Traffic is Good!

panicyfewInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

76 εμφανίσεις

Traffic is
Good
!

(when it comes to your website)

*Prep for This Week’s Session*


To accommodate different audiences, this session
includes basic and advanced information.


If your group consists of mostly beginners, include
all

slides in your workshop.


If your group is mostly more advanced, skip slides 5
-
18.


Make color copies of the handout, one per
associate, for the activity on slide 39.


*Delete this slide before presenting *


In our last Make Your Connections session we
looked at how to get noticed online (in a good
way):



Rising to the top on Google


How you appear online


Becoming a trusted advisor


Turning online networking into face
-
to
-
face
opportunities











Picking Up Where We Left Off…

Today we’ll explore more
proactive

ways of
generating business online


by driving traffic to
your website.










Today’s Make Your Connections Session

So Why is the Internet So Important?
Why Do I Need a Website?

Source: National Association of REALTORS, 2008 Profile of Home Buyer and Sellers

87% of 2008 Home Buyers used the
internet in their home search!

By the way…you don’t just need a web site


you
need an
IDX

website. We’ll cover that in a few
minutes.

How Did Buyers Find Their Home?

34%
32%
15%
7%
7%
3%
2%
1%
0%
5%
10%
15%
20%
25%
30%
35%
2008
Real estate agent
Internet
Yard sign/open house sign
Friend, relative or neighbor
Home builder or their agent
Print newspaper advertisement
Directly from sellers
Home book or magazine
32% of Buyers found the home they purchased online

34% of buyers found the home they purchased through a real estate agent

Buyers are more likely to find the homes they purchase via the Internet than
newspapers, magazines and yard signs combined!

Source: NAR’s 2008 Profile of Home Buyers and Sellers


Internet Listings Drive Offline Action

Buyers who find home listings online take offline action to move forward in the
home buying process

Actions Taken After Finding Listing Online

Source: National Association of REALTORS, 2008 Profile of Home Buyer and Sellers

77%
63%
27%
24%
9%
9%
6%
4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Drove by
or viewed
a home
Walked
through a
home
Found a
agent
Requested
more info
Mortgage
info
Contacted
builder
Applied for
a
mortgage
Found a
mortgage
lender
All Buyers
Source: NAR’s 2008 Profile of Home Buyers and Sellers


Let’s all get on the same page
with some internet terms . . .

Internet Terms


SEO


Metatags


Keywords


Social Networking


IDX



Brought to you buy:

SEO

Search engine optimization (SEO) is the process
of improving the volume and quality of traffic to
a website from search engines via "natural“ or
“organic” (non
-
paid) search results.


Usually, the earlier a site is presented in the
search results, or the higher it "ranks," the more
searchers will visit that site.


Organic (Non
-
Paid)

Paid
Search


Search Results


Search behavior of Google, Yahoo, MSN, and AOL
users were assessed in a recent search engine study
performed by search engine marketing firm
iProspect
.


61%

of Google, Yahoo!, MSN and AOL users
selected an organic, non
-
paid search result

over a
paid search result.


Meta Tags

Meta tags are hidden sections of code you enter onto your
Web pages that allow the search engines to know what
your page is about and index it.


I’ll show you an example in a few minutes.


Keywords

In a search engine, a keyword is the term or phrase you
type in order to begin an online search.


In website programming language, these are words you
enter into your meta tags that describe your page. When
someone goes to a search engine and types in one or
more of those keywords, your page will be among the
pages they are shown.

Examples:

“Morristown homes for sale”

“Middletown NJ homes for sale”


Social Networking

An online community of people who are socializing with
each other via a particular website.


It’s the practice of growing the number of one's business
and/or social contacts by networking with others.

Some Social Networking Sites



Facebook



connect and communicate with
your network of friends, family, business
associates, etc.


Blogger

-

free blogging site (blog=web log or
diary)


YouTube



for posting videos


Craigslist



post and search classified ads


LinkedIn



geared towards business people


Twitter



allows for short real
-
time
conversations and information sharing




IDX

IDX stands for "
Internet Data Exchange
," commonly
called Broker Reciprocity.

Under the IDX real estate system, brokers give consent
to display each others’ listings on the Internet.

To show other broker’s listings on your personal
website, you must have an
IDX

site.

If you don’t have a personal IDX website, consider
hiring someone to create one for you.

If you already have one, that’s great!

Either way…let’s look at how you can generate lots
of traffic on your site.




Top 10 Things to do to Drive
Traffic

1.
Get one local market domain name
and a second one with your
personal name

2.
Purchase an IDX website

3.
Embed local keywords
throughout your site

4.
Post local data that customers
will value

5.
Do some basic SEO


Top 10 Things to do to Drive
Traffic

6.
Promote/advertise your URL on all
marketing materials/email

7.
Advertise your URL to your local
neighborhoods

8.
Leverage free sites to promote yourself
and your website

9.
Submit your URL to search engines

10.
Use social networking sites




First, Know Why They Come

What’s the number one reason consumers go to
the web when it comes to real estate?


