questions

(
collected between April 2013
and June 2013
)
. The survey
population
can be profiled as follows:

57% (12/21) from the Industry

19% (4/21) the Academy

5% (1/21) from NGO
s




1

http://www.compose
-
project.eu/ev
ent/first
-
italian
-
iot
-
day
-
09
-
april
-
2013
-
create
-
net
-
opens
-
challenge

2

http://www.iot
-
week.eu/

3

http://www.compose
-
project.eu/survey
-
iot
-
domains



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19% (4/21) did not provide any information about their backg
round (anonymous participation)

Among the participants
who
provided information, more than half of them (53%) play a
managing role within their organisations (CEO, CTO; head of unit) and, thus, also hold a
business
development role
.

1.1.1

Lead sectors potential

According to the survey, the following sectors will mainly benefit of IoT and IoS technologies:


Figure
1

Survey results: the lead sectors

Other mentioned sectors have been:



Military



Transportation (land, sea, air)



Space;



Retai
l

It is worth to highlight how the emerging top 3 sectors (Smart Cities, Energy and eHealth) have
IoT solutions running and/or
show
realistic

and sound

business models in the short term. For
example, it has been reported that:



Cities need a lot of data

to
provide more effective public/private services. Many
EU/National
-
funded projects and private investments have been

carried out
in the last years
to sense city environments and thus offer a wide range of services (from supporting policy
making to supportin
g citizens in their every day life and movements

to
new platform for
optimization of different urban infrastructures) .



In the field of Energy/smart grid the
smart metering is already happening

in many
European countries.



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eHealth
is
the next sector which

will probably boom in IoT
, once it will be proved that these
technologies will decrease health spending while improving qualitative data collection.
Several pilots and applications (including mobile apps) in this sector are available, such as
RFID usage i
n hospitals and tele
-
health and ambient assisted living solutions for ageing
people (demographic changes will require new forms of elderly care in the short term).

However
,

the
S
urvey

shows
that every sector is a viable opportunity in the mid
-
long term. Fo
r
example, it has been reported that:



The
entertainment sector

has the potential of reaching many people (e.g. smart devices will
connect with gaming apps). In terms of both money and time consumption at various scales,
IoT items may hold some place withi
n people's lives.



In the
manufacturing sector
, industrial players will integrate their consumer product with
physical products and rely heavily on software and internet like infrastructures.



Environmental challenges

need to be solved to reduce our footpri
nt on planet earth. The IoT
can help us measuring through sensors and understanding environmental changes so that we
are more aware and can anticipate.



In the
security sector
, smart sensors and cameras will allow us to bring down costs of
security.



In the
retail sector
, IoT solutions are partly already in use: currently most often for supply
chain tracking and anti counterfeiting.

1.1.2

Main market drivers and inhibitors

According to the
S
urvey, the following main factors
are
considered as drivers and inhibitors
of
the market of IoT solutions.


Figure
2

Survey results: the IoT market drivers




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Figure
3

Survey results: the IoT market inhibitors

For what concerns
drivers
,
key
aspects (smartphone diffusion and mor
e pervasive solutions) are
related to the growing availability of internet connectivity. In other words, the idea of having
services everywhere and all the time will mainly drive the market of IoT applications.

For what concerns
inhibitors
,

key
aspects a
re related to the high heterogeneity of hw/sw
components (from a technical perspective) and the need of evidence of profitability solutions
(from a business perspective). In particular, it clearly emerged from the experts’ comments that:



The
role of standa
rds

is fundamental to make it possible to create open and flexible
architectures, and thus boost the diffusion of IoT applications.



A given architecture/application must be useful and easy to use by people who need the
service. In other words, a
user
-
centr
ic perspective is necessary

in developing new IoT
solutions.



IoT solutions should be
cost effective
.
Cost and complexity of software development for the
IoT is still a barrier.



From a business perspective, there is still a
lack of compelling success stori
es

to illustrate
tangible economic
returns
(“
we're still asking people to buy into an idea, not a proven
model
”) and also lack of
convincing
business models that will be enabled by IoT
applications.


On the basis of the reported drivers and inhibitors, exp
erts have been asked to highlight the most
important factors influencing IoT solutions buyers. It clearly emerges the need for flexible and
extensible solutions, as well as the implementation of secure and trustworthy solutions.



