I GENERAL INFORMATION ABOUT THE SCHOOL

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STUDENT REPORT IESEG Paris


Name of the University: IESEG


Exchange semester:
Spring, 2012



I GENERAL INFORMATION ABOUT THE SCHOOL


1.

Describe the school and its surroundings


very short

The school is situated in the Grand
e

Arch
e

in La Defense, the
business area in Paris, close to
metro/rer station La defense.



On the 6000 m2 platform the campus has 13 amphitheaters, 10 classrooms, 3 multimedia centers, 1
library and other rooms available for studying in groups.


IESEG is ranked among the top busin
ess schools in France. The French magazine L’Etudiant has
ranked IESEG 8
th

in the 2012 French Business

Schools Ranking. This year IESEG

also got the
EQUIS

status and are expected to climb higher on both national and international rankings.



2.

Current
faculty divisions and special areas.

The school offers programs in business, management, finance and marketing. The programs are
offered in both French and English.



At IESEG Paris

you can choose subjects as
; Accounting, communication, development, econo
mics,
finance, international business and strategy, language, law, management, Information systems,
marketing, negotiation, operational management and quantitative methods.


They also offer double degree at both bachelor and master programs.



3.

Number of
students

Paris Campus consists of about 1000 students.

The campus opened in 2008 and the number of
students is growing.
IESEG Paris is

working hard to attract international
students; it was 54 new
international students spring 2012.


4.

Study structure

The
lectures are mandatory and you need documentation from a doctor if you are absent. You will
automatically fail the courses if you miss to many classes. Some of the teachers are very strict on this
matter, while others not.


The courses are divided into int
ensive and extensive
. The extensive courses are over one semester
while the intensives are over a week. The workload in the ext
ensive courses is
a lot


more than the intensives. Depending on the courses you will be given homework and project
assignm
ents. N
ot all of the courses have

final exams, and you are graded on class petrification,
midterms, projects, presentation and case studies.


The school

is very organized and has a good Internet platform where it is easy to communicate with
both professors and s
tudents. The course administration is also very good and they will help you with
whatever problem you might have.







II PRACTICAL INFORMA
TION


Information before you left

Received the information package from IESEG already in November

in paper form and by email
.

The
information was also available online.

No difficulties.


Visa Procedure and travel experiences

Did not encounter any problems. Since France is a part of the European Union, I did not need Visa or
any documentation for
living/studying here.


Academic Calendar



Arrival date

January 2th
. Introduction week started

January

3th.




First day of the semester?

First day of semester depends of your courses, but is usually Monday after the orientation week,




Last day of classes?

Depends which courses you choose, but my last lecture was 16
th

of April and the last exam was
26
th of May.




Examination period?

April/May for extensive courses

January
-
may intensive courses



Reception



How was the reception at the school?

Very good! The or
ientation week explained and helped us to fill out all the forms you needed
during the semester. Like CAF and imaginr(public transport tickets for student
s), they also helped
you open

bank accounts
.




Was the administration and faculty well prepared for
your arrival?

The administration was very well prepared.




Did the school’s students participate in the reception of the exchange students?

The schools students did participate in some of the events of the reception of the exchange
students, but it was
mainly the international office and former international students.


Housing



Did you have housing at your disposal or did you have to find your own housing?

IESEG did offer us student apartment in La Defense, the cost was about 650 euro and you had to
pay e
lectricity in addition. They also helped us get in touch with French students who rented out
their apartment while they were on exchange.


The international office was very helpful and reminded us to search for housing opportunities
throughout the semester

before, as well as sending us new apartment opportunities.


I chose to find my own housing, because I wanted to live closer to the city
-
center than La Defense.




Any special issues or good ideas for prospective students?

Its hard to fin
d apartments with

good standard
(especially close to the city
-
center) to a reasonable
price. I stayed at

Maison de Norvège, Cité internationale universitaire de Paris
, Although the room
was very small and you shared bathroom and kitchen, the rent was only 450 euros a month, this
also included room cleaning,
change of sheets

and internet
.
Maison de Novege

is recently
renovated so the kitchen and bathroom is c
lean and in

a high standard. The area is also very nice,
consisting of about 40 houses and surrounded by big parks. You can also get access a gym,
swimming pool tennis and basketball courts, and football fields.


Costs



Describe the most important expenses such as ren
t, books, food, etc.

Rent: 450 euros

IESEG had most of the books available online so I didn’t buy any books.

The price of living in Paris is of course expensive, café’s, bars, restaurants etc. You must expect
t
o pay around 10
-
15 euros for a

lunch near the
city
-
center. But you have a lot of student discount,
eg at
Brioche D
uré
e,

where you get a baguette, a drink and dessert to 4,30 euros.


The International Office



Is there an international office?

There is an international office in the H
-
building right next to the Grande Arche.



Who is responsible for incoming exchange students?

It is mainly

two people at

the international office that are responsible for incoming exchange
students. They will help y
ou with everything you need and are available to talk at their office or by
email.




How does the international office function?

You can send then an email, and they are quick to respond. And you can also go and talk to them
in the opening hours.
They are
very helpful.




Do you receive all relevant information?

Yes, you receive all the relevant information you could possible need.


Exchange promotion



What kind of activity did you take part in to promote exchange to Norway at your exchange
university?

They ar
ranged
international day where you where expected to come and promote your university.


Social Activities



How is your relationship with other students?

My relationship with the other students is very good, especially the international
, this is because
you
get to know each other in the orientation week. It

s harder to get to know the French students,
if you take intensive courses, because you have class with them only a week.




Is there a student organization, and if so, are the exchange students part of it?

Yes, it is both international and French students in the student organization.




Are there any special activities and gatherings for exchange students?

Yes, reception lunch, parties, trips
(Eiffel towe
r, C
hat
e
au de Versailles,
Reims
, dinners and galla

s

language lunches, I
ndia
, etc
)



How do you like it at the school?

The school was very nice, very modern, and the students where friendly and helpful.

The library
was the only thing that was disappointing. I would recommend going to the H
-
building, there is
always free rooms you can use.


Culture and Language



Do you have any language problems with the faculty or other students?

I did not have any langua
ge problems with the faculty or the other students even though I didn’t
speak French.



How are the possibilities to experience the country and the culture?

There are very good possibilities to experience the country and the culture. The school arrange
trip
s or its easy to go by yourself. Museums are usually free for students from
countries with
in the
European U
nion.


Cultural and Social Effects from the Exchange Experience



How do you think the exchange experience will affect you from a cultural and social p
oint of view?

By meeting people from all over the world, you learn about cultural differences and make you
more open to other cultures
. You get a bigger network, which you can get advantages from in later
work situations or when you are traveling.



How do
you think the exchange experience influences your future career possibilities?

You get more confident speaking other languages, you learn a lot of yourself and you get much
more independent.





III ACADEMIC INFORMATION



The Teaching situation



In which
language are the courses taught? Any problems?

French or

English
. I didn’t have any problems.




How would you evaluate the level of study in relationship to the level at BI?

Depends on the courses you take. From the classes I took I would say it was a lower

level than BI.




Is the teaching primarily practical or theoretical?

Also depends on which courses you are choosing.
I would say they where primarily theoretical,
but since the classes where much smaller they expect class participation and discussions, whi
ch
makes the courses much more interesting. They used a lot of practical exercises in the negotiating
courses.





Are the professors using cases, group work or lectures (or a mix)?

The professors are using a

mix
, much more cases, group work and presentatio
ns.




How is the workload compared to that at BI?

I would
recommend
taking

master intensive courses, because the workload is much lower than
the extensive bachelor courses.

The
workload is also much lower than

at BI.

You have
exams/presentations/cases throughout the
semester;

this means you don’t get the stressful
examination period in the end of the semester.

The exams are often also two hours.




How is the relationship between faculty and students?

The relationship is

very good; they are very helpful and speak both French and English.




What is the relationship between the students in the classroom?

The relationship is good. We had a lot of group work, and there were never any problems.


Required Literature



Is the
literature in English?

The English courses had all English literature. If you chose French courses the literature where
mainly French.




How do you estimate the level of the literature?

The level of literature is more or less the same as at BI, but there i
s more focus on articles.




Is the literature used for detailed knowledge or a broad overview?

The literature is used for a broad view and you focus less on details than BI.




Is exam based on the literature or on the lectures?

The exams are based on both li
terature and lectures.


Exams



What types of exams were you given?

MCQs and open question exams. Sometimes

presentations or cases are used instead of exams.




What knowledge level was required to pass the exams?

Depends on the courses, but in general low
especially for the master courses. I heard the finance
courses required a very high level of knowledge.



Other



Do students have easy access to the library and it’s resources?

The access to the computer lab was not good. They where often occupied by classes. The library
wasn’t good, but almost all the books where available online.




How is IT used in the teaching or as a distributor of information?

IT is used a lot in the teachi
ng. In some courses it was only online lectures.




Courses



IBEMA
-

EI58UE: Social Entrepreneurship

























2 credits


MGTMA
-
EI07UE: Decisions and leadership






















2 credits


NEGMA
-
EI07UE: Applied conflict management theory








2 credits


LANB1
-
CE16UF: French as a foreign language

















2 credits


MKTMA
-
EI53UE: Sales management marketing
















2 credits


MISMA
-
EI32UE: E
-
commerce: Trends and issues













2 credits


IBEMA
-
EI52UE: Doing business i
n China


























2 credits


IBEMA
-
EI06UE: Doing business in Latin
-
America














2 credits


MGTMA
-
EI74UE: Brand management






























2 credits


OPSB2
-

CE01UE: Introduction to operational management

2 credits


MK
TMA
-
EI50UE: Social media marketing

























2 credits


MKTMA
-
EI64UR: Consumer intellegence


























2 credits


MKTMA
-
EI51UE: CRM in small business



























2 credits


MKTMA
-
CE01UE: Marketing management
























4 credits.


-----------------------------------------------------------------------------


Sum













































































30 credits


















Social entrepeneurship


Prerequisites: Basic knowledge of economic concept



Evaluation:

Course assessment will be a combination of different methods of assessment as detailed
below.

Type de Contrôle

Durée

Nombre

Pondération

Continuous assessment

Participation

0

1

20,00

Others

Project

0

1

5,00

Written Report

2,00

1

5,00

Final Exam

Written exam

2,00

1

70,00

TOTAL





100,00



Decicions and leadership

Pré requis

-

None.



Évaluation

Interaction and implication are

two main dimension of this seminar thus the main base of the
assessment.

Type de Contrôle

Durée

Nombre

Pondération

Continuous assessment

Participation

0

1

35,00

Others

Written Report

0

1

65,00

TOTAL





100,00






































Applied conflict management theory



Pré requis
:

None



Évaluation
:

Participation in discussion, creativity and openness of ideas are important aspects in
assessment. In order to further support meaningful learning, students will be provided with
case stu
dies or course
-
related topics, and be required to write an essay (max. 2,000 words) on
their case summarizing in this way the key learning from the module.

Type de Contrôle

Durée

Nombre

Pondération

Continuous assessment

Participation

0

1

20,00

Oral
presentation

0

1

30,00

Others

Written Report

0

1

50,00

TOTAL





100,00




Sales management marketing
















Pré requis

Students are best served by entering the course with a good basic knowledge of marketing and
management.


Évaluation

This
course is conducted in a “seminar” style, meaning that classes will normally include a
combination of instructor
-
led discussions related to reading material, combined with in
-
class
application cases. Because the textbook serves as an important “springboard
” for further
discussion, classroom presentations by the professor will not be a mere rehash of the text
material but will instead use it as a platform on which to build a deeper dialogue. This type of
course requires that each day, every student come to c
lass fully prepared to discuss the
material that is relevant for that class period and also to participate in any in
-
class team
breakouts. In order to succeed in this course format, each student must be willing to
contribute his/her ideas to the class disc
ussion. I may call on you in class for feedback, so it is
very important that you be prepared for the day’s assignments.

Type de Contrôle

Durée

Nombre

Pondération

Continuous assessment

Participation

0

0

30,00

Final Exam

Written exam

2,00

1

30,00

Others

Case study

1,50

4

40,00

TOTAL





100,00




French as a foreign language

Pré requis
:

-

None


Évaluation
:

40% participation

60% written exam









E
-
commerce: Trends and issues














Pré requis

None.


