Land Trusts &
Web Technology
Damon Hearne
Connecticut Forest & Park Association
Overview
•
Basic website tools
•
Photo hosting
•
Membership Data
•
Sales
•
Social Networking
•
Mapping and
locations
Some basic terms
•
Domain
(ie
ctwoodlands.org
)
–
Routes traffic to the Host
–
Managed by domin registrar
-
$15 per year
•
ISP
–
Internet Service Provider
–
Provides your connection to the Web
–
IE
–
AT&T, Comcast, Localhost
•
Host (website host)
–
Hosts your website files on a server
Software
•
Is all on line
–
NO software installed on your
hard drive.
•
Can be updated and maintained you or by the
host.
•
Flexible and scalable
•
Open source, free or at least very cheap.
•
“Web 2.0”
-
a perceived second generation of web development
and design, that aims to facilitate communication, secure information
sharing, interoperability, and collaboration on the World Wide Web.
Basic Website Management
•
Look for a
C
ontent
M
anagement
S
ystem
(CMS)
•
Such as Drupal, Wordpress, TypePad
•
Easy to manage content.
•
Free to install software (you only pay for
hosting
•
High search engine profile
•
Multiple users
•
Customizable by you or designer
C
ontent
M
anagement
S
ystems
•
Three examples
1.
TypePad
-
http://www.typepad.com/
1.
WordPress
-
http://wordpress.org/
2.
Drupal
-
http://drupal.org/
CMS terms
•
Theme
–
is the “skin” of your website
–
this is the design.
•
Module
–
an additional ‘plug and play’
applet that can be added to your site.
•
PHP/mySQL
–
terms for the behind the
scenes code that make things work but
you don’t need to know.
C
ontent
M
anagement
S
ystems
TypePad
•
Easy to set up
–
zero technical skills
needed.
•
$5
-
15 per month
•
Many ‘themes’
•
Customize options good but not unlimited
•
You have no hosting, maintenance,
security or “bug” responsibility
C
ontent
M
anagement
S
ystems
WordPress
•
Easy install if host has ‘cpanel’/‘Fantasico’
•
Easy to configure/customize
•
Basic FTP skills to upload themes
•
Can be very basic or highly customized.
•
Runs on common coding
•
Good for multiple users.
•
Responsible for own host.
C
ontent
M
anagement
S
ystems
Drupal
•
Fantasico can make easy to install
•
Great for community building and
additional functions/’modules’
•
Many many modules available.
•
OK out of box themes
–
probably need
designer to help set up.
•
Great w/ multiple users
Photo Hosting
•
Zenfolio
-
http://www.zenfolio.com/
–
More professional/artistic options
•
Picasa/Web Album
http://picasa.google.com
–
Great for easy sharing without the social
connection
•
Flickr
-
http://www.flickr.com/
–
Great for tagging pictures as part of a larger
community.
Membership Data/Join on Line
civiCRM
-
http://civicrm.org/
•
Open source
-
FREE
•
Highly customizable
•
Does membership/groups, contacts,
relationships, events, online joining, etc.
•
Can be module to drupal or other CMS.
•
While not overly technical, is complicated
to set up.
Membership Data/Join on Line
SalesForce
-
http://www.salesforcefoundation.org/product
Huge company
–
FREE account, pay to
convert data etc.
•
Customizable
–
is a serious setup process
•
Does membership/groups, contacts,
relationships, events, etc etc.
•
Stands alone, can interface with
accounting software etc.
•
Seems like a very good high end option at
a good price
Membership Data/Join on Line
Network For Good/Groundspring
-
http://www.groundspring.org/
•
$30 per month
•
Limited customization
•
Highly secure, recognized and accepted.
•
Somewhat inflexible
•
You don’t have to worry about upgrading,
bugs, security issues etc.
Membership Data/Join on Line
Google Checkout for Non
-
profits
-
http://checkout.google.com/seller/npo/
•
Takes a cut
•
Very basic
•
Creates Google account in process
Membership Data/Join on Line
PayPal
–
https://www.paypal
-
portal.com/charity/
•
Takes a cut
•
Very basic
•
No account needed but sneaky
Sales
Google Checkout & PayPal buttons
•
Make custom button code that you insert
into your website.
•
Not overly technical but can be clunky and
inflexible.
•
Good solution for selling only a few items.
Sales
Ubercart
-
http://www.ubercart.org/
•
Fairly complicated to set up
•
Open source
–
FREE
•
Can stand along or be module of CMS
•
See
www.ctwoodlands.org/bookstore
•
Highly customizable. Tracks stock and
many details
•
There are other open source options.
Social Netoworking
Facebook
–
http://www.facebook.com
•
The place to be. TNC has 20,000 fans and
raises money there
•
Requires someone to have a FB account
–
but does NOT require/promote sharing of
personal FB pages or info.
•
Easy to set up and administer. Nice way
to track “fans” and get messages out.
Socail Networking
Twitter
-
http://twitter.com/
•
The even newer thing than Facebook
•
140 character updates.
•
This is how younger genrations inteface
with each other and organizations.
•
Twitter and Facebook are making email
obsolete, not to mention text messages.
•
Al Gore Twitters (what more do you
need?!)
Maps
•
Google Earth
and
Google Maps
–
EightmileRiver.org example of mashup
–
Request my 2007 presentation for details
•
maps.live.com
•
ArcView is now available from TechSoup
for less than $200
Damon Hearne
Connecticut Forest &
Park Association
dhearne@ctwoodlands.org
860
-
346
-
2372
Enter the password to open this PDF file:
File name:
-
File size:
-
Title:
-
Author:
-
Subject:
-
Keywords:
-
Creation Date:
-
Modification Date:
-
Creator:
-
PDF Producer:
-
PDF Version:
-
Page Count:
-
Preparing document for printing…
0%
Σχόλια 0
Συνδεθείτε για να κοινοποιήσετε σχόλιο