Click My Swiss Knife

panicyfewInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

60 εμφανίσεις

SPEED UP…

Online Biz

I love what I do

SEO SwissKnife: The Online Small Business Platform
-
Series

Short Real Small Business Online
Success Story for Media Managers…
Author:
Vik G

This is a small presentation of how the
“Swiss Knife”

for
online business was born!

This reading material is those of us who believe in growth
through online business and social media. For others it may be
purely academic and fun to view….

This presentation is for
information

purpose

only. Read
Disclaimer

Page 42

How did I make my own online ‘Swiss Knife’ …


Click My Swiss
Knife


Somebody asked me in an
interview…
How did you make
money? What are you doing these
days to make some more? Is it
easy? What can I do to promote my
business online…


Well you better get your coffee or
light
-
up, whatever you do as my
story will take
16 minutes

to
share…

Hi. My Short Story!

Everyone wants to know


Where
to follow the money?



Name:

Vik G



Location:

Live in India & work out of other places I


want to
and when I want to…
freedom to work global.

Education:

Professional degree M.B.A with major in marketing

Work experience:

20+ years of hard work and a solid foundation.

Relationship:

Happily married with two loving children

Areas:

advertising, marketing, sourcing, wholesale, retail, IT software, healthcare, real estate are some of the
business I try my best to do.

I Like & Love:

fine art, golf, music, blogging, pretty faces, hot bodies, travel and making lots of money!


My education background + hard work + good luck have been factors of my success in the real
-
online world.
I managed to secure my financial freedom by the age of 34. Consider your situation!


About Me

I love what I do! Everyday…

So what did I do to get my Freedom?






I was like most of
the guys





going down a
pre
-
defined






career path based on my






qualifications. The last job I





had was in 2001, working






in a top
management level





position with complete






charge of an entire division





selling OTC products with






a 120 sales team
working






under me.
I was busy with






making plans, meetings,

My 10 am


8 pm job kept me super busy
with responsibilities and
accountability. A headache.

I was always busy making strategies and
achieving targets for the big company. I was
so happy getting my 10% bonus and enjoyed my
corporate perks and position. I was married
and lived out of a rented apartment.
Great
life, sure lot of my friends thought so and
so did I
… I was head of marketing but a
bored one really, simply because there was
no challenge, creativity and company budget
constraints.
Really no action.

I had a fire
to create, some ideas and
I knew

working on
a job really never end
-
up creating wealth
unless you are at the very top. I know some
of my friends in their jobs have not done
so.

Most people I know, might be lucky to
leave this world


Debt Free !

Believe in Yourself

That was way back then after I quit my job.
I had a plan in my head and some products
in hand to sell.

Yes, quitting my job was
impulsive then…

What I had was a professional degree, a
dream to succeed, some connections, some
ideas, risk taking abilities
BUT

no money to
start a small business really. I had
security of a home to live in, no debt and
enough money to take care of my daily needs,
even if I had to struggle it out for 2
years. I had always planned my finances and
was in a habit of saving upto 40% of my
salary. What I also had was faith in my
destiny and in myself
-

I took the leap.
Many of us keep thinking and thinking to
quit our jobs, but I know it is tough & many
still remain jailed in a job that makes them
enough for survival and some peanut money…
which is not enough!


Do a SWOT Analysis
²

Include yourself,
your idea and your action plan ready, when
you decide to quit.

Keep the Candle of Faith ON

Have faith in your
instincts,

know your own
strengths and

weaknesses, save up
now

and for god sake have
a plan,

before jumping into
any new

business venture.


You should know
what

you can do & what
you

cannot do!

The Eye Opener
-

10 years
ago…

The 1
st

website that was created then was for the company in my last job…
Lessons Learnt!


My boss, gave me the task of putting together
the corporate

website. I had some exposure to the
internet but compared to


the rest I was so
called internet savvy


just a perception.


The work was outsourced to web design company


which
actually ended up make a hash
-
mash of it. I had let
myself down. The website was nothing much to write
home about.
I was unhappy with what I saw and
got it improved.


What was even more surprising was that the
boss was very happy. Simply because now the
company had it’s online presence. His goal
was fulfilled.

10 years ago that did work to an
small extent


a Lame Duck. Today it
is a Dead Duck!

This is how I stumbled my way forward in 2001…

The web site sucked !*@ , as I think back..