LISTINGS

#1 Get Two Domain Names

First domain name


your local market niche:


Must have keywords that reflect your local market niche (such as
Princeton
-
Townhouses
.com)


If domain name you want is taken, add hyphens between the
words (such as Princeton
-
Townhouses.com)


Use
.com
(not .net)


it is most recognized


To purchase:
www.godaddy.com

($9.99/year)


Second domain name


your name:


Must contain your personal name so you’re easily found


Should
only

contain your personal name (such as JohnSmith.com,
not JohnSmithagent.com)


Use
.com
(not .net)


it is most recognized


Byram Office

276 Route 206 Andover, NJ 07821

Office Phone Number 973
-
347
-
4900


Mobile:

(973) 534
-
3065



Direct:


(908) 852
-
7659



Fax:


(908) 573
-
3007

Email:


hryker@earthlink.net




#2 Purchase an IDX Website

#3 Embed Local Keywords

Put relevant, local keywords throughout the
programming language of your site:



#1 objective
is for you to increase the likelihood that
your site will appear in organic search results


Design of your website should be centered around
those relevant, local keywords so that your site is
among the organic search results


Click to next slide

#4 Post Local Data

Give people a reason to keep visiting your site!



Post current, local neighborhood data that local
residents will value


Posting that local data will demonstrate that
you

are the
neighborhood specialist


#4 Post Local Data

#4 Post Local Data

#5 Do Some Basic SEO



Title Tags and Meta Tags

Title tag is the most important:


Create a descriptive title with 5
-
8 words for each page
-

should contain your name and keywords


Use only 2
-
5 keywords per page


Write a description and keyword
metatag
:


The description should be 1
-
2 sentences describing the
content of the webpage using the main keywords and
key phrases on the page.



Here’s what the programming language looks like “behind the scenes.”
Look how often “Sparta NJ” and “homes for sale” appear.

Keywords:


Title tag:


Description tag:


Click to next slide

#6 Add Your URL to all Marketing
Materials/Emails


Include your URL on all iMail,
stationery, cards, and literature.


Promote your URL using traditional
media
-

include your URL in any
display or classified ads you purchase
-

magazines, newspapers, yellow pages,
etc.


Have it on your business card, door
hangers and Open House flyers

#6 Add your URL to your Email
Signature Line

Remind your leads and customers that you have a web
site and are active online. Invite them to it every time
through your email signature:


Heather Ryker
-
Milling

Weichert Realtors Sales Associate

Home
-

908
-
852
-
7659

Cell
-

973
-
534
-
3065

Visit me at
www.heathermilling.com

#7 Advertise Your URL to Local
Neighborhoods

Now that you have created your online presence and
added your URL to marketing materials…get the word
out!



Send your IMAIL/marketing materials


Put out your door hangers


Disseminate as many marketing materials with your
URL as you can





#8 Leverage FREE sites to Promote
Yourself and Your Website

Here are some free sites you can use to promote yourself
and your website.


Craigslist


Postlets


Facebook


ActiveRain


city
-
data.com


CAUTION:

To avoid REC fines, follow Weichert, Realtors
Advertising Policy & Procedure on Weichert University

#9 Submit Your Website URL to
Search Engines


Note:

Make sure your website has the following before
you submit your website.


Local, relevant keywords in the programming
language


Homepage has rich, relevant content for the
market you service


Homepage title is consistent with your keywords
and contains your name

#9 Submit Your Website URL to
Search Engines


Submit your website once a quarter:

Yahoo.com
-

To submit your site URL:

http://siteexplorer.search.yahoo.com/submit


Google.com
-

To submit your site URL:

http://www.google.com/submit_content.html


#10 Use Social Networking Sites

Activity: Identify the Top 10


Here is a Weichert associate’s web site
that successfully utilizes some of the tips
we just reviewed.


Take a copy and circle as many of the
“top 10” items you can find.


I’ll give you 3 minutes, then we’ll discuss
as a group. Here’s a reminder of the top
10…

Top 10 Things to do to Drive
Traffic

1.
Get one local market domain name and a second with
your personal name

2.
Purchase an IDX website

3.
Embed local keywords throughout your site

4.
Post local data that customers will value

5.
Do some basic SEO

6.
Promote/advertise your URL on all marketing
materials/email

7.
Advertise your URL to your local neighborhoods

8.
Leverage free sites to promote yourself and your website

9.
Submit your URL to search engines

10.
Use social networking sites



Debrief: Identify the Top 10

Let’s see how many of the top 10 you were
able to identify.


Let’s start with #1 on the list and work down
to #10.

Don’t Forget…

Learn about
Trulia Voices

and
Zillow Advice

and see how you
can generate leads there at
upcoming in
-
office webinars.


Trulia: Thursday July 23
rd


Zillow: Thursday August 13
th


Both are from 2:00


3:00.


Next Make Your Connections
Workshop











Making the most of your time online


Tips and strategies for efficient online social networking


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