Social Media Marketing for Business

panicyfewInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

72 εμφανίσεις

Social Media Marketing for Business

Lightening Lecture:


What’s Keeping Us Up at Night?

Copyright © 2011 Constant Contact, Inc.

2

80%



Attracting
New
Customers

Constant Contact Spring 2011
Attitudes & Outlooks Survey

55%



Increasing
Customer
Refferals

Copyright © 2011 Constant Contact, Inc.

3

Evolution of Media

The Era of
Broadcasting

The Era of
Conversation

Technology has fundamentally changed the way we
Connect

and how we
Discover

&
Share

information

Sharing Is The Cool New Thing

75% of people are likely to share content they
like online with friends, co
-
workers or family







….49% do this at least weekly


+30 billion pieces of content shared on
Facebook

each month


4

*Chadwick Martin Bailey Consumer Pulse 2010 (n= 1504)

Copyright © 2011 Constant Contact, Inc.

5

These Guys Are Mad

Levels of Influence

6

Copyright © 2011 Constant Contact, Inc.

Influence

Quotes

Paid

Media



Brand pays to

leverage a

channel



Examples:

Newspaper Ad

TV Commercial
Sponsorships

Display Ads

GroupOn(s)


Owned

Media



Channel

controlled

by the brand



Examples:

Website

Blog

Email List

FB Page

Twitter Acct


Earned

Media



Customer

becomes the

channel




Examples:

Forward

Like

Retweet

Check
-
in

Stumble







Brand pays to

leverage a channel



Examples:

TV Commercial

Newspaper Ad

Sponsorships

Display Ads

GroupOn(s)


Paid Media





A Channel controlled

by the brand



Examples:

Website

Blog

Email List

Facebook Page

Twitter Account

Owned Media





The customer

becomes the channel



Examples:

Forward

Like

ReTweet

Check
-
in

Stumble

Earned Media

Catalyst to create
awareness & feed
Owned Media

Assets to engage,
build relationships &
spark WoM

Listen, Respond &
Engage to encourage
continued advocacy

New tools have changed the game


Find

Convert

Keep



Find

Convert

Keep


Traditional
Marketing

Engagement

Marketing

Copyright © 2011 Constant Contact, Inc.

7

FIND
MORE

“Flip The Funnel: Retention is the New Acquisition”

-

Joe Jaffe (@jaffejuice)

Copyright © 2011 Constant Contact, Inc.

8

Fundamental Principle #1

You Have Limited Control

Over Your Brand







Your Customers Define Your Brand



Copyright © 2011 Constant Contact, Inc.

9

Fundamental Principle #2

You Must Provide a

Great Customer Experience







There is No Marketing Cure for Sucking


“He who profits most, who serves best”

Copyright © 2011 Constant Contact, Inc.

10

Fundamental Principle #3

Relationships Matter







You Must Earn Permission to Engage




Copyright © 2011 Constant Contact, Inc.

11

Fundamental Principle #4

Focus on Engagement






NOT Number of People You Reach




Engagement Increases Sales

Higher Purchases Made

From Social Media

$102.59

$100.16

Marketing Profs,
Shoppers via Social Sites Buy Less Often, but Spend More,
September 23, 2011

$121.33

Engagement Generates Word of Mouth
Referrals for your Business

Copyright © 2011 Constant Contact, Inc.

13

For average social network users with
moderate activity, purchases are
influenced by social network interaction.


Vendor Sales increase: 5%

Research Finds Friends
Do


Influence Purchases on Social Networks

Harvard Business Research Report,

Do Friends Influence Purchases in a Social Network?
, May 2011

It’s worth the investment

Start Your Marathon Now!

The more time and resources you devote to Social Media Marketing, the
greater your yield

Copyright © 2011 Constant Contact, Inc.

14

Take the Next Step

Copyright © 2010 Constant Contact, Inc.

15







Sign up for a
free,

60
-
day trial
of Constant
Contact Email Marketing


No risk, no credit card required.
Get coaching and support,
grow our email lists, access to
over 400+ templates, and
measure and track results




Toll
-
free:
866
-
876
-
8464










Register for the free
webinar:
“The Power
of Social Media,
SEO, and Email”.


Learn more about how Social
Media Marketing can help
small business and non
profits optimize marketing
efforts.


constantcontact.com/

learning
-
center

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NutShellMail by
Constant Contact


Manage and monitor your
social media activities in
real time, on
your

time…
right from your inbox.


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-
Day Trial

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