PROGRAM REVIEW 2010

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20 Νοε 2013 (πριν από 3 χρόνια και 28 μέρες)

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Florida Keys Community College

Business Administration

1


PROGRAM REVIEW 20
10


1.

Name of Program

Area
:

Business Administration



2.

Types of Earnable Degrees/Certificates:

AAS Degree Business Administration


Certificate Small Business Management


3.

Please list the degree requirements and verify the accuracy of program length:

2009
-
2010 Catalog:


Associate in Applied Science Degree

in

Business Administration


General Education Requirements (15 credits)

ENC 1101 English Composition I (3)

MGF 1106
Mathematics for Liberal Arts I (3) OR MAC 1105 College Algebra (3)

SPC 1608 Introduction to Speech Communication (3)

Any course from Humanities/Fine Arts (Area I, Section B) (3)

Any course from Social/Behavioral Science (Area IV) (3)


Core Requirements (24

credits)


ACG 2021 Financial Accounting (3)

BUL 2241 Business Law I (3)

CTS
----

Microcomputer Software (3)

ECO 2013 Macroeconomics (3)

FIN 1001 Principles of Finance (3)

GEB 1011 Introduction to Business (3)

MAR 2011 Principles of Marketing (3)

PHI 1103 Critical Thinking (3) OR STA 2023 Introduction to Probability & Statistics I (3)


Electives (6 credits)


Select One of the Four Areas of Focus Below:

General Business Focus (19 credits)

BUL 2242 Business Law 2 (3)

ECO 2023 Microeconomics (3)

MAN 2
021 Management Concepts (3)

Electives ACG BUL CGS COP CTS MKA REE SBM (10)


Financial Management Focus (19 credits)

ACG 2071 Managerial Accounting (3)

BUL 2242 Business Law 2 (3)

CTS 1261C Microsoft Excel (3)

ECO 2023 Microeconomics (3)

MAN 2021 Management

Concepts (3)


Electives CGS COP CTS MKA REE SBM (4)


Small Business Management Focus (19 credits)

SBM 2000 Small Business Management (3)

Electives ACG BUL CGS COP CTS MKA REE (3)

SBM Electives from SBM one
-
credit courses (13)

Florida Keys Community College

Business Administration

2



Accounting Focus (19
credits)

ACG 2071 Managerial Accounting (3)

BUL 2242 Business Law 2 (3)

SBM 1111 Recordkeeping in Small Business (1)

Electives BAN ECO FIN MAN MKA SBM (12)


Total Credits Required: 64



Certificate in Small Business Management



Certificate was terminated

in July 2010


Core Requirements (12 credits required)

SBM 1001 Franchising (1)

SBM 1101 Organization of the Small Business (1)

SBM 1102 Time Management for Entrepreneurs (1)

SBM 1103 Buying and Selling the Small Business (1)

SBM 1110 Books and Records
Management in the Small Business (1)

SBM 1121 Financing the Small Business (1)

SBM 1122 Pricing and Income in the Small Business (1)

SBM 1123 Cost Control in the Small Business (1)

SBM 1131 Insurance Needs and Risk Management in Small Business (1)

SBM 1132

Taxing the Small Business (1)

SBM 1141 Working With the Public (1)

SBM 1142 Advertising, Marketing and Promotion in the Small Business (1)

SBM 1143 Effective Selling in Small Business (1)

SBM 1151 Human Relations and Hiring Practices (1)

SBM 1161 Regulati
ons and Legal Problems in Small Business (1)

SBM 1171 Computers for the Small Business (1)


Electives (18 credits required)

ACG 2021 Financial Accounting (3)

BUL 2241 Business Law I (3)

BUL 2242 Business Law II (3)

CGS 1000C Introduction to Computer Scienc
e (3)

CTS
----

Microcomputer Software (3)

FIN 1000 Principles of Finance (3)

GEB 1011 Introduction to Business (3)

HUM 1020 Introduction to Humanities (3)

MAR 2011 Principles of Marketing (3)

MKA 1021 Salesmanship (3)

SBM 2000 Small Business Management (3)

STA 2023 Introduction to Probability & Statistics I (3)

XXX 2949 Cooperative Education (3)


Total Credits Required: 30





Florida Keys Community College

Business Administration

3


4.