No Search Engine Optimization (SEO) done…

NO SEO

NO RANK

NO TRAFFIC

How I did it for My Business when I started out…

It took me 15 months. I created a website,
got web pages designed, submitted my website
to search engines and I was on top of
rankings. I made money with traffic pouring
in from various sources on the internet with
products to sell. Those were the days when
google, yahoo and msn were hungry to fill up
their digital repositary’s with any content
they found and every webpage was important
to them while they were scaling up. I got a
constant stream of visitor eyeball traffic,
which meant that my cash registers kept
ringing with new customers lining up to buy
my products.

People just like you and me
came searching
online
. They created the demand and they

“Found My Business Link”

I got in early. Search engines were
not choosy and I got results.

I would also like to be honest in saying…
“I
used some email campaigns as well.”
I got my
mass ad message buzzing out to the world
.




Heck! I made so many great
friends




with whom I enjoy
doing business




and
travel the world to meet up with




them, whenever I can...

I know their family’s, I have stayed with a
few of them in their family homes and also
meet a few, once a year for annual board
meetings. So I made contacts, made business
happen, had fun, made money… successfully!


You may want to also
watch

the Social
-
Media Video!

Helped me get connected…




Yes! I was there…On
Their




Face

FIRST

Right
ON TOP

of




the
online
search



Customers




banged
in and out of my website 24x7.



I
was working 18 hours a day, chatting



and packing orders. I used to wake up



and I had orders to pack & ship
out.




I realized… my
獵捣敳猠捡浥c
潮o礠睩瑨y
gre慴afri敮摬礠pb伬

go潤ocon瑥湴

慮a 獯s攠
on汩l攠ad sp敮e猠to get so浥mqu楣i
tr慦a楣i


It Got Me Success!

Those were the days… no more.

It Got Me Status. Luxury & Piece of
Mind…

I Love My Home


jy iiv楮朠ooo“





Yes!

Today I can boast
of a





customer/
distributor base in





18 countries, who keep coming





back for more. With over
8





figures income in
profits. I still





continue to save & plough back





in new
opportunities/investments.

The tap still continues to flow with new
customers for my various businesses, simply
coming through with constant every
-
day &
every
-
hour traffic strategies of
seo,
marketing, advertising and now with social
-
media…

Thank God or thank google… BOTH

I did my time. How much time do you have ?




Sadly, a majority of small and
medium




sized businesses,
till date in 2011




continue
to be stuck in that static time
-




warped websites that I saw in 2001.




They or their webmasters, have
not




been able to
‘juice
-
out’

the





synergy
between their business with




online SEO, advertising, promotions &




marketing strategies and now
with




social
-
media with
high
-
tech smart




phones/
ipads.
I don’t see many




doing this… regularly as I did.


Why? I asked myself… what’s stopping them.






Their online
presence and






vision actually still ends at






buying a company
name






domain
and having the






pride of owning a [dot






com] address to print on






their business
cards.

How they continue to spend money but get low
results as no fresh content is created by
them. They still tell their customers to
find their online address on their business
cards!

I think not… simply foolish. A non starter.



It is not because the web
designers are trying



to fool
them….
The company pr/ media manager
have not done their homework. No one
is keeping up, reading, writing,
learning and staying updated with the
changes that google, yahoo and msn are
unleashing by changing their search
algorithms. It was & is still simply
difficult to keep updated with the
search engine revolution as company’s
focus on traditional media and trust
it to deliver results…

I am afraid, that was then
& still is Now in 2011

That was then and this is now.

The majority small
-
medium enterprises did
not know better then and sadly still don’t
know better now.
They do not operate under
a dynamic mode to promote their online
presence…
it takes time and daily constant
effort.

New age high
-
tech smart customers are going
googling

crazy online and their market share is
being eaten by the ones that are everywhere
and found by new customers.

Hey I have not even begun talking about
those millions of professional/ social
[customers] with smart mobile iPhones,
iPads, Blackberrys, Nokia, Samsung &
Laptops and what not… on the internet and
constantly



buzzing on social
-
media networks.




Won’t you love your business
to hav攠 the楲iatt敮瑩潮e&
po捫ct
-
獨慲政




Small business owners as in
the




past, still continue to
find it difficult




to make
money online.




