Case Study 1: Body Modification


11 Δεκ 2012 (πριν από 5 χρόνια και 7 μήνες)

235 εμφανίσεις



“We’ve gotta make way for the homo superior”

David Bowie ‘Oh you Pretty Things’

In the near future, a pressing concern for mankind may well be the question of exactly
what it means to be human; as a species, hu
manity has been locked into a fixed and
unchanging morphology for thousands of years

we have grown used to a paradigm
of biological continuity extending across almost all forms of life on our planet within
the confines of our own short lifespan, each gen
eration accepting any minor
changes as the norm, the pace of any change too gradual to be a source of

This lengthy period of comfortable stability may now be at an end: biological science
has advanced to the stage where concepts previously in th
e realm of fantasy are
becoming a reality

human cloning, designer babies, radical cosmetic alteration and
genetic engineering. The rampant advance of technology has also shifted certain
ideas from science fiction to science fact: artificial limbs, mechan
ical organs and
implants and brain augmentation have all advanced to either reality or feasible
possibility. Certain far
sighted individuals have already examined the possible
implications that these changes may have, usually in the unfairly maligned genre

science fiction.

Part the First: Into Technopolis

“Technopoly is a state of culture. It is also a state of mind.”

Neil Postman

The 1995 Japanese anime ‘Ghost in the Shell’ (
original title ‘
Kōkaku Kidōtai’,
translated: ‘Mobile Armoured Riot Police’) dealt most effectively with the result of
society being absorbed into an authoritarian technocracy and the implications of
technopoly, as described by Postman, taken to its ultimat
e extreme: the idea that
technology and information are the most important commodities available and that
modern states are now run by technophiles seeing only the advantages of more
technology while being blinded to the downside

n the future Hong Kon
g of Ghost in the Shell
, b
ody modification via a mixture of
genetic engineering and extensive mechanical augmentation is the norm: the best


Bowie, D (1972) Hunky Dory


Postman, N (1995), Technopoly: The surrender of Culture to Technology

Site A: Body Modification

Title 6: Into the future: technology and the human body

Issue: Part human, part machine? Utopia or dystopia

Specific angle:

How 'Ghost In The Shell' explores key issues in the dilemma of human/machine.


enhancements are only available to those working for the technocracy or the
wealthy, leaving the remainder of societ
y in a Postman
esque technological
. T
he story loosely follows the efforts of a police department in bringing a
notorious computer hacker to justice for tampering with the cybernetic elements of
prominent official’s brains and selling the extrac
information on the black market.

he detective Togusa is mocked by his fellow officers for still being mostly human.
Conversely, they are almost entirely artificial, with only small amounts of brain matter
kept encased within their skulls to fulfill t
he legal requirement for being human

despite their vastly augmented physical and intellectual abilities, they are controlled
by the ruling elite throught the need for almost constant maintenance and the fact
that their mechanical components (i.e 95% of t
heir bodies) are owned by the state,
fulfilling Postman’s notions of a technopoly as they were not fully aware of the
downside to their body modifications, blinded by the benefits they would bring.

Togusa arguably represents the humanist approach, accuse
d of being a Luddite by
others, but more able to enjoy a full life

including a wife and children. The cyborg
Batou is shown as adopting a similar viewpoint, but accepting the fact that he cannot
change what he has become
. T
he central character Kunsunagi

highlights many of
the philosophical problems raised by such extreme body modification, raising
questions as to whether the cyborgs are still technically human, whether they
gradually lose their humanity and given the vulnerability to outside interference

their cybernetic brains, what real advantage did they gain in the first instance.

In one of the film’s more thought
provoking sequences, a garbage man takes time
out from his regular rounds in an attempt to hack his ex
wife’s cybernetic brain using a

code he obtained from a hacker in a bar, motivated by being denied access to his
. W
hen he is caught by the authorities, it is revealed that he never in fact had
a wife and children, his own cybernetic brain had been tampered with to insert false


further, the ‘hacker’ who gave him the code had suffered the exact
same fate. In a similar manner to Plato’s analogy of ‘The Cave’, what implication
does it have for the human experience of reality if our memories and sense of self are
so falli
ble in the face of technology and its supposed benefits?