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Figure
4

Survey results: the factors influencing potential IoT solution buyers

From the
S
urvey, scalability and ope
n
ness of the solutions seem to be less important from a
buyer perspective. However, in particular for what concerns openness, a more detail
ed
investigation should be performed. In fact, from the comments of the experts it also emerged
that the

type of open source license is quite important

(see also Section

Error! Reference
source not found.
)
.
For example, the current Open Source GPL license is

not appropriate
for
business
deployment
because if you use open source your entire source must be open source
too. This is
not
seen
as

convincing
and not fair to people who

already
spent the resources to
develop
an application
and need to be able to sell

it. Conversely, an open (or rather published)
API is considered a valid solution; provided that the library behind the API should not be open
source and/or could be also sold by the creator.

1.1.3

Existing success stories and business models

In this part of the

S
urvey, the participants have been asked to provide their experience about
existing successful applications/solutions in the IoT domains and the associated business
models. Just half of the participants have provided some (partial) information.

Therefore
,
the provided experiences have been completed and integrated with other scouted
success stories by means of a desk analysi
s, in order to further highlight functional and
business aspects of those experiences. The resulting list of experiences
is reported
in the table
below.

A more detailed description of each experience i
s reported in Annex 3
.

Table
1

Survey results: Summary of the reported experiences

Name

Main Features

Type

Development Level

Tingynet
(
http://www.demostein
kjer.no

)


Marketplace for IoT

Adopts semantic web
technologies for searching
objects

IoT Marketplace

Almost ready for the
market solution


SOGETI mobile
strategy and services

Implementing customised
IoT (mobile) applications

IoT Platform

Market Solution



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(
http://www.sogeti.com
/looking
-
for
-
solutions/Services/Mob
ility/mobile
-
strategy/
)

IPDX.NET

(
www.mact
-
usa.com
)

IoT Platform with
standardised
communication protocols
enabling M2M applications

IoT Platform

Almost ready for the
market solution


Infosys
ShoppingTrip360

(
http://www.infosys.co
m/shoppingtrip360/Pag
es/index.aspx

)

Advanced retail application
that is able to track
shoppers’ movements and
choices in real time


IoT Application

Pilot solutions have
been implemented

Smart Santander EU
Project

(
http://www.smartsanta
nder.eu/
)

City
-
scale experimental
research facility in support
of typical applications and
services for a smart city.


IoT Platform

R&D Project

GEPPADI

(
http://sol.spi.be/presse
geppadi/

)

Pilot solution for smart
lighting in Belgium

IoT Application

Pilot

s.Oliver Shops

(
http://www.rfidjournal
.com/articles/view?801
3/2
)

Pilot solution adopting

RFID labels for clothes

IoT Application

Pilot

Device Gateway

(
www.devicegateway.c
om

)

IoT platform based on
Cloud and IPv6
technologies

Currently adopted in many
European projects as
baseline technology

IoT
Platform

Market Solution

PROMISE Innovation

(
http://promise
-
innovation.com/
)

IoT platform for gathering,
processing and delivering
relevant product
information during the
complete lifecycle of a
product.

Curr
ently adopted in many
European projects as
baseline technology.

IoT Platform

Market Solution

The GIG Tank

(
http://www.thegigcity.
com/gigtank/
)

IoT platform for
entrepreneurs who have a
vision of building
next
generation products and
services on fibre.

IoT Platform

Pilot



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Pilot in the US city of
Chattanooga

Offers a toolkit for starting
-
up new services on the
basis of existing services
(re
-
use / adaptation)

smartthings.com

(
http://www.smartthing
s.com

)

IoT application for home
devices networking, control
and energy saving

Based on specific devices
and hub

IoT Application

Market Solution

HAT

(
http://hubofallthings
.w
ordpress.com

)

UK R&D project
developing a personal
digital vault for data
coming from home
networked devices

The aim is to create a
home
-
based marketplace
for personal data and
service

IoT Marketplace

R&D Project

Xively

(
https://xively.com

)

Marketplace for IoT objects

Already on the market

IoT Marketplace

Market Solution

Philips Hue

(
www.meethue.com
)