Please comment on any curricular changes or modifications made this year


explain how this was a data
-
informed decision (Example



include minutes from Advisory Committee or Curriculum Committee):

The Business Advisory Committee identified strategies to improve the Business Administration department’s
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5.

Please list the

program learning
outcomes for each Degree/Certificate that your program offers

and comment
on the assessment results from previous year
:

ACG2071:

Students will be able to effectively communicate and justify their self
-
selected business project


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FIN1001:

Students will be able to establish a portfolio, justify stock trades, develop a trading strategy, and analyze performance

College Level Competency# 2

Exemplary: 7

Proficient: 1

Instructor invited a former student to guest lecture regarding the Fantasy Stock Market Game “research project”. The
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MAN2021:

Student
s will be able to identify pertinent ethical case issues, research options, and provide a recommendation

College Level Competency #6

Exemplary: 27

Proficient: 9

Emerging: 3

Developing: 2

The instructor noted that several students did not turn in case
studies and are therefore unable to be included in the
data. The students enrolled in Management Concepts are usually first year students. Instructor hopes that the
development of the Freshman Seminar class could better prepare students for the rigor of
college students.




6.

How has the program utilized Distance Learning

(videoconferencing and online instruction)
?

List the

courses
available

through Distance Learning:

Florida Keys Community College

Business Administration

4



TERM

SESSION

SUBJECT

COURSE

TITLE

INSTRUCTOR

201010

Web

ACG

2021

Financial
Accounting

Snyder, Brittany

201020

Web

ACG

2021

Financial Accounting

Snyder, Brittany

200930

Web

BUL

2241

Business Law I

Wolod, Larry

200930

Web

FIN

1001

Principles of Finance

Snyder, Brittany

200930

Web

GEB

1011

Introduction to Business

Snyder,
Brittany

200930

Web

MAN

2021

Management Concepts

Gotches, Gregory

201010

Web

BUL

2241

Business Law I

Wolod, Larry

201010

Web

MAR

2011

Principles of Marketing

Wood, Frank

201010

Web

SBM

2000

Small Business Management

Barroso, Brian

201020

Web

BUL

2242

Business Law II

Wolod, Larry



Percent
age

of program
available

through Distance Learning:

100%

List the

faculty trained in Distance Learning:

Snyder, Muffler
, Barroso, Wood
, Wolod

List the

faculty
who

use
Desire2Learn

on a supplemental basis:

Snyder,
Gotches, Muffler
, Barroso, Wood
, Wolod,
H
e
n
d
erson,
and
Tomes
.

Trends in
online
course audit finds:

Instructors and FKCC students in the Business Administration programs are
adopting instructional technology at an increasing rate
.




7.

Please address how

you have responded to the program’s Advisory Committee recommendations

(include
minutes)
.

The Business Advisory Committee recommendations are treated
as a high priority
. This important committee is
comprised of members of the local business community that actually hire FKCC Business Administration degree
and certificate holders.

As such, their recommendations are researched by the Business Administration program
director to determine: 1) how the recommendation fits within the guidelines developed by the Florida
Department of Education and 2) which support material are needed to i
nitiate consideration by the FKCC
Curriculum Committee.


Once a Business Advisory Committee recommendation is deemed to comply with state requirements, all
appropriate supporting documentation needed to facilitate the recommendation is researched, compi
led, and
packaged for review by the curriculum committee to consider. Next,

the program director and the Dean of Arts
and Sciences sign the request and

all members of the curriculum committee are provided complete request
information packages (one week p
rior to meeting) to review prior to their
meeting.

The Business Administration
Program Director then appears at the subsequent curriculum committee meeting to present the request along
with a presentation of supporting rationale and state of Florida comp
liance. If the request is approved
, the
Curriculum Committee chairperson signs the approved requests and forwards the package to the Provost for
approval. If the request is for higher
-
level program changes, the package is then forward to the President an
d,
subsequently, the Board of Trustees for consideration/approval.














Florida Keys Community College

Business Administration

5


8.

Explain to what extent other programs depend upon this one and how it is of value to the college and
community? What needs does it serve to the college and community?
Please include feedback from program
advisory committee meetings (where applicable)

Most programs at FKCC rely on courses from the Business Administration program. Many business courses comprise the
list of popular courses for AA electives as well servin
g as the core of the AAS Business degree. Many students choose
macro
-
economics to fulfill their social sciences requirements. Other departments, such as Diving and Marine Engineering
are now incorporating the Entrepreneurship (ENT 1000) class in their cu
rriculum; their goal is to provide practical business
experience/education to the trades/skills they are teaching.