A Marxist would likely be pleased with the film, showing a capitalist
fascist state
subject to bitter infighting between departments and widespread government
corruption in a form accessible to and

popularised by the working classes while
y dismissed by the ruling elite.
Adorno would likely
have found

the film to have
low cultural capital owing to its
medium, but would be forced to agree that
s complex p


the hegemonic
domination of
the ruling elite and question


the continued leadership of
a bourgeosie technocracy could lead
is decidedly NOT

merely mass
‘junk culture’.

Part the Second:
Turning Japane

“A machine has value only as it produces more than it consumes

so check your
value to the community.”


Plato’s ‘cave of Meaning’ hypothesises a set of archetypal qualities of which our real world versions are merely
‘shadow forms’ (e.g. ‘truth’ or even ‘humanity’)


Martin H. Fischer

It is also arguable that the f
ilm embodies a strong anti
dity fetishism message,
as the characters gain better body modifications by conforming to and aiding a
repressive government and losing their humanity in the process. Interestingly, Postman
gued that America was the first true technocracy/technopoly

it is arguable that a
culture such as Japan, despite being driven by a technology
based economy and a
love for technology, still maintains many ancient traditions revolving around the
on of nature and living in harmony with the natural environment, unlike
America: this indiates it may not be wholly a technopoly and the many works of
Japanese fiction portraying a dystopian technologically
dominated future could be
indicative of a fear th
at eventually the harmony between technology and nature will
be lost as it has arguably been in the western world.

Postcolonialists have criticized the filmmakers for pandering to Orientalism, Said
concept that westerners perceive the east as mysteriou
s and radically different from
their own paradigm and thus seek to mythologize eastern culture, playing up
elements of mysticism, technological sophistication, enhancing areas of cultural
difference and so forth
. F
urther, despite the filmmaker’s attempts
to portray a
monoculture, it is largely a Japanese
Korean mix, there is very little of western
culture and less so Black people, who are largely absent. However, critics
acknowledge that these problems are acceptable as they increased the
lity of the film, spreading its philosophically challenging concepts to a wider

In conclusion, Ghost in the Shell deals effectively with many issues of body
modification and the growing convergence technology and organic life
. A
lready we
are al
most symbiotically linked to technological devices

as McLuhan suggested, as
technology advances we fall prey to technological determinism

‘the tool shapes
the user’: essentially, rather than humans controlling and shaping technology, as it
becomes more

complex and integrated into daily life

to the extent of becoming a
part of, or replacing the whole of, our bodies

we become reliant on developments
not available to our forebears to the point of not being able to conceive of, or worse
not function, in

time spent without these advances.

Many people cannot bear to be parted from their mobile phones, expressing
discomfort or stress if this should occur

to these people it may be logical to integrate
the device into their bodies when the technology beco
mes available, but as media
such as Ghost in the Shell has attempted to demonstrate, the implications of such
body modification to the existing paradigm can have negative as well as positive
consequences as espoused by Postman’s technopoly, forcing us to q
uestion exactly
what it means to be human

if this became the reality, would body modification as
extensive as suggested in Ghost in the Shell cause us to become detached from our

Contemporary research

has already shown that longterm exposure
to technology
reduces our capabilities of empathy, resulting in impatience and emotional
detachment in relation to both technology and the people and environments around
us. Further, although McLuhan’s concept of a ‘Global Village’ has to some extent


Accessed on 19/7/200
9 at


e a reality, this could swiftly change by integrating the technological devices
required into the human body

poorer individuals or those living in the Third World,
should the existing geopolitical infrastructure persist, would most likely be unable to
ford the technology or simply not have access to the medical facilities necessary to
implant it, resulting in a true technological underclass starved of information both in
terms of volume, rapidity of access or access in the first instance.