Wireless application for
controlling the state and
color of light bulbs

IoT
Application

Market Solution

Iris Smart Home by
Alert.Me

(
https://www.alertme.c
om/partners/lowes /

)

Set of wireless appliances
for home security and
power consumption
monitoring

IoT Application

Mar
ket Solution

IFTTT

(
www.ifttt.com
)

Web application for
defining rules and
controlling external
applications and devices

IoT Platform

Market Solution

Nest

(
http://nest.com/
)

Commercia
l wireless and
Internet
-
enabled thermostat

IoT Application

Market Solution

ONe Collect by Enevo

(
www.enevo.com
)

Smart waste collection
system

IoT Application

Market Solution

Netatmo

(
http://www.netatmo.co
m/
)


Weather & air quality
monitoring

IoT Application

Market Solution



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Mashape

(
https://www.mashape.
com
)

Mashape is a could API
marketplace that
can be
used to distribute,
monetize, manage and
consume cloud APIs

IoT Marketplace

Market Solution

Envigence Intelligent

(
http://envigence.si/
)

Energy efficiency
domain

U
rban regeneration
multisensory and
communicatio
n network of
cognitive devices to realize
a public street lighting
infrastructure.

IoT Application

Market
S
olution

At this stage, it is worth to highlight that many of the reported experiences are still in the
pilot/research stage, and a few of them are
already on the market (confirming a general infancy
of the sector). In addition, we can distinguish three main classes of reported experience:



IoT Application
: i.e. an application that adopts IoT technologies to offer a service in a
specific domain/sector,

such as GEPPADI, s.Oliver shops or smartthings.com.



IoT Platforms
: i.e. integrated solutions that support many applications in multiple sectors.
They mainly offer the necessary components to achieve integration, communication and
interoperability among di
fferent devices. Some of them are adopted as baseline technology
for other projects and/or experiments (e.g. Device Gateway and Smart Santander).



IoT Marketplace
:

i.e. IoT platforms that also offer the necessary functionalities to discover
relevant inter
connected objects and create new services/applications out of the available
objects.

From the reported experiences, it is also confirmed that there is a lack of a reference (killer)
business model. However, we identified the following common aspects:



For
IoT applications, the added
-
value mainly comes from the
smarter and remote control
of multiple, integrated devices

(e.g. SOGETI mobile strategy and services) or from the
real
-
time collection of data coming from objects to be used for other purposes/service
s (e.g.
ShoppingTrip360)
.
For IoT Platforms, the added
-
value mainly comes from the possibility
to
re
-
use/extend existing components in different contexts and plug
-
in multiple,
heterogeneous objects
. This requires the capability and experiences of a system
integrator,
therefore customisation and consulting services can be mainly built on top of IoT platforms
(usually also open source).

For IoT Marketplaces, the added
-
value mainly comes from the
possibility to
simplify the development of a new generation of c
onnected applications
that can be quickly deployed on the IoT.

Platform as a Service models (pay as you grow)
can be thus adopted for marketplace owners (together with consulting and customisation
services, as in the IoT Platform case), whereas marketplace

customers (i.e. object owners)
can control and monitor client applications that consume data from their source
(namespaces).

1.1.4

Potential impact of the COMPOSE solution

In the last part of the survey, the interviewed have been asked to identify the most prom
ising
aspects of the COMPOSE solution.



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The collected results show a balanced interest for all the key objects and challenges of the
project. In particular, no one has got a low score (below 3). However, for both objectives and
challen
ges 2 main aspects hav
e emerged:

In terms of
objectives
:



The inclusion of solutions for secure and privacy
-
preserving data aggregation and
distribution.



The provisioning of an open and scalable marketplace infrastructure for objects, services
and innovative applications


Figu
re
5

Survey results: Key project objectives


In terms of
challenges
:



Security/Trust Management (i.e. ability to identify and address potential risks for users and
providers).



Fast development of new applications.



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Figure
6

Survey results: Key project challenges


This might suggest that IoT requires a marketplace solution that (i) has built
-
in security and
privacy, and (ii) minimise the relative complexity to create IoT applications.

This indeed without
jeopardising
confidentiality, integrity and availability of the available
objects and services; and offering interoperability among heterogeneous objects and high
performance of the platform.