As a community college, FKCC strives to provide an educational experience that is relevant to our community and its
students. Our communit
y was built with an entrepreneurial spirit and is sustained today by businesses that maximize local
resources for the benefits of tourists and residents, alike.
Due to this fact, b
usiness instruction and entrepreneurial
education are at the forefront of s
tuden
ts and local employers’ needs from local higher education.


Doria Goodrich, Senior VP for First State Bank and FKCC Bus
iness Advisory Committee member
, often gives commendation
to the

FKCC business program
. She explained at a recent advisory commit
tee meeting how members of the

current First

State Bank team began their education with two years at FKCC.
Upon completion

of the FKCC degree,
she recalls how
student then transfer
red

to a four
-
year institution and complete
d

their bachelors degree. After graduation, these aspiring
business men and women return
ed

to The Keys to be re
-
woven back into the fabric that produced them. The first step on
their ladder to success was found in the business administration programs at FK
CC.


The Advisory Committee’s impact on the future of this program and our community
is

only in its early stages. With the
addition of the “entrepreneur” component, FKCC students

(both business and non
-
business students)

will now obtain an
edge on their

competition
, as either a new business owner or as a new key member for an existing Keys’ organization.




9.

How many student semester hours (or, if a non
-
credit program, student semester hour equivalents) were
generated?
Please note that this chart
represents the student semester hours generated by students in your
classes


it is not necessarily an indication of the number of students who have declared your program as their
major.





Please use this space for discussion regarding the above chart:


The program is currently holding steady. However, initiatives are in preparation to increase the business
student base substantially through the creation of market
-
driven instruction delivery improvements and
curriculum enhancements.


Florida Keys Community College

Business Administration

6


10.

List the student semester hours (or, if a non
-
credit program, student semester hour equivalents) that were
taught by full
-
time and part
-
time faculty.
Please note that Program Directors are classified as
Administration and not Faculty, and are displayed se
parately on the chart, if applicable.






11.

List the full
-
time and part
-
time faculty members and the semester hours they have taught in the last reporting
year:


SSH







TERM







DIVISION

Full
-
Time/Part
-
Time

LAST

FIRST

200930

201010

201020

Total

Business Administration

Full
-
Time

Snyder

Brittany


51

135

142

328


Full
-
Time Total




135

142

328


Part
-
Time

Andrews

David



36

36



Barroso

Brian


105

75

180



Gotches

Gregory

30



30



Henderson

John



48

48



Muffler

Stephen


45

66

111



Nichols

Dustin



9

9



Tomes

Michael

78



78



Wolo
d

Larry

18

48

30

96



Wood

Frank


48


48





177

246

264

687



Part
-
Time Total





177

381

406

964

Business Administration
Total












Please use this space for discussion regarding the above
charts (#
10

& #
11)
:


NOTE: The Business Administration program has one full time faculty member and group of well
-
qualified
adjunct instructors. The full time faculty member teaches classes for which their educational background
meets FKCC faculty creden
tial guidelines. To offer the range of business courses needed to have a relevant
program (and to meet FKCC faculty credential guidelines), adjuncts have become a necessity for accounting,
finance, and business law courses.


Florida Keys Community College

Business Administration

7


12.

What is the average class size for courses in this program? Please list the class size for full
-
time and part
-
time instructors.


Business Administration





Average Class Size

FT

PT

2006RY

9.7

12.4

2007RY

7.9

8.9

2008RY

9.0

11.8

2009RY


10.0

2010RY

6.6

12.1


Comments:

The average class size trend for fulltime instructors has been less than that of part
-
time instructors because
the one fulltime instructors for this program teaches the higher level, more advanced business courses, which
have tradition
ally lower enrollment due to attrition rates.



13.

Please list the duplicated enrollment trends for courses in this program:




Please use this space for discussion regarding the above chart:

Enrollment in the business administration program has
remained solid and is anticipated to increase when the
curricular modifications as directed by the advisory board, such as the entrepreneurial component, are
implemented.






Florida Keys Community College

Business Administration

8


14.