Regardless o
f whether or not the soul of humanity could exist within an augmented
artificial body, it is possible that simply the act of creating a commodity fetish for
better bodies and more integration of technology at the expense of individuals
unable to access thi
s brave new world would ultimately diminish our humanity

Word count


‘Ghosts in the machine’: internet identities come to life

The internet is so big, so powerful and pointless that for some people it is a complete
ute for life.

Andrew Brown

As technology becomes ever more integ
ated into our lives, a duality emerges
between our physical existence and an alternate life in the bourgeoning virtual realm
of the internet; from its

earliest stages the internet has facilitated a need for some
representation of a person’s identity

internet forums have always required a small
picture, either an abstract representation of personality and individuality, or a more
concrete photograph: a
s technology has become more sophisticated, so too have
these virtual representations

now it is entirely possible for an individual to create a
dimensional simulation of their physical self. This has had the most profound
effect on the field of vid

lthough many games over the past five years have featured character
customisation systems complex enough to allow an accurate simulation of the player,
this simulation has largely been for the player’s own personal benefit; however, with
the adv
ent of Nintendo’s ‘Wii’ console and Microsoft’s upgaded ‘New Xbox
Experience’ operating system for the ‘Xbox 360’ console, abstracted cartoonish
‘Avatars’ (adapted from the Hindu term for ‘incarnation’) have become the norm as
a representation for the play
er in the virtual online world
. W
ith this move from the
private to the public domain, there has been a paradigm shift in the abstraction of
these Avatars both in terms of basic visual appearance (caricatured as opposed to
photographic) and the paradigmati
c choices of their users in relation to their actual
appearance that could be seen as analogous to body modification. From personal
experience, when meeting users in reality only those most comfortable within


Accessed on 19/7/2009 at


themselves will have accurately caricatured the
mselves; many are usually 25% more
overweight than their Avatar might suggest

in accordance with Coopersmith’s idea
that self esteem is measured via the gap between self
image (informed by data from
the mirror
self) and ideal self (the ‘Coop
ersmith Self
Esteem Inventory’). M
ost users
have an ideal self that weighs one quarter less than their current state. In some cases,
the difference between a user and their Avatar may be absolute: the paradigmatic
choices of the Avatar being completely opposite to tha
t of the real
world state of the

conforming to Coopersmith’s ideas, these are usually the users with noticeably
the lowest self esteem in the physical world but are more comfortable behind the veil
of anonymity that the online world provides in the
form of virtual body modification.

The graphic novel (soon to be film) ‘The Surrogates’ expanded this concept to its
ultimate extreme

the concept of idealized Avatars (‘surrogates’) existing analogous
of the user in the physical world
. A
ll the user’s
activities in day
day life are then
experienced from the comfort and safety of their home via an idealized, disposable
version of themselves
. C
reator Robert Venditti noted


that his ideas were
by media coverage of phenomena

such as
marriages breaking down, or
forming, as a result of the idealized online world of games such as ‘Second Life’ (the
title is self
explanatory), stating ‘it dawned on me that if you were somehow able to
create a persona and send it out into the real world

ere it could go to work for
you, and run your errands, and so on

then you would never have to go back to
being yourself’.

In conclusion, the implication that actual body modification may eventually be
sidestepped for an analogous idealized virtual represe
ntation of oneself is perhaps
more palatable than the alternative discussed in section 1; however, if individuals
actualize their ideal selves in the online world, this may lead to c
ertain problems in the
physical. A
lready technology is being blamed for e
pidemics of obesity and laziness,
especially in the younger generations who engage more actively with this technology

would this problem become worse if all social functioning could theoretically take
place virtually? What is the purpose of exercise if a
t the press of a button one can
become a galaxy
saving super
soldier or ace fighter pilot? In the final analysis, this
may arguably conform to Lazarsfeld and Merton’s concept of a ‘narcotizing
ion’, conforming to the Marxist

view that the
ruling elite create new,
ever more complex distractions to stultify the intellect of the working classes and
distract them from matters of true importance.



Total = 1479 + 715


= 2194 words (6 to play with!)