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Appendix 1: Questions of the Survey

The present questionnaire a
ims at collecting useful insights about existing and future
exploitation opportunities in the Internet of Things (IoT) field for the expected COMPOSE
project outcomes. Specifically, the questionnaire will ask to a selected group of industry and
technology

experts to first identify,on the basis of their experience, the most promising IoT
application domains and then specify them in terms of: (i) existing market drivers and inhibitors
and (ii) success stories and associated business models. Eventually,

with re
spect to the outlined
context,
the experts are kindly asjked to ptovide their insights about the most promising features
of the COMPOSE project.

Lead sectors potential

1.

In your opinion, which of the following sectors will mainly benefit of IoT and I
oS
technologies? Please indicate up to 3 options?

a.

eHealth

b.

Smart cities

c.

Entertaiment

d.

Manufactoring

e.

(Tele)Communication

f.

Energy /Smart Grids

g.

Food/Agriculture

h.

Environment

i.

Security

j.

Others: ________


Please, briefly explain the rationale of your choices (or p
oint out some relevant documents):



Main market drivers and inhibitors

2.

Whitin the lead sectors indicated above, what are the main factors driving the market of IoT
solutions (please rate 1
-
5)?

a.

Smartphone and Smart objects diffusion

b.

Novel Machine2Machine

technology solutions

c.

More pervasive solutions

d.

Growing availability of data (open data, social media, etc.)

e.

Growing availability of Web services (SOAP, REST, API, etc.)



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f.

Need for reduction of costs

g.

Others:_________

3.

Conversely,
what factors are currently lim
iting the diffusion of IoT applications (rate 1
-
5)?

a.

Heterogeneity of hw/sw components (lack of standardization)

b.

Lack of maturity of enabling technologies

c.

Security issues

d.

Scalability

e.

Broadband availability

f.

High time
-
to
-
market for new applications

g.

Profitabi
lity of the solutions

h.

Liability and Lack of regulations

i.

Others:___________

4.

What will be the most important factors influencing IoT solutions buyers (rate 1
-
5)?

a.

Flexibility and Extensibility (i.e. the possibility of a solution to be easily
customised/adap
tated to multiple application sectors)

b.

Openness (i.e. adoption of open source software or open APIs)

c.

Scalability

d.

Security/Trust

e.

Others: ______

Existing success stories and business models

5.

Do you know of any successfully running pilot/solution that is curre
ntly adopting IoT
technologies in one of the aforementioned lead sectors? If yes, please indicate:

a.

References of the pilot/solution: Web site, Owner, Market launch date (if any),
Location, etc.



b.

The development level: R&D, Prototype, Ready for the market
.




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c.

The key enabling technologies and/or innovations



d.

The underlying Business Model (key stakeholders, roles, value proposition and
economics )



Impact of the COMPOSE solution

6.

Within the context outlined above, which of the following COMPOSE objectiv
es and
challenges are to be considered a priority in terms of market potential (rate 1
-
5)?

a.

Bridging the IoT to the Internet of Services (IoS) and ultimately the Internet of
Contents (IoC)

b.

Novel approaches for virtualizing smart objects into standardized se
rvices and
integrated into innovative applications.

c.

Solutions for managing knowledge derivation (about data and services provenance,
context of use, quality, etc.)

d.

Solutions for secure and privacy
-
preserving data aggregation and distribution.

e.

Solutions fo
r dynamic service composition and object discovery

f.

Solutions for deploying new services by integrating real and virtual worlds through
empowering the IoT vision

g.

Provisioning of an open and scalable marketplace infrastructure for objects, services
and innov
ative applications

7.

In addition, what should be the key capabilities of the target platform to be showcased in the
project demonstrators, in order to raise attention to e.g. potential investors, early adopters,
and existing market players? (rate 1
-
5)?

a.

Inter
operability among heterogenous objects

b.

Fast development of new applications

c.

High availability of services/applications in the markeplace

d.

Plug and Play of new data sources / objects



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e.

Security/Trust Management (ability to identify and address potential risks
for users
and providers)

f.

Performance of the platform (scalability, realibility, etc.)

g.

Others:____________