List the duplicated enrollment for courses that comprise your program according to Center:


Business Administration











Enrollment

Upper
Keys

Middle
Keys

Off
Campus
MK

Key West

Off
Campus
KW

Virtual

Total

2006RY

15

22


399

14


450

2007RY

1

4


256

9

95

365

2008RY




214

9

136

359

2009RY

2


24

188


107

321

2010RY

15

5


188


113

321





Please use this space for discussion regarding the above lists:


Enrollment in the business courses has been primarily on the KW campus. The reason is due to the challenges
with recruiting credentialed adjunct faculty for the Middle and Upper Keys. Program
Director consistently
evaluates resumes to identify credentialed

faculty for the Centers.



15.

Please list the FTE trends for courses in this program:


FTE





Business
Administration

2006RY

41.5

2007RY

31.4

2008RY

29.0

2009RY

32.1

2010RY

32.1



Please use this space for discussion regarding the above list:


After a brief downturn in 2008, the program is on an upward slope. This trend is expected to continue at an
increasing rate

due

to improvements in market
-
driven instructional delivery
improvements

and course
enhancements.


16.

List the number of enrollees
and graduates in this program.




Enrollees

Graduates



2006RY

2007RY

2008RY

2009RY

2010RY

2006RY

2007RY

2008RY

2009RY

2010RY

AAS

Business Admin

67

69

65

44

61

5

7

4

3

7

Cert

Small Business Mgmt

8

4

3

4

2

0

2

0

0

1

Total



75

73

68

48

63

5

9

4

3

8



Please use this space for discussion regarding the above chart:


Due to an increased attention and response to students course offering and scheduling needs, the Business
Administration

program

was able
to experience an increase of 133
% in the number of gr
aduates in 2010.


Florida Keys Community College

Business Administration

9


17.


What is the instructional cost of the program? The cost per FTE?
Please note that this report is based on
fiscal year.



2006FY

2007FY

2008FY

2009FY

2010FY

FTE

35.3

23.2

18.4

19.5

23.6

FEES

$65,173

$43,134

$38,657

$52,201

$73,756








2006FY

2007FY

2008FY

2009FY

2010FY

Current Expense

$7,597

$232

$80

$17

$293

Capital

$0

$0

$0

$0

$0

Personnel

$91,461

$90,648

$117,760

$107,237

$72,061

TOTAL EXPENSES

$99,058

$90,881

$117,840

$107,255

$72,354







FEES MINUS EXPENSES

-
$33,885

-
$47,746

-
$79,183

-
$55,053

$1,402







EXPENSES PER FTE

$2,804

$3,911

$6,415

$5,500

$3,066



Comments:

The personnel expense in 2010 was reduced over previous years due to the promotion of the business faculty
member to Dean of Arts and Sciences at the end of the third quarter. This one time reduction will not recur in 2011
due to the hiring of a new busin
ess faculty member who will be employed for the entire year. However, a projected
increase in the number of business administration students and the revenue generated from tuition and fees are
expected to continue to maintain this important program’s pos
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18.

The
Business Administration
program is:


X

Strong, should be retained


-

With Improvement discussed here in.




Moderate, should be retained with modifications for improvement (specify below

and include in your 2010 to
2011 Unit Plan
)



Weak, should be retained on one
-
year probation, pending specific modifications (specify below

and include in
your 2010 to 2011 Unit Plan
)



Weak, should be canceled



19.

Discuss any reasoning for retaining, modifying, or canceling a program(s).
For example, if the program is
operating on a moderate basis and it is believed that increasing or reducing the number of faculty would serve to
strengthen it, please include that
information here
:


This program is rapidly becoming a model for web
-
based instructio
n at FKCC. As the local consumer base
for
traditional students has reached a plateau, the Business Administration program is crucial to FKCC as both a
program for the fut
ure and as a model for the development of web
-
based instruction. Not only does this program
strive to meet the needs of our community’s students and businesses in an atmosphere of continuous
improvement, FKCC’s Business Administration program also serves

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Florida Keys Community College

Business Administration

10



Approval Information:






Program Reviewer:


Recommendation of Academic Director/Dean

Name:



Cancel:


Title:



Retain:



Sign:



Retain
for one year
pending modifications:


Date:



Sign & Date:







Curriculum Committee

Recommendations/Comments

Program review
endorsed by curriculum committee.







Recommendation of Provost


Recommendation of President

Cancel:



Cancel:


Retain:



Retain:


Retain
for one year
pending modifications:



Retain
for one year
pending modifications:


Sign & Date:



Sign & Date: