Presentation - Personal Site

panicyfewInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

73 εμφανίσεις

Disney.go.com Strategy

Gaurav

Anand

Ashutosh

Kaushik

Saurabh

Koparkar

Matthew Rubinstein



Discussion Topics

Overview and Strategic Focus

Reputation / Performance

Gateway

Site Map(s)

Search Feature

Search Engine Optimization

Shopping

DXD

Credibility

Overview

& Focus

General Overview:


-
Great interaction design


-
Succeeds as an infotainment product


-
“Magic” as a guiding rule for UX feel and IA design


-
High yield, functioning product, post
-
implementation stage


-
Challenging to make changes: limited control over content


Strategic Focus:


-
Tailor strategy for quick fixes with a focus on higher level issues


-
Review the impact of Prominence Interpretation rule


-
Enhance
findability

through several routes (
most crucial
)


-
Personalize UX with more session cookie use


-
Improve UX/UI consistency


-
Patch up credibility


-
Pixie Dust

®

Reputation /
Performance

Open Issues:


-
Footer navigation is inconsistent


-
Global navigation provides limited context


-
Too much is emphasized


-
Flash
-
only


Strategy:


-
Wrap Flash in AJAX Layer:



-
Can improve accessibility



-
Good excuse to add a metadata layer


-
Redo “
lite
” gateway in not
-
flash



-
Great test for an AJAX pitch


-
Add temporal context:



-
News/Events/New Content/New Products ticker


-
Redo global and footer navigation:



-
Include roll
-
over scope notes



-
Add breadcrumbs to navigation


Gateway

Assessment:



-
Limited to sub
-
site titles


-
Not searchable


-
Only inclusive of select domains (separate site maps)


-
No metadata about amount or type of content


-
Issues with control over content


Strategy:


-
Dynamic generation from metadata on indexed pages


-
Aggregate Corporate, Consumer, and Shopping maps


-
Include scope notes or rollover previews for page listings

Site Map(s)

Search

Assessment:


-
Strong focus on products


-
Not all content indexed


-
Corporate Included! (but some domains still missing)


-
Little control given to user over search function


Strategy:


-
Improve
findability

through contextual navigation


(bread
-
crumbs in search results too!)


-
Allow selective searching of specific sub
-
sites


-
Improve categories for filtering


-
Add metadata info: article count, recommender results

SEO

Open Issues:


-
Lack of metadata results in minimal
findability

for content

in sub sites and in flash pages (In
-
Site search works better)


-
Old content is Page
-
Ranked above newer things


Strategy:


-
Archive/Remove dated content to avoid obfuscation


-
Improve
findability

by sharing index data or by adding tags


to the html or AJAX wrapper

site:disney.go.com “Depp”

vs…

Open Issues:


-
Prominence Interpretation Rule


-
Shopping Site Map is hidden


-
Warning(s) Panel


-
Inconsistencies in the buying experience for:



-
Movie Tickets



-
Park Tickets


Strategy:


-
Re
-
evaluate the use of emphasis on the main page


-
Separate Warning(s) panels for types of notifications


-
Notify user when switching to a 3
rd

party checkout and at


all exit points from the Shopping sub
-
site if cart is used

Shopping

Open Issues:


-
Lack of search


-
Lack of feedback and inconsistency in UI


-
Loading times @ interstitial pages between ‘channels’


-
Lack of metadata (how do I know
whats

popular?)


-
Overloaded visual display


Strategy:


-
Correct visual issues with UI


-
Add article/Item count and/or popularity measures


-
Employ more robust use of session cookie to improve

consistency for a single user between sessions

DXD

Assessment:


-
Great presumed, surface, and reputed credibility


-
Earned credibility suffers from some inconstancies in UX

-
Use of Ad’s (fold
-
out flash especially) hampers trust


-
Inconsistencies between different versions of pages


-
Forcing flash on the user hurts surface credibility



Strategy:


-
Apply restrictions to the animation of 3
rd

party Ad’s


-
Provide non
-
flash gateway


-
Improve Shopping “Warnings”


-
Clean up alternate versions of content


-
Add missing Exit Point warnings for Shopping


-
Fix different checkouts for Movie Tickets, and Park Tickets

Credibility

Fin!

Questions?

Thanks!