Tourism Learning Networks

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5 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

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Tourism Learning Networks

Using Internet and Information
Technology

Phelim Murnion

Introduction



Objectives


Facilitator and Industry Partner


Timetable


Resources

Objectives


Survey context and background


Identify Specific Needs and
Requirements


Share Knowledge and Experience


Examine Internet Technology tools and
solutions


Establish network and pathways

Timetable

Facilitator


Phelim Murnion


Senior Lecturer in Information Technology


School of Business


G.M.I.T.


phelim.murnion@gmit.ie


Tourism Background


Applied Tourism research


Tourism/SME I.T. Consultancy

Industry Partner


Margaret McNulty


Galway Bay Health Farm


Purpose


Experience
not

Technology


Timing


Questions and Follow
-
up

Resources


Powerpoint presentation


Printed documentation


Internet access


Web site


Yahoo Web Group


Workshop Needs Assessment



Questionnaire data


Questionnaire


Results



Problems / Ideas brainstorm


Groupnotes.doc

Internet in Tourism


Background and context



The
Technology

of Internet technology



The
Business

of e
-
Commerce

Internet: Background and
Context


Tourism Context


Changing tourism trends


West of Ireland


Internet Context


Mass consumer technology


New technologies


Internet for Tourism

Broadband


Broadband


Versus
EU


takeup


DSL new
rollout


Alternatives


Mayo CC


WestNet


Web Technology


HTML: HyperText Markup Language


URL: Uniform Resource Locator


Protocols


HTTP (HyperText Transfer Protocol)


FTP (File Transfer Protocol)

Web Terminology


Web Page vs. web site


Navigation


Hyperlinks


Buttons and navigation bars


Multimedia


Interactivity

Web Multimedia


Inline images


GIF


JPG


Streaming (audio, video)


Bandwidth and file size

Web Interactivity


E
-
mail contact


Forms


Form
-
mail


CGI scripts


Database connectivity


Intranet
Example


Tripod
Example

Web Design Tools



Frontpage



On
-
line


Tripod

Web Administration and
Maintenance


Hosting



Domain Names



Re
-
direction

Web Services


Mayo Ireland
Web
services



Web service providers folder


NetSource


Design tribes



Irish
Domains

Non
-
technological issues



E
-
Commerce



Security

E
-
Commerce



Online booking



Visitor Maximisation



Online Bookings


Forms on web site



PayPal
e.g.



Merchant account eg
2checkout



Online booking system ASPs eg
Reflex

Visitor maximisation


Key terms for search engines


meta tags, titles and main text



Registering with search engines



Analysing site traffic


Log file
sample


Analysis and
report



Visitor maximisation


Off page features


Linking …



Recommend
-
a
-
site link



Collaboration


Web
rings


Banner
exchange
programs


Forums and discussion groups


Yahoo
group


E
-
Mail


Accounts



Webmail



Distribution lists



Signatures



Email
-
merge …

Security


Windows XP services


Windows security center


Remote assistance


Internet Security


Passwords


Downloads


Anti
-
virus/Spyware


Backup


Other Information
Technologies


Customer Databases


Excel list


Access database



Mail
-
merge/email merge/integration



Image manipulation

Image Manipulation


Image types


Tools


MS Photoeditor


MS Picture Manager


Photoshop


Newsletter in MS Word/MS Publisher


Wrap
-
up and Further Steps


Questions and discussion (
groupnotes
)



Next Steps


CD
-
ROM Resource disk


Website


Email distribution list


Yahoo group


Individual next step


Trainers/Service providers