Évaluation


Type de Contrôle

Durée

Nombre

Pondération

Continuous assessment

Participation

0

1

20,00

Oral presentation

0

2

60,00

Others

Written Report

0

1

20,00

TOTAL





100,00



Doing business in China



























Pré requis

None



Évaluation

Students are required to
undertake a two hour examination worth 100% of the grades. The
learning outcomes in this unit require students to demonstrate in the individual summative

assessment task a comprehensive understanding of the topics covered in the unit. This is

demonstrated
by the requirement that the student must attain a mark of at least 50% in the
final summative assessment task.

Type de Contrôle

Durée

Nombre

Pondération

Final Exam

Written exam

0

0

100,00

TOTAL





100,00



Doing business in Latin
-
America














Pré requis

Students must have basic knowledge on marketing and / or international marketing.



Évaluation

Written exam 100 %






Brand management






























Pré requis

Students must have a knowledge of basic marketing concepts.


Évaluation

Students will be evaluated based on class participation (10 percent), individual in
-
class
exercises (30 percent) and a group project (60 percent).

Type de Contrôle

Durée

Nombre

Pondération

Continuous assessment

Participation

0

1

10,00

Others

Project

0

1

60,00

Written Report

0

2

30,00

TOTAL





100,00







Introduction to operational management


Pré requis

A strong knowledge of English and access to electronic libraries and to the course book is
required. Students may wish to review an
introductory level book to business and
management to support their study.


Évaluation



Type de Contrôle

Durée

Nombre

Pondération

Continuous assessment

Participation

0

2

10,00

Others

Written Report

0

1

30,00

Final Exam

Written exam

2,00

1

60,00

TOTAL





100,00


Social media marketing




Pré requis

No prior knowledge is required, but the following skills are critical in the successful
completion of the course:

-

High work ethic

-

Ability to pursue independent work

-

Time management

-

Prepared
and punctual class attendance

-

Professional conduct during class sessions

-

Critical thinking



Évaluation

Lecture, tutorial, e
-
learning, project work, interactive class and participation

Type de Contrôle

Durée

Nombre

Pondération

Continuous assessment

Participation

0

1

20,00

Others

Project

0

2

80,00

TOTAL





100,00







Consumer intellegence

Pré requis

-

SAS
-

computer program. Good knowledge!!!


Évaluation

-

Presentation 40%

-

Written report 60 %
















CRM in small business










































































Pré requis

The student should have a fundamental understanding of marketing theory and practice. This
course will apply existing marketing theory to SMEs, and will have a particular focus on
technology and CRM. However, prior skills in these areas are not required as this knowledge
will be delivered during the course.



Évaluation

The course will be assessed through a group assignment, which includes a 2,000 word report
and presentation, and a

final written examination. A portion of assessment is also allocated to
student particpation on a day
-
to
-
day basis.


Regarding the group assignment, students, in small groups, will be asked to design and
present approaches to CRM that would be appropriate

to SMEs. They should assume the role
of a local government agency with the responsibility of educating SMEs and improving their
CRM capabilities. The group assignment requires groups of students to work together, sharing
the workload, for which they will
al receive the same mark.

Type de Contrôle

Durée

Nombre

Pondération

Others

Project

0

1

20,00

Continuous assessment

Oral presentation

0

1

10,00

Final Exam

Written exam

2,00

1

50,00

presentation

statement

0,50

1

20,00

TOTAL
























Marketing management
























Pré requis

Students should have followed an introductory course in business and should have a
willingness to learn and grasp multiple theoretical concepts which may appear complex in the
beginning.



Évaluation

The course uses a mixture of continuous assessment, exams and a project with adequate
weightage given to individual work and working in a group.


Project = DVD

Type de Contrôle

Durée

Nombre

Pondération

Continuous assessment

QCM

1,00

12

15,00

Oral
presentation

1,00

6

25,00

Others

Project

0,75

1

15,00

Written Report

0,75

1

15,00

Final Exam

Written exam

1,50

1

30,00

TOTAL





100,00





Any other experiences:



Master courses in France are not the same as in Norway. Actually most of the master
courses
were easier then the bachelor courses. As long as you are not taking finance courses (or are
really good in finance) pick intensive master courses. That will give you classes with French
students whose level in English are better and at the same ti
me give you more time off. We
both had a mix of bachelor and master courses, which forced us to sometimes stay at school
for 12 hours a day since attendance are mandatory and master courses usually are taught in
the morning and bachelor at night.

The inten
sive c
ourses give you the opportunity to an early
summer holiday.