Most are clue
-
less on how to,
have a




time constraint and
a set mind block. It is natural and normal.
They have always used the traditional media:
print, radio & TV. They have always relied
on yellow pages, bill
-
boards, brochures,
flyers, news paper classifieds.

Generation X and seniors don’t care about
online business as they are not tech. savvy.

They are happy running their brick & mortar
business store fronts and providing services
they have learnt and have mastery over their
trade skills. They like to keep their life
simple.

Small business cannot afford and only rely on traditional media anymore…

Small Medium Business Owners can do it too…

Simply because it is not being
done right. Websites are not
updated with SEO friendly content
and remain static. dead. mute….
Zero shout
-
out effect

If your customers cannot find you online. Then someone else will and
grab them!

Can I do the same for my business ?

How can I do it ?

I funded an IT start
-
up in 2006 to put all I knew into practice and
to create a system that would work for everyone who did or should
not need to learn all this stuff. We make it work with our back
-
end
support to turbo charge any online business on search engine
positions, rankings, optimization, marketing, advertising and also
social
-
media management.
We do it for you
-

All on Auto
-
pilot with
a web account manager. Simply sign
-
up, create your content & get
on top.

We make you popular online


Every hour. Every day. Mostly
everywhere…

I invented the ‘SEO Swiss Knife”

This is the end of my story

SOME OF THE THINGS
MY NETWORK

BUSINESS DOES
WITH MY “
SWISS KNIFE


Choices? Customize Solutions or Use Hosted System

Buy your domain website name

and always keep
control with you. You get your own login. You never
know you might get a good price for it one day!


Host your web site

on top end hosting servers in the
US which are secure and stable.

Customization Options

Website Designing

Content management systems (blogs, micro
-
blogs,
forums)

Business directory and portals



Tell us what


you want?

Let us provide designs to you…

Search Engine Optimization (SEO)

Search Engine Rankings Popularity (SERP)

Traffic strategies with back linking and cross linking.

RSS Feeds optimization & short URL with content
syndication

Search Engine Optimization (SEO)

Web Content

We can also provide content on various industry topics to
make your website interesting to visitors and search
engines. You want us to update on a daily basis, we can.

Content is King!

If you have nothing to say about your business or
products… then you might as well not sell online.

E
-
Commerce Solutions

E
-
Commerce websites designing along with
secure payment gateway integration with PayPal
can be done by us to enable your business to
collect payments from customers with credit
cards
-

worldwide!


all secure.

Membership System

We can create a membership system for your
website, so that you know who is buying from
you or who is visiting your website.

This is a great way to keep in constant touch
with your customers and visitors who may be
interested in what you sell. Send them emails
when you want.

Send Newsletters/ Flyers

We conduct ongoing campaigns for customers starting from
newsletters/ flyer design, emailing solution, subscribe/ un
-
subscribes and auto
-
responders to send emails to your
contacts when you want.

Complete Constant Contact Management Services for your
business…

Manage your Distributors & Resellers

We provide solutions to you for complete
management of your distributors, resellers and
affiliates.

Keep track of online sales and commissions
payable to your resellers.

Let your online marketing network help you spread the word and also make some
money reselling your products.

All this takes time… 3
-
6 months

Yes.

No shortcut to the
Top.

Search Engines are smart enough.
Can’t cheat them.

Want a Customized solution with
the bells and whistles?

Contact our Web Manager with
your questions to help you get
started…

Do you also want to know more about social
-
media solutions to hyper charge your web
presence…

Want our online system and back
-
office support do everything for you? Sure we do it all the
time…365 days


Just want to go crazy viral on
social media
… twitter, facebook, friendfeed…. Every hour…
we do it for you!

Contact Us

Web Development Enquiry Center:

Website:

http://viaguru.com/

Email:

vmail(at)viagurumail.com

Skype Chat & Phone:

viaguru



(free worldwide)


Customer Support:


http://viaguru.com/support/

You have to see what applies to you… read it

You have to know what you can do and what you cannot do, as you may not be technically
savvy to do so, don’t have the required time required to do things online


simply maybe
don’t care.

I disclaim, it does not necessarily mean that any other person may be successful simply
because I was. Each one has to follow his own path to success work hard and time through
own ideas/ products to promote, social issues and business online. I have a company that
provides services now, to promote web media online as a full
-
time webmaster for clients
worldwide, who outsource their online presence.

One just has to be open to work forward with a vision